• Journal of Digital Convergence
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• v.12 no.4
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• pp.475-484
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• 2014

This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.