• Title/Summary/Keyword: Knowledge-based Service

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Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm (첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출)

  • Park, Changhyun;Lee, Heesang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4191-4197
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    • 2014
  • Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

Effect of Self Characteristics and Contents Characteristics in Consumers' Empathic Response (콘텐츠 특성과 자아특성이 소비자 공감반응에 미치는 영향)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.97-120
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    • 2015
  • This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

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Effect of Omni-Channel Use and Customer-Brand Relationship (소비자 옴니채널 성향과 소비자-브랜드 관계에 관한 연구: 브랜드 경험 조절효과)

  • Park, Seung-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.129-138
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    • 2016
  • Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

A Study on the Improvement and the Production State of Alternative Materials of Special Libraries for the Visually Disabled in Korea (국내 시각장애인도서관의 대체자료 제작현황 및 개선방안 연구)

  • Oh, Seonkyung
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.3
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    • pp.215-246
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    • 2017
  • Alternative materials for the visually disabled are very important factors for accessing and using information, dissolving the knowledge information gap, social participation and integration. Nevertheless, since alternative materials have been produced, until recently, even under the voluntary efforts of the braille library and the financial support of local governments, the scope of the materials is restricted to literary materials and hobby books, duplicated in title, and limited in format. In this study, we investigated and analyzed the cases of domestic and international library and related organizations' alternative material production and the current state and perception of alternative materials by applying the survey method to special libraries for the visually disabled and the visually disabled. Based on these results, we added suggestions for the improvement for alternative material production and utilization.

A Preliminary Study of the Application of Prototyping Tools for Design Education Plans; Focusing on Open Source Microcontroller Boards

  • Nam, Wonsuk
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.107-116
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    • 2018
  • In the past, design has been recognized as a means to determine colors, shapes, and functions Recently, however, it has been accepted in a wider sense, namely designing the entire service, including product and user experience design. In this way, in addition to creativity and expressive power that designers have as their main competence, according to the expansion of this design object, designers are required to have comprehensive abilities in related fields and accompanying technical professional abilities. If designing as a technology application as a direction toward this situation, design education can be carried out by approaching technology as a method of expression or design subject. It can also be an effective alternative towards improving the understanding of technology. Meanwhile, many small microcontroller board products with advanced functions and multi-functional specialized programming integrated development environments (IDEs) are becoming widespread due to their open source, low cost, and scalable features. However, students in the design department who lack the basic knowledge of science and engineering have difficulties learning, which requires considerable time and is required for practical use. From this point of view, we have made advancements in the technical understanding of design education by conducting fundamental research to the effectiveness of microcontroller-based prototyping tools as means of expression. We also conducted basic education of microcontroller boards for a certain period of time on students who majored in design in conjunction with the basic survey and investigated the obstacle factors using a questionnaire. Through these surveys, we have confirmed the necessity of designing microcontroller boards of low difficulty, which simplify the coding process that can act as a barrier in difficulty for design students to apply smoothly in design education. In addition, we intend to carry out a basic study on the guideline of microcontroller design for design education and composition of education programs.

A Survey of Citizens' Perceptions on Public Libraries in Daegu Metropolitan City (대구 시민의 공공도서관 인식 조사연구)

  • Yoon, Hee-Yoon;Oh, Seonkyung;Lee, Jaemin
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.99-124
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    • 2016
  • Regardless of area, public libraries should establish its status as the knowledge and information service center, cultural enjoyment and lifelong learning space in close contact with everyday life. To do this, it is necessary to survey the citizen's perception of the public library. In this study, researchers investigated and analyzed the perception of Daegu citizens including the weight and importance of public libraries, library use status and reasons for non-use, reading program participation and reasons for non-participation, and regions that require new library facilities. Based on these results, researchers suggested the measures to strengthen the infrastructure of public library and to increase its use in conjunction with other relevant data, that is, domestic and international researches, related laws, national reading survey, national cultural infrastructure overview, Daegu citizen survey, Daegu city brand perception survey, and the status of public libraries in national and Daegu Metropolitan City.

An Explorative Analysis of Hypothesis-Generation by Pre-service Science Teachers (예비 과학교사들의 가설 창안 과정에 대한 탐색적 분석)

  • Kwon, Yong-Ju;Yang, II-Ho;Chung, Won-Woo
    • Journal of The Korean Association For Science Education
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    • v.20 no.1
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    • pp.29-42
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    • 2000
  • Hypothesis is defined as a single proposition proposed as a possible explanation for the occurrence of some observed phenomena. The purpose of this study was to analyze and categorize hypotheses generated by students on the cause of difference between the structures of muscles of the fishes and the terrestrial animals. A hypothesis-generating test was administered to 23 three college students who were majoring in science education. The study showed that college students generated manipulative and theoretical hypotheses as proposed explanations for the structural difference between muscles of the fishes and the terrestrial animals. Furthermore, students generated several hypotheses which were categorized by the quality of abductive process based on the degree of likeness between experienced knowledge and current phenomena. This study also discusses the implications of these findings for teaching and research in science education.

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A Study on the Competency of Middle-Level Managers of Accounting Department in General Hospitals (종합병원 회계부서 중간관리자의 역량에 관한 연구)

  • Lee, Seung Hoon;Song, Joo Young;Kim, Tae Hyun;Lee, Sang Gyu;Kwon, Sung Tak
    • Korea Journal of Hospital Management
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    • v.21 no.1
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    • pp.1-13
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    • 2016
  • As the importance of strengthening the competency of managers who are in charge of cash collection and disbursement, and preparing for financial statements becomes more visible, this study examined the competency of middle-level managers of accounting department in general hospitals in Korea. Based on the literature, competency was measured by seven components: achievement and action, service, influence, management, cognition, individual effectiveness, and change management. Survey questionnaires included the respondents' perceived importance and performance of each of the seven components of competency. A total of 84 managers from 29 general hospitals responded to the survey between October 2015 and November 2015. Descriptive statistics, mean comparison (t-tests and ANOVAs), and multiple linear regression were conducted. The results of this study are as follows. Overall perceived importance of the competency was 4.16, while the performance was 3.87, and thus, the difference was 0.29. Among the seven components of the competency, cognition and change management had higher scores in terms of difference between the importance and performance. The regression analyses found that female managers had higher perceived importance and performance of competencies in achievement and action, and influence compared to male counterparts. In addition, participants in this study responded that main reasons for the gap between the perceived importance and performance are low compensation, lack of support, lack of knowledge, insufficient technical experience, excessive workload, and regulations. The results of this study can be used when designing capacity building training opportunities for the hospital accounting department. Also, the managers may evaluate themselves and look at the areas where they can narrow the gap between the perceived importance and performance of the competency that is required for today's leading managers.

Integrated Application Strategies for Natural Disaster Information (자연재해정보의 통합적 활용방안 연구)

  • Yeon, Young-Kwang;Han, Jong-Gyu;Chi, Kwang-Hoon;Ryu, Kun-Ho
    • Economic and Environmental Geology
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    • v.40 no.6
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    • pp.785-795
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    • 2007
  • Recently, the knowledge and use of information production and service in integrated information has been changing from intra-organizational to inter-organizational and even international. In particular, since natural disasters are complexly related, it is increasingly important to use integrated information from related areas in the reduction and prevention of such events. In this study, we suggest strategies for the use of integrated information from natural disasters based on that expanding need. This study analyzes information user surveys, the interrelated information technologies, trends, and case studies to determine user access to the information, the status of the information used, and the supply and distribution of that information. From the survey results, we can draw conclusions about the effectiveness of the strategies of integrated information used in domestic natural disaster information.

A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to 'Family Place Library' at the Public Libraries in USA (공공도서관 어린이서비스 마케팅 전략 - 미국 공공도서관의 '가족장소도서관'을 중심으로 -)

  • Lee, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.42 no.1
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    • pp.417-440
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    • 2011
  • Public libraries face various changes and challenges in the knowledge society of the 21st century. The necessity of introducing 'marketing' concept into the management of public libraries is increasing. This study focuses on 'Family Place Library' program among the children services of public libraries in the United States. 'Family Place Library' is the library program for the youngest children and families, which has been spread over 300 public libraries of USA until February, 2011. The researcher did participation observation and in-depth interview at the libraries which are the main cases for 'Family Place Libraries' in New York, USA. And the researcher analysed the content of the program and did in-depth interviews with related professionals in and out of libraries over many states of USA. Based on the results of this study, the researcher suggested marketing strategies for the management of public libraries.