• 한국IT서비스학회지
• /
• 제16권2호
• /
• pp.139-156
• /
• 2017

Since the global financial crisis of 2008, the continuous development and innovation in technology-related fields such as information and communications technology (ICT) are likely to swim against the recession. In this paradoxical situation, the necessity of financial innovation through ICT is on the rise. For this reason, the appearance of Fintech is more meaningful as a new converged industry with the potential to lead financial innovation. The term of Fintech is derived from combining 'Finance' and 'Technology.' In South Korea, one of the most popular types of Fintech is mobile payment. KakaoPay, which is the first mobile easy payment service in Korea, is a much more simplified type of mobile payment service than ones used in the past, and is provided by the most popular mobile messenger service in Korea, KakaoTalk. However, KakaoPay has few active users in spite of its many advantages, which include convenience, simplicity, and a powerful platform. Thus, the main purpose of this paper is to investigate influencing factors of user resistance on KakaoPay. In order to investigate specific factors, a research model is developed based on the unified understanding of user resistance put forth by Laumer and Eckhardt (2012). After gathering online survey data from KakaoTalk users, an empirical analysis is conducted to verify this research model. The results of this study give insights regarding user resistance factors in the Fintech sector, and by so doing, it is expected that the important factors of user resistance could help the diffusion of new services when new mobile payment services appear in the near future.

• 한국멀티미디어학회논문지
• /
• 제25권2호
• /
• pp.269-279
• /
• 2022

Though easy payment service is the most well accepted one among various fin-tech services, the users still face difficulties and feel embarrassed when they use it. Over the past few years, many studies have been done on the users' experiences of easy payment service but there are little studies directly exploring the users' inquiries on the web. In this paper, we analyzed users' questions on Kakao Pay, Naver Pay, and Samsung Pay in Naver Jisik-iN, the biggest inquiry service in Korea from 2019 to 2020. We used keyword analysis, association analysis, and sentiment analysis. We found out that each payment service has distinct inquiries from the users according to its platform which it is based on.

• 한국산학기술학회논문지
• /
• 제22권6호
• /
• pp.514-523
• /
• 2021

최근 모바일 간편 결제 서비스의 확산은 사람들의 삶에 점점 더 많은 영향을 미치고 있다. 중국과 한국의 모바일 간편 결제 서비스에 대한 연구 증가를 통해 향후 모바일 간편 결제 서비스의 지속적인 발전이 매우 중요함을 알 수 있다. 본 논문은 소셜미디어 상에서 소비자의 카카오페이와 알리페이에 대한 반응의 차이를 알아보기 위해 카카오페이와 알리페이가 언급된 네이버 블로그 글을 수집하고 텍스트마이닝 기법을 활용해 키워드 분석을 했다. 품사별 키워드 빈도수 분석을 하였고 한 문장에 동시에 언급되는 공기어 빈도수 분석을 했다. 특히, 카카오페이와 알리페이를 언급한 글에서 공통적으로 언급된 단어를 추출하고 그에 대해 같이 언급된 단어들을 분석함으로써 같은 주제에 대해 어떤 다른 반응을 보이는지를 살펴봤다. 분석 결과 카카오페이의 신뢰성에 대한 소비자들의 우려가 존재했고 알리페이의 혜택에 대한 소비자들의 반응이 부정적이었다. 이러한 분석 결과를 토대로, 모바일 결제 서비스가 경쟁력을 갖추기 위해서는 다양한 부가 서비스를 추가하거나 보안 문제를 해결하는 노력을 할 필요가 있다는 점을 도출할 수 있다.

• International Journal of Internet, Broadcasting and Communication
• /
• 제9권3호
• /
• pp.44-58
• /
• 2017

The purpose of this study is to prove the Korean Internet company, Kakao's resilience capacity. For it, this paper reviews the previous literatures regarding Kakao's business models and discusses 'resilience' theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao's business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to $3^{rd}$ party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. This study contributes to the agile innovation of Internet platform with ecological sense.

• 정보화정책
• /
• 제23권3호
• /
• pp.26-42
• /
• 2016

최근 O2O 시장의 급성장과 더불어 금융과 ICT 기술이 융합된 핀테크가 "금융의 O2O"화를 이끌 혁신으로 주목 받고 있으며, 핀테크 기반의 결제, 인증, 보안 기술 및 관련 서비스가 주목 받고 있다. 핀테크와 같은 신기술 산업에는 기술적인 원천과 더불어 관련 제도 및 규제가 중요한데, 아직은 국내 핀테크 산업의 제도와 기술동향에 관한 심층적인 연구가 부족한 실정이다. 따라서 본 연구에서는 국내 핀테크 동향을 분석하고, 더 나아가 국내 대표적 모바일 결제서비스인 카카오페이와 삼성페이를 비교하여, 향후 국내 핀테크 산업의 기술과 제도의 방향성에 대한 시사점을 찾고자 한다. 본 연구는 핀테크가 언급된 트윗들을 2014년 8월부터 2016년 6월까지 전수 조사하여, 토픽 추출, 감성 분석, 키워드 네트워크 분석들을 시각화 하였다. 분석한 결과, 2014년에서 2016년 사이에 기술과 제도에서 다양한 주제들이 생성되어 왔음을 확인할 수 있었으며, 카카오톡과 같은 "서비스" 기반의 카카오페이와 갤럭시와 같은 "기기" 기반의 삼성페이의 토픽들 간에도 서로 다른 키워드들과 반응들이 추출되었다. 본 연구는 소셜미디어 마이닝을 이용하여 소셜미디어의 비정형 데이터를 기간 별로 분석하고, 감성분석을 통해 서비스에 대한 소비자들의 기대와 반응을 정량화한 것에 의의가 있다. 이를 통하여 핀테크 관련 실무자들에게 전략적 방향을 제시함으로써 핀테크 산업발전의 기반이 될 수 있을 것으로 기대한다.

• 한국컴퓨터정보학회논문지
• /
• 제23권6호
• /
• pp.59-66
• /
• 2018

Recently, the use of mobile payment, called "Pay" payment, is increasing such as 'KakaoPay' and 'SamsungPay'. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.

• 한국IT서비스학회지
• /
• 제17권1호
• /
• pp.155-170
• /
• 2018

This study examines a data-driven approach for software test automation at an online shopping site. Online shopping sites typically change prices dynamically, offer various discounts or coupons, and provide diverse delivery and payment options such as electronic fund transfer, credit cards, mobile payments (KakaoPay, NaverPay, SyrupPay, ApplePay, SamsungPay, etc.) and so on. As a result, they have to test numerous combinations of possible customer choices continuously and repetitively. The total number of test cases is almost 584 billion. This requires somehow automation of tests in settling payments. However, the record playback approach has difficulties in maintaining automation scripts due to frequent changes and complicated component identification. In contrast, the data-driven approach minimizes changes in scripts and component identification. This study shows that the data-driven approach to test automation is more effective than the traditional record playback method. In 2014 before the test automation, the monthly average defects were 5.6 during the test and 12.5 during operation. In 2015 after the test automation, the monthly average defects were 9.4 during the test and 2.8 during operation. The comparison of live defects and detected errors during the test shows statistically significant differences before and after introducing the test automation using the data-driven approach.

• 한국IT서비스학회지
• /
• 제15권1호
• /
• pp.299-319
• /
• 2016

This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

• 한국IT서비스학회지
• /
• 제15권2호
• /
• pp.185-201
• /
• 2016

Recently, due to the rapid development of IT (information technologies), a variety of attempts have been made to incorporate IT into other fields such as finance and manufacturing. Among them, a novel concept in the spotlight is FinTech, which is a combined word of finance and technology. FinTech is a line of business demonstrating an innovation development through IT in the financial service industry. One of the most popular types of FinTech is a third-party mobile payment service (MPS), the examples of which can be easily found in South Korea while the actual use of the service is relatively inactive. Therefore, the main purpose of this paper is to empirically investigate influencing factors of intention to use the third-party MPS. Based on individual characteristics and the task-technology fit model, the research model of the study is developed, with switching cost included as a moderating variable. The results of structural equation model testing with 316 potential users of Kakao Pay, one of the most popular business models of the third-party MPS, show that innate innovativeness, task characteristics, and technology characteristics are positively influencing task-technology fit, which in turn significantly affects intention to use the third-party MPS. The negative moderating role of switching cost is also found. These results could help managers develop better strategies to motivate potential users to participate in their services.

• 한국콘텐츠학회논문지
• /
• 제19권5호
• /
• pp.426-442
• /
• 2019

본 연구는 밀침-당김-계류 모델을 기반으로 신용카드 등의 기존 결제방식에서 간편 결제로의 전환 행동 과정에서 영향 가능 요인들을 선행 연구를 통해 살펴본다. 또한 이들 요인들이 간편 결제로의 전환 의도에 어떻게 영향력을 미치는 지를 실증적으로 검증해 본다. 특히, 영향 가능 요인으로 정책 기대의 조절 효과도 검증해 본다. 연구의 결과, 밀침 요인으로서 기존 시스템에 대한 불만족, 당김 요인들로서 인지된 간편성 및 서비스 신뢰, 그리고 계류 요인들로서 감성적 인지적 관성 및 비호의적 주관적 규범이 간편 결제로의 전환 의도에 영향을 미치는 것으로 나타났다. 정책 기대는 인지된 편재성과 전환 의도 사이에서 조절 효과를 보이는 것으로 확인되었다.