• 한국의류학회지
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• 제30권5호
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• pp.818-828
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• 2006

The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

• 한국의류학회지
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• 제35권3호
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• pp.267-280
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• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• 대한안전경영과학회지
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• 제23권2호
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• pp.65-77
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• 2021

This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.

• 한국방사성폐기물학회:학술대회논문집
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• 한국방사성폐기물학회 2009년도 학술논문요약집
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• pp.73-73
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• 2009

There are many factors to evaluate nuclear fuel cycle such as safety, public acceptance, economics, etc.. Transparency, proliferation, environment issues, public acceptance and safety are essential to expansion of nuclear industry and proliferation resistance is one of key constraints in the deployment of advanced nuclear energy systems. Proliferation resistance is being considered as one of the most important factors in assessing advanced and innovative nuclear systems. IAEA defmes proliferation resistance as characteristics of nuclear energy system that impedes the diversion or undeclared production of nuclear material [1]. Barriers to proliferation is consist of intrinsic and extrinsic barriers(institutional measures). Intrinsic barriers are characterized in material barriers and technical barriers in general. Material barriers is intrinsic, or inherent, qualities of materials that reduce the inherent desirability or attractiveness of the material as an explosive. Isotopic, chemical, radiological, mass and bulk, detectability barriers are considered as material barriers attributes [2]. Proliferation resistance is examined for several nuclear fuel cycles based on previous study which is focused on the intrinsic barriers [3-4]. Pyroprocessing and DUPIC are considered as reprocessing technologies in Korea and the PWR direct disposal is considered. Comparative assessments of the proliferation attributes and merits of different fuel cycle systems will be performed and the optimal back-end fuel cycle and strategy will be proposed.

• 융합보안논문지
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• 제11권3호
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• pp.55-66
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• 2011

스마트폰(smartphone)은 PC와 같은 기능과 더불어 급 기능을 제공하는 휴대전화이다. 소비자들이 어떤 제품이나 서비스를 선택하는데 있어서 기본적으로 고려하는 것이 제품이나 서비스의 본질적 가치라고 한다면 네트워크 외부성 측면에서의 가치도 소비자의 제품 또는 서비스의 선택에 큰 영향을 미치고 있다. 지금까지 네트워크 외부성에 대한 경제학적 측면의 연구가 진행되어왔으나 마케팅적 측면에서의 연구는 부족한 편이다. 따라서 본 연구는 소비자(제품사용자)의 만족도와 지속적 사용의도에 스마트폰의 본질적 가치, 네트워크 가치 등의 제품의 가치가 영향을 미치는지 연구하였다. 전반적인 분석 결과에서 나타난 것은 전통적으로 모바일폰의 구입이나 재사용에서 중요하다고 할 수 있는 본질적 가치보다는 스마트폰에서는 네트워크 가치가 영향요인으로 파악되었다. 본 연구에서는 스마트폰의 기능을 많이 사용하고 또 잘 사용할 것으로 판단하여 20대 대학생들을 대상으로 연구하여 스마트폰의 가치가 사용만족도와 지속적 사용 의도를 파악할 수 있었다. 스마트폰의 통화료는 사용자만족도에 영향을 미치는 것으로 나타났다. 스마트폰의 액정도 사용자만족도에 영향을 미치는 것을 나타났고 크기와 무게는 스마트폰의 사용자만족도에 영향을 미치지 않는 것으로 나타났다. 액정의 해상도 및 디자인 등이 더 중요하다는 것으로 분석된다.

• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

• 동아시아식생활학회지
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• 제17권2호
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• pp.274-287
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• 2007

The purpose of this study was to examine the actual state of cooking wine usage, and analyze the relationship between the attributes of cooking wine and demographic characteristics. The major findings of this study are as follows. First, the origin and correct choice of cooking wine were significantly related to hotel type, restaurant type and career. Second, the importance of the taste and aroma of a cooking wine, which are intrinsic attributes in the evaluation of a wine, had significant relationships with all the demographic variables whereas the importance of purchase cost and label information of the cooking wine only exhibited a significant correlation with career (p<0.05). Third, 53.7% of the respondents used cooking wine based on recipes, while the rest used it by rule of thumb. These results between restaurant type were significantly different (p<0.05). For the results of this research to be of more use, further research should be conducted on the functional aspects of cooking wine and their effects on cooking. In addition, further systematic research should be performed on the functional and sensory effects of a variety of wine tastes and aromas on cooking.

• 대한가정학회:학술대회논문집
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• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
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• pp.47-47
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• 1997

• 수산경영론집
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• 제49권2호
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• pp.1-19
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• 2018

This study was targeted on the non-processed, semi-processed, and full-processed seafood to investigate the consumers' importance and satisfaction levels of purchase attributes for each seafood product. The present study conducted a survey on 335 randomly chosen seafood consumers. Respondents' importance-satisfaction scores of purchase attributes were measured. The results were as follows. The importance of purchase attributes was significantly higher than the satisfaction on 21 out of 23 attributes, according to the non-processed, semi-processed, and full-processed seafood(p<0.05). Consumers regarded intrinsic attributes such as 'freshness' of products as very important when purchasing non-processed seafood, and their satisfaction was also high. On the other hand, for semi-processed and full-processed seafood, external attributes such as 'date of manufacture or expiration date' were considered as more important attributes to purchase them. Consumers also perceived that full-processed seafood was less in quantity and more expensive than non-processed and semi-processed ones. In case of semi-processed seafood, the difference of importance-satisfaction score for 'taste' was large, and it was considered the taste should be improved according to consumers' taste.

• 한국컴퓨터정보학회논문지
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• 제27권1호
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• pp.149-156
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• 2022

본 연구는 중국 쇼핑 생방송에서 뷰티제품 소비경험이 있는 20, 30대 여성들을 대상으로 소비자의 소비성향이 뷰티제품 선택속성에 미치는 영향을 알아보고자 2021년 4월 29일에서 5월 25일까지 위쳇(WeChat), 왠쥬엔씽 프로그램(wenjuanxing program)을 이용하여 조사한 572부를 최종 분석하였다. 자료분석은 SPSSWIN 21.0프로그램 이용하여 빈도분석, 요인분석, 신뢰도 검정, 기술통계분석, 상관분석과 다중회귀분석을 실시하였다. 일반적 특성은 20~25세, 대학교, 50~100만원 미만 높게 조사되었다. 소비성향은 내적 추구 소비 3.76점, 충동적인 소비 3.63점, 외적 추구 소비 3.56점, 뷰티제품 선택속성은 제품 내적 속성 3.91점, 제품 외적 속성 3.69점으로 평균 높게 나타났다. 뷰티제품 선택속성의 제품 외/내적 속성은 모두 소비성향 정의 상관이 높게 나타났다. 소비성향의 외적 추구 소비, 내적 추구 소비, 충동적인 소비 모두 제품 외/내적 속성에 유의미한 영향력을 미치는 것으로 나타났다. 이의 결과 쇼핑 생방송 소비자의 소비성향이 뷰티제품 선택속성에 큰 영향을 미치는 점을 확인하였다. 중국 여성의 소비성향에 따라 뷰티제품 브랜드, 품종, 디자인 등의 특성을 고려한 차별화된 쇼핑 생방송 마케팅 전략의 필요성을 제시하였다.