• 제목/요약/키워드: Korean Department Stores

검색결과 749건 처리시간 0.031초

영 캐주얼 패션브랜드 웹사이트를 활용한 마케팅 커뮤니케이션 전략 (A Study on the Internet Marketing Communication Strategy of Young Casual Fashion Brand through the Website Analysis)

  • 이민경;나수임
    • 패션비즈니스
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    • 제12권4호
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    • pp.46-55
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    • 2008
  • The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

대학생소비자의 편의점 PB식품 구매의도에 따른 정보요구 (Undergraduate Consumers' Information Needs according to Purchase Intention toward Convenience Store Private Brand Foods)

  • 류미현
    • Human Ecology Research
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    • 제51권6호
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    • pp.623-635
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    • 2013
  • This study examined the extent of information needs regarding convenience store private brand (PB) foods and variables affecting information needs for convenience store PB foods. This study will be able to provide useful information based on determining the information content and information sources needed by undergraduate consumers for convenience store PB foods. Data analyses were conducted by frequency, mean (SD), reliability tests, and multiple regression with SPSS version 19.0. The major results of this study are as follows: First, undergraduate consumers' purchase intention toward convenience store PB foods is comparatively high, and they say they will buy the products if the PB foods' quality-related areas like taste, nutrition, or safety are favorable. Second, the general level of information needs for convenience store PB foods is comparatively high, and among general information needs, 'information needs for convenience store PB food quality' are the greatest, while in the area of comparative information needs, 'comparative information on PB food and NB food quality' is needed the most. In addition, undergraduate consumers most often want to obtain convenience store PB food information from convenience stores themselves. Third, as purchase intention and information acceptance of convenience store PB foods increase, information needs also increase. However, as quality perception of convenience store PB foods is more positive, information needs reduce.

스마트 기기를 활용한 주차 시스템의 설계 (Design of Parking System using A Smart Device)

  • 김동현;반재훈;이민형;조현준;서정은;이종수
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2013년도 춘계학술대회
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    • pp.439-440
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    • 2013
  • 쇼핑몰, 백화점등이 대형화됨에 따라 사용자들을 위한 주차장도 대형화된 면적을 제공하고 있다. 따라서 시설물 관리업체는 주차 상황판 또는 안내요원을 배치하여 사용자의 주차 편이성을 제공하고 있지만 추가적인 설치 비용과 인건비가 소요되는 문제가 있다. 이 논문에서는 스마트 기기를 활용하여 사용자가 주차 공간의 현 상황을 파악하고 빈 공간을 효율적으로 검색하기 위한 주차 시스템을 설계한다.

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해외패션 명품브랜드 로고의 기호학적 분석 (A Study on the Semiotic Approach of Logo in Imported Fashion Luxury Brands)

  • 이민경
    • 패션비즈니스
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    • 제13권2호
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    • pp.1-16
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    • 2009
  • The purpose of this study was to analyze the signification system between logo and brand image systematically in imported fashion luxury brands through semiotic approach. For this purpose, 29 luxury brands were selected from 3 department stores. According to the visual characters of logo, the types of logo used in the imported fashion luxury brands were classified into three types and the results of this study were following : First, the luxury brands used the brand logo in common that represent the name of founder or fashion designer to deliver the character of company's own brand and to emphasize the spirit of a craftsman. Second, the luxury brands also used the brand logo that design the brand initial in symmetry of the right and left or top and bottom to emphasize a unique spirit of the brand. Third, the luxury brands used the brand logo that represent or symbolize a specific animal or object to express the special quality of the brand in descriptive type. Forth, the luxury brands used the most frequently black color in brand logo that symbolize a perfection, immortality and solemnity, etc.

대전지역의 건물별 에너지 소비패턴에 대한 실태조사 (Energy Consumption Patterns for Various Building Types in Taejon)

  • 김병선;김윤덕
    • 태양에너지
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    • 제18권3호
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    • pp.41-50
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    • 1998
  • 일반적으로 최종적인 건물 설계에 의한 건물의 에너지 성능은 거주후평가(POE)에 의해 이루어지게 되며, 축적된 평가 결과는 설계에 의한 시행착오를 예측하기 위한 새로운 설계의 Feedback 자료로 이용되어져야 한다. 그러나 이러한 기존 건물의 에너지 평가자료가 구체적으로 편집되어 제시되어 있지 못한 현 실정에서 본 조사는 설계시에 에너지 성능을 비교할 수 있는 척도를 제공해 줄 수 있을 것이며, 추후 건물 에너지 성능규제를 위한 기초 자료가 될 수 있을 것이다. 이에 대전 및 인근지역 35개 공공건물의 건물에너지소비의 패턴이 조사되었으며, 우선 전화국, 백화점, 병원, 연구소, 스포츠센터 수영장, 전시관, 대학교, 호텔의 8개 건물로 분류하였다. 그러나 많은 수의 공공건물은 여러 가지 복합적인 기능을 갖추고 있고 따라서, 건물의 이름만으로 건물의 에너지소비패턴을 분석하기 위하여 (1) 준공연도, (2) 층수, (3) 단열정도, (4) 주연료, (5) 난방면적, (6) 연간난방일수, (7) 평균난방실내온도, (8) 냉방면적, (9) 평균냉방실내온도, (10) 보일러형식, (11) 보일러대수, (12) 보일러용량, (13) 보일러연료사용량, (14) 전기사용량, (15) 최대부하등이 조사되었다.

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An ANOVA Evaluation on the Visual Cognition of Advertisement Signboards on the Buildings

  • Hwang, Jee-Wook;Go, Sun-Young;Lee, Moon-Kyu;Park, Joon-Soo
    • 한국환경과학회지
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    • 제16권11호
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    • pp.1209-1218
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    • 2007
  • Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.

System for Nutrition Counseling and Screening

  • Hong Soon-Myung;Kim Gon
    • Journal of Community Nutrition
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    • 제7권4호
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    • pp.220-229
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    • 2005
  • The studies on nutrition counseling and screening have been based on stand-alone program. This study introduces the nutrition counseling and screening management system. This system offers convenient user interface and the synthetic results of counseling and screening with various utilities, The system for nutrition counseling and screening consists of the general information of clients, the anthropometry data, the calculation of obesity and body mass index, the state of eating habits, the computation of calorie expenditure, the clinical symptoms, the convenient method for analysis of calorie and nutrients, nutrition prescription and alcoholism screening tests. Having interoperability, these functions preserve the information of clients and manage the historical data. The system inserts, stores and generates the synthetic information of clients, so it is able to provide suitable and efficient counseling to clients. The proposed system gathers various information of clients. With accumulated client data, it does the nutrition education, screening and counseling simultaneously. Managing clients' information connected to database, it can provide systematic and formal information. It is possible for the system to retrieve information and counsel in real time. It is expected that the nutrition counseling management system can improve the national health with animated nutrition counseling. (J Community Nutrition 7(4) : $220\∼229$, 2005)

안면인식 시스템을 탑재한 출입문 자동제어 시스템 설계 (Design of Image Processing System Additional into Automatic Access Control Door)

  • 이재웅;장종욱
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 추계학술대회
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    • pp.261-263
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    • 2017
  • 미래형 공상과학영화인 SF영화를 보면은 미래의 문의 모습을 쉽게 접 할 수 있다. 사람이 힘을 들여 문열 열지 않아도 시스템상 알아서 문이 열리고 닫힌다. 현재도 이러한 문은 쉽게 찾아 볼 수 있다. 하지만 사람에 대한 인식이 불가능 한 과거에는 그저 유동인구가 많은 백화점이나 마트 등 공공장소에서만 이용이 되어 왔다. 하지만 현재 많은 연구가 이루어지고 있으며 많은 발전을 거듭해온 영상처리 기술을 융합함으로써, 개인의 생활에 침해 받지 않으며 아무나 출입이 불가능한 자동출입문을 구현 함으로써, 일상생활에 좀 더 편리성을 추구한다.

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외부바람의 영향을 고려한 난방공간에서의 하향토출 에어커튼의 성능 (Performance of Downward-blowing Air Curtain m Heating Space Considering External Wind Condition)

  • 성순경
    • 설비공학논문집
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    • 제21권7호
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    • pp.417-423
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    • 2009
  • Air curtains are widely used for gates of shopping mall, warehouse, cold stores and refrigerated display cabinets. The purpose of the air curtain is to reduce the infiltration of outdoor air and heat loss from the air conditioning space to ambient air. Design data for the air curtain given by previous researchers do not mention the influence of wind speed. Thus, this paper presents a performance of single jet air curtain in heating space when the wind blows toward the opening space of the building. A numerical simulation is used to study the influence of various parameters on the efficiency of the downward-blowing air curtain device which is installed inside of the wall above the door. The performance of the air curtain is evaluated by sealing efficiency which provides the assessment of the energy savings. A new safety factor is also proposed for determination of air curtain jet velocity under the various wind conditions.

홀로그램 미러 디스플레이를 통한 거울의 본질 극대화 (Maximize the essence of the mirror through the "Hologram Mirror Display")

  • 신동균;이성훈;황기현
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2016년도 추계학술대회
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    • pp.552-555
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    • 2016
  • 기존의 거울이라고 하면 단순히 자신의 모습을 보는 용도로 쓰였다. 하지만 현재 상용화 되고 있는 "Mirror Display"는 미용실의 전면 거울, 대형 백화점의 쇼핑 코너와 화장품 코너 등에 설치 되어 있다. 추가로 거울에 광고와 특정 서비스 등으로 부가적인 수익을 창출해 나가고 있다. 본 논문에서는 "Mirror Display"를 소형화하여 가정집에서 사용자의 설정에 따라 일기 예보, 캘린더, 시간, 교통정보, 중요 뉴스 등을 제공한다. 또한 홀로그램 기술을 접목하여 3D 출력방식으로 필요한 정보를 보여준다는 것은 거울의 본질을 극대화 할 수 있을 것이다. 이런 사용자 만족도를 상승 시킬 "Hologram Mirror Display"를 구현한다.

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