• Asia Marketing Journal
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• v.26 no.2
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• pp.104-128
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• 2024

More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul," which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being." Don-jjul has two main motives: "supporting underdogs with difficulties" and "compensating good businesses economically." We also found two ambivalent emotions evoked by Don-jjul: "respect for good business owners" and "concerns regarding the misuse of Don-jjul." The results contribute to pro-consumption research for social well-being, providing business opportunities for retailers and CSR managers with a deep understanding of pro-consumers.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.134-145
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• 2021

The purpose of this study is to explore the acceptance intent of groups of experts and users for converged medical equipment using NeuroTech. This healthcare equipment is applied with technology that simultaneously enhances body function and cognitive function. Interviews were conducted with groups of experts and users to investigate the acceptance of equipment. The interviews include health problems for the elderly, the need to develop medical equipment, and the effectiveness. After recording the collected historical data, we performed the data analysis in accordance with the procedures of the phenomenological analysis method. The total number of people interviewed was 27, 16 experts and 11 users. As a result of the interview, we derived seven topic groups for each of the 12 topic groups and user groups. The implications were derived based on the results.

• Korean Journal of Forensic Psychology
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• v.13 no.1
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• pp.23-52
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• 2022

In this study, focused group interviews with 24 incumbent judges were conducted on how they conceptualize public opinion and what attitude they take toward it in relation to judicial trials. The contents of the interviews were analyzed through grounded theory and topic modeling (STM). According to the grounded theory results, judges distinguished concepts such as social rules, socially accepted ideas, legal emotion, and public mood from public opinion, and subdivided public opinion into temporary and emotional reactions to specific legal cases and consistent attitudes toward law and policies. In addition, it was found that judges' attitudes toward public opinion and social norms differed depending on the type of cases or legal issues. Topic modeling results significantly corresponded to the grounded theory results. In this model, the effects of the types of cases dedicated to participants on topical prevalence were statistically significant.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.113-125
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• 2014

Creative thinking requires an ability to draw ideas on the given topic in a given time period with concentration. For this, the development process of design concept on the topic was collected through experiments and interviews targeting 10 fashion education experts and 10 clothing majors. After the analysis, the results are as follows: First of all, divergent thinking was done to find as many ideas and possibilities as possible at the step of expanding the topic by analogy. This showed characteristics of spreading thoughts through the spread of lexicon to professional field knowledge of learned, individual's cultural background, other art fields. Second, abstracted and designed words that are expanded and listed by the topic analogy were specified the topic gradually through the free combination method between lexicons. The sentences made by the combination of lexicons were interpreted through the serial listing method, in which the connection between sentences had the meaning of orderly cause and effect form, and the parallel listing method that treated information at once. Third, the few characteristics of the procedure that visualizing into the specific design are as follows. Firstly, the method to transform image that lexicon has into the one appropriate to the topic, the case that reflects external characteristics of selected designed word, and the case which reflects as the extrinsic expression of personal immanent and tactic desires. This study has its means to propose methods and directions to help create more creative and systematic ideas by analyzing the characteristics that appeared during the process of thinking language-oriented design.

• Research in Mathematical Education
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• v.25 no.2
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• pp.117-133
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• 2022

Examining ways to interact with students in small groups is an important topic for researchers to understand. Existing studies pertaining to the topic have not shed light on knowing why teachers interact with students in small groups the way they do. Given that teacher identity shapes teaching practices, this study explores how teacher identity shapes teachers' interaction with students in small groups. Working with two beginning teachers, I conducted four interviews to collect the data related to reasons behind their interactions with students in small groups in the interview. I analyzed the interview transcripts using a thematic analysis. I found that one teacher's teacher identity was related to her personal experiences as a child and a learner and another teacher's teacher identity was related to her view of teachers' roles as a teacher. I provide discussion and implications of this study.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.2
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• pp.103-123
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• 2006

Assuming that the knowledge creation and retrieval functions could be the most important factors for a successful knowledge management(KM) especially during the promotion stage of KM, this study suggests an e-learning application as one of best methods for producing knowledge and also the integrated knowledge repository model in which learning, knowledge. and information objects can be semantically associated through topic map-based knowledge map. The traditional KM system provides a simple directory-based knowledge map. which can not provide the semantic links between topics or objects. The proposed model can be utilized as a solution to solve the above-mentioned disadvantages of the traditional models. In order to collect the basic data for the proposed model, first, case studies utilizing interviews and surveys were conducted targeting at three Korean insurance companies' knowledge managers(or e-learning managers) and librarians. Second, the related studies and other topic map-based pilot systems were investigated.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.173-181
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• 2012

The education method using visual materials such as video contents is getting more attentions in the education field. This study researched how undergraduate students perceive the objective of education method utilizing video contents, what types of education using video contents they put a great importance on, and what kinds of correlations exist between the video contents method and the ability of discussing about a topic in essay-type examinations. With in-depth interviews with undergraduate students, the results showed that video contents was perceived as one of the attractive teaching methods increasing students' comprehension of lectures. Also, students evaluated that the video contents method could provide an opportunity to be exposed to the vivid scene of the journalistic environment and make them learn practical cases at second hand. Moreover, they perceived the video contents method as a very effective learning method improving their ability to discuss about a topic in essay-type exams.

• Journal of Korean Elementary Science Education
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• v.36 no.4
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• pp.379-393
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• 2017

This study analyzed the relationship between self-directedness of science-gifted elementary students and their expression of scientific creativity in science-gifted class. A science-gifted program on the topic of Hydraulic Machine was implemented to 34 fifth-graders in the Science-Gifted Education Center of an education office in Seoul, Korea for four weeks. The self-directedness of the gifted students was divided into three types of 'General, Scientific, and Topic-Related Self-Directedness'. The products of the students' activities were assessed by using a scientific creativity assessment formula. Qualitative research, such as analysis of observations and interviews, was also conducted in order to identify characteristics that were not apparently revealed by quantitative data. The main results of this study are as follows: First, science-gifted elementary students' general self-directedness and their scientific creativity were significantly correlated (r=.373). Second, the students' scientific self-directedness and scientific creativity did not have a significant correlation (r=.294). Third, there was a positive correlation between the students' topic-related self-directedness and their expression of scientific creativity. Their self-rated scores (r=.420) for the topic-related self-directedness and the number of activity types associated with the topic had a positive correlation (r=.350). Fourth, the students were categorized into four groups according to the levels of their self-directedness and scientific creativity, and the result showed that Type HH (high self-directedness and high scientific creativity) was the most common type (15 students, 38.5%), followed by Type LL (low self-directedness and low scientific creativity) (11 students, 28.2%). Eight (20.5%) and five students (12.8 %) belonged to Type LH (low self-directedness and high scientific creativity) and Type HL (high self-directedness and low scientific creativity) respectively. Fifth, the classroom observation of the students in groups revealed that groups with more number of Type HH demonstrated better cooperation and performance. Sixth, the analysis results of the observation were almost matched to the results of the self-directedness and scientific creativity tests. The students with higher self-directedness demonstrated active class participation and good cooperative skills. The students with higher scientific creativity had a tendency to generate creative ideas more frequently in given situations. Seventh, dynamic activities were perceived as enjoyable and exciting by 76.9% of the students, but static activities that require creativity were regarded as interesting only by 23.1% of the students. Among the students who were satisfied with both the creative and static activities, Type HH accounted for the largest proportion (55.6%). In conclusion, factors such as students' interests, initiatives, and attitudes displayed through voluntary participations originated from their own daily life can predict the degree of scientific creativity associated with the topic. Also, when students were categorized into four types according to the level of self-directedness and scientific creativity, there was a tendency of active behavior in class, cooperative skill, and activity satisfaction. This suggested that we should consider self-directedness and scientific creativity in selecting the gifted, grouping them in class, and designing and executing programs for science-gifted elementary students.

• Journal of the FoodService Safety
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• v.3 no.1
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• pp.28-37
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• 2022

With the increased development of the dining sector, several restaurants have emerged and are becoming more advanced. Since the Michelin Guide Seoul publication in Korea, the fine-dining market has attracted attention from guests. Moreover, the number of customers visiting fine-dining restaurants has increased comparatively. However, it has been a mere 6 years since the publication of the Michelin Guide Seoul, and domestic materials and research related to the Michelin Guide are insufficient. Therefore, this research examines the factors responsible for restaurants to gain Michelin stars, and the effect of the Michelin guide on customers to select restaurants. Customers who have visited and experienced the star restaurants were interviewed, as well as the owner chefs and personnel managing the restaurant. The interviews were conducted from August to September 2020 using the Colaizzi method. The survey was designed to extract meaningful sentences or phrases from the participant interviews, categorize general and abstract statements into topic clusters, and describe the essential experience. This research aimed to determine the effect of the Michelin guide on customers for a selection of the restaurants and star restaurants. It is important to understand the development of Michelin restaurants and the effective factors which make customers choose the restaurants. Also, results of this study will be a future guide for the possibility of developing domestic fine-dining restaurants, normal restaurants, and the food service industry.

• Journal of Distribution Science
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• v.22 no.1
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• pp.25-36
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• 2024

Purpose: The study attempts to explore the operational performance of the existing Malaysian logistics companies and the extent of their adoption of digitalization. The role of digitalization in enhancing the performance of companies in the logistics industry in Malaysia, for value creation, is the topic of study. Research design, data and methodology: A qualitative research method with a semi-structured interview approach was applied and judgmental sampling was used as the sampling technique to collect data. The research has chosen nine companies in the logistics industry in Peninsular Malaysia, with the interviews aimed at eleven members of top and middle-level management. Data analysis was performed using logical system techniques to examine and evaluate data, reorganizing feedback, comparing it with literature, and transforming it into structured, valuable information after interviews. Results: The study revealed mixed opinions on digitalization in logistics, despite its potential benefits such as improved operational efficiency, real-time information, and customer service. However, high costs may hinder financial performance and require revisions due to stakeholder involvement. Conclusions: The Malaysian logistics industry's adoption of digitalization is gaining traction, with most companies satisfied with their status. However, challenges like cost and inefficiency persist, prompting calls for government support to improve efficiency and reduce costs while ensuring sustainable transportation.