• Journal of Distribution Science
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• v.21 no.3
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• pp.25-36
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• 2023

Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

• Journal of Distribution Science
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• v.20 no.9
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• pp.47-59
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• 2022

Purpose: This study aims to analyze a triangulation model: 1) the effect of entrepreneurship education (EE) on entrepreneurship knowledge (EK) and entrepreneurship mindset (EM) and 2) the effect of EK on EM. Entrepreneurship education is a medium and pedagogical tool to cultivate EK and EM with the purpose enhancing of students who will be interested in entrepreneurial activities. Knowledge of adequate entrepreneurship is a stimulus strategic tool to develop the entrepreneurial mindset of students. Research design, data, and methodology: There were 278 respondents from Business and Non-Business both Indonesian and Malaysian students. The research design was quantitative and evaluated three hypotheses by PLS-SEM using WarpPLS v.7 software. Statistic descriptive for respondent used SPSS IBM v.26. Results: The results showed that the three hypotheses had supported with a significant level of p-value < 0.001. It's meant EE enhanced both EK and EM. Furthermore, increasing EM was not only by EE, but also EM could be increased through EK. Conclusions: The novelty of this research contributes to filling the knowledge gap in the development of pedagogy in the pursuit of entrepreneurship using a triangulation model of the relationship among EE, EK, and EM.

• Structural Engineering and Mechanics
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• v.87 no.6
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• pp.555-574
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• 2023

An efficient optimization algorithm and damage-sensitive objective function are two main components in optimization-based Finite Element Model Updating (FEMU). A suitable combination of these components can considerably affect damage detection accuracy. In this study, a new hybrid damage-sensitive objective function is proposed based on combining two different objection functions to detect the location and extent of damage in structures. The first one is based on Generalized Pseudo Modal Strain Energy (GPMSE), and the second is based on the element's Generalized Flexibility Matrix (GFM). Four well-known population-based metaheuristic algorithms are used to solve the problem and report the optimal solution as damage detection results. These algorithms consist of Cuckoo Search (CS), Teaching-Learning-Based Optimization (TLBO), Moth Flame Optimization (MFO), and Jaya. Three numerical examples and one experimental study are studied to illustrate the capability of the proposed method. The performance of the considered metaheuristics is also compared with each other to choose the most suitable optimizer in structural damage detection. The numerical examinations on truss and frame structures with considering the effects of measurement noise and availability of only the first few vibrating modes reveal the good performance of the proposed technique in identifying damage locations and their severities. Experimental examinations on a six-story shear building structure tested on a shake table also indicate that this method can be considered as a suitable technique for damage assessment of shear building structures.

• Journal of Distribution Science
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• v.20 no.6
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• pp.1-10
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• 2022

Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

• Asian Journal for Public Opinion Research
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• v.12 no.2
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• pp.122-141
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• 2024

Drawing on mere exposure effect, we proposed that more exposure to a city, as measured by the number of channels of exposure, would increase familiarity, city image, and intention to visit that city. We conducted a survey of university students in seven Asian countries, asking them about a total of 14 cities, at least one from each of the surveyed countries. Exposure was found to be a significant antecedent and was most powerful when mediated by familiarity. Some types of exposure were stronger than others. Personal exposure, in the form of having visited a city or knowing someone who has, was the strongest type of exposure, with more than double the effect of media exposure. Social media, which is difficult to classify as either personal or media, was assessed separately and had a much smaller effect. The mere exposure effect exists whether the intention to visit a city is related to pleasure (tourism) or business.

• Acta Via Serica
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• v.9 no.1
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• pp.67-90
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• 2024

India, Southeast Asia in general, and Siam in particular share a long history of cultural and commercial relations. Located in each other's extended neighbourhood, India and Thailand have a shared maritime boundary in the Andaman Sea. Situated in the strategic position, midway between West Asia on the one hand and East Asia on the other, India and Siam combined played a significant role in the maritime transactions in Asia and beyond. The geographical proximity between India and Siam led to multifaceted maritime interactions and exchanges. Siam was in the Indian sphere of cultural, religious, philosophical, technical, and linguistic influence much before the Common Era. The cultural and mercantile networks between India and Siam are well-attested by archaeological and literary sources. The archaeological findings in Siam and other Southeast Asian countries have revealed the dynamic trade and cultural exchange between India and Southeast Asia since the pre-Common Era. The Takola (modern Takua Pa) area served as a more suitable landing place for Indian merchants and there existed the settlement of the Indian mercantile community. Ligor (Nakhon Si Thammarat), Jaya (Chaiya), Patalung (Phatalung), U Thong, Ban Don Tha Pet, Ban U Taphao, Khao Sam Kaeo, and many other sites in Siam have brought to light a large variety of objects which demonstrate that ancient Siam had close mercantile contact with India as well as the Mediterranean world and China. The paper discusses in detail the cultural and trade links between India and Siam and their impact on the Maritime Silk Road.

• ETRI Journal
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• v.46 no.4
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• pp.648-659
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• 2024

Author verification is challenging because of the diversity in writing styles. We propose an enhanced handwriting verification method that combines handcrafted and automatically extracted features. The method uses a genetic algorithm to reduce the dimensionality of the feature set. We consider offline Bangla handwriting content and evaluate the proposed method using handcrafted features with a simple logistic regression, radial basis function network, and sequential minimal optimization as well as automatically extracted features using a convolutional neural network. The handcrafted features outperform the automatically extracted ones, achieving an average verification accuracy of 94.54% for 100 writers. The handcrafted features include Radon transform, histogram of oriented gradients, local phase quantization, and local binary patterns from interwriter and intrawriter content. The genetic algorithm reduces the feature dimensionality and selects salient features using a support vector machine. The top five experimental results are obtained from the optimal feature set selected using a consensus strategy. Comparisons with other methods and features confirm the satisfactory results.

• Structural Engineering and Mechanics
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• v.30 no.6
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• pp.733-761
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• 2008

The failure of reinforced concrete structures in recent earthquakes caused concern about the performance of beam column joints. Confinement of joint is one of the ways to improve the performance of beam column joints during earthquakes. This paper describes an experimental study of exterior beam-column joints with two non-conventional reinforcement arrangements. One exterior beam-column joint of a six story building in seismic zone III of India was designed for earthquake loading. The transverse reinforcement of the joint assemblages were detailed as per IS 13920:1993 and IS 456:2000 respectively. The proposed nonconventional reinforcement was provided in the form of diagonal reinforcement on the faces of the joint, as a replacement of stirrups in the joint region for joints detailed as per IS 13920 and as additional reinforcement for joints detailed as per IS 456. These newly proposed detailing have the basic advantage of reducing the reinforcement congestion at the joint region. In order to study and compare the performance of joint with different detailing, four types of one-third scale specimens were cast (two numbers in each type). The main objective of the present study is to investigate the effectiveness of the proposed reinforcement detailing. All the specimens were tested under reverse cyclic loading, with appropriate axial load. From the test results, it was found that the beam-column joint having confining reinforcement as per IS: 456 with nonconventional detailing performed well. Test results indicate that the non-conventionally detailed specimens, Type 2 and Type 4 have an improvement in average ductility of 16% and 119% than their conventionally detailed counter parts (Type1 and Type 3). Further, the joint shear capacity of the Type 2 and Type 4 specimens are improved by 8.4% and 15.6% than the corresponding specimens of Type 1 and Type 3 respectively. The present study proposes a closed form expression to compute the yield and ultimate load of the system. This is accomplished using the theory of statics and the failure pattern observed during testing. Good correlation is found between the theoretical and experimental results.

• Journal of Forest and Environmental Science
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• v.29 no.1
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• pp.1-14
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• 2013

Acacia mangium is an evergreen fast-growing tropical tree, which can grow up to 30 m tall and 50 cm thick, under favorable conditions. It is a low-elevation species associated with rain forest margins and disturbed, well-drained acid soils. It is native to Papua, Western Irian Jaya and the Maluku islands in Indonesia, Papua New Guinea and north-eastern Queensland in Australia. Due to its rapid growth and tolerance of very poor soils, A. mangium was introduced into some Asian, African and western hemisphere countries where it is used as a plantation tree. A. mangium has good quality wood traits, such as a comparatively low proportion of parenchymatous cells and vessels, white and hard wood, and high calorific value. Therefore, it is useful for a variety of purposes, such as furniture, cabinets, turnery, floors, particleboard, plywood, veneer, fence posts, firewood, and charcoal. It is also being used in pulp and paper making because it has good pulp traits, with high yields of pulp, quality of kraft, and produces paper with good optical, physical and surface properties. Because there are significant provenance differences in growth rate, stem straightness, heartwood formation and frequency of multiple leaders, the productivity and quality also varies depending upon environmental conditions, so genetic improvement programmes have been undertaken in countries like Australia, India, Indonesia, Malaysia, the Philippines, Taiwan and Thailand. The programme includes provenance identifications and testing, plus tree selection and clonal multiplication, establishment of seed orchards and hybridization. The phenology, reproductive biology, fruit characteristics, silvicultural practices for cultivation, pest and diseases problems, production of improved planting stock, harvesting, wood properties and utilization have been discussed in this paper.

• Asian Journal for Public Opinion Research
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• v.8 no.1
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• pp.41-58
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• 2020

This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.