• 패션비즈니스
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• 제9권2호
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• pp.131-142
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• 2005

The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.

• 한국정보통신학회논문지
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• 제20권8호
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• pp.1494-1502
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• 2016

센서를 활용한 IoT 디바이스의 사용이 증가함에 따라 센서 기반의 상황 인식을 통한 융복합형 다기능 스마트 주얼리를 개발하였다. 현재 시장에서 공급되는 평범하고 단순한 디자인의 패션 주얼리에 사용자와의 상호작용을 고려한 스마트한 기능과 디자인을 추가였고 본 논문 에서는 스마트 주얼리에서 착장된 센서에서 개인의 생활습관 정보 데이터를 입력받아 네트워크와 연동하고 건강관리 기능을 추가하였다. IoT 기반의 스마트 주얼리 센서가 발생시키는 데이터를 신속하게 관리할 수 있도록 온톨로지로 모델링하고 건강 정보를 서비스 할 수 있도록 스마트 주얼리 시스템을 설계하고 구현하였다. 스마트 앱을 통해 서비스의 상태를 표시된다. 앱은 맞춤형 서비스 사용자에게 위험을 결정하여 질환에 관한 가이드라인을 제공한다.

• 패션비즈니스
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• 제9권1호
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• pp.152-159
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• 2005

The purpose of this study was to examine variables which influenced on fashion jewelry consumers' purchasing behavior. 565 respondents living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, ANOVA, and regression were used for this study. As the result, the frequencies of purchasing toward the fashion jewelry products were associated with materialism, brand royalty, reference group influence. Also, results revealed that materialism and brand royalty accounted for 41% of the explained variance in the frequency of purchasing products on fashion jewelry. Based on these results, fashion jewelry marketing strategies would be suggested.

• 패션비즈니스
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• 제24권5호
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• pp.35-51
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• 2020

To satisfy consumers' desire to enjoy their own individuality and cultural trends, the discovery of various materials and the expression of materials embodying their characteristics are increasingly important in the fashion jewelry industry. This study examines, paper mulberry fiber, a raw material of hanji that has been excavated as a new material for fashion jewelry, is durable as wall as, soft and easy to form, has a unique texture along with, excellent aesthetic quality, and expresses various colors, thereby differentiating itself from traditional fashion jewelry materials. The material itself also has symbolic significance as an approach to discovering new sustainable materials for fashion jewelry to ensure increased specificity of the product based on the premise of freedom of expression. The weight and optimal drying time of chicken fiber were derived for the study of fashion jewelry expression using the characteristics of paper mulberry fiber. The techniques of casting, deflection, packing and winding (winding beads with fibers and straps) were derived and four brooches were produced in total. This study is meaningful for the future of, the fashion jewelry industry as it presents the uses of new materials such as paper mulberry fiber to induce multidisciplinary consumption and to suggest a direction for the creation of new value-added products. Further, in order to expand the realm of fashion jewelry industry with our own competitive products that have secured our cultural identity and uniqueness in the global market, there must be continued follow-up research on mass production methods for industrialization.

• 유통과학연구
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• 제15권9호
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• pp.17-26
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• 2017

Purpose - This study aims to present ways to secure capable employees by examining key factors of internal marketing applicable to the jewelry distribution business and analyzing the relations among organizational commitment, job satisfaction, and turnover intentions among employees who play important roles in jewelry distributors. Research Design, data, and methodology - To examine these research models, samples were collected from 210 individuals working in jewelry distribution companies. The analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. SPSS 18.0 were utilized for data analysis. Results - Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on organizational commitment and while internal communication and education/training have negative (-) effect on employees' turnover intention. Jewelry distribution company employees' job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Conclusions - This is an exploratory study that aims to find out ways to prevent employee turnover in the perspective of jewelry distribution companies' organizational measure - internal marketing. The future study needs to present more sophisticated strategies of internal marketing based on in-depth analysis of specific causes that make employees at jewelry distribution companies leave the occupations.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.529-535
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• 2022

The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.

• 문화기술의 융합
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• 제10권4호
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• pp.305-310
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• 2024

생성형 AI의 등장으로 AI는 인류와 본격적인 공존을 시작하였다. 방대한 데이터 기반의 AI 학습역량은 인간의 학습과는 다른 차원의 생산성으로 산업체에서 활용되고 있다. 그럼에도 불구하고 AI는 테크노포비아와 같은 어두운 이면의 사회적 현상도 보인다. AI에 대한 이해를 바탕으로 협업이 가능한 AI 모델을 분석하고 주얼리 산업에서 활용이 가능한 분야를 확인한다. 협업형 AI 모델을 활용하면 '아이디어 전개의 가속화', '디자인 역량의 강화', '생산성 강화' , '멀티모달 기능의 내재화' 등을 기대할 수 있다. 결국 AI는 협업이 가능한 도구적 관점에서 활용해야 하며, 이를 위해서는 주체성 있는 인간 중심의 마인드 셋이 필요하다. 본 연구의 주얼리 비즈니스를 위한 AI 협업방안 제언을 통해 주얼리 산업의 경쟁력 강화에 도움이 되기를 바란다.

• 아태비즈니스연구
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• 제10권2호
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• pp.43-64
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• 2019

Same as other product brands, it is very important for jewelry brands to correctly identify customer characteristics, and seek high level service quality, and develop products that can set apart from competitions in order to increase customer satisfaction and strengthen repurchase intention. This study, in consideration of these pruduct characteristics, aims to verify whether service quality and/or product traits impact customer satisfaction. In addition, the study investigates whether customer trait plays a role of moderator in its effect on customer satisfaction. Finally, the study provides useful theoretical and practical implications on customer segmentation strategies that are contingent upon customer characteristics.

• 패션비즈니스
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• 제21권5호
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• pp.136-150
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• 2017

3D printing has grown tremendously as the most noteworthy new technology in the manufacturing industries. In addition, the rapid development of computer science technology with 3D printing has created a new paradigm called Fractal Geometry, or a new form of digital art. This study explores the formative characteristics of 3D printing jewelry based on presentation of fractal geometry by classification of 3D printing jewelry's morphological types that except for producible shape with traditional mold manufacturing methods. The results of the study are as follows. The morphological characteristics of 3D printed jewelry are divided into their constitutive shapes by the repetition of the unit. The organic shape determined by superposition or overlapping, the systematic shape by distortion caused by distortion, and the variation in scaling by scaling. The formative characteristics, which are drawn from a study on the shape expression of 3D printed jewelry design using fractal geometry, consist of continuity, geometrical characteristics, and exaggeration. Continuity creates a new and self-assigned new space through a recursive structure through a cyclic structure that is formed along a single directional basis. The geometry of the geometry forms a three-dimensional and constructive structure comprised of the same size and structure of the same sized unit under the mathematical order of the geometry of Fractal's geometry. Exaggeration demonstrates the informal beauty and the maximization of the shape by expanding the scaling or superposition of a unit, by scaling the scale or he distortion of the units.

• 한국정보통신학회논문지
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• 제20권11호
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• pp.2113-2118
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• 2016

스마트 주얼리는 사물인터넷의 구성요소를 적용하여 센서의 입력으로 얻은 상황정보를 처리하고, LED의 출력장치에 빛의 색상을 제어하여 보석에서 느낄 수 있는 반짝반짝 빛을 내는 아름다움과 신비감을 느낄 수 있도록 색과 빛의 효과를 부각시켜 심미 기능을 적용하였다. 상호작용이 가능하도록 통신 기능과 신체에 착용할 수 있는 웨어러블 기능이 있는 스마트 주얼리이다. 본 스마트 주얼리 보드에 컬러, 온도, 조도 센서를 장착하고, 블루투스 모듈로 상호작용이 가능하도록 설계하였다. 스마트 주얼리 착용자의 상황에 따라 주얼리 빛의 색상이 변할 수 있도록 알고리즘을 적용하여 모바일 어플리케이션을 구현하였다. 디지털 기술과 생활의 융합을 실현하고 더 나아가 IoT 환경에서의 스마트 주얼리 디바이스 개발의 방향성을 제시할 수 있을 것이다.