• 한국IT서비스학회지
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• 제11권3호
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• pp.257-267
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• 2012

Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

• 한국문헌정보학회지
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• 제55권4호
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• pp.115-140
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• 2021

본 연구는 국외 오픈액세스 분야를 대상으로 LISTA 데이터베이스에서 추출한 키워드 집합을 두 가지 유형(통제키워드, 비통제키워드)으로 구분하고, 각 키워드 유형별로 프로파일링에 기초한 지적구조 분석을 수행한 결과를 검토하였다. 또한, 이를 동시출현단어 분석에 기초한 지적구조 분석의 결과와 비교하였다. 이를 통해 지적구조 분석의 또 다른 방법인 프로파일링에서도 이와 유사한 결과가 도출되는 지를 살펴보고, 동시출현단어 분석과 프로파일링의 차이점을 검토하고자 하였다. 그 결과, 두 가지 키워드 유형별로 프로파일링에 기초한 지적구조 분석의 결과는 동시출현단어 분석과 유사한 차이가 있었다. 또한 프로파일링과 동시출현단어 분석에 기초한 지적구조 분석의 결과 간에도 주목할 만한 차이가 있었다. 따라서 키워드를 사용하는 지적구조 분석은 연구 목적에 따라 키워드 유형별 특성을 고려하여야 하며, 특정 분야의 연구 동향을 보다 명확하게 파악하기 위해서는 동시출현단어 분석보다 프로파일링에 기초한 지적구조 분석을 사용하는 것이 더 나은 결과를 기대할 수 있다.

• 한국문헌정보학회지
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• 제55권3호
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• pp.103-129
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• 2021

본 연구는 동시출현단어 분석에 기초한 지적구조 분석에서 주제를 표현하는 두 가지 키워드 유형의 특성에 관하여 국외 오픈액세스 분야를 중심으로 살펴보았다. 구체적으로 문헌정보학 분야 LISTA 데이터베이스에서 추출한 키워드 집합을 두 가지 유형(통제키워드, 비통제키워드)으로 구분하고, 동시출현단어 분석에 기초한 지적구조 분석을 수행한 결과를 비교하였다. 그 결과, 각 키워드 유형별로 키워드 집합, 연구지도와 영향력, 그리고 시기에 따라 상당한 차이가 있는 것으로 나타났다. 따라서 동시출현단어 분석에 기초한 지적구조 분석에서는 연구 목적에 따라 키워드 유형별 특성을 고려하여야 한다. 즉 전체 학문분야 관점에서 특정분야의 전반적인 연구 동향을 살펴보는 목적으로는 통제키워드를, 해당 분야 관점에서 연구 영역별로 세부적인 동향을 파악하는 목적으로는 비통제키워드를 사용하는 것이 더 적절할 것이다. 또한 양자의 관점을 모두 반영하는 종합적인 지적구조 분석을 위해서는 통제키워드와 비통제키워드를 개별적으로 사용한 결과를 상호 비교하여 분석하는 것이 가장 바람직하다고 할 수 있다.

• 디지털산업정보학회논문지
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• 제9권1호
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• pp.59-72
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• 2013

In this paper, we propose a keyword query processing technique based on semantic relationships for OWL data. The proposed keyword query processing technique can improve user's search satisfaction by performing two types of associative search. The first associative search uses information inferred by the relationships between classes or properties during keyword query processing. And it supports to search all information resources that are either directly or indirectly related with query keywords by semantic relationships between information resources. The second associative search returns not only information resources related with query keywords but also values of properties of them. We design a storage schema and index structures to support the proposed technique. And we propose evaluation functions to rank retrieved information resources according to three criteria. Finally, we evaluate the validity and accuracy of the proposed technique through experiments. The proposed technique can be utilized in a variety of fields, such as paper retrieval and multimedia retrieval.

• 한국IT서비스학회지
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• 제19권4호
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• pp.49-61
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• 2020

Prior studies on technology predictions attempted to predict the emergence and spread of emerging technologies through the analysis of correlations and changes between data using objective data such as patents and research papers. Most of the previous studies predicted future technologies only from the viewpoint of technology development. Therefore, this study intends to conduct technical forecasting from the perspective of the consumer by using keyword search frequency of search portals such as NAVER before and after the introduction of emerging technologies. In this study, we analyzed healthcare technologies into three types : measurement technology, platform technology, and remote service technology. And for the keyword analysis on the healthcare, we converted the classification of technology perspective into the keyword classification of consumer perspective. (Blood pressure and blood sugar, healthcare diagnosis, appointment and prescription, and remote diagnosis and prescription) Naver Trend is used to analyze keyword trends from a consumer perspective. We also used the ARIMA model as a technology prediction model. Analyzing the search frequency (Naver trend) over 44 months, the final ARIMA models that can predict three types of healthcare technology keyword trends were estimated as "ARIMA (1,2,1) (1,0,0)", "ARIMA (0,1,0) (1,0,0)", "ARIMA (1,1,0) (0,0,0)". In addition, it was confirmed that the values predicted by the time series prediction model and the actual values for 44 months were moving in almost similar patterns in all intervals. Therefore, we can confirm that this time series prediction model for healthcare technology is very suitable.

• 한국경영과학회지
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• 제39권1호
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• 웰빙융합연구
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• 제5권4호
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• pp.33-37
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• 2022

Purpose: This study aims to understand the trend and central concept of domestic researches on laughter therapy. For the analysis, this study used total 72 theses verified by inputting the keyword 'laughter therapy' from 2007 to 2021. Research design, data and methodology: This study performed the development and analysis of keyword co-occurrence network, analyzed the types of researches through topic modeling, and verified the visualized word cloud and sociogram. The keyword data that was cleaned through preprocessing, was analyzed in the method of centrality analysis and topic modeling through the 1-mode matrix conversion process by using the NetMiner (version 4.4) Program. Results: The keywords that most appeared for last 14 years were laughter therapy, depression, the elderly, and stress. The five topics analyzed in thesis data from 2007 to 2021 were therapy, cognitive behavior, quality of life, stress, and the elderly. Conclusions: This study understood the flow and trend of research topics of domestic laughter therapy for last 14 years, and there should be continuous researches on laughter therapy, which reflects the flow of time in the future.

• 한국도서관정보학회지
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• 제47권3호
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• pp.95-114
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• 2016

이 연구의 목적은 특정한 독후감 사례들을 수집하고, 독후감 텍스트를 구성하는 키워드들을 대상으로 언어 네트워크를 구성하여, 독후감에 담겨있는 의미적 특성을 파악하는데 있다. 분석대상의 독후감은 전체 23편이며, 중등부 6편, 고등부 9편, 일반부 8편으로 구성된다. 3집단과 전체, 그리고 특정한 개별 독후감을 대상으로 키워드들을 선정하고, 동시출현관계를 바탕으로 하는 5가지 키워드 네트워크들을 구성하고 분석하였다. 분석결과는 다음과 같다. 첫째, 각 집단 및 개별 독후감의 키워드 네트워크들은 서로 다른 구조적인 특성을 나타내었다. 둘째, 3가지 중심성(연결정도 중심성, 근접 중심성, 매개 중심성)의 분석 결과 각 네트워크마다 중심성이 높은 키워드들이 다르게 나타났다. 이러한 특성은 독후감의 키워드 네트워크 분석이 개별 독후감뿐만 아니라 집단별 독후감들의 특성을 파악하는데 유용하다는 의미가 된다.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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• pp.102-105
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• 2003

"e-Leaning" system is classified by lecture time into two types, that is, "synchronous type" spent the same lecture time between the lecturer and students, and "asynchronous type" spent the different lecture time. The size of image database is huge, and there are some problem on the management of the lecture image database in "asynchronous type" e-Learning system. The one of them is that the time tag for the database management must be added manually at present, and the cost of the addition of the time tag causes a serious problem. To resolve the problem, we will use the character recognition for the characters written by the lecturer on whiteboard, and will add the recognized character as a keyword to the tag of the image database. If the database would have the keyword, we could retrieve the database by the keyword efficiently, and the student could select the interested lecture scene only in the full lecture database.

• 아태비즈니스연구
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• 제15권1호
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• pp.305-318
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• 2024

Purpose - The purpose of this study was to conduct a preliminary study to identify key trends on research articles indexed in KCI in relation to tourism in Jeju and sports tourism. Design/methodology/approach - Information regarding research articles focused on Jeju tourism and sports tourism indexed in KCI (145 and 120 articles respectively) were collected and finally abstract written in Korean of 100 and 91 articles on sports tourism and Jeju tourism respectively were chosen for the further analysis after removing redundant articles. R program was used to analyze keyword frequencies, co-occurring terms, and degree/betweeness centrality measures and visualize the keyword network results. Findings - Event, marketing, content, program, implication, service, stadium, and tourism destination have been identified as keywords with highest frequencies among research on sport tourism, whereas tourism destination, image, brand, content, data, Chinese, satisfaction, eco-tourism service, place of arrival were highly appearing terms among research on Jeju tourism. Research implications or Originality - This study highlighted that Jeju has been interlinked with a range of terms such as programs influencing Jeju tourism, natural environment, tourism-related resources (e.g., museums, dramas, etc.), whereas sports has been closely related to sports event and vaiours types of sports (e.g., bicycle, staking, and scuber), but not to Jeju-do.