• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

• 한국초등과학교육학회지:초등과학교육
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• 제25권4호
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• pp.419-429
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• 2006

This study investigated gender differences in the factors affecting elementary school students' ability to identify scientific problems. Scientific problem finding tasks, involving written instruments including IQ tests, content knowledge, science process skills, divergent thinking skills, intrinsic/extrinsic motivation, personality traits, and home environment were administered to 96 elementary school students(male; 50 & female: 46). The data collected was analyzed by means of a t-test, Pearson's correlation, multiple regression analysis, and canonical correlation analysis. The finding indicated that there were significant gender differences in scientific problem finding performance. Female students were significantly higher in both total score and elaborate score of scientific problem finding than male students. Personality traits and intrinsic motivation positively and extrinsic motivation negatively predicted male students' abilities in scientific problem finding. Science process skills, personality traits and intrinsic motivation positively and extrinsic motivation negatively predicted female students' scientific problem finding and IQ positively predicted female students' elaborate score of scientific problem finding.

• 한국콘텐츠학회논문지
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• 제9권1호
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• pp.223-237
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• 2009

최근에 UCC는 인터넷 문화로 자리 잡고 있어 사회적 영향력을 갖게 되었으며 UCC 참여자들은 내재적 욕구 및 외재적 욕구를 충족시키기 위해 UCC 이용과 생산 활동에 참여하고 있다. 본 연구에서는 이러한 UCC 참여자들의 감정요인, 사회적 영향 및 내외재적 동기가 UCC 이용과 생산에 어떻게 영향을 미치고 있는가를 파악하고자 하였다. 이를 위해 한국과 미국에서 UCC 참여자를 대상으로 설문조사를 수행하여 회수된 339개(한국)와 305개(미국)의 유효 설문지를 대상으로 통계분석을 실시하였다. 분석결과, 감정요인의 경우 한국과 미국 모두에서 기쁨이 내재적 동기에 긍정적인 영향을 미치는 것으로 나타났으나, 환기는 미국에서는 내재적 동기와 관련성이 있고, 한국에서는 내재적 동기와 관련성이 없는 것으로 나타났다. 사회적 영향요인의 경우, 주관적 규범은 한국에서 외재적 동기와 관련성이 있고, 미국에서는 외재적 동기와 관련성이 없는 것으로 나타났으며, 이미지는 한국과 미국에서 모두 외재적 동기에 영향을 미치는 것으로 밝혀졌다. 또한 내재적 동기는 한국의 경우 UCC 이용과 생산에 영향을 주지 않았으며, 미국에서는 UCC 이용과는 유의미한 관련성이 있고, UCC 생산과는 관련성이 없는 것으로 나타났다. 마지막으로 외재적 동기는 한국과 미국 모두에서 UCC 생산에 유의한 수준에서 긍정적인 영향을 미치는 것으로 나타났다.

• Asian Journal of Business Environment
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• 제5권4호
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• pp.13-18
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• 2015

Purpose - Based on previous studies, this study extends current research and investigates whether the sub-factors of emotional intelligence increase job satisfaction or employee intrinsic and extrinsic motivation and perceived organizational support. Research design, data, and methodology - This study categorizes service employees' (consultants) emotional intelligence into four sub-factors: regulation of emotion, appraisal of emotion, utilization of emotion, and expression of emotion. The study then investigates the sub-factor effects on job satisfaction. A total of 353 valid questionnaires were collected. Results - The results of the path analysis showed that appraisal, utilization, and expression of emotion had a positive effect on intrinsic motivation, and utilization of emotion had a positive effect on extrinsic motivation. Extrinsic motivation had a positive effect on perceived organizational support and job satisfaction, and perceived organizational support had a positive effect on job satisfaction. Conclusion - As consultants' utilization of emotion is rendered as the ability to use emotion to improve performance, the conclusion is that such factors as monetary performance incentives are important in order to boost job satisfaction of the consultants.

• 한국콘텐츠학회논문지
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• 제11권6호
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• pp.428-437
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• 2011

본 연구는 요양보호사 교육원에서 교육을 받고 있는 교육생들의 학습동기가 학습몰입에 미치는 영향을 알아보고자 하였다. 조사 대상자는 B시의 요양보호사 교육원의 교육생 230명이었다. 연구도구는 학습동기 척도와 몰입 상태 척도를 사용하였다. 학습동기가 학습몰입에 미치는 영향을 알아 본 결과 내재적, 외재적 학습동기가 학습몰입과 상관관계를 가지고 있었다. 또한, 학습과제에 대한 몰입은 학습동기가 증가될수록 높아지는 성향을 나타내었다. 그러나 외재적 학습동기보다 내재적 학습동기가 학습몰입과 더 높은 상관관계를 가지고 있는 것으로 나타났다. 따라서, 요양보호사 교육생들의 몰입정도는 내재적 동기에 가장 많은 영향을 받고, 외재적 동기에도 영향을 일부 받는 것으로 나타났다. 성공적인 요양보호사 인력 양성을 위하여 요양보호사 교육에 대한 다각적인 측면의 연구가 필요한 것으로 보인다.

• 영어어문교육
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• 제15권4호
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• pp.217-235
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• 2009

This study aimed to explore how the Korean university students' reading motivation is related to their English (L2) reading behavior. The construct of the students' Korean (L1) and L2 reading motivation was investigated with the data obtained through the questionnaire from 120 sophomore students. A factor analysis was conducted to extract the major factors of motivation and determine the interrelationship among items in the questionnaire. As a result, 6 factors were extracted: Intrinsic Motivation for English Reading, Extrinsic Motivation 1 (Immediate Goal Orientedness), Extrinsic Motivation 2 (Integrative Orientation), Importance of L1 Reading, Intrinsic Motivation toward L1 reading, and Importance of L2 Reading Skill. The interrelatedness between the assessment results on the L2 reading behavior (reading amount, time and speed) and motivation factors was measured by correlation coefficients. It was found that Intrinsic Motivation toward English Reading was significantly related to the students' reading amount and Intrinsic Motivation toward Korean Reading had positive association with the students' reading time with statistical significance. Other factors did not show significant correlation with the students' reading behavior. In addition, the students' reading speed was significantly related to their reading amount as well, while reading time did not affect the speed gain.

• 한국조리학회지
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• 제18권5호
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• pp.165-175
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• 2012

직원교육은 직원들의 직무 수행도를 높여 줄 뿐만 아니라, 직원 스스로 자기개발을 하도록 도와주며 기업에서는 장기적인 수익을 위한 투자가 될 수 있다. 따라서, 직원교육을 받은 직원들의 훈련동기요인은 무엇이며 교육만족도에 어떠한 영향을 미치고 교육만족도는 직무만족도에 어떤 영향이 있는지에 대한 실증적 연구가 필요하다. 따라서 본 연구는 외식업 종사자들의 인구통계학적인 특성에 따른 교육만족도의 차이를 알아보고, 훈련동기요인을 규명하며 교육만족도와 직무만족도 간의 관계를 규명하고자 수행되었다. 미 동남부 지역 15개의 레스토랑의 종사자들을 대상으로 설문조사를 실시하여, 192개의 유효한 데이터를 분석한 결과 훈련동기요인으로는 두 개의 'Intrinsic Motivation' 과 'Extrinsic Motivation'으로 추출되었으며, 이 두 개의 요인 모두 훈련만족도에 유의한 영향을 끼치며, 특히 Extrinsic Motivation이 교육만족도에 더 큰 영향을 끼침을 알 수 있었다. 이어 실시한 단순회귀분석 결과, 직원들의 교육만족도는 직무만족도에 긍정적 영향을 끼치고 있음을 알 수 있었다. 따라서 본 연구는 직원교육에 있어서 다양한 측면의 훈련 동기를 고려하고 직원 교육에 대한 만족이 직원들의 직무 만족에도 영향을 끼침을 고려하여 설계해야 함을 제안하였다.

• 한국항해항만학회지
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• 제40권5호
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• pp.285-290
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• 2016

Accidents and incidents caused by poor performance in the maritime industry suggest the need to find ways to improve performance in order to operate effectively and improve safety. The data for this study was collected from maritime students and involves the performance and levels of intrinsic and extrinsic motivation. Various motivational factors were identified and the ways in which these factors relate to performance was analyzed. The importance of considering motivation when recruiting new trainees and workers, and continually looking for ways to increase intrinsic motivation, is stressed throughout this paper. The results suggest that high levels of good quality motivation correlate positively with better performance.

• 한국산업정보학회논문지
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• 제10권4호
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• pp.1-15
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• 2005

본 연구는 개인의 내재적 동기와 외재적 동기가 정보기술에 대한 태도에 미치는 영향을 살펴보기 위해 온라인 커뮤니티를 중심으로 선행연구를 고찰하고, 개인의 내재적 동기와 외재적 동기가 태도에 미치는 영향력 관계를 살펴본다. 현재 가장 활발하게 활동하는 커뮤니티에 대해 총 252명으로부터 실증 자료를 수집하였으며, 검증결과 지각된 사용 용이성은 지각된 유용성과 지각된 즐거움에, 지각된 즐거움은 지각된 유용성과 온라인 커뮤니티에 대한 태도에 지각된 유용성은 온라인 커뮤니티에 대한 태도에 유의한 영향을 미치는 것으로 나타났다.

• 보건행정학회지
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• 제8권1호
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• pp.52-96
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• 1998

To find causal factors and improvement plans of organizational commitment of public servants in urban health centers, a hypothetical causal model, which included 2 endogenous variables(organizational commitment & organizational satisfaction) and 15 exogenous variables, was constructed. Exogenous variables consisted of individual factors (sex, age, education, job-grade, and annual salary), psychological variables(pride for organization, extrinsic motivation, intrinsic motivation and support of supervisor) ad structural variables(formalization, centralization, communication, job-conflict, job-decision, and workload). In the hypothetical causal model, organizational commitment was supposed to be effect variable, and organizational satisfaction was presumed to be intervening variable to mediate between organizational commitment and exogenous variables. For data collection, cross-sectional self-administered questionnaire survey was conducted to 1,295 public servants from 32 urban health centers nationwide. The survey responses were from 934, 72.1% of subjects. But 756 responses(58.4%) were analyzed because of excluding ones with missing values. The hypothetical causal model was fitted by covariance structural analysis with maximum likelihood method. Main results were as follows: (1) The fitted causal model accounted for 33 and 55 percent of total variance of organizational commitment and organizational satisfaction of public servants, respectively. (2) In order of effect size, pride for organization, supervisor support, communication, extrinsic motivation and centralization had an indirect effect effect on organizational commitment through organizational satisfaction. However, the effect of centralization was negative. (3) Pride for organiztion, intrinsic motivation, organizational satisfaction, job-conflict, supervisor support, communication, age, centralization, annual salar and extrinsic motivation had indirect or direct effects on organizational commitment in order of effect size. Among them, effects of job-conflict and centraldization were negative. In conclusion, these results suggested that organizational commitment of public servants in urban health centers could be enhanced by pride for organization, intrinsic and extrinsic motivations, prevention of job-conflict and excess centralization, supervisor support and active communication. Especially, pride for organization and intrinsic motivation were expected to play the most important role.