• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.109-120
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• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.263-277
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• 2016

Recently, 3D printing technology has been considered as a core applicable technology because it brings many improvements such as the development of medical technology, medical customization, and reducing production cost and shortening treatment period. This research suggests a market prediction framework for medical 3D printing business. As an immature market situation, it is important to control some uncertainty for market prediction such as a customers' conversion rate. So we adopt decision making tree (DMT) model which used to choose an optimal decision making among diverse pathway. Among medical industries this paper just focuses on dentistry business. For predicting a 5 year period trend expected market size, we identified some replaceable denture procedure by 3D printing, collected related data, controlled uncertain variables. The result shows that medical 3D printing business could be a market of 28.2 billion won at 1st year and in the end of fifth year it could become on a scale of 61.1 billion won market.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.115-119
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• 2007

Huge amount of useful information is getting added to the academic digital world everyday, This digitalized information is heterogeneous and remained limited to a local domain only. How to integrate and share this scattered knowledge with simplicity remained a big challenge. In this paper, we propose a prototype of web application for accomplishing above task using web 2.0 features; it makes traditional academic digital libraries to form as a special case of collaborative environment. This application enables users to customize their own resources to form their own virtual digital library. Further users can utilize personalized information of other users working in similar research domain to form true collaborative environment. The model and framework for the new look of academic digital library is presented.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.56-59
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• 1998

The rapid diffusion of the Internet and the World Wide Web is facilitating greater interaction - and potential opportunities for customization - between vendors and customers. For instance, virtual reality and multimedia technologies allow consumers to envision their designed products. The increasing pace of the business environment highlights the need to deploy intelligent systems in all stages of product design and production planning. This paper deals with a system to generate an appropriate product design by adapting customer preferences and constraints using the case based reasoning methodology. Moreover, intelligent agents are integrated with virtual reality technology to provide a friendly user interface.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.399-405
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• 2007

생물 의료 분야에서 정보의 양이 아주 빠르게 증가하고 있다. 이러한 방대한 양의 정보에서 유용한 정보를 추출하기 위해 텍스트 마이닝 기법을 이용한 연구들이 많이 진행되어 왔다. 그렇지만 이렇게 뽑아진 정보조차 그 양이 방대하고, 또한 텍스트로 되어 있기 때문에 직관적으로 이해하기가 어렵다. 따라서 이러한 정보들을 좀 더 직관적으로 이해하기 위해서는 정보 시각화 시스템이 필수적이다. 최근 들어 이러한 정보 시각화에 대한 연구가 많이 진행되었으나 이러한 시각화 정보조차 너무나 방대하기 때문에 사용자가 필요로 하는 정보를 여과해 주는 방법이 필요하다. 그리고 시각화 시스템에서의 지식 발견을 위한 방법을 제공하여야 한다. 본 논문에서는 생물 의료 정보의 텍스트 시각화에 초점을 맞추어 생물 의료 정보의 효과적인 표현 방법과 지식 발견을 위한 직관적인 인터페이스를 제안하고자 한다.

• The Journal of Society for e-Business Studies
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• v.7 no.1
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• pp.141-152
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• 2002

Data dictionary is a collection of meta-data, which describes data produced and consumed while performing business processes. Data dictionary is an essential element for business process standardization and automation, and has a fundamental role in ERP application management and customization. Also, data dictionary facilitates B2B processes by enabling painless integration of business processes between various enterprises. We implemented data dictionary support in SEA＋, a component- based scalable ERP system developed in ETRI, and found out that it's a plausible feature of business information system. We discovered that data dictionary promotes semantic, not syntactic, data management, which can make it possible to leverage viability of the tool in the coming age of more meta-data oriented computing world. We envision that business data dictionary is a firm foundation of adapting business knowledge, applications and processes into the semantic web based enterprise infra-structure.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.spc
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• pp.68-78
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• 2023

Big data technology is being used in various fields followed by the development of information and communication technology. In the corporate and public sectors, diverse system platforms are built and operated due to the needs of users, but efficiency is low because they are built from an individual service perspective rather than an integrated service perspective. In this study, the relationship between presenting the characteristics of the type of shared information platform, the integration plan, and integration performance of the shared information system platform was analyzed. The results of the study will provide guidelines for the integration of shared information system platforms by the government and private companies in the future.

• Korean Management Science Review
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• v.17 no.3
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• pp.19-30
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• 2000

Customization and personalization services are considered as a critical success factor to be a successful Internet store or web service provider. As a representative personalization technique, personalized recommendation techniques are studied and commercialized to suggest products or services to a customer of Internet storefronts based on demographics of the customer or based on an analysis of the past purchasing behavior of the customer. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customers data. however, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed knowledge base. In this paper, we proposed a marketing rule extraction technique for personalized recommendation on Internet storefronts using market basket analysis technique, a well-known data mining technique. Using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store. An experiment has been performed to evaluate the effectiveness of proposed approach comparing with preference scoring approach and random selection.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• International Journal of Human Ecology
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• v.9 no.1
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• pp.5-16
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• 2008

Development of technology in the $20^{th}$ century has made great contributions to women's lives. With the development of digital convergence, home network, and DMBs (Distance Method Bracings), the ubiquitous technology information era is expected to create a new progressive era for women. The purpose of this study is to investigate the lifestyle that Korean women would like to pursue, especially in regards to the sense of value within the personal and social life of each individual. As a method to suggest how the socio-cultural trends of women's lifestyle will change in the ubiquitous era, qualitative interviews have been conducted over 6 groups with 77 persons between the digital ages of 20s and 30s, living in Seoul. The majority had positive opinions regarding the economic, cultural, emotional, and physical prospects of the ubiquitous information environment. Results show high expectations evolved around freedom from household chores, the equality between the sexes (at home and in society), enhancing the working environment at home, an expansion of human relationships leading to creative knowledge, being able to maintain a single life without economic constraints, and the enjoyment that the internet provides. for suggestions to improve the quality of women's lifestyle through ubiquitous technology, issues such as individual based customization, time management, creating emotional hyperspaces, multi-media communication systems, and women as leaders were studied.