• Knowledge Management Research
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• v.12 no.3
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• pp.73-96
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• 2011

Recent market saturation makes the local retailers consider an attempt to innovate the market with the retailer's brand. This is the retailers' efforts to expand the market control through the enhancement of private brands. As the competition among manufacturers extends to the competition between manufacturers and retailers, the marketing knowledges of manufacturers need to be diversified to the ones that can be applied to the manufacturers and retailers due to their bilateral competition. This research concentrates on the customer acquisition strategy (attack strategy) and customer retention strategy (defense strategy) in the place of both sides of manufacturers and retailers. Also this research targets to develop the differential marketing strategies for target market's National Brand(NB)/Private Brand(PB) purchase by analyzing individual customer's purchase probability on repurchase and switch-purchase of NB and PB. This study is based on the data of frequently consumed product, tomato ketchup on scanner panel from the ERIM data of University of Chicago, USA. This study compares and analyzes the NB and PB repurchases and switch-purchase of 4 types. The comparisons provide the informations that which factors should be managed for the attack strategy, the defense strategy, and the differential marketing strategies both for manufacturers and retailers. This research is expected to contribute on cumulating the industrial knowledges of retailers' and manufacturers' survival strategy, expecially focusing on the effect of marketing factors and consumer-characteristic factors.

• Journal of Engineering Education Research
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• v.15 no.3
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• pp.22-39
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• 2012

This paper is to introduce a 9-step prewriting process based on the definitions of some terms after reviewing the process-based writing approach in view of the problem solving and the engineering design process. Discussion includes the descriptions of some terms for developing the steps, the evolving of the steps, the knowledges and strategies for applying the process, comparison of the process with problem solving approach, recommendation of the repeated practice of the process, and teaching of text level knowledges. The 9-step prewriting process is expected to make both learning and teaching of writing easier in engineering curriculum.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.153-168
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• 1999

With rapid changes in modern societies, abrupt increases in knowledges and fast conversions in technologies have caused serious generation gaps among members of the family. This have generated problems for housewives who is generally in charge of maintaining and coordinating a family with limited life experiences and knowledges earned only through several years of school education, to resolve every problems evoked in their families. This has made us to realize the needs for the education related to the family life. Especially for middle-aged housewives, this type of education is absolutely required to maintain ideal family relationships, and this can be accomplished by improving their abilities and potentials. The 8-step program to improve the relationship between middle-aged housewives and their children was developed. Overall, this program improved the self-respect and psychological well-being of middle-aged housewives. Also, the relationship with their children was greatly improved through better understanding and communication. This was solely reflected on the quantitative evaluations through pre-and post-tests, so that all the participants scored higher in the post-test.

• Journal of Korean Medical classics
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• v.28 no.2
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• pp.115-145
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• 2015

Objectives : In Huangdineijing(黃帝內經), there are many uncertain terms to express body structures, for example, Yuk(肉, flesh). The purpose of this study is to define the meaning of Yuk(肉, flesh) and relevant terminologies. Methods : To define the meaning and origin of Yuk(肉) character and relevant terminologies, examples in Huangdineijing(黃帝內經), Seolmunhaeja(說文解字) and other important references are investigated. Results : Yuk(肉) character has etymologically meant meat, and afterwards it has got meaning of flesh. In the main two terms derived from Yuk, Giyuk(肌肉) means flesh, and Bunyuk(分肉) means muscles in anatomical knowledges. Also Yuk has been the most important etymological word that means body, among the five parts of body[五體], Geun(筋, tedndon and ligament), Maek(脈, blood vessel), Yuk(肉 flesh), Pi(皮, skin) and Gol(骨, bone) to contribute to making basic meanings of those characters. Conclusions : It is necessary to make clear the definitions of many Korean medical terminologies especially in anatomical knowledges to be helpful for systematic management of terminologies.

• Journal of Korean Elementary Science Education
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• v.18 no.2
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• pp.103-117
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• 1999

The importance of pedagogical content knowledge(PCK) has been recognized in learning science teaching. PCK is based partly on the essence of subject matter knowledges. Therefore, the effective teaching of science content knowledges is fundamental in preservice education of student teachers. But, particularly the science curriculum of primary teachers' colleges is composed of less lessons than needed. This research was executed to identify the content and context of earth science which were contained in questions by student teachers These questions which were written by the students about the earth science content in elementary science texts and teachers' guide books were collected and analyzed. Frequency and context concentration of questions about the themes of contents were obtained. In each unit of the text books, scatter diagrams of question frequency and context concentration of themes showed various features. The main results were as follows. first, in case of the units which contents ate composed of themes expected to be experienced in everyday life, the question frequency and context concentration showed positive correlation between them. But, other units, which everyday life experiences are not expected to influence, did not show distinct correlation.

• Journal of the Korean Society for information Management
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• v.13 no.1
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• pp.47-63
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• 1996

Conventional automatic indexing methods for Hangul texts can be classified into two groups as follows: One is to extract index terms by removing non-indexable segments from word-phrases, and the other is to generate index terms from the morphemes of word-phrases. The former suffers from the problem of word boundaries when documents contain many compound nouns. The latter can overcome the word boundary problem by extracting simple nouns, but has many overheads to develop a lot of linguistic knowledges needed in the indexing procedure. In this paper we propose a new indexing method based on n-grams. This method alleviates the problems of previous indexing methods related with word boundaries and linguistic knowledges. We also compare the effectiveness of the n-gram based indexing method with that of the previous ones.

• Journal of Fisheries and Marine Sciences Education
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• v.21 no.3
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• pp.420-435
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• 2009

The aims of this study are to analyze and compare the elementary textbook contents of science in Korea, USA and England and to make suggestions for the improvement of integrative contents in Korean science textbooks. For this study, lessons on living things in the three grade science textbooks of three different countries were selected and analyzed according to the five criteria: component elements of the lesson, integration of knowledges and investigations, integration of subject and life, connection with other subjects and focus of integration. From this comparative study, five suggestions are inferred for the improvement of the Korean elementary science textbooks. First, it is recommended that Korean textbooks should present unit objectives and evaluative components in the introductive part and last part of each lesson. Second, Korean textbooks should include scientific knowledges as a way of presenting educational contents. Third, Korean textbooks are recommended to include integrated contents fitting for students' life context. Fourth, Korean textbooks are recommended to integrate contents in connection with mathematics, arts, literature and so on. Fifth, issues which can facilitate students to understand contents in the textbooks and to relate to their life should be more employed.

• Journal of Technology Innovation
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• v.2 no.1
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• pp.256-276
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• 1994

This paper aims at identifying the desirable R'||'&'||'D life cycle related to government-industry cooperative R'||'&'||'D. It is based on a case study associated with the relationship between cooperation and cooperation in information in information communications sector. It presents three types of R'||'&'||'D life cycle to achieve a technological enhancement as high as possible with limited resources. The first case of R'||'&'||'D project is of "advanced type". In the generic technology phase, government takes a leading role jointly in R'||'&'||'D activities, but, in after the applied research phase, the domestic firms take the lead. This kind of cooperation can be made when competition between domestic firms is highly intense, and the technological knowledges of participating firms are at internationally competitive levels. The second type of "less-advanced type"; the firms of a country(more often a small country) lag behind in technology level, and the penetration of foreign firms in the market is limited. In this case, government takes full charge of R'||'&'||'D activities up to the applied research phase, due to the low technology level and insufficient financial resources of private firms. Lastly, this paper presents and R'||'&'||'D life cycle of "strategic" type. This applies to the case in which domestic firm with less financial resources make an attempt to increase their technological knowledges while the government, in turn, contributes to strengthen the international competitiveness of domestic industry.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.9
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• pp.3-8
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• 2018

In the social information facilities with physical stacks, it is critical to arrange categories of knowledge since there should be conventional methods by which users and visitors can browse index of all sorts of media relating to their topics. The classical index system of knowledge has been developed with primitive libraries and museums and therefore the system can be addressed by analyzing typical cases of precedents. As the forth industrial revolution has emerged, there will be quite innovative approach to provide information to the public as well as the private. The coalition between knowledge and space has always been considered as essential characteristics that remind scholars of hierarchical layout of knowledge resources such as maps, books, documents and diverse specimens. This research assumes that the spatial layout of knowledge can be classified in terms of physical attributes, symbolic entities, and information media and it defines what coalition between knowledge and space is creative in order to enacting interactive dialogue among information navigators. The spaces in between the knowledges function as trasition areas where the index system informs and stimulates, where the interface between the different knowledges is optimized and therefore the library as the public facilities no longer dedicated to the text, but as an information space in which all sorts of media are distributed equally.

• Journal of the Korean association of regional geographers
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• v.7 no.1
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• pp.51-66
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• 2001

The curriculum of integrated social studies is not conceptually established, but various forms pursuing so-called perfect integrated subject have appeared from elementary school to high school. But we cannot find out desirable integration in the elementary school though the apparent goal is to integrate all kinds of social concepts into one unit. The current method of integration has some problems over advantages people initially expected by integration. It is problematic in that students learn fragmental knowledges of geography without capturing the whole geographical concept structure or obtaining their own geographical viewpoint. Therefore, we purpose to reinterpret integration of social studies and reorganize the current textbook into the right direction under the assumption that simple mixture of knowledges is far from our goal of true integration. For this purpose, we suggest a new method for social studies as an integrated subject. Instead of providing knowledges unrelated to each other into one bundle, it helps students to see the real world in his own knowledge framework equipped with geographical viewpoint. The text we claim will show students that geography consists of three key concepts: physical environment, man and environment, and spatial structure. With this text, they will have an easy access to the relationships between key concepts and details, and between geographical concepts and similar concepts from other disciplines. The proposal contributes to both upcoming textbook development and classroom teaching by eliminating problems in the current social studies teaching.