• The International Journal of Costume Culture
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• 제7권2호
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• pp.112-122
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• 2004

A brassier supports and protects breasts and makes a better shape of the upper half of the body through shaping breasts. A brassier, therefore, is recognized as the key underwear for female. Recently, the distribution structure and channels of the brassiere industry is diversified from conventional type of markets to department stores, convenience stores, and internet shopping mall. Studies on the sales of brassieres via internet, however, is not sufficient even though the market size has been dramatically increased thursdays. The study on the size structure (including the size and the materials fabric of brassieres circulating via internet) is especially rare. Therefore, this study tries to comply with increasing requests of consumers through comparing brassier brands on internet. In depth, this study compares cases of Korea and Japan in terms of availability of website on sales, quality indication like materials and functions, and size. The results indicated that there were three companies in Korea which run a website and make a sale through a website. All three Japanese companies operate a website and make sales on a website as well. In terms of size, Korean companies diversify their size of products in two ways. It varies from A cup to D cup based on cup size, and 65 to 100 according to its entire size. On the other hand, Japanese companies use AA, A to I to measure cup size, and 65 to 100 for entire size.

• 한국컴퓨터정보학회논문지
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• 제4권1호
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• pp.99-113
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• 1999

IMF한파에 의한 내수시장의 위축. 유통시장의 개방에 따른 유명 외국업체의 국내시장 진출, 소비자 니즈의 다양화 및 급변화 등으로 우리 나라 유통산업은 여러 가지 어려움에 직면해 있다. 이 논문은, 이와 같은 우리 나라 유통산업을 둘러싼 부정적인 환경변화로부터 발생하는 위기를 슬기롭게 극복하여 시장에서의 경쟁적 우위를 차지할 수 있도록, 정보에 초점을 맞추면서 동시에 일본 유통산업과의 비교분석을 통하여 우리 나라 유통산업의 전략적인 방안을 제시하는데 그 목적이 있다. 정보화란 소비자의 니즈에 대한 자료 및 정보를 신속하게 입수하여 정확하게 분석하고 이를 효율적으로 상품화에 반영하는데 근본적인 목적이 있으므로 우리나라 유통산업의 정보화 전략방안은 통합형 및 연계형 ‘정보시스템의 구축, 정보시스템의 지속적인 개발 및 보완’, 정보의 공유라는 3가지 축을 근간으로 하여 추진되어야 한다.

• The Journal of Asian Finance, Economics and Business
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• 제5권2호
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• pp.105-118
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• 2018

Generic medicine (GM), which is an alternative drug product for branded medicine (BM), is used less in Japan than in other OECD countries. Therefore, we investigate why the medical consumers of Japan avoid the use of GMs even though the efficacy and safety of the medicines have already been proven. We theorize that effectiveness or risk of GMs are related to the consumer attitude toward GMs is affected by the behavioral approach/activation system (BAS) which promotes actions to reach the desired state, and the behavioral inhibition system (BIS) which suppresses behaviors to avoid negative outcomes. To see which of the BAS and BIS dimensions are related to GM usage, we surveyed 374 Japanese consumers and found that Quality, Efficacy, Safety, & Cost-effectiveness with the BAS, and Functional Risk, Financial Risk, Social Risk, Physical Risk, Psychological Risk, & Time Risk with the BIS had a significant effect on consumer attitude to GMs. These results are important in that they 1), confirm the role of BAS/BIS in attitudes to GMs, 2), provide guidelines when marketing GMs, 3), help governments promote the use of GMs as a cost-saving measure, and 4), guide future surveys regarding consumer attitudes to GMs.

• 한국주거학회논문집
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• 제16권5호
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• pp.29-38
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• 2005

Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands.

• 한국의상디자인학회지
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• 제6권3호
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• pp.19-29
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• 2004

The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers' fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention to the SPA (Specialty Retailer's Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive in the extremely competing fashion market. The SPA brand is in the stage of inception in Korea, but the SPA brands such as MUJI and UNIQLO are already dominating the fashion business in Japan. Korea has just started developing the SPA brand, but its technological development, which was triggered by the success of 'BASIC HOUSE', is rapidly evolving. Under these circumstances, the SPA brand is getting vital for the fashion market in efficiently realizing consumers' requirements, revolutionizing the method for providing product information and the process of Marketing Mix Program, and expressing the value of shop. This paper studies the nature of the SPA brand and fashion merchandising system, and in turn examine the differences between the visual merchandising of the existing fashion brands and the Japanese SPA brands that are used as the fashion marketing strategy which is driven by the up-to-date technological system. Centering around these issues, we propose a visual merchandising system for fashion enterprises which serves to develop Korean-style SPA brands.

• 복식
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• 제22권
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• pp.45-60
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• 1994

Since 1988 the fur fashion industry in Korea has been difficult in exporting and competition with too many brands after opening the dom-estic fur market. However comparing with the interest of manufactures and consumers there are few of related references and books. So the purpose of this study is to put in order and summurize the manufacture in fur cloth-ing the informations of domestic and oversea fur markets and the other professional references. After all it is to help succeed in domestic and international fur markets and give the new ideas of designing and merchandising to the fur fashion industry. The results were as follows: 1. Contact with fur specialty stores in the international fashion cities and tourist cities directly. 2. Establish oversea factories in the low labor countries. 3. Exploit and invest in Russia china and the East European countries for suppliment of law materials and fur market. 4. Need the market research and promotion for encroachment in Japanese fur market. 5. Create the original brands with inter-national fashion sense. 6. Develop the manufacture line for diverse models in small lots matching with the modern life styles. 7. Need the fashion show exhibition pro-motion with reasonable prices and creative new designing with various color trimming texturizing and combination with the other materials. 8 Subdivide and distinguish labels into different types for avoiding with too much com-petition and comvenience of consumers. 9. Make an effort to weaken the black mar-ket the 30% of the domestic fur market.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.357-365
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• 2016

본 연구에서는, 기업 문화측면에서 비슷한 동양적 사고를 지니고 있으며, 세계적으로 기업 신뢰도가 높은 일본 기업의 CSR 현황 및 실태를 분석함으로써, 향후 국내 기업의 CSR이 나아가야할 방향에 대한 시사점 제시하고자 하였다. 먼저, 일본 기업의 CSR 현황 및 실태를 살펴본 결과, 일본 기업의 경우 CSR 활동이 기업의 브랜드 및 이미지 향상으로 이어질 수 있도록 CSR 활동에 관련한 정보제공 및 의견수렴에 적극적으로 참여하고 있다는 특성이 나타났다. 이러한 일본 기업의 CSR 현황 및 실태분석을 바탕으로, 다음과 같은 시사점을 제시하였다. 첫째, CSR 전담부서 및 전담 시스템의 구축이 필요할 것이다. 둘째, 윤리적 경영에 대한 정비가 필요할 것이다. 셋째, CSR 활동에 대한 정보제공 및 인식개선이 필요할 것이다. 넷째, 소비자와의 대화 및 소비자 대응에 적극적으로 노력해야 할 것이다.

• 대한가정학회지
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• 제42권2호
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• pp.161-175
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• 2004

This study investigated and compared the tasks peformed by Consumer Agencies in Korea and Japan. It also investigated the variables influencing evaluation scores on consumer tasks. The results of this study are summarized as follows. First, Japanese counselors were predominantly older, married females in contrast to the predominance of relatively young, single, male, Korean consumer counselors. In Korea, most consumer tasks were performed by Consumer Agencies in Seoul while internet counseling was popular. In addition, 13 counselors belong to Korean Consumer Agencies while 80 worked in the Korea Consumer Protection Board. In Japan, consumer tasks were peformed by Consumer Centers located broadly across the nation but no internet counseling was provided, while the average number of consumer counselors per Consumer Center was 8. The average number of consumer counseling sessions per day was greater in Korea than in Japan while the average monthly income was higher in Japan than in Korea. Second, evaluation of the tasks performed by Consumer Agencies revealed that the Korean Consumer Agencies scored higher performance than their Japanese counterparts. Third, the degree of job satisfaction significantly influenced evaluation scores in both consumer counseling tasks and provision of consumer information in Korea. In Korea, among the tasks concerning consumer education, job-training education was a significant variable while the number of Korean counselors in Consumer Agencies positively influenced scores on activities concerning consumer movement and alliance with other agencies. However, the degree of job satisfaction among counselors positively and significantly influenced evaluation scores in tasks concerning consumer counseling, provision of consumers'information, and consumer education. On the other hand, the number of counselors in Japanese Consumer Centers influenced the evaluation scores on tasks concerning consumer policy, consumer survey, and consumer campaign.

• 한국항행학회논문지
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• 제2권2호
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• pp.143-156
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• 1998

인천국제공항이 동북아 허브 공항으로서 성공하려면 동 공항을 중심으로 한 비행편 구성이 경쟁 공항보다 효율적이어야 한다. 본 논문은 항공여행자의 비행편 선택 행위를 분석하여 인천국제공항 허브화 성공을 위한 비행편 구성 계획에 이용하는 방법을 연구했다. 규제가 완화된 시장에서는 소비자의 선호 파악에 기초한 사업 계획이 유효하므로 비집계형 선택모델에서 산출할 수 있는 여행시간가치, 운항빈도와 여행시간의 대체율 등을 이용하여 비행편 구성 계획을 할 필요가 있을 것이다.

• 복식문화연구
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• 제13권5호
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.