• Journal of the Korean Society of Fashion and Beauty
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• 제2권2호
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• pp.71-80
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• 2004

This study was conducted to propose name and role of a beauty-related specialist, a brand-new profession, recognizing that rapidly evolving culture and industries call for development of a new occupation in beauty business in the 21st century, and to suggest an approach to set up a department to produce such experts. To this end, extensive data and information were collected from relevant companies, education institutions, and all of the eighty two departments at 2-year junior colleges around the country, and were analyzed. The findings of the study are as follows: First, it was acknowledged that a new occupation distinct from existing ones is required in the beauty business. Secondly, the study has defined role of the new job; a professional beauty stylist who is competent to work across beauty, coordination and fashion with long-term perspective. Thirdly, the study suggested name of the brand-new occupation as beauty stylist. The results summarized above have meaningful implications; the study identified weaknesses of the existing beauty-related departments, and suggested practical approaches to improve them in order to provide effective education on the new profession, beauty stylist, and enhance adaptation capability.

• Journal of the Korean Society of Fashion and Beauty
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• 제2권1호
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• pp.46-56
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• 2004

This study is an investigation research regarding Beauty Artists' perception degree about self-Technic. Therefore by grasping the field which the beauty artists recognize the insufficiency while they perform their task, the result which executed a question investigation for 430 workers at the beauty shops which are located in the Jeollabuk-do area is the same following. As a result on the subject, after the beauty artists receive a fundamental beauty care education, and when they are engaged in a real beauty care shop, in order not for them to have difficulties in business accomplishment, more realistic and active curriculum has to be made up. To do like this, more researches and more efforts in the center of the beauty care group and the educational institution are demanded. In addition, so as to grow as the expert of the beauty care artist, the systemic and internal educational training program which considers the curriculum contents, a time and the place must be provided, by developing as levels and steps of the beauty artists.

• The Research Journal of the Costume Culture
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• 제14권5호
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• pp.715-727
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• 2006

The purposes of this study are to investigate the job satisfaction, customer satisfaction and revisiting intention to beauty shops, and to examine the difference of the job satisfaction, customer satisfaction, and revisiting intention between franchised and non-franchised beauty shops. Data were obtained via questionnaire, which developed by results of pretest and previous studies, from workers and consumers of beauty shops in Busan. They were analyzed by factor analysis, t-test and regression. The results were as follows; First, the job satisfaction of beauty shops workers was composed of Adaptation, Operation and Instruction. For both of franchised and non-franchised beauty shops, the operation of beauty shops greaty influenced the job satisfaction of workers, and job satisfaction is not significantly different. Second, consumer satisfaction related to services of beauty shops is composed of three factors: Policy, Personal service, and Physical environment. Regardless of shop types, the policy of shop influenced the consumer satisfaction. Consumers' revisiting intentions to beauty shops are influenced by consumer satisfaction. Third, consumers in franchised beauty shops is less likely to be satisfied and to have the intentions to revisit than those of non-franchised beauty shops. Resulted provide some insights to develop strategies for franchised and non-franchised beauty shops. Limitations and future research directions have been discussed.

• Journal of the Korean Society of Costume
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• 제59권9호
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• pp.131-145
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• 2009

Literature in beauty art is insufficient regarding beauty spot, though it has played an important role in beauty art history. This study aims at analyzing various patterns and decorative functions of beauty spots and examining their remarkable differences by place and time. It attempts to find the symbolistic characteristics of beauty patch which influenced European countries socially and culturally in the 17th and 18th centuries, findings are as follows: first, beauty spots are extremely various by patch patterns and by forms, e.g. Wha-Jeon(花鈿), Bindi and artificial points. In the view of cosmetic purpose, they have been used to beautify appearances, reveal social positions and express the desires like blessing or protection from evil. In the times of Baroque and Rococo, though temporarily, people with beauty spots and their belonged societies used them as communicative tools: obviously, they functioned symbolistically. This study surveyed 156 persons to find what cosmetic messages and images beauty spots present in the contemporary world. Using SPSS 13.0, the study analyzed the responses and found that beauty spots are still functioning and welcomed to let women look more beautiful and more attractive, though their cosmetic messages and sizes have been simplified and scaled down.

• Journal of the Korea Fashion and Costume Design Association
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• 제15권1호
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• pp.47-57
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• 2013

In terms of expression, beauty illustration has become more diverse and innovative. Because of continued unique creative activities, more novelty has been pursued. In this study, beauty illustration in new artistic and decorative images was used to investigate the basic concepts of art activities, illustration and beauty illustration and make up for beauty illustration which adheres to traditional and classical expressions. In this study, the following results were obtained: First, in terms of expression of beauty illustration, the work with art expressions are still poor compared to other fields such as fashion illustration. Therefore, it is necessary to attempt beauty illustration of a new image which expresses artistic emotions. Second, by using an artistic technique called 'paper sculpture', a semi-solid shape has been completed, and a decorative beauty illustration was created. People get new inspiration through beautiful and innocent art pieces, which in turn motivate to create new expression. New art activities which take a human body as an art support beauty activities through picture and more sensitive inspiration. It was attempted to express other emotion and beauty by observing a single piece of work. A new possibility in beauty illustration which is differentiated from other art activities is proposed and its domain is developed.

• Science of Emotion and Sensibility
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• 제11권2호
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• Journal of Fashion Business
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• 제20권1호
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• pp.127-141
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• 2016

Korea traditional dresses are making news everyday through popular media and a number of exhibitions and fashion shows that have been held as a way to activate the use of the hanbok. This study intends to examine the current status of handbook brands and analyze the aesthetic characteristics of the hanbok. This study defined the terms related with the hanbok and examined the chronological changes in the hanbok through a literature review, an examination of the aesthetic characteristics of Korean traditional clothing, and an analysis of the aesthetic characteristics by dividing currently available hanbok brands in to the traditional hanbok. According to the results of the study, hanbok brands were divided into Traditional Hanbok, Life Hanbok, and New Hanbok. The Traditional Hanbok brands represented traditional beauty, the beauty of formality, symbolic beauty, and the beauty of nature. The Life Hanbok brands represented symbolic beauty, natural beauty, the beauty of blending, and the proportional beauty. The New Hanbok brands represented natural beauty, unproportaional beauty, the beauty of line, and the beauty of moderation. Therefore the New Hanboks gave changes to the traditional clothing and the unique clothing of our nation. Its formative elements coexist according to their characteristics.

• Fashion & Textile Research Journal
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• 제9권5호
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• pp.545-552
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• 2007

This study aims at providing basic data for the beauty industry to establish more reasonable marketing plans for women in identifying their Lifestyles, observing and analyzing their purchase behavior for beauty service. Women were classified into four types: fashion appearance oriented type, sociable personality oriented type, brand oriented type, fashion indifferent type. The result of the differences between their lifestyles and purchase behavior for beaty service is as followed. Purchasing behaviors, such as motives of purchase beauty service, beauty service information search, beauty service estimation standards were made a difference in lifestyle types.

• Review of Culture and Economy
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• 제20권2호
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• pp.119-147
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• 2017

This study analyzes Big Data to understand the economic influence of K-Beauty which is expected as a fast-growing industry. Because the content of K-beauty is mainly transmitted over the Internet, Big Data about K-Beauty in the database of online services can show interest and engagement in K-Beauty. The export volume of the beauty industry and the number of foreign tourist in Korea were used as dependent variables. The volume of Google search and the volume of YouTube page view were independent variables. According to the result of a multi-regression analysis, the volume of Google search of K-Beauty had a positive influence on both dependent variables, even after controlling for GDP (Gross Domestic Product) and distances between nations. When it comes to the volume of YouTube page view of K-Beauty, it had a positive relationship with the export volume of the beauty industry, whereas there was no significant relationship between the volume of YouTube page view and the number of foreign tourists. The result indicates that the content of K-Beauty has a significant impact on the beauty industry. Moreover, this empirical study shows that web search and YouTube search have a positive relationship with the economical aspect. These results can be used to discuss public relations strategy to promote K-Beauty industry.

• Journal of Fashion Business
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• 제18권5호
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• pp.42-55
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• 2014

This study examined the relative importance level of experience marketing on brand attitude and brand loyalty in beauty salon franchise stores, and attempted to raise the competitiveness of beauty salon services by presenting this elements as experience marketing strategy directions for beauty salon franchise store management. A questionnaire was used for this study on 350 adults residing in Gwangju Metropolitan City and SPSS 20.0 statistics package was used for analysis. In summary, the results of this study are as follows. First, five factors that make up experience marketing in beauty salon franchise stores were found. They were sensory marketing, relative marketing, emotional marketing, cognitive marketing and behavior marketing. Brand loyalty was categorized into the two factors, attitude loyalty and behavioral loyalty. Also, we found that experience marketing had a statistically positive impact on brand loyalty. Secondly, experience marketing of beauty salon franchise stores was found to have a statistically significant positive effect on brand attitude. Thirdly, we found that the brand attitude of beauty salon franchise stores had a statistically significant positive effect on brand loyalty.