• 가정과삶의질연구
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• 제32권2호
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• pp.99-116
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• 2014

Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

• 벤처창업연구
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• 제11권2호
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• pp.183-195
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• 2016

소상공인이 한국 경제에서 차지하는 비중이 높지만 전문적인 경영 역량이 부족하여 어려움에 처하는 경우가 많다. 그러나 이에 대한 실효성 있는 대안은 부족하다. 소상공인의 경영 문제에 관한 학계의 관심은 주로 성공적인 소상공인의 특징을 밝히거나 요인들 간의 관련성을 살펴보는 기술적이고 정량적 데이터 위주의 단편적 성과에 머물렀다. 한편 실질적인 경영 지원 과정을 통해 획득된 지식과 경험들을 이론적으로 논의하는 실천적 연구 성과는 찾아보기 어려운 형편이다. 2015년 6월부터 2015년 11월까지 경기도에 소재한 소상공인 업체들과 경기도 소재의 대학 및 경기도 소재의 중소기업진흥 기관이 공동으로 추진한 컨설팅 프로젝트에 실행 연구법을 부분 적용한 결과 트리플 힐릭스 이론 기반의 소상공인 컨설팅이 바람직한 결과를 가져온다는 사실을 알 수 있었다. 업체와 대학 그리고 공공 기관의 협업은 경영학을 배우는 학생들의 문제의식을 높이고 지식을 활용하는 기회를 부여하는 등 경영교육 상 목적 달성에 적절함도 확인했다.

• 패션비즈니스
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• 제5권5호
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• pp.87-96
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• 2001

The purposes of this study is to supply information on the most common and generalized purchasing conditions of suits in China by surveying male customers from Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou with ages from 20's to 40's. Statistic data from the questionnaire was analyzed by SPSS 10.0 for windows and the analyzing method was processed by descriptive statistics, cross analysis and dispersed analysis and for verifying similarities, t-test and $\chi^2$-test were used. The results could be summarized as follows; First, Purchasing places for suits were stores specializing in men's wear, department stores and reasons for purchasing suits were 'For business' and 'Change of season'. Two, for purchasing information provider, television worked as the key source of providing purchasing information and outdoor advertisement, for main influence of purchasing, the consumers answered that they are the key decision makers and replied their wife or girlfriend's opinion as the answer. Three, for number of suits in possession, answered three suits followed by more than five suits and for the purchasing period, the consumers chose one suit per year or every 6month. Four, according to the questionnaire on prices, colors, fabrics and styles of suits they buy, the consumers pay between 1,000 and 1,999RMB per suit and for the colors, black, dark gray and deep blue. For the choice of fabrics, said pure wool. For the styles of the suits, answered single three buttons. Five, the result from a question on the level of satisfaction shows 'satisfied', 'average' and 'very satisfied' with the purchase.

• 한국유통학회지:유통연구
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• 제3권1호
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• pp.71-98
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• 1998

This study aimed to investigate how such retailers as department stores, large discount stores, book wholesalers, and clothing wholesalers used information technology for the QR strategy and whether the QR strategy had an effect on performance with a focus on the pipeline strategy. For this purpose, the QR strategy was divided into transaction efficiency, supplier partnership, and customer detail strategy. The differences in performance and information technology were analyzed according to the fit of the pipeline strategy, such as internal focus, supplier focus, and customer focus, the business strategy which were used by the retailers. And, an attempt was made to investigate whether performance was raised according to the level of adopting information technology. The results can be summarized as allows. First, the adaptive level of information technology had an effect on performance. But, seeing that the explanatory power of the regression analysis on the effect of the adaptive level of information technology on performance was shown to be very weak, it is judged that the level of QR information technology in the responding firms was very low compared to that of foreign firms. Second, information technology used by the retailers included universal product code, bar coding, customer database, and information utilities. It was shown that the group of firms seeking the transaction efficiency QR strategy and the internal focus pipeline strategy had the higher level of information technology than the retailers seeking other customer detail QR strategy and the customer focus pipeline strategy and the retailers with inconsistent strategy. This indicates that the firm seeking to raise its internal efficiency has a high level of using information technology. At the end of the paper, managerial implication and future research directions were discussed.

• 한국환경보건학회지
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• 제28권2호
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• pp.161-171
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• 2002

The number of food establishments selling raw and convenience foods are increasing in Korea, and people enjoy purchasing and eating foods at these shops. However, there are only a few reports on the temperature control of the refrigerators and freezers at retail food shops. This study was performed to investigate the temperature control of refrigerators and freezers in retail food shops in Daegu. The survey was carried out from July 20 to August 30 in 2001. The trained surveyors visited the twenty retail food shops (four department stores, eight marts/supermarkets and eight convenience stores) in the 8 major areas of Daegu and inspected the temperature control of 48 refrigerators for dairy products, fruits & vegetables, and rolled rice & sandwiches, and 52 freezers for ice cream & sherbet, frozen food, and frozen fish. The percentage of the refrigerators, and freezers with unsafe temperatures higher than the recommended safe temperature (10℃ for refrigerators, and -18℃ for freezers) was 42%; 45.8% in refrigerators; 38.5% in freezers. On an average, the bigger the size of the shop, the better than the other freezers. On the other hand, the temperature control of refrigerator for fruits & vegetables was the worst because they were usually open. Actual temperatures in the refrigerators and freezers were found to be significantly higher than the reading on the thermometers attached to the refrigerators and freezers(p<0.05). These results indicate that temperature control of refrigerators and freezers at retail food shops should be monitored several times each day, and should have strict inspection. There should be more detailed legal standard and specification for temperature control of refrigerators and freezers at retail food shops to prevent foodborne illness from unsafely stored food.

• 한국콘텐츠학회논문지
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• 제12권1호
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• pp.485-499
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• 2012

백화점과 할인점시장이 확대됨에 따라 많은 유통기업들은 여주프리미엄아웃렛과 같은 아웃렛 쇼핑센터 개발에 관심을 가지게 되었다. 개발주체들은 아웃렛 쇼핑센터의 성공적인 개발을 위하여 개발대안들에 대한 소비자의 선호를 파악해야 한다. 본 연구는 컨조인트 분석을 활용하여 아웃렛 쇼핑센터의 개발대안에 대한 소비자의 선호를 분석하였다. 실증분석 결과 아웃렛 쇼핑센터에 대한 잠재 소비자의 선호요인과 관련하여 다음과 같은 연구결과를 도출하였다. 아웃렛 쇼핑센터의 개발대안에 대하여 소비자들은 정상가대비 할인율을 가장 중요한 선호요인으로 평가하는 것으로 나타났다. 다음으로 아웃렛 쇼핑센터의 입지, 아웃렛 쇼핑센터의 입점브랜드가 선호요인으로 나타났다. 이러한 결과를 활용하여 다양한 형태의 아웃렛 개발대안에 대한 소비자의 선호를 시뮬레이션 하였다. 이를 통하여 신규 아웃렛 쇼핑센터의 최적의 개발대안을 도출하게 되었다.

• 한국식품위생안전성학회지
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• 제23권4호
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• pp.285-290
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• 2008

본 연구에서는 대표적인 즉석섭취식품 5종(김밥, 초밥, 회, 샐러드, 샌드위치)에 대한 미생물 모니터링 검사를 실시하여, 이들 제품에 대한 위생 안전성 확보를 위한 기초자료를 제공하기 위해 진행되었다. 이를 위해 전국의 대형 백화점, 할인점, 슈퍼 등지에서 판매되는 즉석섭취식품 5종, 총 440품목을 수거하여 위생지표세균 검사 및 식중독균 검사를 실시하였다. 제품별로는 초밥이 20.4%로 가장 높은 미생물 검출율을 보였으며, 그 다음으로 13.3%의 김밥, 12.5%의 회, 6.9%의 샐러드, 2.8%의 샌드위치의 순서로 나타났다. 검출된 미생물을 살펴보면 황색포도상구균이 6.6%로 가장 많이 검출되었으며, 다음은 2.7%의 대장균군, 2.3%의 리스테리아균, 0.7%의 바실러스 세레우스균, 0.5%의 대장균 순서로 검출되었으며, 장염비브리오균과 살모넬라균은 검출되지 않았다. 검출된 황색포도상구균의 정량분석 결과는 전체적으로 $200{\sim}5,500\;cfu/g$의 분포를 보였으며, 평균적으로는 600 cfu/g을 나타내었다.

• 패션비즈니스
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• 제20권5호
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• pp.60-75
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• 2016

This research was conducted to understand the different circumstances for wearing shirts by adult males aged 20-39, and to provide this basic information to the shirt industry prior to developing new functional men's shirts. A total of 345 respondents participated in the survey. Most of questionnaire, frequency, mean and standard deviation were calculated and the differences between the 20s and 30s were analyzed by t-test or ${\chi}^2$ test. The results of the survey are as follows. Grading the satisfaction degree of their body parts, the respondents were relatively unsatisfied with their height, weight, and waist, abdominal and hip circumferences. Majority preferred department stores, discount stores and outlets for purchasing shirts. Many have never owned tailored shirts - men in 20's had less experience with tailoring than men in 30's. The foremost selection criterion for purchasing shirts was fit -during purchase, men in their 20's considered fit more important than men in their 30's. The most preferred unbuttoning of the top button when wearing shirts. For favored collar shapes with one button unbuttoned, the most valued collar angle and style was V-neck shape when unbuttoned, low collar band, collar with unopened collar, and stiff collars. Most shirt designs and details included slim fit, no dart in the front and one dart on the back. Men in 20's more preferred the no dart in the front and one tuck on the back, as compared to men in 30's. On the other hand, men in their 30's preferred one dart shirts than men in 20's. Regarding shirt bands and cuffs, one button and regular collar and one button cuffs with round angle design, were the most preferred, respectively.

• 한국프랜차이즈경영연구
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• 제11권1호
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• pp.19-29
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• 2020

Purpose - To understand the assessment basis of customers' coffee shop experience and give more practical advices to the franchised coffee shops which are poorly managed in the competitive market, this study identified factors to measure the quality of customer experience and explored the relationship between these factors and customer satisfaction and loyalty. Further, this study analyzed which role self-efficacy played in the structural relationship between the quality assessment factors, satisfaction and loyalty of franchised coffee shops. Research design, data, methodology - The data were collected from respondents who had visited franchised coffee shops within the previous month through online survey. The questionnaires were surveyed from February 11 to February 14, 2019. A total of 318 responses were collected after excluding four of incomplete or uncandid responses. A structural equation modeling approach was used to examine the proposed hypothesis and a confirmatory factor analysis was employed to verify the four dimensions of quality assessment. Results - The findings of this study are as follows. First, the three of quality assessment variables significantly influenced on satisfaction except environmental quality. Second, economic and service quality significantly influenced on self-efficacy but environmental and menu quality didn't. Third, satisfaction significantly influenced on loyalty but not on self-efficacy. Fourth, self-efficacy significantly influenced on Loyalty. Conclusions - This study identified the four dimensions to assess the franchised coffee shop service - menu, environment, service and economic quality and verified these four dimensions are valid as indicators to measure the quality of customers' coffee shop experience. Further, by empirically testing the structural relationships among these quality assessment dimensions, satisfaction, self-efficacy and loyalty, this study provided theoretical foundations to explore the relationship between customer and the franchised stores in restaurant businesses. For the industry, the study findings showed that customers highly appreciated menu and economic quality of the service rather than the stores' interior. This indicate that the franchised coffee shops need to focus more on the basics of coffee such as taste and menu variety and economic value than the decoration of the store, which are often over-invested nowadays.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.7-12
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• 2019

Purpose - This study examines the status of franchises and qualifications for franchising business, examines the franchising qualifications focusing on overseas cases, and suggests policy directions for strengthening the qualifications of franchising business. In order to achieve these purposes, the study reviewed the cases of USA, China, Australia, and United Kingdom franchising business law. Literature Review - According to the Fair Trade Commission, franchise is defined as a transactional relationship in which a franchiser provides certain support and education to franchisees in order to sell their goods and services more effectively. In addition, a franchise is a legally and financially independent business of franchisers and franchisees, and according to the concept of affiliates, it is necessary to define a franchise as a product and service marketing based on close and continuous collaboration. A franchiser can be defined as a company with the ability to develop a franchise system, create sustainable value based on it, and replicate "KNOW-HOW" to sellers. Case Study - This study examined the requirements for establishing a franchiser in the United States, China, Australia, and United Kingdom. In most countries, the requirements of franchisers must be operated for at least one year, which means that education, manual production, and continuity of stores should be checked. Suggestion - Based on Korea's population density and consumption sales index, we propose a screening system that registers through 2 + 1 systems, which require two stores to be operated for more than a year, by dividing Korea's commercial rights into two and a screening system instead of simple registration. In the case of a small franchisors, at least one franchsing retail store must be operated for at least one year, which should be applied to only one brand.