• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.45-67
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• 2017

According to the Internet Usage Research performed in 2016, the number of internet users and the internet usage have been increasing. Smartphone, compared to the computer, is taking a more dominant role as an internet access device. As the number of smart devices have been increasing, some views that the demand on high-speed internet will decrease; however, Despite the increase in smart devices, the high-speed Internet market is expected to slightly increase for a while due to the speedup of Giga Internet and the growth of the IoT market. As the broadband Internet market saturates, telecom operators are over-competing to win new customers, but if they know the cause of customer exit, it is expected to reduce marketing costs by more effective marketing. In this study, we analyzed the relationship between the cancellation rates of telecommunication products and the factors affecting them by combining the data of 3 cities, Anyang, Gunpo, and Uiwang owned by a telecommunication company with the regional data from KOSIS(Korean Statistical Information Service). Especially, we focused on the assumption that the neighboring areas affect the distribution of the cancellation rates by coupling type, so we conducted spatial cluster analysis on the 3 types of cancellation rates of each region using the spatial analysis tool, SatScan, and analyzed the various relationships between the cancellation rates and the regional data. In the analysis phase, we first summarized the characteristics of the clusters derived by combining spatial information and the cancellation data. Next, based on the results of the cluster analysis, Variance analysis, Correlation analysis, and regression analysis were used to analyze the relationship between the cancellation rates data and regional data. Based on the results of analysis, we proposed appropriate marketing methods according to the region. Unlike previous studies on regional characteristics analysis, In this study has academic differentiation in that it performs clustering based on spatial information so that the regions with similar cancellation types on adjacent regions. In addition, there have been few studies considering the regional characteristics in the previous study on the determinants of subscription to high-speed Internet services, In this study, we tried to analyze the relationship between the clusters and the regional characteristics data, assuming that there are different factors depending on the region. In this study, we tried to get more efficient marketing method considering the characteristics of each region in the new subscription and customer management in high-speed internet. As a result of analysis of variance, it was confirmed that there were significant differences in regional characteristics among the clusters, Correlation analysis shows that there is a stronger correlation the clusters than all region. and Regression analysis was used to analyze the relationship between the cancellation rate and the regional characteristics. As a result, we found that there is a difference in the cancellation rate depending on the regional characteristics, and it is possible to target differentiated marketing each region. As the biggest limitation of this study and it was difficult to obtain enough data to carry out the analyze. In particular, it is difficult to find the variables that represent the regional characteristics in the Dong unit. In other words, most of the data was disclosed to the city rather than the Dong unit, so it was limited to analyze it in detail. The data such as income, card usage information and telecommunications company policies or characteristics that could affect its cause are not available at that time. The most urgent part for a more sophisticated analysis is to obtain the Dong unit data for the regional characteristics. Direction of the next studies be target marketing based on the results. It is also meaningful to analyze the effect of marketing by comparing and analyzing the difference of results before and after target marketing. It is also effective to use clusters based on new subscription data as well as cancellation data.

• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.1-17
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• 2018

Recently, most online firms are trying to provide personalized services based on customer's data. However, customers are reluctant to give their information to online firm because of concerns about data breach. Online firms are seeking to increase their trust by ensuring the protection of personal information for customers through privacy seal (e.g. e-privacy) or data breach insurance. This research examines the effects of privacy assurance(i.e. privacy seal, data breach insurance) on consumer behavior in online environment. An experiment based on the hypothetical scenario was conducted using a between-subjects 2 (type of privacy assurance) + 1 (control) design. We found that both privacy seal and data breach insurance increased perceived privacy trust. In addition, privacy seal has a positive effect on the intention to provide personal information through perceived privacy trust. Finally, in the case of the group with a high (low) disposition to trust, higher perceived privacy trust is formed through privacy seal (data breach insurance). Theoretical and practical implications are discussed.

• Atmosphere
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• v.31 no.2
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• pp.241-249
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• 2021

A smart city utilizes data collected from various sensors through the internet of things (IoT) and improves city operations across the urban area. Recently substantial research is underway to examine all aspects of data that requires for the smart city operation. Atmospheric data are an essential component for successful smart city implementation, including Urban Air Mobility (UAM), infrastructure planning, safety and convenience, and traffic management. Unfortunately, the current level of conventional atmospheric data does not meet the needs of the new city concept. New and innovative approaches to developing high spatiotemporal resolution of observational and modeling data, resolving the complex urban structure, are expected to support the future needs. The geographic information system (GIS) integrates the atmospheric data with the urban structure and offers information system enhancement. In this study we proposed the necessity and applicability of the high resolution urban meteorological dataset based on heavy fog cases in the smart city region (e.g., Sejong and Pusan) in Korea.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.3
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• pp.515-520
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• 2022

In context awareness using multiple sensors, when using sensor data detected and sent by each sensor, it is necessary to give different weights for each sensor. Even if the same type of sensor is configured for the same situation, sometimes it is necessary to assign different weights due to other secondary factors. It is inevitable to assign weights to events in the real world, and it can be said that a weighting method that can be used in a context awareness system using multiple sensors is necessary. In this study, we propose a weighting method for each sensor that reports to the host while the sensors continue to detect over time. In most IoT environments, the sensor continues the detection activity, and when the detected value shows a change pattern beyond a predetermined range, it is basically reported to the host. This can be called a kind of data stream environment. A weighting method was proposed for sensing data from multiple sensors in a data stream environment, and the new weighting method was to select and assign weights to data that indicates a context change in the stream.

• Convergence Security Journal
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• v.22 no.2
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• pp.115-120
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• 2022

This study analyzed the recent trends in the sports environment to which big data and AI technologies, which are representative technologies of the 4th Industrial Revolution, and approached them from the perspective of convergence of big data and AI technologies in the sports field. And the results are as follows. First, it is being used for player and game data analysis and team strategy establishment and operation. Second, by combining big data collected using GPS, wearable equipment, and IoT with artificial intelligence technology, scientific physical training for each player is possible through user individual motion analysis, which helps to improve performance and efficiently manage injuries. Third, with the introduction of an AI-based judgment system, it is being used for judge judgment. Fourth, it is leading the change in marketing and game broadcasting services. The technology of the 4th Industrial Revolution is bringing innovative changes to all industries, and the sports field is also in the process. The combination of big data and AI is expected to play an important role as a key technology in the rapidly changing future in a sports environment where scientific analysis and training determine victory or defeat.

• Smart Media Journal
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• v.12 no.10
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• pp.55-62
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• 2023

Innovation and change are occurring rapidly in the agriculture and livestock industry, and new technologies such as smart bams are being introduced, and data that can be used to control equipment is being collected by utilizing various sensors. However, there are various challenges in the operation of bams, and virtual sensor technology is needed to solve these challenges. In this paper, we define various data items and sensor data types used in livestock farms, study cases that utilize virtual sensors in other fields, and implement and design a virtual sensor system for the final smart livestock farm. MBE and EVRMSE were used to evaluate the finalized system and analyze performance indicators. As a result of collecting and managing data using virtual sensors, there was no obvious difference in data values from physical sensors, showing satisfactory results. By utilizing the virtual sensor system in smart livestock farms, innovation and efficiency improvement can be expected in various areas such as livestock operation and livestock health status monitoring. This paper proposes an innovative method of data collection and management by utilizing virtual sensor technology in the field of smart livestock, and has obtained important results in verifying its performance. As a future research task, we would like to explore the connection of digital livestock using virtual sensors.

• Journal of the Korean Association of Geographic Information Studies
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• v.26 no.4
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• pp.218-236
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• 2023

This study attempted to analyze the environmental equity of fine dust(PM₁₀) in Daegu using MGWR(Multi-scale Geographically Weighted Regression) and KT(Korea Telecom Corporation) sensor data. Existing national monitoring network data for measuring fine dust are collected at a small number of ground-based stations that are sparsely distributed in a large area. To complement these drawbacks, KT sensor data with a large number of IoT(Internet of Things) stations densely distributed were used in this study. The MGWR model was used to deal with spatial heterogeneity and multi-scale contextual effects in the spatial relationships between fine dust concentration and socioeconomic variables. Results indicate that there existed an environmental inequity by land value and foreigner ratio in the spatial distribution of fine dust in Daegu metropolitan city. Also, the MGWR model showed better the explanatory power than Ordinary Least Square(OLS) and Geographically Weighted Regression(GWR) models in explaining the spatial relationships between the concentration of fine dust and socioeconomic variables. This study demonstrated the potential of KT sensor data as a supplement to the existing national monitoring network data for measuring fine dust.

• Journal of Internet Computing and Services
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• v.21 no.4
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• pp.25-34
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• 2020

In the current medical information system, a system environment is constructed in which Biometric data generated by using IoT or medical equipment connected to a patient can be stored in a medical information server and monitored at the same time. Also, the patient's biometric data, medical information, and personal information after simple authentication using only the ID / PW via the mobile terminal of the medical staff are easily accessible. However, the method of accessing these medical information needs to be improved in the dimension of protecting patient's personal information, and provides a quick authentication system for first aid. In this paper, we implemented an automatic authentication system based on the patient's situation and evaluated its performance. Patient's situation was graded into normal and emergency situation, and the situation of the patient was determined in real time using incoming patient biometric data from the ward. If the patient's situation is an emergency, an emergency message including an emergency code is send to the mobile terminal of the medical staff, and they attempted automatic authentication to access the upper medical information of the patient. Automatic authentication is a combination of user authentication(ID/PW, emergency code) and mobile terminal authentication(medical staff's role, working hours, work location). After user authentication, mobile terminal authentication is proceeded automatically without additional intervention by medical staff. After completing all authentications, medical staffs get authorization according to the role of medical staffs and patient's situations, and can access to the patient's graded medical information and personal information through the mobile terminal. We protected the patient's medical information through limited medical information access by the medical staff according to the patient's situation, and provided an automatic authentication without additional intervention in an emergency situation. We performed performance evaluation to verify the performance of the implemented automatic authentication system.

• Journal of Internet Computing and Services
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• v.22 no.4
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• pp.83-98
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• 2021

The purpose of this study to find the factors influencing the fire alarms using IoT firefighting facility management system data of Seoul Fire & Disaster Headquarters, and to present academic implications for establishing an effective prevention system of fire situation. As the number of high and complex buildings increases and former bulidings are advanced, the fire detection facilities that can quickly respond to emergency situations are also increasing. However, if the accuracy of the fire situation is incorrectly detected and the accuracy is lowered, the inconvenience of the residents increases and the reliability decreases. Therefore, it is necessary to improve accuracy of the system through efficient inspection and the internal environment investigation of buildings. The purpose of this study is to find out that false detection may occur due to building characteristics such as usage or time, and to aim of emphasizing the need for efficient system inspection and controlling the internal environment. As a result, it is found that the size(total area) of the building had the greatest effect on the fire alarms, and the fire alarms increased as private buildings, R-type receivers, and a large number of failure or shutoff days. In addition, factors that influencing fire alarms were different depending on the main usage of the building. In terms of time, it was found to follow people's daily patterns during weekdays(9 am to 6 pm), and each peaked around 10 am and 2 pm. This study was claimed that it is necessary to investigate the building environment that caused the fire alarms, along with the system internal inspection. Also, it propose additional recording of building environment data in real-time for follow-up research and system enhancement.

• Journal of the Korea Institute of Building Construction
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• v.22 no.4
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• pp.379-390
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• 2022

While the construction industry is striving to make changes suitable for the 4th industrial revolution era through the introduction of 4th industrial revolution technologies, such change is progressing more slowly than in other industries. Nevertheless, the recent digitization and digital transformation of the construction industry can provide a new paradigm to address and innovate the chronic problems faced by the construction industry. Therefore, in this study, a case study using a data hub and API for use of the data hub, which is essential for digitalization and digital transformation, was conducted, and the efficiency and feasibility of using the data hub and API were considered. When the API system was introduced, it was found that the average budget savings per person was about 23%, and the costbenefit ratio was about 4.4 times higher, indicating that the feasibility of the project was very high. The results and framework of this study can serve as fundamental research data for related research, and provide a worthy case study to promote the introduction of related technologies. This will ultimately contribute to digitalization and digital transformation for smartization of the construction industry.