• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.431-432
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• 2019

현재 전 세계 인구 76억명 중 스마트폰 사용자는 70%이상으로 스마트폰이 대중화가 되어 집이든 밖이든 누구나 자유롭게 이용하고 있다. 이에 본 논문에서는 HTML5와 CSS3를 기반으로 4차 산업혁명 대표 기술 중 하나인 IoT기술로 만든 제품을 주문받고 설치해주는 반응형 서비스판매 웹을 구성하고자 한다. 기존 웹과의 차별성과 고객 개개인의 만족도를 위해 제품판매 뿐만 아니라 주문제작 가능도 구현하여 고객의 욕구를 충족시키고자 한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.2
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• pp.69-77
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• 2019

As information technology advances, the penetration of smart devices connected to the Internet, such as smart phone and tablet PC, has rapidly expanded, and as sensor prices have fallen the Internet of Things has begun to be introduced in the industry. Today's industry is rapidly changing and evolving, requiring companies to respond to the new paradigm of business. In this situation, companies need to actively manage and maintain customer relationships in order to acquire loyal customers who bring them a high return. The purpose of this study is to suggest a method to manage customer relationship using real time IoT data including IoT product usage data, customer characteristics and transaction data. This study proposes a method of segmenting customers through RFM analysis and transition index analysis. In addition, a real-time monitoring through control charts is used to identify abnormalities in product use and suggest ways of differentiating marketing for each group. In the study, 44 samples were classified as 9 churn customers, 10 potential customers, and 25 active customers. This study suggested ways to induce active customers by providing after-sales benefit for product reuse to a group of churn customers and to promote the advantages or necessity of using the product by setting the goal of increasing the frequency of use to a group of potential customers. Finally, since the active customer group is a loyal customer, this study proposed an one-on-one marketing to improve product satisfaction.

• Asia pacific journal of information systems
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• v.29 no.3
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• pp.407-413
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• 2019

This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.61-68
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• 2022

This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.27-40
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• 2016

This paper aims to analyze the business types of 237 IoT based smart home companies in the world (launched during 1999~2014) which got global investment last few years. For this, the previous literatures trying to analze technology and service types of smart home are searched and the typology of the platform is discussed. Based on it, this research conceptualizes an analysis framework that includes three areas of smart home like home automation, home security, and energy efficiency with the three platform types like product, software, and service. This study concludes that the development of business type for IoT based smart home ecosystem is from the product to software and it can be a platform or not. In current status, there are a few platforms of product and software, but in the device management (16%) and thermostat (11%), companies are persuing more platform like. It is difficult to find the service platform in overall areas, for application based service has a few attractions in the investment market due to the lack of cloud infrastructure and data analytics. The following three are the implication to domestic market: 1) More active offering of API and SDK, 2) more active introduction of wireless Intenet network protocols, and 3) more active interoperability efforts and alliance activities are needed.

• The Journal of Society for e-Business Studies
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• v.24 no.2
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• pp.143-163
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• 2019

The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.145-152
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• 2018

This study was conducted to review whether there is a difference in the audience effect of advertisements of IoT products across different levels of sensory innovativeness. For the study, a total of 128 male and female university students and three advertisements of IoT products were selected. The study findings show that consumers with a higher tendency in purusing sensory innovativeness are more likely to rate more positively the perceived usefulness of the product and the attitude towards the product as shown in the advertisement. This finding is meaningful in that it was concluded from an empirical study at a time when studies on advertisements of IoT products are lacking. The study is also expected to provide beneficial insights into effective execution of advertisements of new technologies and establishment of marketing strategies. Follow-up studies that take into account a wider range of variables representing sensory innovativeness in consumers are suggested.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.157-164
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• 2019

This research examines how IoT makes a significant contribution to the innovation of media firms. The media firms will be able to find new reveue sources and strengthen firms' competence through innovating product, process and business model. While IoT increases the experience of interactivity and immersion for consumption, it improves the way ads are exposed and its impact is measured, leading to revenue increase. For these benefits fulfilled, innovation friendly media eco-system must be established. It is the most critical that media firms should change skeptical attitude toward IoT's potential and actively invest it to employ IoT. The government should create regulatory framework to best utilize the innovative advantages of IoT.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.37-42
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• 2017

Over the next decade, there are estimated to be 250 billion IoT devices in the future, and a variety of new services and device markets are expected to be created via a new network connection. However, it is difficult to accommodate various sensors and IoT devices, such as product and installation environments, for existing IP/SIP/IMS cameras and video door phone. Additionally, recently, sensors and actuators that can accommodate IoT technology and standards are continually updated. In addition, this paper has developed an SIP/IMS intelligent gateway to flexibly accommodate IoT related equipments and to interface with ZigBee/Z-Wave/NFC endpoints in addition to the gateway basic functions. This intelligent gateway will contribute to the development of the IMS system to replace the VoIP system with the IMS equipment due to the growth of the IMS market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.251-255
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• 2015

In this paper, we propose a fuse controller which is used for storing the optimal value or the correction value for the surrounding product of the IoT applications and it is implemented serial communication circuit using a single pin. Because of the proposed single pin protocol is simpler in the hardware than the conventional $I^2C$ and SPI using two or more pins, it is suitable for the area of small amount of data transmission. The function of the one pin protocol is verified by logic simulation and the FPGA test board and it is fabricated using CMOS 0.35um technology. It is expected to use the IoT product that require the low power consumption and simple hardware.