• 제목/요약/키워드: Interpersonal Source

검색결과 29건 처리시간 0.021초

정보원의 사회적 거리감에 따른 기업 페이스북 페이지에서의 광고 효과: 메시지의 노골적 설득 의도, 규범적 대인민감성, 정보적 대인민감성의 조절 효과를 중심으로 (Effects of Source's Social Distance on Consumer's Responses to Corporate Facebook Page: Focusing on Moderating effects of blatant persuasive intention, normative interpersonal influence and informative interpersonal influence)

  • 김하림;조창환
    • 광고학연구
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    • 제25권5호
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    • pp.7-42
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    • 2014
  • 본 연구는 정보원의 사회적 거리감(social distance)에 따른 기업 페이스북 페이지에서의 광고 효과, 즉 메시지 태도와 온라인 구전의도(e-WOM)를 알아보았다. 또한, 사회적 거리감의 주 효과에 영향을 미치는 메시지의 노골적 설득 의도, 규범적 대인민감성(normative interpersonal influences), 정보적 대인민감성(informative interpersonal influences)의 조절 효과를 검증하고자 했다. 이를 위해 2(사회적 거리감 원/근)${\times}2$(메시지의 노골적 설득 의도 고/저)${\times}2$(규범적 대인민감성 고/저)${\times}2$(정보적 대인민감성 고/저)의 요인 설계를 하였다. 연구 결과, 사회적 거리감이 가까운 경우가 먼 경우보다 메시지 태도와 온라인 구전의도에 긍정적인 영향을 끼쳤다. 또한, 메시지의 노골적 설득 의도가 낮을 때는 사회적 거리감에 따라 메시지 태도, 온라인 구전의도 각각에 대한 차이가 크게 나타난 반면, 메시지의 노골적 설득 의도가 높을 때는 사회적 거리감에 따른 광고 효과에 큰 차이가 나타나지 않았다. 그리고 규범적 대인민감성과 사회적 거리감 각각은 광고 효과에 유의미한 영향력을 미쳤지만, 두 변인의 상호작용효과는 유의미하지 않아, 규범적 대인민감성의 조절 효과는 나타나지 않았다. 마지막으로, 정보적 대인민감성이 높을 때는 사회적 거리감에 따라 메시지 태도와 온라인 구전의도 각각에 대한 차이가 크게 나는 반면, 정보적 대인민감성이 낮을 때는 사회적 거리감에 따른 광고 효과에 유의미한 차이가 나타나지 않았다. 본 연구는 기업 페이스북 페이지의 광고 효과에 관한 다양한 변인들에 대해 탐색적으로 연구함으로써 다양한 관련 후속 연구를 위한 기반을 마련했을 뿐만 아니라 실무적 차원에서도 기업 페이스북 페이지와 관련한 보다 적극적이고 효율적인 마케팅 커뮤니케이션을 위한 기초 정보로서 다양한 전략적 시사점을 제공하고 있다.

소비자 정보탐색활동이 여행 서비스품질 인식에 미치는 영향에 관한 연구 (The Information Search Behavior for Service Quality of Travel Agents)

  • 전창석
    • 한국전자통신학회논문지
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    • 제11권11호
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    • pp.1113-1120
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    • 2016
  • 소비자들이 이용하는 정보채널에 따라 소비자가 중요하게 평가하는 여행사 서비스품질 속성에는 차이가 있을 것이라는 문제의식을 가지고 본 연구를 진행하였으며 선행연구를 통해서 여행상품 구매자들은 무형의 서비스상품을 구매하기 위해서 다양한 정보채널을 활용해 여행사의 서비스품질을 평가하고 있으며 일반적으로 정보탐색에 이용되는 채널(인적채널, 영업장방문채널, 미디어 채널)을 통한 정보탐색 활동의 노력에 따라서 서비스품질속성에 대한 중요도 평가에는 유의한 차이가 있음이 나타났다.

학령전 아동의 대인간 문제해결 능력에 관한 연구 (Interpersonnal Problem-Solving Strategies of Preschoolers)

  • 김은희;이영
    • 아동학회지
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    • 제12권1호
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    • pp.52-67
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    • 1991
  • The purpose of the present study was to investigate children's interpersonal problem solving strategies. Specifically, the number and categories of interpersonal problem solving strategies were examined by age, sex, and source of problem (friends or mother). The subjects were eighty 4,-and 6-year-old boys and girls. The instrument was based on Shure and Spivack's (1974) Preschool Interpersonal Problem Solving (PIPS) test. The test was administered to the children individually in the preschool setting. The data were analyzed by two-way ANOVA, frequency, percentage, and Kendall's Tau. The results showed that the older children had higher PIPS scores; that is, the 6-year-olds suggested more alternative problem solving strategies than 4-year-olds. Children suggested more alternate strategies and different strategies for solving problems with friends compared to solving problems with mothers.

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대도시 지역 성인의 건강증진제 이용행태에 관한 연구 (A Study on Usage of Health Improving Agents in Seoul & Busan)

  • 박성철;오미영;김학수
    • 대한영양사협회학술지
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    • 제11권4호
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    • pp.440-448
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    • 2005
  • This study explores some basic issues behind adults' seeking and using patterns of alternative medicine as well as health food (health food/medicine). In order to do this, 791 adult participants in Seoul and Busan were interviewed face-to-face. The results of the survey showed that 1) interpersonal influence was the most influential factor in relation to the adoption of health food/medicine(46.9% of the participants reported on the influences), 2) keeping healthy was the main motivation for the usage of health food/medicine(34.5% of the participants), 3) mass media was the important information source for health food/medicine, 4) with regard to trustworthiness of information sources, experts were believed to be the most trustworthy while information from acquaintances were thought less, and finally, 5) pharmacies and health food stores were main suppliers of health food/medicine. This study suggests some marketing strategies for health food/medicine. For example, it can be suggested that interpersonal communication among other information channels should be focused and might be increased trust by using professionals.

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간호사의 상대적 권력과 대인갈등 (A Study on the Relationship between Nurses Relative Power and Interpersonal Conflicts)

  • 이명옥
    • 대한간호학회지
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    • 제27권1호
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    • pp.169-177
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    • 1997
  • This study aims at empirically clarifying the relationship between power and the interpersonal conflict, including nurses' understanding of their relative power, the causes of interpersonal conflicts with the nurses, and strategies to resolve conflicts, in order to understand how nurses' relative power affect their conflicts. For the empirical survey, the population was defined as all the nurses working at a medical organization in Seoul, Korea. 1083 nurses were selected as the sample for the questionnaire survey and statistical analyses. For the sampling, 32 medical organizations were selected by a stratified random method and sub-samples were arbitrarily drawn from each organization to obtain the final sample of 1083 nurses who responded to the questionnaire designed by the reseacher. According to the result of the study, most nurses experience conflict more than once a month, and 70.4% of the respondents answered that interpersonal conflicts were directly or indirectly caused by power relations. which indicates that they perceive power relations as the main cause of interpersonal conflicts. Nurses experienced the most conflicts with interns and residents(29.7%), then patients and their families(24.3%), higher-positioned nurses(12.3%), nurse colleagues(7.7%), lower-positioned nurses(6.5%), and staff doctors(5.1%). If we classify these into three groups. the frequency of the conflicts, from most frequent to least. is in the order of doctors. nurses, and patients. In terms of relative power, nurses perceive that they have greater power than patients and their families, lower-positioned nurses, and nurse colleagues. In contrast, nurses perceive that they have less power than interns and residents, higher-positioned nurses. and staff doctors. Among these groups. nurses perceive that they have the most power over patients and the least over staff doctors. These results indicate that nurses tend to experience more conflicts with members of groups that are stronger than themselves in terms of relative power, Nurses use positive strategies such as the compromise strategy(32.3%) or the collaboration strategy (20.3%) to manage conflicts, more than other strategies. However, they use avoidance or competition strategy more at the earlier stage, compromise strategy more in the mid stage, and collaboration strategy more at the later stage of the interpersonal conflict. In relation to power, nurses use the collaboration strategy or the compromise strategy more when their perceived power is greater than or equal to their counterpart's, and they use the avoidance strategy or the accommodation strategy if their power is less. In terms of source of power, nurses' perceived relative power is greater in the order of referent power. expert power, reward power, legitimate power. and coercive power. where referent power is perceived as having the greatest power and coercive power is least. Most nurses(69.3%) used their power to resolve a conflict. with positive outcomes. Expert power was used most frequently. Overall. this study strongly indicates that the enhancement of power of nurses to have equal power relations with doctors would heighten the success of conflict resolution, since power is the main cause of conflicts. Specifcally. nurses experience most conflicts with doctors against whom they perceive the greatest gap in power. and the choice of a conflict management strategy depend upon their power relations.

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대인관계 스트레스가 직무태도와 이직의도에 미치는 영향: 호텔 식음료 종사원을 대상으로 (The Effects of Interpersonal Relationship Stress on Job Attitude and Turnover Intention: Focused on Hotel Employees in Food and Beverage Department)

  • 백종철;신형철;강희석
    • 한국조리학회지
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    • 제24권3호
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    • pp.133-143
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    • 2018
  • The purposes of this study was to investigate how interpersonal relationship stress had the impact on job attitude and turnover intention. To perform this study, total 420 questionnaire were distributed to regular hotel employees from October 16th to November 26th in 2017. Unworkable data were excluded, and final 344 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. For the study structure, interpersonal relationship stress primarily concentrated on the boss/staff/colleague/customer stress. Job attitude was divided into organization commitment and job satisfaction. Transfer intention was a single factor. The results of this study were shown as follows: Hypothesis 1, boss/customer stress have a negative effect on organization commitment and boss/colleague/customer stress have a negative effect on job satisfaction. Hypothesis 2, boss/customer stress have a positive effect on transfer intention. Hypothesis 3, tissue commitment have a negative effect on transfer intention. This results of this study have shown that stress management of employee is a source of management result in hotel business. This study have given to the hotel's human resource management and internal marketing for the practical implication and academical use.

민간경비원의 대인관계스트레스와 직무만족, 이직의도의 관계에 관한 연구 (A Study on the Relationship between the Interpersonal Stress in Private Security Officers and Their Job Satisfaction and Turnover Intention)

  • 김창호;하정훈
    • 시큐리티연구
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    • 제34호
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    • pp.115-137
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    • 2013
  • 본 연구는 민간경비원들이 업무 수행 및 조직 목적을 달성하기 위하여 조직 내 인간관계 또는 고객과의 상호작용에서 생기는 여러 형태의 갈등을 대상으로 직무만족과 이직의도에 미치는 영향을 확인하는 것을 목적으로 한다. 즉, 연구 목적인 대인관계스트레스와 직무만족, 이직의도의 관계를 규명하기 위하여 서울 경기지역의 경비업체에서 근무하는 일반경비원을 대상으로 조사 분석 후 다음과 같은 연구 결과를 확인하였다. 첫째, 민간경비원의 대인관계스트레스는 고객관계 스트레스가 가장 높았으며 다음으로 동료관계 스트레스, 상사관계 스트레스 순이었다. 둘째, 대인관계 스트레스가 직무만족과 이직의도에 미치는 영향을 확인한 결과 직무만족에는 동료관계 스트레스만 유의하게 부(-)적인 영향을 미쳤으며, 이직의도에는 동료관계 스트레스와 상사관계 스트레스가 유의하게 정(+)적인 영향을 미쳤다. 셋째, 대인관계 스트레스와 이직의도 간에 관계에서 직무만족의 매개효과를 확인한 결과 동료관계 스트레스가 직무만족을 매개하여 이직의도에 유의하게 영향력을 보였다. 이러한 연구결과는 민간경비원의 대인관계 스트레스의 관리방안에 대한 필요성을 인식시켜 주었으며 조직 내 동료관계 스트레스의 관리가 매우 중요하다는 것을 확인할 수 있는 결과로 이를 바탕으로 효과적인 인적 관리 개선방안에 관한 후속 연구가 진행되어야 할 것이다.

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Threat Strategy within Organizations: An Empirical Study on Purchasing Decision-Making

  • ;조남재
    • 지식경영연구
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    • 제8권1호
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    • pp.29-47
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    • 2007
  • Threat is one special type of communication whereby one conveys opinion, knowledge, or attitude to another with an intention to influence and modify the latter's opinion or behavior. This research aims at identifying the antecedents and the effectiveness of threats applied in the process of purchasing decision-making. The research model integrates constructs derived from the literature of diverse discipline. The framework suggested explains the relative effects of threats, is tested empirically to verify the impacts on the influenced target's opinions and behaviors in buying centers. Data are collected from CAPM's members in Taiwan, and 208 respondents served as targets in the interpersonal relationships. LISREL findings indicate that threats are effective in winning a target's compliance. Additionally, influencing source's characteristics affect the choice of threats more strongly than target characteristics do. The relative ability of dependence on the source to cause manifest influence is even more significant than that of threats. Overall, the results of this study appear consistent with behavioral theories and research.

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"Say Hello to Vietnam!": A Multimodal Analysis of British Travel Blogs

  • Thuy T.H. Tran
    • 수완나부미
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    • 제15권2호
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    • pp.91-129
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    • 2023
  • This paper reports the findings of a multimodal study conducted on 10 travel blog posts about Vietnam by seven British professional travel bloggers. The study takes a sociolinguistic view to tourism by seeing travel blogs as a source for linguistic and other semiotic materials while considering language as situated practice for the social construction of fundamental categories such as "human," "society," and "nation." It borrows concepts from Halliday's Systemic Functional Linguistics for interpersonal metafunction to develop an analytical framework to study how the co-occurrence of text and still images in these travel blog posts formulated the portrayal of Vietnam as a tourism destination and indicated the main sociolinguistic features of the blogs. The analysis of appreciation values and interactive qualities encoded in evaluative adjectives and still images show that Vietnam is generally portrayed as a country of identity and diversity. It provides tourists with positive experiences in terms of places of interest, food and local lifestyles and is cost-competitive. Strangerhood and authenticity are two outstanding sociolinguistic features exhibited in these travel blog posts. The findings of this study also underline the co-contribution of the linguistic sign, in this case evaluative adjectives, and the visual sign, in this case still images, as interpersonal meaning-making resources. To portray Vietnam, still images served as integral elements to evidence the credibility of verbal narrations. To unveil sociolinguistic characteristics of travel blogs, still images supported the linguistic realizations of authenticity and strangerhood on the posts, and in some case delivered an even stronger message than words. Not only does the study present a source of feedback from international travelers to tourism practice in Vietnam, but it also provides insights into multimodal analysis of tourism discourse which remains an under-researched area in Vietnam.

대학생의 사회적지지, 심리적 행동특성 및 스트레스가 우울수준에 미치는 영향 -공분산구조분석에 의한 인과모델의 검증- (The Effect of Social Supports, Psychological Behaviors, and Stress on the Depression Symptoms of College Students -Validation of Casual Model using Covariance Structure Analysis-)

  • 박의수;조영채
    • 한국산학기술학회논문지
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    • 제18권6호
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    • pp.209-218
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    • 2017
  • 본 연구는 대학생의 사회적 지지(가족의 사회적 지지, 친구의 사회적 지지), 심리적 행동특성(자기존중감, 대인의존행동특성, 통제신념) 및 스트레스가 우울수준에 미치는 영향을 알아보기 위해 실시하였다. 조사대상은 D광역시의 남녀 대학생 546명으로 하였으며, 연구방법은 2015년 10월에 자기기입식 설문조사에 의하였다. 연구결과, 조사대상자의 우울수준은 가족의 사회적 지지, 친구의 사회적 지지, 자기존중감 및 통제신념이 높은 군보다 낮은 군에서 유의하게 높은 반면, 대인의존행동 특성과 스트레스가 낮은 군보다 높은 군에서 유의하게 높았다. 또한, 조사대상자의 우울수준은 가족의 사회적 지지, 친구의 사회적 지지, 자기존중감 및 통제신념과는 유의한 음의 상관관계를 보인 반면, 대인의존행동특성 및 스트레스와는 유의한 양의 상관관계를 보였다. 공분산 구조분석 결과, 스트레스원의 인지는 사회적 지지의 인지나 심리적 행동특성보다 우울수준에 더 큰 영향을 미쳤으며, 스트레스원의 인지가 높을수록, 사회적 지지의 인지나 심리적 행동특성이 낮을수록 우울수준을 증가시키는 효과가 있는 것으로 나타났다. 위와 같은 결과는 대학생들의 우울수준은 사회적 지지와 심리적 행동특성이 낮고, 스트레스가 높을 경우 증가한다는 것을 시사하고 있으며, 특히 다른 요인들보다 스트레스에 의해 더 큰 영향을 받고 있음을 알 수 있다. 따라서 대학생들의 우울수준을 감소시키기 위해서는 학생들이 경험하는 주요 스트레스원이 무엇인지 파악하고 스트레스원을 감소시키기 위한 노력이 필요하다고 생각된다.