• 제목/요약/키워드: Knowledge Management Strategy

검색결과 669건 처리시간 0.021초

한국인의 우쭐과 체면성향이 명품 제품태도에 미치는 영향 : 명품광고 제작시사점을 중심으로 (The Impact on the Korea Characteristic influence on the Attitude of Luxury Product : focus on Strategic Implication in Luxury Ad)

  • 유승엽;염동섭
    • 디지털융복합연구
    • /
    • 제10권1호
    • /
    • pp.203-213
    • /
    • 2012
  • 본 연구는 한국인의 우쭐과 체면성향이 명품 제품태도에 미치는 영향에 대해 알아보고자 하였다. 선행연구 결과를 토대로 한국인의 우쭐과 체면성향이 명품소비행동과 관련성이 있을 것으로 추론되었으며, 따라서 이러한 한국인의 심리적 특성이 명품 제품태도와 어떤 관계성이 있는 가를 확인하였다. 연구결과 첫째, 한국인의 우쭐성향은 요인분석 결과 6개의 하위요인으로 나타났다. 둘째, 한국인의 체면성향은 요인분석결과 3개의 요인으로 나타났다, 셋째, 한국인의 우쭐과 체면성향 중 명품 제품태도에 미치는 상대적 영향력을 확인한 결과 우쭐성향이 명품 제품태도에 유의미한 영향을 미치는 것으로 나타났다. 또한, 우쭐성향 중 자기중심, 열등감, 자존감, 과시성향 요인이 명품 제품태도에 영향을 미치는 것으로 나타났다. 본 연구결과는 한국인의 우쭐성향에 대한 요인구조를 확인했다는 점에 가치가 있으며, 향후 명품광고를 제작하는 실무자에게 우쭐 심리적 특성의 하위속성을 고려해야만 하는 시사점을 제공해 주었다.

경관의 특성에 따른 동물의 이동경로에 관한 연구 (Analysis of Wildlife Moving Route with Landscape Characteristics)

  • 이동근;박찬;송원경
    • 환경영향평가
    • /
    • 제17권2호
    • /
    • pp.133-141
    • /
    • 2008
  • The loss, alteration, and fragmentation of habitat have led to a reduction of biodiversity. The growing awareness of the negative effects of habitat fragmentation on natural systems has resulted in conservation strategy that is concerned with not only population and habitat level but also ecosystem and landscape level. Especially, ecological network to link core areas or major habitat patches is one of the most important issues. Recently, landscape connectivity is increasingly used in decision making for fragmented landscape management in order to conserve the biodiversity in the regional scale. The objective of this study was to find potential forest as a ecological corridor in Go-yang city, Gyung-gi province using cost-distance modelling method that can measure connectivity based on animal movement. 'Least cost-distance' modelling based on functional connectivity can be useful to establish ecological network and biodiversity conservation plan. This method calculates the distance modified with the cost to move between habitat patches based on detailed geographical information on the landscape as well as behavioural aspects of the animal movement. The least cost-distance models are based on two biologically assumptions: (1) dispersers have complete knowledge of their surroundings, and (2) they do select the least cost route from this information. As a result of this study, we can find wildlife moving route for biodiversity conservation. The result is very useful for long-term aspect of biodiversity conservation plan in regional scale, because this is reflection of geographical information and behavioural aspects of the animal movement.

황사에 대한 수도권 거주 성인의 위해도 인식 조사 (Public Perceptions of the Risk of Asian Dust Storms in Seoul and its Metropolitan Area)

  • 임형준;하미나;이상규;황승식;하은희;조수헌;권호장
    • Journal of Preventive Medicine and Public Health
    • /
    • 제39권3호
    • /
    • pp.205-212
    • /
    • 2006
  • Objectives: In spite of the recent increased concern for Asian dust storms, there are few studies concerning how dangerous the general public recognizes these dust storms to be. This study examined the public's perceptions of the risk of the Asian dust storms and also the source of the information concerning the risk. Methods: A telephone interview survey using a standardized questionnaire was done for the adults living in Seoul and its metropolitan area from May 15th, 2003 to May 16th, 2003. The contents of the questionnaire were the sociodemographic characteristics, the perceptions of risk to the Asian dust storms, and the coping strategy of the study participants. Results: The study participants get their information on Asian dust storms mainly from TV newscasts and they have a good knowledge of them. They regard it as one of the most dangerous health risks, along with dioxin. They think that it is associated with allergic rhinitis, conjunctivitis and bronchial asthma, etc. Of the 500 study participants, 201 (40.2%) persons suffered bodily discomforts during the Asian dust storm period. Conclusions: Although there are uncertainties about the health risks of Asian dust storms, the public thinks these dust storms are very dangerous to health in many ways This negative perception will not disappear easily. To fill the gap of the public's perceptions of the risk and the objective evidence of its health effects, more studies about its health effects and the methods to reduce exposure are required.

면세점의 지각된 서비스품질이 관계품질과 고객충성도에 미치는 영향 (Effect of Duty Free Shop's Service Quality on Relationship Quality and Loyalty)

  • 이량;유건우;박찬욱
    • 유통과학연구
    • /
    • 제15권4호
    • /
    • pp.41-57
    • /
    • 2017
  • Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

IT서비스 유형별 경쟁력요인이 IT서비스 기업의 비즈니스 성과에 미치는 영향에 관한 연구 : 재무적 및 비재무적 성과 관점으로 (A Study on the Effects of the Competitive Factors for each IT Service Type on the Business Performance of IT Service Companies-with a Focus on Financial and Non-financial Performance)

  • 이지운;강성민
    • Journal of Information Technology Applications and Management
    • /
    • 제17권4호
    • /
    • pp.157-180
    • /
    • 2010
  • The IT services industry is considered as the leading industry of the ubiquitous age that raises a nation's overall productivity and efficiency. Therefore, it is receiving increasing attention as the industry that can bring about economic takeoff and successful overseas market entrance for the next generation. In order to achieve successful development, the industry should be competitive and armed with strategies that well demonstrate the characteristics of IT services. Therefore, it is important to explore the competitive factors of the industry for its qualitative development from the perspectives of IT services industry policies and as well as IT services companies. This study categorized IT services into three types-system integration, IT consulting, and IT outsourcing- and then examined the competitive factors of each service type and their relationships with financial and non-financial performances. In conclusion, the current competitiveness of domestic IT services industry is attributed to institutions environment rather than its competitive advantages in technology, quality, know-how, and highly qualified human resources. In order to facilitate the sound growth of the IT industry and seek reasonable market competition, the environment that puts its priority on the improvement of institutions environment and the ability to carry out a project needs to be established. In all, this study can be utilized as an important knowledge for the establishment of polices to foster IT services industry and of strategies that raise competitiveness to maximize the performances of companies.

  • PDF

건설사업정보 표준 인증을 위한 운영방안 마련 -건설CALS 표준의 관점에서- (Operation Plan of the Certification System for the Construction Information Standard -From the Construction CALS Standard-)

  • 문진석;원지선
    • 한국콘텐츠학회논문지
    • /
    • 제12권12호
    • /
    • pp.459-470
    • /
    • 2012
  • 건설정보의 크기와 복잡성이 증가하고 건설정보화 분야에서 정보기술 의존도가 높아짐에 따라 건설정보 관리를 위한 표준의 중요성이 부각되고 있다. 현재 국내에서 건설사업정보 표준에 관한 인증은 일부 시스템과 정보화 수준 등을 대상으로 시행되고 있으며, 건설사업정보 표준인증제도가 확립되어 있는 실정은 아니다. 이에 건설CALS 표준에 대한 인증 시스템의 도입과 건설정보표준의 실질적인 응용프로그램에 대한 확산전략을 추진한다. 인증시스템의 개발을 위하여 건설정보표준에 대한 현황과 특성을 분석하고 국내외 사례를 조사하였다. 이를 바탕으로 인증의 대상이 되는 건설CALS 표준에 대한 분류 및 분석을 통해 각 표준별 인증의 필요성을 도출하고 인증대상 도입시 우선 대상을 고려하여 인증대상을 선정하였다. 마지막으로 선정된 대상에 대한 인증제도 운영방안을 제시하고 전문 지식이나 기술이 요구되는 사항에 대해서는 자문회의를 개최하여 인증제도 운영방안에 대한 방향성을 확립하고 전문성을 확보하였다.

북한이탈주민에 관한 주관성 연구 : Q방법론적 접근 (Subjectivity about North Korean refugee : A Q-methodology Approach)

  • 안이수
    • 디지털융복합연구
    • /
    • 제16권2호
    • /
    • pp.37-45
    • /
    • 2018
  • 본 연구는 Q방법론을 통하여 북한이탈주민에 대한 인식을 분석하여, 향후 북한이탈주민 이미지 제고에 기초자료를 제공하는데 그 목적이 있다. 본 연구에서는 32개의 Q 표본을 선정하여 18명에게 분류토록 한 결과 모두 세 가지의 북한이탈 주민의 인식에 대한 유형이 도출되었다. 제1유형 우호적 지지형, 제2유형은 부정적 고정관념형, 제3유형은 중립 추구형으로 구분되었다. 우호적 지지형은 북한이탈주민의 인권을 보장해야 한다는 의견을 보였고, 부정적 고정관념형은 북한이탈주민들에게 차별적 인식을 강하게 가지고 있으며 북한이탈주민에 대한 정확한 지식이 없어서 막연한 편견들을 가지고 있었으며, 중립 추구형은 북한이탈주민에 대한 부정적 고정관념과 편견에는 반대하지만 막연하게 그들에 대하여 동의하지는 않는 태도를 보였다. 이상의 연구결과를 중심으로 향후 북한이탈주민의 사회적 이미지 개선을 위한 세부적인 전략을 개발해야 할 것이다.

코업(CO-OP) 교육을 통한 창업 활성화 방안 연구 : 현장실습연계형 대학 교육모델 개발을 중심으로 (A Study on the University Start-Up Activation Plan through CO-OP Education : Focused on Development of a University Education Model with linking Field Practices)

  • 김춘식
    • Journal of Information Technology Applications and Management
    • /
    • 제26권3호
    • /
    • pp.61-80
    • /
    • 2019
  • The cooperation between universities and industries is already one of the most important factors driving the national economy in the knowledge-based society of the 21st century represented by the Fourth Industrial Revolution. The Korean government has also been carrying out legal and institutional re-adjustments to promote industrial-university cooperation in line with demands for such changes in the times. However, despite this industry-academic cooperation system, there is still a significant mismatch between industrial demand and the university's workforce development system. By the way, there is a Cooperative Education(CO-OP) in Canada and the United States. It's an innovative link between the university and the industry. The reason is that the CO-OP program not only allows students to gain experience with their majors in the industrial field, but also plays a positive role in improving their specialty expertise. In particular, field information, ideas, and job insights that students acquire through CO-OP also serve as motivation for starting a business beyond employment after graduation. Furthermore, CO-OP experience is an important opportunity for future researchers to come up with commercialized research results that are not separated from the field sites The purpose of this study is to overcome the gap between industrial demand and the college manpower training system, and develop a Korean-style coaching program model as a growth engine for creative talent-building policies, represented by 'creation of start-ups and new industry.' In addition, this study suggested measures that can be applied in real universities. In addition, the study also highlighted that the introduction of CO-OP programs with field practices in Korea could also boost start-ups. Based on the Korean CO-OP program model, the curricula applicable to domestic universities consisted of two types : general and research-oriented university types.

빅데이터를 활용한 영상콘텐츠 스토리 리모델링 프로세스 개발 (The Development of Remodeling Process for Visual Content's Story by Big Data)

  • 이혜원;박성원;김이경
    • Journal of Information Technology Applications and Management
    • /
    • 제26권3호
    • /
    • pp.121-134
    • /
    • 2019
  • The Fourth Industrial Revolution has differentiated technologies such as artificial intelligence, IoT(Internet of things), big data, and mobile. As the civilization develops more and more, humanity enjoy the cultural activities more than economic activity for the food and shelter. The platform structure based on the advanced information technology of the present will expand the cultural contents area in a variety of ways. Cultural contents respond sensitively to changes in consumer and will be useful experiences of human activities. Therefore, it should be noted again that the contents industry should not be limited to the discussion of the application of the fourth technology, but should be produced with emphasis on useful experiences of human being. In other words, the discussion of human activities around cultural contents should be focused on how to apply beyond the use of fourth industrial technology. Therefore, it is necessary to analyze the basis of the successful storytelling of the planning stage to connect the fourth industrial technology and human useful experience as a method for developing cultural contents, and to build and propose a model as a strategic method. This study analyzes domestic and foreign cases made by using big data among the visual contents which show continuous increase of consumption among culture industry field, and draws success factors and limit points. Next, we extract what is the successful matching factor that influenced consumer 's consciousness, and find out that the structure of culture prototype has been applied in the long history of mankind, and presents it as a storytelling model. Through the above research, this study aims to present a new interpretation and creative activity of cultural contents by presenting a storytelling model as a methodology for connecting creative knowledge, away from the general interpretation of social phenomenon applied with big data.

최종사용자 컴퓨팅의 실태와 최종사용자 개인적 특성에 관한 연구 (A Study on the Current Status of EUC andindividual Characteristicsofend-users in Korean Firms)

  • 김상수
    • 한국산업정보학회:학술대회논문집
    • /
    • 한국산업정보학회 1996년도 추계 학술 발표회 발표논문집
    • /
    • pp.5-26
    • /
    • 1996
  • This study has two research objectives related to end-user computing (EUC) . One of the research objectives was to investigate the current status of EUC of Korean firms. Another research objective was to examine the relationship between individual difference of end-users and EUC success. Using survey data from 752 end-users of 23 firms, the surrent status of EUC and the relationship between individualdifferences of end-users and EUC success were investigated. The current status of EUC was examined from six perspectives : 1) what is the characteristics of EC strategy of Korean firms , 2) what are the individual characteristics of end-users in Korean firms, 3) what are the characteristics of tasks performed by end-users using computer 4) what are the application a areas of EUC 5) How end-users are satisfied with the support of firms, 6) what are system usage and satisfaction of end-users. It was also found that individual differences of endf-users are related to EUC success.More specifically , it was shown that the male gender, younger age, higher level of education , higher ran아 and organizational tenure, higher math ability , thinking type of cognitive style, positive and optimistic attitudes toward computer, more experience with computer, more computer education and knowledge are individual differences variables associated with EUC success. The results of stepwise regression analysis suggested that the individuaal difference variables accounted for 14%, 25% 39% and 30% of the variances of four EUC success variables, satisfaction for outcome , satisfaction for ability , frequency of computer use, and thenuber of tasks, respectively. These empirical findings suggest that EUC managers should consider individual differences of end-users in managing EUC , such as education, training, support, and human resource management , to maximize potential benefits of EUC.