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A Study of Obstacle Factors and Development Schemes for Cooperation between Firms and Universities in Engineering Education (공학교육에서 산학협력 애로요인 및 활성화 방안 연구)

  • Cho, Young-Im;Jeong, Hyeong-Chul
    • Journal of Engineering Education Research
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    • v.13 no.4
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    • pp.36-42
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    • 2010

  • In this paper, we consider a cooperation between firms and universities based on KOITA's and KIET's research results which is a research organ about the obstacle factors of the cooperation between firms and universities. Also, we consider the motivation of a cooperation with a technology innovation based on STEPI's research results. From the basis on the results, we will suggest a new cooperation strategy between firms and universities. We will propose a new development cooperation model(strategy) which is included the infra(hardware), that is implemented for the company's support, and the networking between cooperation components and expert management man-power.

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Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers' Purchase Intentions for Offline Beauty Products

  • Tayyaba Tanveer;Mustaghis ur Rahman;Syeda Qurat ul Ain Kazmi
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.45-54
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    • 2024

  • Ingrained in multiple consumption theories, this research covers the seven determinants (Hedonic Consumption, Consumers' mood, Store layout, product promotion, Persons' situation, Materialism, and Product Attributes) of purchase intentions of a consumer. For this study, 384 offline shoppers were surveyed and found that out of seven, six determinants significantly trigger impulse buying behavior of customers of beauty products in a modern market setting while one determinant 'Materialism' did not have any influence on the impulse buying behavior. The relationships of the variables were statistically checked by multiple linear regression. Results of this study show that a consumer's mood has a significant impact on impulse buying as it can trigger the impulse behavior of consumers. Person situations also have a positive impact on impulse buying it means time, money, fear of missing out can active impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store, ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts, free delivery, offers to attract the customer to sudden purchase. Product design, packaging, color, labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.

  • https://doi.org/10.22937/IJCSNS.2024.24.7.5 인용 PDF