• Title/Summary/Keyword: Korean Exhibition Industry

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Differential effects on the MICE sustainability and customer loyalty perceived by domestic and international attendees (내·외국인이 인식한 MICE 분야 지속가능성과 고객 충성도에 대한 차별적 효과에 관한 연구)

  • Cheng, Xiao Xi;Kim, Chul Won
    • Korea Science and Art Forum
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    • v.30
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    • pp.427-440
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    • 2017
  • The objective of this study is to explore differential effects of the sustainability perceived by domestic and international participants in the MICE (Meetings, Incentive Travel, Convention, and Exhibition) held in the Republic of Korea and to examine the relationship between customer loyalty and perception of the sustainable MICE. In this study, 30 sustainability variables for the MICE were extracted and tested by the factor analysis, representing four underlying dimensions: economic sustainability, social sustainability, environmental sustainability and event sustainability. The results revealed that significant differences in these four dimensions of the sustainable MICE were perceived by domestic and international participants. The largest difference were perceived by domestic and international participants with respect to the environmental sustainability factor. The mean scores indicated that international participants tended to give higher evaluations than domestic participants. Second, there were statistically significant relationships among economic, environmental, and event sustainability factors and customer loyalty from the perspective of international participants. For domestic participants, only event sustainability had a vital relationship with customer loyalty. The study implied how policy makers and the MICE managers should adopt four dimensions of sustainability to establish a harmonious and sustainable MICE practices.

A Study on Digilog Exhibition Technique of Cultural Heritage using Five Senses Interaction (오감 인터랙션을 활용한 문화유산 디지로그 전시 기법 연구)

  • Park, Jeong-Yeon;Yu, Jeong-Min
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.413-414
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    • 2020
  • 본 논문에서는 수중 문화재를 주제로 오감 인터랙션을 활용한 디지로그 전시 기법을 연구한다. 영상을 활용한 디지털미디어가 중심인 기존의 전시 기법에 시각, 청각, 촉각과 같은 다양한 감각기관을 활용한 인터랙션을 추가함으로써 관람객에게 새로운 경험을 제공하고자 한다. 프로젝션 매핑, 증강현실과 같은 디지털 기술과 난파선과 자갈, 실물 크기의 모형 유물과 같은 아날로그를 결합하여 관람객에게 실재감을 주어 효과적인 몰입감(flow)을 유도하고자 한다.

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The Influence of Exhibitions as a Marketing Tool on Business Performance - An Illustration from a Defence Industry - (전시회 참가활동이 기업의 경영성과에 미치는 영향 - 방위산업체를 중심으로 -)

  • Han, Jung-Han;Jeon, In-Oh
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.223-243
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    • 2009
  • In the early 1990's internation al security environment bring on the change. So each countries should have renewed the defence policy. The developed countries make efforts to keep the superiority of military industry with an high technology and huge capital. One of the efforts is the defence industry exhibitions for the management performance regarded as the marketing strategic principal method. The result of the opening exhibitions has been studied by research papers and treatises. A exhibitions' goal is different from an it's characteristic, type, industry, participator, institution and participating nation. An enterprise's management performance is runs as follows. First, an exhibitions participation activation has an effect re-participation following the satisfaction. Second, an exhibitions participation activation contributes to be on sale promotion, The result of the exhibitions participation is classified with sale performance and non-sale performance. The third, an exhibitions participation activation contributes to the effective company management. The huge fund advertisement is a financial burden, but a exhibitions takes effect one-fifth economical retrenchment. Accordingly, this study researched the exhibition participation choice properties, an exhibitions participation activation properties and investigated the Korea defence industry's income statement, balance sheet, growth ratios, profitability ratios, productivity ratios, stability ratios which were substitute for the enterprise's management performance through the exhibitions participation costs and the number of times.

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A Study on Fisheries Business Trends during the Period of Japanese Colonial Rule in Tongyeong based on Fisheries Status, Catches and Issues (통영지역의 일제강점기 수산관련 주요 동향에 대한 분석 -어업현황, 어획고, 주요 이슈 등을 중심으로-)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.46 no.2
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    • pp.75-92
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    • 2015
  • Generally, the outcomes of the historical study in some domain would be a most fundamental and basic reference for understanding the essential and core component of them. Specially in case of social science, the importance of historical research much more emphasized that would be divided into independent academic field. In Korean history including fisheries business and industry, the most remarkable historic event would be the period of Japanese colonial rule that one of the most obstacle should overcome. Though the fisheries business and industry of Korea have considerable own history, the research and study of that not so much have been performed or investigated including the period of Japanese colonial rule. Most of the existing research of fisheries history have merely focused on partial topics like 'Fishermen's Association', 'Fisheries Industry Despoliation'. And the historical study of fisheries business and industry's overall status and trend in local area except Pusan also not enough. The aims of this study are exploring the fisheries trends and status during the period of Japanese colonial rule in Tongyeong and finding out the overall major fisheries business issues that would be a better understanding the Korean fisheries industry. Achieving that Objectives, over 800 articles of media, the Japanese government-general of Korea, and other historical data were gathered, refined and analyzed. This paper focused on of major fisheries topics and issues that including overall fisheries status, trends, fisheries catches, local fisheries cooperatives and fisheries exhibition during the period of Japanese colonial rule in Tongyeong. The result of this study shows that the status of fisheries in Korea had been deteriorated for exploitation of Japanese imperialism and Japanese fisheries capitalist during that period. Though the level of Tongyeong in fisheries was very high in terms of catches ratio and population of fisherman, the distribution networks of fishermen's association was not good enough. And the Tongyeong fisheries exhibition in 1922 has positive aspects for considering both composition of organization and educational activity. Even though the results and findings would be a helpful guidelines for understanding the fisheries business trends and status under the rule of Japanese imperialism, more research and study of that should be accomplished.

The Commercialization of Blockbuster Exhibitions in Museums (미술관 블록버스터 전시의 상업주의적 경향 연구)

  • Hwang, Kyung-Ja
    • The Journal of Art Theory & Practice
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    • no.2
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    • pp.191-213
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    • 2004
  • The trend of "Blockbuster Exhibitions" over the past decade has led to the unfortunate reality that museums, losing sight of their role as an Academic organization, are becoming increasingly influenced by the corporate world. In my dissertation entitled "The Commercialization of Blockbuster Exhibitions in Museums," I explore the modern tendency toward Blockbuster exhibitions in art museums and the negative impact of those exhibitions on the art world. Museums of the modern day have expanded their territory from the traditional venue of public education to the hybrid cultural space. This mission, evident in the museum's attempt to satisfy audiences with the offering of diverse activities, has changed the concept of the museum, giving priority to the desire for financial gain. From the viewpoint of this new museology, the museum considers Blockbuster exhibitions as the safest method to increase ticket sales. As a program that openly reveals the commercialism of the museum, I explore the Blockbuster show and its strategies as a means of exposing the influence of the corporate world on art. A key component to the Blockbuster exhibition is the "hype" that is created to attract an audience. This devotion to increased publicity distracts from what should be the goal of public education, as the primary focus leans towards the desire for a large number of visitors. Consequently, this unavoidably standardized exhibition is presented to the public in a manner that deprives the audience of a unique experience. With large crowds and increased ticket prices, it is difficult to form a genuine appreciation of the artwork. In addition to the profit gained by increased ticket prices and the commercial sales of "souvenirs" from the museum gift shop, Blockbuster shows are used as a means to attract the attention of corporate sponsors. As explained in my dissertation, the importance that the museum places on corporate sponsorship as a capital resource is evident, however the degree to which the museum allows itself to he influenced by the desire for capital gain poses a threat to its function as an academic organization. Circumstances in American museum history, in particular, have influenced the transition from academic resource to corporation within museology. In keeping with the nation's tendency towards capitalism, art museums in the United States were initially established and developed by individual capitalists who applied principals of corporate operation to museum management. As a result, in modern days, We witness the influence of enterprise on museum programs, while corporate management may be able to guarantee immediate fiscal benefits, however, it is unable insure the future of the museum. In Slim, my dissertation discusses the mechanism of the commercialized "Blockbuster Exhibition" and the impact that it has on the future of the museum as an industry. This research provides an opportunity to reconsider the role of the museum as an academic institution, particularly in regard to the need to decrease the capitalization of exhibitions and refocus their influence on the art world as an educational resource.

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A Study on the Activation of the Fur Fashion Industry in Korea(Focused on the opening domestic Fur Market after 1988) (한국 모피 패션 산업 활성화에 관한 연구 -'88년 모피 내수시장 개방 이후를 중심으로-)

  • 정성혜
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.45-60
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    • 1994
  • Since 1988 the fur fashion industry in Korea has been difficult in exporting and competition with too many brands after opening the dom-estic fur market. However comparing with the interest of manufactures and consumers there are few of related references and books. So the purpose of this study is to put in order and summurize the manufacture in fur cloth-ing the informations of domestic and oversea fur markets and the other professional references. After all it is to help succeed in domestic and international fur markets and give the new ideas of designing and merchandising to the fur fashion industry. The results were as follows: 1. Contact with fur specialty stores in the international fashion cities and tourist cities directly. 2. Establish oversea factories in the low labor countries. 3. Exploit and invest in Russia china and the East European countries for suppliment of law materials and fur market. 4. Need the market research and promotion for encroachment in Japanese fur market. 5. Create the original brands with inter-national fashion sense. 6. Develop the manufacture line for diverse models in small lots matching with the modern life styles. 7. Need the fashion show exhibition pro-motion with reasonable prices and creative new designing with various color trimming texturizing and combination with the other materials. 8 Subdivide and distinguish labels into different types for avoiding with too much com-petition and comvenience of consumers. 9. Make an effort to weaken the black mar-ket the 30% of the domestic fur market.

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A Study on the Knowledge Based System for Traditional Food Industry in Korea - A Case Study on Yeonggwang Mosisongpyun Industry - (전통식품산업 지식기반체계 구축에 관한 연구 - 영광 모싯잎 송편산업을 중심으로 -)

  • Cho, Eun-Jung;Choi, Soo-Myoung;Kim, Han-Eol
    • Journal of Korean Society of Rural Planning
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    • v.17 no.1
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    • pp.89-98
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    • 2011
  • Recently, the food industry has evolved into a new and innovative trend according to its globalization and change of food consumption patterns. However, it is hard for the traditional food industry in Korea to meet the changing consumers' needs because of its poorer quality control and lower industrialization technology than other advanced industries. Also the knowledges acquired through a lot of time and efforts would be lost after the human resources with tacit knowledges leave by their too much aging. Especially, the 21st century would be called as knowledge based society which means that knowledge be the important contributing factor in the economic growth. In this regard, this study aimed at proposing the knowledge based system for systematically managing or preserving knowledges of Mosisongpyun industry in Yeonggwang County to seek for the sustainable development of the traditional food industry in Korea. The knowledge based system of Mosisongpyun industry in Yeonggwang County is finally proposed as follows; First, hardware is composed with the necessary unit facilities such as interpretive center, learning and experience room, library, etc. And the integrating facilities such as Mosisongpyun theme park, traditional village, and knowledge industrialization support center are proposed. Second, software is composed with the necessary unit softwares such as the preservation manual of traditional knowledge and skill, web-site administrator, development of graded textbooks, development database software, etc. And the integrating softwares such as development of innovation and management ability in Mosisongpyun industry are proposed. Third, humanware is composed with the necessary unit programs such as exhibition, own training program, incubator support system, etc. And the integrating programs such as the farm association corporation, the testing and research institute, the institution of learning and training are proposed.

A Study of the Classification of Research and Trend in the Korea Trade Show (국내 무역전시 연구 분류 및 동향에 관한 연구)

  • Sung, Nak-Suk;Hong, Seon-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.53
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    • pp.289-313
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    • 2012
  • This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. From 2001 to 2011 by order of 11-year study by analyzing research trends and future direction of policy more effective marketing strategy is precisely to provide direction for research. For the purpose of this study, 169 articles from 49 national level journals of Korea was classified and analyzed. 30 researches in 2005 was published research papers related to the exhibition industry was grew rapidly. According to the analysis, participants behavior of trade show were the most important topic with 33 articles. Various statistical methods such as ANOVA, structural equation model, path analysis, t-test and regression were used. However the study methods of these researches didn't make much progress. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show.

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Trade Exhibition for Small & Medium Enterprises by Using of Special Conditions in Foreign Marketing Insurance

  • Kim, Jae-Seong;Lee, Gyu-Chang
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.52
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    • pp.119-135
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    • 2011
  • Korea's trading volume is expected to surpass USD 1 trillion in 2011. Korean economy achieves this largely due to its dependence on export and enhanced technological capacity and product quality. Improved recognition of Korean enterprises in the global arena also helped. However, the largest reason behind theses could be found in exporters' ceaseless marketing endeavors and continued government supports. Today, more and more people become to rely on trade exhibitions to boost export effectively. Trade exhibitions are employed as a useful tool to attract buyers and enter a market. This is because such exhibitions' marketing effect and professional aspects. South Korean export relies on large conglomerates for most part. However, 95% of the country's entire industry are small and medium-sized companies. This means that SMEs' export has a huge impact on the national economy. Therefore, as a way to improve SME export and minimize their losses, we need to use trade exhibitions more actively. The overseas policy insures only promotional activities regarding foreign exhibition and fair (including international events held in Korea), foreign distributor, shopping mall, home shopping, etc. and does not include air fare, traffic cost in the local place, accommodation cost and dining expenditures as costs to be excluded mentioned above. It is not easy for them to take part in events abroad if they have to pay for such expenses. If full financial support is difficult, the Korea trade insurance corporation still may give a certain level of aid for successful exporters to engage in marketing activities abroad more actively and further stimulate SMEs' export.

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Boryeong Fire Plant Museum Project (보령화력발전소 홍보관 계획)

  • Lee, Moo-Sang;Jung, Do-Kuen
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.77-78
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    • 2007
  • This project has been designed for people to experience and understand the process, importance and benefit of coal fire plants. As the biggest and first typical Korean fire plant using coal, Boryeong fire plant has had important roll for the Korean industries. Even so, people has had wrong prejudice for the fire plant in terms of environmental protection. To do these kind of rolls, this museum has been designed with theme, "Boryeong fire plant mating symbiotic relationship between nature, human and technologies." The space was zoned with five major themes: i. circulation of energy in nature, ii. electric power and eco-fire plant, iii. future energy, iv roll for future of environment, v. Korea as the leading energy industry. The design has been developed focused on spatial experiences to make 'Design Sequence' with linear circulations haying several important destinations. The interior has been finished with minimal color and materials projected by big sized movie and various LED movie system. Concept of appordance has been used to make interactive experiences between exhibits and visitors.

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