• Journal of Fashion Business
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• v.12 no.2
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• pp.59-71
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• 2008

The purpose of this thesis is to analyse the style, color, and items of '06-07 F/W women's street fashion in Dalian. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 15 weeks from 23 Sep. 2006 until 6 Jan. 2007, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of City, also with Mycal, Ansung, Dasang department store situated in the Economic Development Zone. Finally, 900 photos were selected for analysing. The result of this study are as follows: 1. Preferred clothing styles are jean casual 45.4%(409), sports casual 16.3%(147), character casual 8%(72), feminine 20.6%(185), Classic 9.7%(87). Compare to the former study about Spring, Sports casual showed dominant rate about 36.0% in casual style. In Winter, however, the preference were changed from sport casual to jean casual. 2. Preferred clothing items are parka/padding coat 32.3%(291), jumper 31%(279), T-shirts 16%(144) and jacket 7.5%(67) for tops, pants 91.8%(826) and skirts 8.2%(74) for bottoms. In the pants, straight pants 78.4%(648), bell bottom pants 10.9%(90), capri pants 7.4%(61), cargo pants 2.9%(24), bermuda pants 0.4%(3) were listed respectively. In the skirts, A-line skirt 51.3%(38), pleats skirt 25.7%(19), flare skirt 12.2%(9), semi-tight skirt 8.1%(6), tight skirt 2.7%(2) were listed. Finally the skirt length midi 75.7%(56), mini 18.9%(14) and maxi 5.4%(4) were listed. 3. Preferred colors are red 21.8%(196), white 21.6%(194), black 16.4%(148), yellow 10.0%(90), beige 9.3%(84), green 7.9(71) and blue 6.3%(57) for tops, and black 40.8%(367), blue 37.7%(339), gray 4.6%(41), white 4.3%(39) etc. for bottoms.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.433-438
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• 2019

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.293-299
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• 2021

With the development of OSMU mode in the game industry, the most popular 3D mobile game 'Honour Of Kings' in China, in addition to the entertainment effects of the game itself, has paid more attention to the production of promotional animation video contents in recent years. The huge animation market is generating abundant game revenue for 'Honour Of Kings'. This paper selected the most popular game promotional animations 'MU BIAO' and 'Bu Ye Chang'an' through a survey of 30 CG promotional animation in the official story station of 'Honour of Kings'. Important elements such as rich stories and the special effects of the gorgeous scenes, etc are summarized. Through the research of this paper, grasped the importance of promotional animation content in the game industry, and can expect the common growth of the game industry and the animation industry, which is one of the ways to create high profits in the game market.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.1056-1064
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• 2000

The aim of this paper was to look at distribution intensity of casual wear brand before and after IMF Management System. It also provides the guide to distribution design and reinforces the strategy of the brand of it. Since the firm especially in casual wear industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Based on the data in‘98 Korea Fashion Guide’and ‘Korean Fashion Brand Annual’, 78 brands had been analyzed with percentage, multiple regression. The results were as follows: In general, the lower the price of the product is and the higher the total sale is, the more intensive the distribution of the casual wear brand is before and after IMF Management System. The longer the launching period is, the more intensive the distribution of the casual wear industry is after IMF Management System. Besides, there is difference between the brand origins in the distribution intensity. In addition, two brand types were classified and tested. The distribution intensity of jean casual wear and uni-sex casual wear have related to the price after IMF and the total sale before and after IMF Management System while there is no relationship with the launching period before and after IMF Management System. The distribution intensity of the domestic brand have related to the price, and the total sale, while the foreign brand has a relationship with the total sale before and after IMF Management System. The foreign brand has related only to launching period after IMF Management System.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1061-1074
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• 2011

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

• The Korean Journal of Food And Nutrition
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• v.35 no.4
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• pp.253-258
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• 2022

An increasing trend embracing the 2030 generation mindset through the new word 'newtro', which means reinterpreting the past and selling it in the present, has been gaining traction. The 2030 generation who seek new experiences and desserts is growing. The unique dessert market is expected to continue to grow in the future. Thus, this study devised a pine needle madeleine. Madeleines were made by varying the proportions of pine needle powder added to 0%, 1%, 3%, 5%, and 7%, and specific gravity, moisture, color, physical properties, and antioxidant properties were measured. The L-value decreased significantly (p<0.001) as the amount of pine needle powder added increased, and the a-value increased (p<0.001). The total polyphenol content, DPPH, and ABTS gradually increased significantly (p<0.001). Through this study, it was possible to confirm the quality and characteristics of madeleines using pine needle powder, which has excellent antioxidant properties, and it will become basic data for the development of various desserts using pine needle powder.

• The Korean Journal of Air & Space Law and Policy
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• v.24 no.1
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• pp.91-118
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• 2009

In the Republic of Korea, Regional Airlines from Jeju Air and Hansung Airlines have recently entered the domestic market to compete with the existing Legacy Airlines. In addition many of newly established regional low cost carriers like Air Busan, JeanAir, Easter Airline, are preparing to enter the jungle market. These circumstantial changes have come about as transportation competitiveness are getting weak in the market due to simultaneous expansion of surface modes such as a new opening of high-speed rail and extension of highways. The jumbled market entry by regional low cost carriers makes an enormous influence not only in managing transport network of existing carriers but also for the domestic policy of aviation authorities. It is too early to judge whether they would succeed or not. It is necessary to analyze the network operation of these regional carriers launching domestic routes and preparing to launch short distance international routes under the rapid changing market circumstances such as introduction of KTX or decrease in domestic routes by Legacy Airlines. Many regional airlines are to launch the routes connecting Korea-China-Japan, if they could ensure long-haul international routes successfully, it would follow that the difference between Legacy Airlines and Regional Airlines would decrease more and more, which would result in appearance of the $3^{rd}$or $4^{th}$Legacy Airlines The purpose of this study is to analyze the introduction of low cost carriers by regions and economic regional carrier network for non-scheduled air transportation market by taking a look at the regional airlines transportation network in the early stage of the domestic air transport market. For this purpose, cost and profit structure and management effect of transportation cost will be analyzed by comparing the presently operated routes of regional airlines with those of Legacy Airlines. And also demonstrative analysis demanded by the actual market will be achieved through surveys from experts, the actual airlines and travel agencies to build up transportation network.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.648-662
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• 2004

These days fashion market is overflown with many brands and their identities are not so clear that the advertisement emphasizing the characteristics of the products don＇t seem to be adequate in appealing the customers. Therefore it is required that the sensible image advertisement which appeals to the customers by stimulating their feeling and sensitivity to attract customer＇s interest. At that point, VMD especially of POP advertisement that can be attract direct purchasing plays an important part to build up the accurate image of brand to consumers. Even thought today＇s individualized consumers take much interested in the fresh and original expressions, the visual expressions of fashion advertisements still focus on using photographs. The most advertisement of photograph has a limit that it shows only an immediate fraction, so it can＇t present whole image It can deliver more- imaginations and message than photograph if fashion illustration is used in advertisement. Therefore the purpose of this study was to present the application of fashion illustration for the POP advertisement Twelve pieces of fashion illustrations were produced and classified three parts according to their images and expression techniques. Paper sculpture techniques were applied for fashion image expression, for paper is easily meet daily life and ecological materials. For study procedure and contents, the concept and useful functions of fashion illustration and the concept of paper sculpture were examined as a theoretical background, and various uses and techniques of paper sculpture by analysing a number of paper sculpture art works were also studied. Also the concept, roles and functions of POP advertisement were discussed, and then the examples that the fashion illustration applied in the advertisement were analyzed through case study. The theme of my works was jean fashion brand whose brand image is significant, Twelve pieces of fashion illustrations using paper sculpture techniques were produced and various kinds of paper were used in expressing the paper sculpture technique. Each works were cut out the forms and used a pertinent light for making cubic effect shadow when displayed them. In my works Ⅰand Ⅱ, Ⅰ illustrated jeans in two images of sexy and casual, these were created slightly bigger than actual body size in order to attract consumer＇s gaze at show window or store. In my works Ⅲ, Ⅰ illustrated part or model of a jean product so that it could be used as addition to main display.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.357-374
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• 2001

This study analyzed the trends of fashion market in 15 branch stores of 3 major department stores in Seoul. The purposes of this study were to classify fashion zone and brands in each floor of the department stores, and to analyze the rate which a fashion brand was located department store. The results were as follows : 1. There were sundry goods on main floor, women\`s clothings on 2-4th floor, sports & golf wears and infants & children\`s clothings from 6th floor to the top in most department stores. 2. Lotte Chamshil branch had the largest number of fashion brands in it, the nest was Lotte Main store and followed by Hyundai Chunhoe branch, Shinsegae Gangnam branch, Hunndai Shinchun branch, Lotte Gangnam branch, Hyundai Main store, Hyundai Muyeuk-Center branch, and Lotte Youngdeungpo branch, etc. 3. The fashion categories of the Lotte Department stores were segmented as the Casuals (character, young, young basic, career, town, jean, city), Young worlds, Imported beautique, Madams, Designers(beautique), Intelligences, Unisex, Ladies formal wears, the Seasonables, and the Formals, Missy Careers. This was the most various fashion market segments among 3 major department stores. This store had 667 Women\`s fashion and Casual brands. The Chamshil branch and Main store were intensified the Casual & sundry goods on 5th floor. 4. The fashion categories of the Hundai Department stores were segmented as Women\`s wears, Women\`s casuals, Young-Adult, Young live, Women\`s former wears, Royal beautique and Young characters. It was less segmented than other Department stores. Total number of Women\`s fashion and casual brands were 471 brands. The market segmentation of fashion zone was well done at Chunho branch and Shinchun branch. It was intensified that Fashion sundry goods at Muyeuk-Center branch and The Women and Young fashion zone at Chunho branch. 5. The fashion categories of the Shinsaegae Department stores were segmented as Casuals (young, young character, X-, missy, career, character), Imported beautique, Designer\`s characters, Young basics, Elegance, Missy, Young weave, Original brands. This store had 304 Women\`s fashion and Casual brands. Shinsaegae has also developed it\`s own brand(PB items) and classified as the Original zone which differentiated it from other Departments. 6. The Deco was the most popular brand in the department stores, the next were Micha/Botticelli, and followed by Darks/System/lzzat Baba, Givy/Obzee/Lee won jae/Kim yeon Joo, and so on. The target of 6 out of 10 brands which were included in here were career women of age 20 to 30 ages. The price rate were from 200,000 won to 300,000 won.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1692-1703
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• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.