This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a 'cute' and 'gorgeous' image exhibited a greater array of colors in their logos, while brands with a 'neat', 'modern', and 'luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.
Kim, Hee Ra;Kim, Ji Young;Lee, Gee Hyung;Choung, Ji Tae;Park, Sang Hee
Clinical and Experimental Pediatrics
/
v.48
no.4
/
pp.363-368
/
2005
Purpose : The aim of this study is to identify where and how adolescents acquire cigarettes and how many were asked for identification while purchasing cigarettes. Methods : This study was conducted in 2003; participants were 2,200 students in middle and high schools, aged from 13 to 18 years old(males 1,098; females 1,102) in Ansan, Korea. The questionnaire assured them of anonymity, and self-administered in school. The data was analyzed with chisquare test for trends. Results : The prevalence of smoking was about 20 percent among respondents, was higher in males than in females, and in older students than in younger students(P<0.001). The most frequent source of cigarettes was purchased from a store(36.3 percent). About 29.2 percent of the students borrowed from friends or family members. By sex, the main sources of cigarettes were purchase from a store and borrowing. Younger students were borrowed more cigarettes; older students purchased more cigarettes from stores. Only 48.8 percent were asked for proof of age during their purchase. Of those asked for proof of age, about 73.3 percent answered that this made it difficult to buy cigarettes(P<0.001), and they thought that it was more difficult when asked for a photo ID than simply being asked their age(P=0.019). Conclusion : So far, there has been no systemic prevention of adolescents' smoking. It is difficult for minors to purchase cigarettes if asked for proof of age, but most minors go to stores to purchase cigarettes. Therefore, prevention efforts should include educating retailers not to sell cigarettes to minors and enforcing existing laws requiring youth to provide proof of age when attempting to buy cigarettes.
The purpose of this study was to compare clothing values and clothing purchasing behaviors between Korean and American college students, especially men. Also this study was to analyze the clothing values effect on the clothing purchasing behavior. For the practical study, 200 questionaries were surveyed, 110 from Korea and 105 from American. The average and frequency, t-test, $\chi^2$, multi-variate analysis of variance and factor analysis were used for this study. The result showed, first, there were little differences in the clothing value aspect. Both Korean college men and American college men considered the theoretical value to be most important, however, the American college men were higher than the Korean college men for theoretical, economic and political values. Compared to the Americans, the Koreans considered social clothing value to be more important but theoretical, economic and political values were less important. Second, there were some differences in most of all the clothing purchasing behaviors. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the place where the clothes were purchased, the Korean college men preferred to make purchases at department stores, and the American college men preferred shopping malls. Regarding the monthly expenses for clothing, less than 50,000 won($50) was the average for most of the Korean women, but most of the American college women spent 100,000~150,000 won($150) per month. Third, the clothing value was different in the reason for purchasing, the purchasing information source, the purchasing place, and the monthly expenses for the clothing.
There was a new wave in grocery business with development of information and technology, thus a movement from traditional stores to online stores, In order to expand the scale of traditional supermarket and to satisfy the customers' needs, they provide offline and online services simultaneously. This paper is based on the previous studies which had been researched in developed countries from late 1990s to early 2000s and the purpose of this study is to introduce the idea and operation system of e-Grocery business. Moreover, we suggest the alternatives on delivery service methods in order to satisfy the customers' needs through analyzing the current condition of e-Grocers in Korea. According to the result of this study, Korean e-Grocers offer only attended home delivery services. In our opinion, Korean supermarkets have to take hybrid model which Tesco.com is using. There are some alternatives to increase the profits of Korean e-Grocers and to provide better services to their customers as follows: As an alternatives for delivery services, picking service is the easiest and cheapest way to apply for supermarkets. This is very useful for working women and also it is possible to order by smartphone recently. They can order the goods to the closest local supermarkets from working place, and then they pick them up on the way home from working off. In order to improve the quality of delivery services, to use the reception box will be the way to provide better services to the customers. The reception box is a way to protect the quality of goods such as fresh-cut product, which require the freshness through the temperature adjustment, and also to keep the safety of ordered goods through locking system Through this system, supermarkets are able to use attended or unattended services under the customers' satisfaction. However, using the reception box is expensive, so shared reception box will be an alternative. As an alternative for development of e-Grocery business, the advertisement for e-Grocery business has to be supported in order to attract potential customers in e-Grocery business. Furthermore, the main concerns of e-Grocery business such as the sanitation and safety of goods, and convenience must be guaranteed in order to keep the loyal customers and to attract new customers.
Kim, Eun-Jeong;Yun, Tae-Young;Ko, Su-Jin;Koh, Ae-Ran
Journal of the Korean Society of Clothing and Textiles
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v.34
no.11
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pp.1786-1797
/
2010
This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.
Lee, Jae Yun;Noh, Hyun Ho;Park, So Hyun;Jeong, Oh Seok;Kim, Seo Hong;Hong, Su Myeong;Kim, Doo Ho;Kyung, Kee Sung
The Korean Journal of Pesticide Science
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v.16
no.4
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pp.401-405
/
2012
This study was carried out to investigate characteristics of the pesticide residues in environment friendly cereal grains and root vegetables. The samples, 747 the environment friendly agricultural products were collected from supermarkets and retail stores in eight major cities in May and August 2012. Residues of 245 pesticides in the samples collected were analyzed by multiresidue methods using GC and HPLC. No pesticide residues were detected in all the samples, representing the environment friendly cereal grains and root vegetables were produced according to the guideline for prohibition of use of pesticides during crop cultivation.
This study provides a systematic investigation about objective personal image consulting, tool development and image-making research by analyzing the status of the Korean image-consulting industry and education. For the research, we carried out literature surveys of books on image consulting and previous research reports. In particular, we surveyed image consulting businesses that have internet web sites, and educational institutes. The results of the survey are as follows: First, domestic image consulting businesses in Korea are investigated about 93 private companies and 4 associations. They do the image making, color consulting, and education for individuals and business. Second, professional image consulting education is carried out not only in the 93 private companies, but also in the continuing and professional studies for adults of 10 universities. Furthermore, more then 90 universities have specific academic programs related to the image consulting such as facial management, beauty coordination, cosmetology, stylists, fashion events, broadcasting stylists, and so on. Third, a typical image consulting job is the personal shoppers who assists VIP customers in department stores. Professionals and politicians have personal fashion stylists for their image making. Today, the job has expanded to public fashion therapist. Fourth, the contents of an image consulting education have appeared in similar industries and educations. These contents include fashion styles, personal color analysis, make-up, facial expressions, gestures, perfumes, accessories, etc. This study is based on research on the current Korean image-consulting industry, and will enable follow-up details to be implemented. using the basis of this study for a strategic self-image formation system.
The purpose of this study was to investigate the recognition differences between picture book makers(editors/writers) and picture book consumers(parents of young children/preschool teachers) about picture books. The study subjects were 69 children's book-editors(editors, designers), 72 children's book-writers, 78 parents of young children, and 79 preschool teachers. The results of this study were as follows. First, they differently recognized the effects of good picture books on children's development, and the contents and components of picture books. However, both groups preferred creative stories to traditional stories and agreed on the children's preferences of the book genre and characteristics. Second, picture book makers and consumers were differently aware of the quality of Korean picture books published in Korea but they agreed on the quality of foreign picture books. They thought that more picture books with better contents and formality on the imaginary, artistic, and real-life related themes needed to be published in Korea. Third, the book makers and consumers obtained information on the picture books in the book stores and libraries in most cases. The book makers were more interested than the consumer in the picture, writer, cover design, and publishing company of the books, whereas the consumers placed a higher priority in the purchase process. Both groups pointed out the non-professional editing and sales policy as the problems in the Korean publishing company.
Kim, Min Jae;Choi, Kyung Jin;Yoon, Mi Na;Oh, Sang Hwan;Kim, Dong Kwan;Kim, Se Hoon;Park, Hyung Seo
The Korean Journal of Physiology and Pharmacology
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v.22
no.2
/
pp.215-223
/
2018
Intracellular $Ca^{2+}$ mobilization is closely linked with the initiation of salivary secretion in parotid acinar cells. Reactive oxygen species (ROS) are known to be related to a variety of oxidative stress-induced cellular disorders and believed to be involved in salivary impairments. In this study, we investigated the underlying mechanism of hydrogen peroxide ($H_2O_2$) on cytosolic $Ca^{2+}$ accumulation in mouse parotid acinar cells. Intracellular $Ca^{2+}$ levels were slowly elevated when $1mM\;H_2O_2$ was perfused in the presence of normal extracellular $Ca^{2+}$. In a $Ca^{2+}-free$ medium, $1mM\;H_2O_2$ still enhanced the intracellular $Ca^{2+}$ level. $Ca^{2+}$ entry tested using manganese quenching technique was not affected by perfusion of $1mM\;H_2O_2$. On the other hand, $10mM\;H_2O_2$ induced more rapid $Ca^{2+}$ accumulation and facilitated $Ca^{2+}$ entry from extracellular fluid. $Ca^{2+}$ refill into intracellular $Ca^{2+}$ store and inositol 1,4,5-trisphosphate ($1{\mu}M$)-induced $Ca^{2+}$ release from $Ca^{2+}$ store was not affected by $1mM\;H_2O_2$ in permeabilized cells. $Ca^{2+}$ efflux through plasma membrane $Ca^{2+}-ATPase$ (PMCA) was markedly blocked by $1mM\;H_2O_2$ in thapsigargin-treated intact acinar cells. Antioxidants, either catalase or dithiothreitol, completely protected $H_2O_2-induced$$Ca^{2+}$ accumulation through PMCA inactivation. From the above results, we suggest that excessive production of $H_2O_2$ under pathological conditions may lead to cytosolic $Ca^{2+}$ accumulation and that the primary mechanism of $H_2O_2-induced$$Ca^{2+}$ accumulation is likely to inhibit $Ca^{2+}$ efflux through PMCA rather than mobilize $Ca^{2+}$ ions from extracellular medium or intracellular stores in mouse parotid acinar cells.
Park, Shin-Young;Yeon, Ji-Hye;Choi, Jin-Won;Lee, Min-Jeong;Lee, Dong-Ha;Kim, Keun-Sung;Park, Ki-Hwan;Ha, Sang-Do
Korean Journal of Food Science and Technology
/
v.37
no.2
/
pp.274-278
/
2005
Contamination levels of total aerobic bacteria, coliforms, Escherichia coli, Staphylococcus aureus, and Bacillus cereus In commercial Samgakkimbabs and sandwiches from southern Gyeounggi-do were monitored. Total aerobic bacteria counts in Samgakkimbabs and sandwiches were 3.50-5.54 and $3.88-6.29log_{10}CFU/g$, for coliforms 1.25-317 and $1.53-5.08log_{10}CFU/g$, for S. aureus 0.30-5.20 and $0.10-4.18log_{10}CFU/g$, and for B. cereus 0.88-2.48 and $0.22-2.18log_{10}CFU/g$, respectively. E. coli was not isolated from all Samgakkimbabs and sandwiches except from one sample of sandwich salad ingredient. Results indicate hygiene of commercial Samgakkimbabs and sandwiches was deleterious.
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