Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.
Journal of The Korean Association For Science Education
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v.38
no.6
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pp.781-792
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2018
In modern society, as technology develops and industry diversifies, students can choose from a variety of career paths. Since science, technology, engineering, and mathematics require a longer education and experience than other fields, it is important to design science education policies based on the competencies required for science, technology, engineering, and mathematics (STEM) occupations. This study explores the definition of science and technology manpower and STEM occupations and identifies core competencies of STEM occupations using standard job information operated and maintained by the US Department of Labor ($O^*NET$). We specially analyzed ratings of the importance of skills (35 ratings), knowledge (33 ratings), and work activities (41 ratings) conducting descriptive analysis and principal component analysis (PCA). As a result, core competencies of STEM occupations consist of STEM problem-solving competency, Management competency, Technical competency, Social service competency, Teaching competency, Design competency, Bio-chemistry competency, and Public service competency, which accounts for 70% of the total variance. This study can be a reference for setting the curriculum and educational goals in secondary and college education by showing the diversity of science and technology occupations and the competencies required for STEM occupations.
With the broader range of information and communications technology, of which fashion is a foundational medium, to analyze fashion as an information technology in order to better understand the industry's desire for intellectual property protection, popular resistance to such protection, and the most efficacious balance between them in terms of creative expression. It is, therefore to be focused on cultural and historical reasons for the limited degree of intellectual property protection extended in the past to certain categories of human creativity, including fashion design. So, the question of why some tension still exists between creators and consumers of fashion, how information theory can contribute to an explanation for that tension, and what role law can play in its resolution with Louboutin case and Levi case. Consumers and designers alike are better served by promotion of fair competition, lower litigation costs, and the inventive synergy of the fashion industry. Louboutin shows the comfortable, respectful limits of trademark law, while Levi illustrates the dangerous, overreaching deference that a few circuits have granted to famous marks. The Supreme Court could clarify the standard for dilution claims, requiring that a junior mark be "identical or nearly identical" or even "significantly similar" to a senior mark. Courts should need a deference in making dilution determinations and can choose to make this factor quite subjective with the highest degree of similarity.
Jo, Young-Kug;Hong, Dae-Won;Kwon, Woo-Chan;Kim, Wan-Ki
Journal of the Korea Institute of Building Construction
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v.22
no.1
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pp.23-34
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2022
The purpose of this study is to evaluate the adhesion properties of polymer cement composites for crack repair of an RC structure. Polymer cement composites are manufactured from cement, three types of polymers and silica fume, and the mixture is designed by adjusting the water cement ratio and AE reducing agent so that the viscosity target of the polymer cement composites is 700mPa·s or less. According to the test results, the Type-A adhesion in tension of the polymer cement composite exceeded the adhesion standard of 1.0MPa of the polymer finishing material, and furthermore, depending on the type of polymer, the adhesion in tension was highest for SAE, followed in descending order by EVA, and SBR. In addition, the adhesion in tension of Type-B is up to 1/4.5 lower than that of Type-A, but the incorporation of silica fume shows a significant improvement in terms of adhesion in tension. Based on this study, the basic mixing design of the polymer cement composites required for viscosity and adhesive performance required for crack repair of the RC structure was completed. It could be proposed as an optimal mixing design under conditions for intermixing polymer type EVA, SAE, and P/C 80%-100%.
Journal of the Korea Academia-Industrial cooperation Society
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v.21
no.8
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pp.407-416
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2020
North Korea's demand for infrastructure construction and maintenance is growing rapidly. On the other hand, the number of skilled workers is insufficient. Therefore, through a survey of North Korean defectors, this study analyzed the status of construction technology and the difficulties of construction workers. In addition, an attempt was made to derive an appropriate education and training program process and operation plan. As a result of the survey, the reason for the low technical level of construction workers was the lack of skills, lack of motivation to work, and the lack of training and management systems. The appropriate education and training period was 56% of the total response within one year and 36% within six months. Based on the results of this survey, the period of education and training for the rapid training of construction technical personnel in North Korea was adopted as one year. Moreover, compared to the NCS standard in South Korea, appropriate training hours were suggested, excluding training courses, such as planning and design, construction management that require specialized knowledge. Finally, the curriculum corresponding to the education and training courses and the standards for facility names and required areas for facility operation were suggested.
The purpose of this study was to understand and improve the clothing habits and the apparel industry of North Korea in preparation for the reunification of South and North Korea. For this study, literary data, reports, periodicals, interviews and internet data of the two Koreas were reviewed. North Korean clothing habits used to be monotonous and uniform but nowadays people's clothes have become somewhat brighter in color and more diverse in design than before. In particular, liberal and individual dressing habits appeared among the privileged classes. When taking part in national events, women have to wear the traditional Korean costume, Hanbok, while men wear business suits for formal wear. In general, men don't wear Hanbok. Students have to be in uniforms but blue jeans, T-shirts with English logos were popular among them reflecting their sensitivity and openness towards western cultures. The brides usually wear pink Hanboks and the bridegrooms wear black business suits for their wedding. North Koreans also wear Hanbok on national holidays like South Koreans. Clothing is the most important item in the trade of process commission between North and South Korea. Trading items are mid to low end men's clothing for the most part due to less emphasis on fashion in the North. The processing is indirect trade and composed of sample making and contracting, sending out materials and production, carrying in goods and setting accounts. To activate South-North trade, establishment of infrastructure, stabilization of shipping, reducing high costs of distribution, building direct communication system by setting up office in a neutral zone and simplifying procedures in applying for the South and North Korea Economic Cooperation Fund. On the other hand, clothing and textiles education is carried on at art colleges, light industries colleges and commercial colleges in Pyongyang. Clothing institutes which study Hanbok and Western clothes, are installed in each city and province. Graduates who majored in clothing and textiles are posted in institutes or apparel factories. Their job is designing, patternmaking and sewing for their customers. Most of them are women and in good state of economic conditions. The North Korean clothing industry has been the core national industry that has developed based on overseas demand form the mid 1980s. The standard is that of South Korea in the early 1980s. In 1999, trade of North Korean textile products with trade counterparts such as Japan and China was $1.3 million in exports and $1.27 in imports. Of this amount the export takes up 25.4% of the total exports in North Korea. However, fundamentally even in sectors that are irrelevant to politics such as the fashion clothing industry, trust between the South and North should be a prerequisite. Only through this can exchange between North and South and economic cooperation contribute towards the reunification.
The Journal of The Korea Institute of Intelligent Transport Systems
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v.18
no.2
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pp.129-143
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2019
As the importance of autonomous vehicle safety is emphasized, the application of ISO-26262, a development verification guideline for improving safety and reliability, and the safety verification of autonomous vehicles are becoming increasingly important, in particular, SAE standard level 3 or higher level autonomous vehicles detect and decision the surrounding environment instead of the human driver. Therefore, if there is and failure or malfunction in the autonomous driving function, safety may be seriously affected. So autonomous vehicles, it is essential to apply and verity the safety concept against failure and malfunctions. In this study, we study the fault injection scenarios for safety evaluation and verification of autonomous vehicles using ISO-26262 part3 process and STPA were studied and safety measures for safety concept design were studied through simulation bases fault injection test.
Today the harbor oscillation problems are the most significant factor to design harbors serving the very large ships. Large vessels moored in the elastic hawsers at the coastal harbors are often displaced due to the resonance between the long period waves and mooring system. The cargo handling may be interrupted and the hawsers may be broken, especially when the amplification becomes remarkable. The most significant harbor which is confronted with harbor oscillation problem in Korea is the Pohang New Port. Many cases of problems are being notified by the pilot association and local office of MOMAF. However, it is difficult to prevent the arrival of long waves musing oscillation within this harbor. Moreover, government already started new port plan at the mouth of Yeongil Bay without treating problems occurred in the Pohang New Port. This study deals with the variation of harbor oscillation due to the construction of 4.1km breakwater at the bay mouth and new port plan. Numerical method used are fairly standard form from the extended mild slope equation The obtained numerical results were compared with the field measurement from the previous study and this will bring a certain level of discussion and consideration of variation in the future port development.
Journal of the Korean Society of Marine Environment & Safety
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v.23
no.2
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pp.168-176
/
2017
HNS accidents involve large-scale fires and explosions, causing numerous human casualties and extreme environmental pollution in the surrounding area. The widespread diffusion of effects should be prevented through rapid decision making. In this study, a high-quality, standardized, and digitized HNS accident databases has been generated based on the HNS standard code proposed. Furthermore, the HNS Accident Tracking System (HATS) was applied and implemented to allow for systematic integration management and sharing. In addition, statistical analysis was performed on 76 cases of domestic HNS accident data collected over 23 years using HATS. In Korea, an average of 3.3 HNS accidents occurred each year and major HNS accident factors were Springs (41 %), Aprons (51 %), Chemical Carriers (49 %), Crew's Fault (45 %) and Xylenes (12 %). (The number in parentheses is the percentage of HNS accident factors for each HNS accident classification)
Proceedings of the Korean Institute of Navigation and Port Research Conference
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2006.06b
/
pp.199-206
/
2006
Today the harbor oscillation problems are the most significant factor to design harbors serving the very large ships. Large vessels moored in the elastic hawsers at the coastal harbors are often displaced due to the resonance between the long period waves and mooring system. The cargo handling may be interrupted and the hawsers may be broken, especially when the amplification becomes remarkable. The most significant harbor which is confronted with harbor oscillation problem in Korea is the Pohang New Port. Many cases of problems are being notified by the pilot association and local office of MOMAF. However, it is difficult to prevent the arrival of long waves causing oscillation within this harbor. Moreover, Government already started new port plan at the mouth of YoungIl Bay without treating problems occurred in the Pohang New Port. This study deals with the variation of harbor oscillation due to the construction of 4.1km breakwater at the bay mouth and new port plan. Numerical method used are fairly standard form from the extended mild slope equation. The obtained numerical results were compared with the field measurement from the previous study and this will bring a certain level of discussion and consideration of variation in the future port development.
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