• The Journal of the Korea Contents Association
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• v.7 no.2
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• pp.212-221
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• 2007

Local festival can be defined as the essence of the local culture as it represents the lifestyle and culture of the people in the community intensively and implicatively. The local festival actives the regional economy, enhances the community image, harmonizes the community residences, and gives the good opportunity for the education of the culture mind. The ways in which the local economy can be activated through the festival are to find a way to get in goals, to use the characters of the Cheongju region in creating a brand and products for the festival.

• Journal of Digital Contents Society
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• v.8 no.3
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• pp.315-321
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• 2007

The Jik-ji has been proved as the oldest historical property in the world. And Now we are trying to make Jik-Ji as the representative cultural brand of Chung-buk. This paper analysed deterministic factors of the total satisfaction and consumption expenditure at the Jik-JI Festival, based on econometric method. We obtained several results. As expected we got positive relation between economic variable like income and satisfaction - expenditure of participants, but we didn't get anticipated results from demographic variables. Or so, men have high degree of satisfaction and expenditure, compared to women. But participants from outside Chung-buk had negative relations to satisfaction and expenditure of the event. Therefore, in order to develop Jik-Ji Festival as world-wide festival, it is necessary to build long term master plan and public organization of Jik-Ji Festival.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.373-380
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• 2009

This study is to analyze the Impact of visitor's satisfaction on the operating staff's internal satisfaction of festival. This study purposed to provide the basic data for the marketing and strategic planning for improve of visitor's satisfaction. According to the result of this study, we analyzed that the operating staff's internal satisfaction of festival will affect the visitor's satisfaction including the understanding of local culture, venue's comfort, satisfaction of resting place, convenience of information facilities.