• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.175-189
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• 2015

This study empirically confirmed how an art infusion into fashion products affect consumer's preference through Study 1 and Study 2. Study 1 examined the effect of an art infusion and the difference of an art infusion effect according to self-monitoring scale by designing groups composed of 2 (art infusion: infusion versus non-infusion) ${\times}2$ (self-monitoring: high versus low). Study 2 examined the difference of an art infusion effect according to the luxury level of fashion brands by designing groups composed of 2 (art infusion: infused versus non-infused) ${\times}2$ (fashion brand luxury levels: high versus mid versus low). This study was conducted using a convenience sample of women in their 20s and 30s residing in the Seoul and Daegu region. In Study 1, 162 participants were randomly assigned to two experiment situations of art infusion. In Study 2, 192 participants were randomly assigned to six experiment situations of art infusion and luxury level of fashion brands. For the data analysis, we conducted reliability analysis, two-way ANOVA and simple main effect analysis using SPSS 18.0 statistics package. The results of Study 1 and 2 are as follows. First, consumer's preference was shown to be higher for fashion products with art infusion rather than fashion products without art infusion. Second, the positive effect of art infusion on consumer's preference was significant in the group of high selfmonitors. But there was a non-significant effect of art infusion in the group of low self-monitors. Lastly, the positive effect of art infusion on consumer's preference is higher in the case of a mid-level luxury brand rather than in the case of a high-level luxury brand and low-level luxury brand.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.873-887
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• 2010

Yuan Shi Kai, the first President of the Republic of China, established a ceremonial uniform system based on ancient styles in 1914 just before the national polity was changed to the Empire of China in 1915. This system is Jisiguanfuzhi (a system on costumes for memorial services), and figures included in the system are Jisiguanfutu (figures showing costumes for memorial services). This study is the first to examine Jisiguanfuzhi and Jisiguanfutu and to approach the background idea of the establishment of the system with a focus on the meaning of 'unity.' Jisiguanfuzhi regulates the ceremonial uniform system of all classes from the President along with the 1st-class to the 5th-class people. The uniform consists of a crown, robe, belt, the mid-section cloth, and boots. In addition, the uniforms of ritual musicians and dancers are included. The basic principles in establishing the system were the restoration of ancient systems, the adoption of convenience, the acceptance of current practices, and the implication of symbolism. Jisiguanfuzhi clarifies that the pattern of the ceremonial uniforms was modeled on Juebianfu, for religious services. The reason for choosing Juebianfu for religious services was to achieve 'unity' and Juebianfu was associated with 'unity' because it was common to all, from the emperor to the gentlemen class, in ancient times. Yuan Shi Kai tried to show flexibility to the gentlemen class who represented the intellectuals at that time by adopting Juebianfu for religious services, fearing that the gentlemen class might oppose the attempt to restore the imperial system. Therefore, although Jisiguanfuzhi adopted mostly Mianfu and royal sacrificial robes, it also emphasized 'unity' by professing that the uniforms were based on Juebianfu for religious services.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1125-1137
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• 2011

This study investigates when and why the light pink Dan-ryoung appeared as part of the official uniform of the Joseon Dynasty and which official uniform used the light pink color. The Annals of the Joseon Dynasty, books written by scholars, and related laws were used as research materials. The following results were obtained by analyzing the arguments of kings and officials on light pink uniforms and laws related to official uniforms. 1. Red was the color of the king as well as the color of Dang-sang-gwan's Gong-bok (one of the official uniforms). 2. The colors such as To-hong, Dam-hong, Do-hong, Bun-hong, Cheon-hong that appeared in Sang-bok (among official uniforms) were relatively lighter than red. 3. To-hong started to be used in Sang-bok at the time of King Se-jong and was used at the time of King Seong-jong in Sang-bok because it was the preferred color. 4. In the Joseon Dynasty, safflower (the basis of red color dye) was cultivated extensively; in addition, people liked red dyeing because it was relatively easy apply; subsequently, a ban on red dyeing was continually issued. 5. Kings Se-jong and Jung-jong ordered officials to use Do-hong and Bun-hong to distinguish the red color of the king. After Im-jin-oe-ran, Cheon-hong was officially designated the color of Sang-bok. 6. The reasons why Dam-hong was used in official uniforms were twofold: the preference for red-like colors and the influence of the Confucian hierarchy to distinguish the king.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.924-937
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• 2015

This study surveyed the recognition and credibility of infant's organic cotton apparel and examined the current quality of children's organic cotton clothes available in the market. This study contributes to improve fabric certification programs and safety standards by understanding customer opinions and actual quality. A customer survey revealed that customers believe that organic cotton products should not include chemicals such as pesticides, fluorescent whitening agents and chemical colors; in addition, customers have high expectations for safety as well as worries about the products' validity. Children's underwear was the most purchased item category among organic cotton products. Current organic cotton certification programs are voluntary with multiple organizations that provide various certification standards. A total of 34.2% of children's organic cotton clothes sold at online and offline stores were not certified, and 10.5% had invalid certification information. This may substantially lower the credibility of organic cotton products and requires immediate change. Examination of organic cotton products showed that products do not meet customer expectations for quality and safety: 3 out of 8 products used accessories (buttons and wappens) that include harmful chemicals such as lead, phthalate and formaldehyde, 6 products used fluorescent whitening agents, and 4 products used other fabrics such as rayon, polyurethane and polyester. GOTS mark is the most recognized organic certification, but it still allows the usage of fluorescent whitening agents, which indicates a gap between customer opinions and actual certification standards. Managing national-level mandatory certification programs like food and setting quality standards that meets customer expectations are required to enhance the credibility of organic cotton products.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1595-1607
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• 2008

The purpose of this study is to find the reason why the National Mourning Dress System of the Joseon Dynasty had been established although the General Mourning Dress System had exist through research of three things; differences of each social class, changes of the National Mourning Dress System by the age and differences between the National one and the General one. The methodology which is adopted for this study is comparative analysis by social class, period and age from the Annals of the Joseon Dynasty and the Orye-e. And this study is focus on the women's dress. The results of this study is as follows; Firstly, some mourning dress items had been different or not used by class. Secondly, although there had not been a great change, some dress items had been disappeared or used irregularly. And Naemyoungbu Naekwan's mourning dress had been changed by the age. Thirdly, The National one was more extensive in wearing and applied differently by class compare to the General one. Also it had an additional rule according to the period, duty and place to Naemyoungbu-Naekwan and Naemyoungbu-Goongkwan. The National one had been established by ruling class of The Joseon Dynasty who had tried to keep the Confucian standard and perfect social status system. And it is supposed that the National Mourning Dress System had not been a great change because the ruling class' will had not been changed.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.49-62
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• 2022

The embroidered Kasaya is the twenty-five column Kasaya of Triratna: Buddha, Dharma, and Sangha. Even though it is a representative artifact of embroidery, the method of manufacturing heavily depends on the collector's reports. This study focuses on the prayer's recorder: Gonmyeong Park, born in Muja, and Ven. Haebung, who acted as a historical investigator of embroidered Kasaya. The beginning of Haebung's public record was in 1815, and his entrance into nirvana in 1826. The birth year of prayer in Muja was 1768. Therefore, the embroidered Kasaya was manufactured at the end of the 18th century or the early 19th century. Haebung appears to have played a critical role in historical investigation, and consequently the 125 icons of Triratna are almost identical in three treasures: the Kasaya at Seonamsa Temple, the embroidered Kasaya, and the painting of the embroidered Kasaya at Cheongnyongsa Temple. The embroidered Kasaya was particularly affected by the religion of a thousand Buddhas and by Triratna in the late Joseon era. Unlike the Kasaya of a thousand Buddhas in the Ming and Qing Dynasties, the embroidered Kasaya shows the Triratna in detail, suggesting that the icons of Triratna were newly created.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.10
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• pp.1228-1241
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• 2011

This research compares the change in berberine content in liquid dye and the color and dye uptake of amur cork tree dyed silk upon thermal degradation treatment. Thermal degradation of amur cork tree extract and liquid dye of standard berberine was carried out at room temperature, $4^{\circ}C$ refrigeration, and $100^{\circ}C$ oven conditions for 0-192 hours. Amur cork tree dyed silk was treated in a $100^{\circ}C$ oven for 0-240 hours. The berberine content in liquid dye was measured by the relative abundance of the berberine peak in the HPLC-MS chromatograms. The color and dye uptake of dyed silk was measured using K/S value and colorimetric data. The berberine content in standard berberine dye was 2.4 times that of the amur cork tree extract. A similar result was observed between the K/S value of standard berberine dyed silk and that of amur cork tree dyed silk. The berberine dyed silk showed the highest dye uptake after 120 hours in a $100^{\circ}C$ oven. This result was similar to the change in a berberine content in liquid dye in a $100^{\circ}C$ oven treatment. The change of the K/S value of amur cork tree dyed silk and berberine content of amur cork tree extract was similar up to 24 hours. The result suggests that there is a direct relationship between the color change of amur cork tree dyed silk and the berberine content in amur cork tree dye.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.99-109
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• 2008

The purpose of this study was to survey sizing system and preferable ease and to decide the body measuring items for pattern making in a men's dress shirt for mass customization industry that is rising to the surface as a new production system. For this, it had a survey subjects were 254 males between 25 to 44 years old who wear dress shirt frequently and the relevant on line companies, and analyzed the garment sizing system and preferable ease. Collected data were analysed by frequency analysis, t-test, $X^2-test$, and ANOVA using SPSS 12.0 for window. Garment pattern making should reflect the sizes of the body parts well, and simplification of the ordering process would work as an important variable. In relation to the preferable ease, older people preferred more ease while younger people preferred fit ease. In relation to the sizes, people wearing the size of '110' preferred more ease than the size of '90'. And people weighing over 90kg preferred sufficient ease than less weighing. People height over 170cm people preferred sufficient ease for the length between shoulders than height under 170cm. In case of the companies had no consistent sizing system. Significant difference was found in the sizes, except for the size of '100', among those companies, there was significant difference in the length between shoulders and the length of the shirt among those companies and those sizes. Significant body parts for a garment pattern making was height, the circumference of the neck, the chest circumference, the length between biacromion, the arms length, and the waist circumference.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.784-796
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• 2010

Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study examines two additional moderating effects, which are 'product type' and 'message type'. For the experiment, four advertizing type factorial designs were performed. A total of 320 undergraduate female students in Korea participated in the experiment. This study captured the subjective judgments of consumers on these three comparisons in terms of advertizing attitude, brand attitude, and purchase intention. The results are as follows: First, the greater the self-congruity on cosmetic advertising, then the greater the effectiveness on advertizing attitude. Second, the increased self-congruity on cosmetic advertising did not create greater effectiveness on brand attitude. Third, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image increased the effectiveness on brand attitude. Fourth, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image improved the effectiveness on purchase intention. Fifth, the greater the brand attitude (on the congruence between the cosmetics advertising image and the self-image produced)increased the effectiveness for purchase intention. The results show a significant moderating role of the product type. Marketers can use the results of this study to understand the market of cosmetic products for promotion.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.10
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• pp.1188-1198
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• 2011

This study proposes the use of firework shapes to design fashion accessories in the judgment that they are appropriate for the expression of creative images in consideration of the display of fireworks as a kind of entertainment and a festive symbol. This study promotes the sustainable application of firework shapes to develop the designs of fashion culture items that feature a distinctive personality and uniqueness. In this present study, the proposed fashion accessory design was intended to create an entertaining new atmosphere that uses an Organic Light Emitting Diode (OLED) that draws attention as a futuristic display. In terms of methodology, a literature review of firework shapes and OLED was conducted; in addition, Adobe Illustrator CS2 and Adobe Photoshop CS2 were used to develop six different standard motive designs with formative design elements represented by a variety of firework shapes. Each of the six motifs was further expanded with different color combinations. Rich images are produced with the use of pink, blue, purple, green, yellow, orange, and red, in conjunction with various OLED effects to express the three-dimensional images of fireworks. The motifs are applied to three types of items: bags, bracelets, and necklaces. For the video images, evening and tote bags, pendants, and bangles were used. Shifting images and lights should produce unique images as well as satisfy the consumer desire for entertainment. The Adobe Image Ready software was used to present the motive of fireworks applied to the design of fashion accessories in video images but not in still-cut images due to physical constraints of this paper.