• Title/Summary/Keyword: Internet service

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The Effect of Domestic and Foreign University Students' (Chinese and Mongolian abroad Students) Perceived Service Quality Factors to the Internet Shopping Mall Satisfaction (국내 대학생과 중.몽골 유학생들의 인터넷 쇼핑몰 만족도에 미치는 서비스 품질요인 연구)

  • Lee, Jong Man;Park, Han Soo;Cho, Hyun Dal
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.3
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    • pp.213-228
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    • 2012
  • The purpose of this study was comparative of domestic foreign university students' perceived service quality factors for Internet shopping mall. And investigate of affect of internet shopping customer satisfaction on perceived service quality. This survey was carried out with real customers. Data were obtained from 189 internet shopping mall customer(Domestic and Foreign university students) who have bought any products. To Find difference among service quality variables, exploratory factor analysis, ANOVA and multiple regression was carried out with collected data. Result shows that perceived service quality is significantly related to customers satisfaction. And there were significantly differences in perceived service quality between domestic university students and foreign(chinese and mongolian) abroad university students. Therefore, it is necessary to reconsider marketing strategy for internet shopping business.

Service Management for Cloud Marketplace : A Case of Internet2 NET+ (클라우드 마켓플레이스를 위한 서비스 관리체계 연구 : Internet2 NET+ 사례)

  • Kwon, Suhn Beom;Ahn, Sung Mahn
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.221-236
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    • 2015
  • Application software is delivered to customers as a form of service at cloud environment. A cloud service provider is a marketplace between supply side (application providers) and demand side (customers). Cloud service providers have to validate applications to be included in their service portfolio. Not only performance, security, networking, compliances should be checked but also business contract, authentication should be provided. Organization customers are more sensitive to these validation criteria and process. We study the Internet2 NET+, which is a successful cloud marketplace of applications for research and education organizations. This case study shows us three things : (i) a cloud marketplace's application management process : selection, validation, transition to service, customization of applications (ii) what a cloud marketplace has for its infrastructure like authentication, security, access control etc. (iii) what a cloud marketplace has as its governance structure. This case study will provide informative analysis of Internet2 NET, a profit-making vertical and buyer's marketplace (education industry). And we will get some strategic implications for planning and implementing cloud marketplaces.

The Intention to switch Broadband Internet Service Providers (초고속인터넷 서비스 사업자 전환의도)

  • Jae, Mie-Kyung;Jeon, Hyang-Ran
    • Korean Journal of Human Ecology
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    • v.19 no.5
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    • pp.845-855
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    • 2010
  • This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

The Study of Dimension of Service Quality of Internet Shopping Mall on Quality of Customer Relationship(Customer Satisfaction) and Relationship of between Future Intention (인터넷 쇼핑몰에서 차원별 서비스 품질과 관계의 질(고객만족) 미래의도간의 관계)

  • Lee, Deok-Jae;Quan, Dong-Mei
    • International Commerce and Information Review
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    • v.8 no.2
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    • pp.37-58
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    • 2006
  • The purpose of this study were to empirically examine the effect of dimension of service quality of internet shopping mall on quality of customer relationship(customer satisfaction) and Relationship of between Future Intention. This study first extracted environment, general interaction between customer and internet shopping mall, personalized interaction between customer and internet shopping mall, interaction between customers and outcome from service quality of internet shopping mall. Then established study model and hypotheses through the review of the effect of service quality of internet shopping mall on quality of customer relationship. and the effect of customer relationship quality on future intention. The results were as follows: At among of the six hypotheses, four hypotheses were accepted and two hypotheses were rejected First, for the relationship between dimensions of service quality of internet shopping mall and Customers satisfaction, only the environment had not significant influence on Customers satisfaction, other dimensions had significant positive influence on satisfaction. second, for the relationship between quality factors of customer relationship and future intention, only Customers satisfaction had not significant influence on future intention.

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Characteristics of Individuals Affecting Adoption Intentions for Portable Internet Services (개인특성이 휴대인터넷 서비스의 수용의향에 미치는 영향에 관한 연구)

  • Kim Moon-Koo;Jee Kyoung-Yong;Han Sang-Pil;Park Hee-Jin;Park Jong-Hyun
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.67-81
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    • 2005
  • This study aims at defining the factors affecting adoption intentions for portable Internet services based on the characteristics of individuals creating the markets and developing strategies of the service, which is expected to be the next-generation telecommunication service. For this Purpose, two types of sub-factors are defined : characteristics of individuals including demographic statistics, usage of existing services, prior cognition, adoption attitudes and service assessments : and adoption Intentions including willingness for subscription, subscription period, willingness to pay, types of usage and preferred device. The results of the study indicate that demographical statistical variables vary depending upon the levels of adoption intentions, and that users of mobile Internet services via mobile phones and wireless LANs are highly probable of being targets for the portable Internet services. Furthermore, the results demonstrate demands for enhancing recognition of the usefulness and ease of use of the services and intense marketing activities for potential users bearing innovativeness to stimulate the market of the portable Internet service. The author is confident that this study will significantly contribute to the successful market entrance of portable Internet service, and also to growth in the market.

Clothing Shopping Orientation and Service Perception of Online Mall according to Mongolian's Internet Lifestyle (몽골인들의 인터넷 라이프스타일에 따른 패션쇼핑성향과 인터넷 쇼핑몰 서비스 지각)

  • Sodchimeg, Bazardorj;Kim, Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.10
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    • pp.146-162
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    • 2010
  • The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance (인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향)

  • Yoo, Il;Na, Kwang-Yoon;Choi, Hyuk-Ra
    • The Journal of Society for e-Business Studies
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    • v.4 no.3
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    • pp.77-94
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century, This research performed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall, Service quality measures five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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Female Customers' Trust on Internet Stores and its Relationships with Service Quality and Loyalty (인터넷 상점에 대한 여성고객의 신뢰와 서비스 품질$\cdot$고객 충성도 간의 관계)

  • Min Dong-Kwon
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.293-317
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    • 2005
  • Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.

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User Dissatisfaction on the High-Speed Internet Service Quality (초고속인터넷 서비스품질에 대한 이용자 불만도 조사연구)

  • 조성빈;유한주
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.169-178
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    • 2002
  • The growth of Internet usage even accelerated by the spread of high-speed Internet access network such as ADSI is affecting our socioeconomic activities and culture in a great way. Korea is recently reported to be the number one high-speed Internet network subscription per 100 people in the world. In a way to reflect this situation, we collect a moderate size of sample proportional to the population of each region across country and investigate what factors might explain the level of user's dissatisfaction with respect to Internet service they have been receiving. The results indicate that the set of gender, age, Internet usage, service kinds, incoming e-mails, and e-shopping is significantly influencing user's dissatisfaction, in that dissatisfaction is measured in 11 perspectives. In particular, user's age, gender, and e-shopping experiences are considered to be mostly explainable.

Algorithm of Remote control service against Denial of Service Attacks (인터넷 서비스거부공격을 방지한 원격 제어 서비스 알고리즘)

  • 권용성
    • Proceedings of the IEEK Conference
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    • 2002.06c
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    • pp.181-184
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    • 2002
  • This paper describes remote control RS232 communication using internet service, safety of exchange data and internet traffic by Denial of Service Attacks. In case of Denial of service Attacks, it makes connection of internet service failed. So in this Paper, this solution was examined and implemented for receiving data in safety against Denial of Service Attacks by LabVIEW program of National Instruments.

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