• Journal of Digital Convergence
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• v.12 no.10
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• pp.493-499
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• 2014

Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.164-173
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• 2012

Recently, while sharing various values of an individual through fast information delivery with the consciousness change of consumers, the trend is now changing by needs of consumers from the trend that companies took the lead in the past. In addition, while jewelries are changed to fashion's consumer goods, it is time that the domestic jewelry industry also needs development of products applied with various colors and visual emotion that consumers demand. Accordingly, much interest in natural colorful gems and the consumption market are being increased in the jewelry industry. Accordingly, this research has progressed the necessity, the status analysis and consumer preference analysis of products development using Semiprecious Stone, and extracted the target market by style and needs of consumers through a consumer trend survey and image analysis survey for development of products. And, this research has set a design directionality by extracting adjectives that can be applied to design preference images by age. This study has confirmed the necessity and possibility of Semiprecious Stone products development based on the analysis of jewelry market.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.140-149
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• 2007

Social recognition conversion of the jewelry-related industries must be preceded by changes of responsibility of both the staff in charge and educators in education objections. Based on the debate of whether or not increasing (public) interest in jewelry design will subsequently lead to bringing about vision and possibility in the form of cultural management, this paper examined the influences that logical systematization of jewelry design and educational process of jewelry designers' ethics have on the next generation of the cultural industry of jewelry. Through the education and the industry of Italy, this paper analyzed existent method of design, current trend, and new content sand cases of design management that are based on types of consumption. In addition, it also provided the developmental possibility of future culture industry, and the foundation of ethical philosophy of jewelry education that lies beyond national economic power. I intend to imply significance of how designer's perception and conduct provides the whole new conventional foundation of sympathy and sensitivity and the existent method of design.

• Journal of Industrial Convergence
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• v.20 no.10
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• pp.219-224
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• 2022

This study is to propose a alternative gem that is expressed in various ways instead of jewelry with limited output. It was investigated what materials were used in the alternative gem used in the jewelry design thesis over the past five years. In addition, as a result of a survey to understand the needs of customers, it was found that customers also use resin among resins as an alternative gem, like as research trends. Based on this, the scope of resin use as a alternative gem was expanded and applied to jewelry design rather than the existing method of using resin. As a result, it was found out a various uses of resin as an alternative gem. However, the demand and traditionality that correspond to the conditions of jewelry remain challenges to be established through various jewelry design studies in the future. Therefore, in order to utilize the popular preference of alternative gem, continuous research on applying jewelry design to alternative gem should be continued.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.103-110
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• 2012

Various industrial sectors have formally turned to Green Development, practicing eco-design with the goal of saving the environment. Such trend can also be applied to jewelry design and production. Jewelry, which emerged with the birth of humankind, has been a contributing factor to environmental pollution and depletion of resources due to mass production and reckless consuming patterns of the 20th century. With the arrival of the World economic crises, however, the consumption of jewelry has dropped and now the industry desperately needs a boost for revival. In this paper, we propose a way to recycle waste materials and turn them into a new kind of jewelry. We introduce various junk materials that can be reused, and how to reuse them. The new type of jewelry we aim for is environment-friendly, low-cost, and unique as opposed to identical mass production of the past. The eco-design product will likely add new value to jewelry industry. The product targets sophisticated modern consumers with conscientious, environmentally aware consuming patterns. To fulfill the needs of these consumers, we propose methods of upcycling from junk to jewelry, by combining precious stones with waste materials.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.331-339
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• 2024

This study seeks to expand the jewelry market and overall development of the industry by understanding the fashion jewelry market and researching marketing strategies based on changes in market consumption. Looking at recent changes in the jewelry market, the number of new consumers (fashion jewelry buyers) has increased since 2014, leading to a recovery in purchases and strong sales. However, the decline in costs is prolonged, the focus on purchasing low-priced products is increasing, and there is a growing trend of purchasing products other than rings. Items are becoming more diverse, including bracelets and necklaces, and the popularity of imported products and brands is intensifying. Ultimately, the penetration of fashion jewelry and the growth of imported brands are expected to continue for a long time. The fashion jewelry market is a market that appears to have ample potential to grow into a larger market, filling the structural limitations of the jewelry market and providing consumer satisfaction in line with recent consumption trends. If so, We need to think about how to grow and develop this market, and We need to view it as a jewelry market in a broad sense, and it is a market that can serve as a bridgehead for the precious metal jewelry market to expand into the accessory market in the future. Therefore, it is necessary to create a jewelry market by utilizing the advantages of fashion jewelry, such as diversity of materials and expressions, price competitiveness, wide distribution channels and consumer accessibility, reflection of trends, and consumer awareness.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.563-572
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• 2014

Art Nouveau started from the purpose of making art young by reforming art. Rising in revolt against historical style imitation, Art Nouveau was a movement that demanded modern and trend-fitting styles which were embracing general revolution of life and surrounding environment. In jewelry, new styles were tried to be constructed too, breaking from previous styles. Together with new trial of materials, fine jewelry that technical skills of master craftsmen were emphasized on were shown. Styles of Art Nouveau had been diversely developed, fitting to culture of each country in the whole Europe. They were the bases of styles after the 20th century. Jewelry after Art Nouveau repeated development by being divided into industrial and artistic jewelry. They have influenced on a lot of development until modern times. Art Nouveau led jewelry to the establishment of artistic worth, exceeding the worth of goods. There is a difference between aesthetic jewelry expressed through diverse formativeness of Art Nouveau and modern jewelry designs centered on simple precious jewelry which is biased toward productivity and functionality. Modern times are the times of culture and art that are laying stress on personality and ego-expression and pursue creative and ingenious designs. So, various color expression of Art Nouveau and jewelry styles of diverse materials and motives which were expressed through time period and thought will become examples in leading new design development and design flows of modern jewelry.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.461-471
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• 2011

Jewelry has recognized as a part of independent formative arts of fashion with the change modern man's cognition for the fashion. It is a great important section to express fashion image. So, many corporations design and develop the jewelry by themselves to maxmize their fashion image. Among the so many kinds of jewelry, especially the necklace is located beneath the face and linked as a part of fashion, so it frequently has showed in Fashion Collection. Like this Fashion and jewelry enact each other and share their esthetic features but, it is insufficient the study of fashion linked with the jewelry. In this study, we defined the words which is using confusedly according to jewelry forms what researched by others. In addition, we tend to study the effect of that the form, hue and character of materials of necklace that is expressed in fashion collection influence fashion image. The method of this study is comprised with precedent studies and analysis of necklace photos in fashion collection. For the analysis of data, we implement content analysis and statistical analysis using SPAW Statistics 18(frequency analysis, percentage, cross-tabulations, $X^2$-test). Because the hue and the form of necklace take a great role to make fashion image with the sense of its eyesight, its effective coordination go up the delicate feelings with the form, hue and quality of the fashion. Especially, the hue is the essential element of formative characteristics to express visual image. The necklace had coordinated more frequently in S/S than F/W, it means that more light and simple fashion let ornamental beauty could express by the necklace. So, it is very effective things that we predict the trend of fashion, then, coordinate with well-matched necklace.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.389-401
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• 2011

Jewelry is not only symbolic meaning of the fortune, but also it completes or redound to fashion style and its image in this modern times which diverse culture live together. The instinct for adornment which is long as human cultures is developed as Artwork genuinely to show effective self-expression that is aesthetic and distinguished. It would be from that it made by using metallic materials. In contemporary fashion, jewelry takes so much importance that it sets the trend. They carry a sensible message that expresses esthetic desire and originality. Among the so many kinds of jewelry, especially the necklace is located beneath the face and linked as a part of fashion, so it frequently has showed in Fashion Collection, We tend to study the effect of that the form, hue and character of materials of necklace that is expressed in fashion collection influence fashion image. The method of this study is comprised with precedent studies and analysis of necklace photos in fashion collection. For the analysis of data, we implement content analysis and statistical analysis using SPAW Statistics 18. As the result, fashion and jewelry effect interactively and share esthetic forms, in the view of total image necklace image is more strong than fashion image. Because the hue and the form of necklace take a great role to make fashion image with the sense of its eyesight, its effective coordination go up the delicate feelings of the fashion. So, it is very effective things that we predict the trend of fashion, then, coordinate with well-matched necklace.