• 한국식품조리과학회지
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• 제31권2호
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• pp.193-199
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• 2015

According to the definition of 'native local food', Jeju has combined its regional specialty products with its own cooking method. It has almost four-hundred kinds, which reflects regional specialty and diversity, yet it is not very well-known. Thus, this present study provides basic research information through the investigation of tourist awareness, intention to consume, drawbacks, development necessity and direction of development of Jeju local foods. The survey was conducted with 295 domestic tourists who had visited Jeju in the last 10 years. In response to a question asked about the consciousness of Jeju local foods, 67.8% of respondents chose average, indicating a relatively high cause for concern. Intention to consume averaged 3.26, which was higher than tourist awareness, having an average of 2.60. Furthermore, local food interest and demographic characteristics of respondents were found to have an influence on tourist awareness and intention to consume. 87.8% of respondents answered above average with respect to the drawbacks of Jeju's local foods and development necessity and direction, with the main drawbacks being lack of PR (43.1%) and high price (39.0%). The priority of most respondents was the quality and taste of the food (50.8%). Based on the results of this study, if tourist awareness can be effectively increased, an escalation in intent to consume will follow, naturally promoting the consumption of Jeju's local foods. Consequentially, for tourism commercialization, the quality and taste of the foods have to be improved in addition to the gain in popularity through efficient PR methods.

• 농촌계획
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• 제22권3호
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• pp.143-151
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• 2016

The purpose of this study is to introduce the village project for conservation and improvement of rural tourism village. So, in this study, the current rural tourism village and storytelling planning are examined and the village project presented in village planning is also examined. And this study propose the storytelling implementation of the village project through the case study related with the Susanri in Jeju. The results are summarized as follows. Firstly, it is important that each village projects are storytelling for tourism resource and improve rural tourism village. Secondly, it is necessary to define story range, action planning, and management agency of village projects. Thirdly, it is desirable that the village projects should be carried out as reviving the local community. Comparing to the storytelling tourism plan, there are few rural tourism plans so far, so, it is difficult to applicate the system of the village project, but, continuous studies in this line can help the rural tourism plan to ensure practicality.

• 수산해양교육연구
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• 제26권4호
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• pp.838-845
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• 2014

The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

• 한국조리학회지
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• 제16권2호
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• pp.322-329
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• 2010

본 연구의 목적은 된장 식품 구매 시 가장 우선적으로 고려하는 속성을 탐색하고, 그 속성 간 중요도를 도출하는데 그 의의가 있다. 이러한 목적을 달성하기 위해 본 연구에서는 제주 지역 식당업소와 주부들을 대상으로 설문을 통해 된장 식품 구매 시 가장 선호하는 요인을 탐색하고 가장 선호하는 된장들에 대하여 살펴보았다. 분석 결과 국내산 B사 된장을 가장 선호였으며, 국내산 A사 된장, 제주산 재래된장 등의 순으로 선호하는 것으로 나타났으며, 민감도 분석 결과, 제주산 재래된장이 가격적인 측면을 보완하면 시장점유율을 향상시킬 수 있음을 알 수 있었다.

• 아태비즈니스연구
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• 제15권1호
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.1049-1054
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• 2009

제주특별자치도는 관광산업에 대하여 적극적으로 투자활동과 함께 관광객 유치를 위한 홍보활동을 지속하였다. 그러나, 대부분의 연구가 하드웨어 중심으로 진행되었기 때문에 제주도 관광객들의 특성을 파악하고, 관광목적지 선택속성에 따른 관광만족과 관광후 행동간의 관계를 규명한 연구들은 부족한 실정이다. 이에 따라 본 연구에서는 제주 관광객 특성, 관광만족, 그리고, 관광후 행동의 영향관계를 구명하여 제주 관광 정책을 수립하는 데 기초자료를 제공하고자 한다.

• 융합경영연구
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• 제9권5호
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• 한국전통조경학회지
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• 제35권4호
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• pp.134-143
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• 2017

제주는 2002년 유네스코 생물권보존지역 지정을 시점으로 15년간 총 5개의 유네스코 등재와 하나의 UNFAO 세계농업유산(GIAHS)에 등재되었다. 제주가 보유한 5가지 유네스코 타이틀은 생물권보존지역(2002), 세계자연유산(2007년), 칠머리당굿 무형문화유산(2009년), 세계지질공원(2010년), 해녀무형문화유산(2016년) 이며, UNFAO의 등재는 세계농업유산 제주밭담(2014년)이다. 이런 세계적 수준의 등재는 고도의 인식과 환경 보호의 가치를 상징하며 더불어 제주방문 관광객을 증가시키고 있다. 그러나, 지금까지 이러한 세계적 유산의 중요성에 비해 제주도민과 방문객 대상의 인식 측정 연구는 매우 부족한 것이 사실이다. 이에 본 연구는 제주도민과 관광객을 대상으로 제주의 세계적인 유산에 대한 인식과 인식 경로, 그리고 로고의 인식 여부와 세계적인 유산 등재에 따른 영향인식에 대해 설문조사를 실시하였다. 그 결과, 유네스코 세계자연유산과 가장 최근에 등재된 해녀 무형문화유산에 대한 제주도민과 관광객의 인식 수준이 가장 높았으며 밭담과 제주 칠머리당 영등굿에 대한 인식 수준은 상대적으로 낮은 것으로 나타났다. 세계유산 로고에 대한 인식 여부에서는 유네스코 로고에 대한 노출이 가장 높은 것으로 나타났다. 이러한 결과를 바탕으로 제주가 보유하고 있는 세계적 자연과 유산의 지속적 보호와 더불어 올바른 홍보 방안의 모색이 필요하다.

• 아태비즈니스연구
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• 제14권4호
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• pp.357-370
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• 2023

Purpose - This study examined the influence relationships between the impacts of tourism development, local attachment, and resident involvement and local residents' support and pro-environmental behavior intentions in Jeju Island. Design/methodology/approach - A questionnaire was distributed to the Jeju Island residents and 373 samples were used for the analysis. Findings - The results showed that the perceived positive impact of tourism development has a positive effect on local residents' support, while the negative impact has a negative effect. Local attachment has no significant effect on local residents' support, while local involvement positively affects local residents' support. The positive impact of tourism development has a negative effect on pro-environmental behavior intention, while the perceived negative impact has a positive effect. Finally, when analyzing the relationship between local attachment, local involvement, and local support for eco-friendly behavior intention, it was found that they all have a positive effect. Research implications or Originality - Theoretical and managerial implications and suggestions for future research are discussed.

• 동아시아식생활학회지
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• 제20권5호
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• pp.802-811
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• 2010

This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.