• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.470-480
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• 2006

Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

• Journal of the Korean Society for Library and Information Science
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• v.51 no.4
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• pp.161-181
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• 2017

The present study aimed at investigating health information seeking behaviors of health information consumers who changed their health behaviors by using mobile health applications according to the dynamic stages of change. For this purpose, the study analyzed the changes of perception, health information needs and seeking behaviors of health information consumers in each stage by employing Stages of Change as a theoretical framework. A total of 30 college students participated in this study to change health behaviors such as smoking or alcohol cessation, and regular exercise, while using health applications for 3 months; then written interviews were conducted with these students based on their experiences. Findings indicated that the study participants used diverse information sources, including social media and the Internet, seeking for different types of sources of information according to information needs. Above all, the health information needs and seeking behaviors examined in active utilization of health applications by consumers in the stage of action suggest the implications of health information services, particularly through health applications. In addition, stress management and relapse that consumers experienced while attempting health behavior changes, and the positive and negative effects of behavior changes inform health information providers of insights for supporting consumers' changes of health behaviors.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1038-1044
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• 2009

Interests for User Interface directly influencing on usability are also growing as the competition between DCATV and IPTV come to the surface, according to getting activated Interactive TV market. Therefore, this study has the purpose to understand mental models of users for Interactive TV service & Interface. The methods for this study are as follows. First, as the step considering literature study, we compared differences between DCATV and IPTV and caught up the concepts of DCATV and IPTV among some types of Interactive TV. Second, we examinated and analysed Hello TV, C&M, Broad&TV, MegaTV, myLGtv as the step of analysis for examples for Interactive TV. Third, as the step of researches observing users we analysed usability problems caused by differences of mental models between DCATV and IPTV. As a result, we could find there are some differences for mental model of users in Interface & services between DCATV and IPTV Especially, it was found that users feel confused very much regarding perception of real time broadcasting and VOD. We regards this findings can be used as basic for concept makings of Interactive TV, when TV interface is developed in the future.

• Journal of Korean society of Dental Hygiene
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• v.6 no.2
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• pp.103-113
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• 2006

The purpose of this study was to examine and analyze motivation of entrance into the college, knowledge prior to the entrance, satisfaction with their major, and a sense of employment after graduation among students majoring in dental hygiene at some colleges and subdivide them by grades for comparative analysis to determine the progress of changes in general characteristics, department satisfaction, and a sense of employment among students majoring in dental hygiene for the recent three years and provide basic data for improving dental hygienic education. Questionnaires were distributed to 520 students majoring in dental hygiene at some college in South Chungcheong, South Jeolla, and North Jeolla Provinces, followed by explanation of the purport of the research and the content of the questionnaire; after completion, 513 copies were used for analysis with exception of 7 copies with insincere responses. The analysis of the data examined resulted in the following conclusions: First, Changes in Department Satisfaction among Students Majoring in Dental Hygiene As for motivation of entrance into a college, less and less students chose the department of dental hygiene through recommendation by parents or seniors while more and more students chose their major due to easy employment. Less and less students obtained information on the department from a college application guidebook while more and more students obtained it through Internet. There was also a gradual increase in prior knowledge about the department and in satisfaction with their major. More and more students had no will to change their course. Second, Changes in a Sense of Employment among Students Majoring in Dental Hygiene There was a gradual decrease in the number of students who would follow friends' or their own decision in selecting workplace but an increase in the number of those who would follow their professors' opinion. There was a gradual increase in the number of students who wanted to be employed in workplace with good social perception; many students wanted to be employed in a personal dental clinic, a general hospital, or a public health center; and more and more students also wanted to be employed in a school dental health center or to become a government official or an educator.

• Journal of Nutrition and Health
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• v.45 no.2
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• pp.150-158
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• 2012

This study was conducted to investigate the relationship between knowledge of nutrition labeling and the effect on eating habits with 300 high school boys in Seoul. The subjects were divided into an underweight (UW) group (BMI < $18.5kg/m^2$, n = 42), a normal weight (NW) group ($18.5kg/m^2\;{\leq}\;BMI\;<\;23kg/m^2$, n = 129) and an overweight (OW) group (BMI ${\geq}\;23kg/m^2$, n = 79) based on their body mass index (BMI). The average age of participants was 17.8 years old and their mean height and weight were 174.9 cm and 66.5 kg. The mean BMI of subjects was $21.7kg/m^2$ which fell within the normal range. Seventy six point four percent of subjects perceived nutrition labeling and they acquired the information pertaining to it through TV and internet. The UW group and the OW group obtained it from their parents, relatives and friends, while NW group acquired it from school. There were significant differences among groups in the acquired source of the information on nutrition labeling (p < 0.05). The NW group and the OW group trusted nutrition labeling more than the UW group, but there were no significant differences among them. Forty five point five percent of the UW group and 40.7% the NW group were satisfied with nutrition labeling education, while only 15.8% of the OW group did it. The OW group checked nutrition labeling more than the UW group and the NW group at the point of food purchase. The primary reason for examining nutrition labeling was 'to check nutrient contents' in the UW group and the NW group, while the OW group examined it to improve health including regulation of body weight. There were significant differences among groups with regards to the reason for examining nutrition labeling (p < 0.001). The OW group was aware that nutrition labeling affected their eating ha-bits significantly more than the other groups (p < 0.05). Therefore, application-centered education on nutrition labeling and the strong support of the government is needed in order to improve nutrition labeling use and to apply the information from nutrition labeling into student dietary life.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.169-189
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• 2006

The product categories that can be sold on-line are expanding. It is interesting to see which product categories have more sales possibilities on internet. Small-sized firms' products have low distribution coverage, low brand recognition, bigger dispersion in the perception on the values which consist of quality vs. price, and higher possibilities of perceived purchase risks. Since on-line shopping is supposed to provide opportunities to small-sized firms that have low distribution and brand power, it is quite necessary to evaluate the fitness of on-line sales for small-sized firms' product categories. There are virtually no research studies on the on-line sales for small-sized firms' product categories. In this study, based on the integration of SEC, FCB, and related concepts, we develop new theoretical framework and test the fitness of on-line sales for small-sized firms' product categories by conducting empirical analysis. The empirical results on 17 product categories show that SEC, FCB, purchase risks, brand factors are somewhat related. Unlike previous studies, since the fitness of SEC and on-line sales are not clearly shown, we need to consider those problems within inter-related multiple frameworks. That is, it is necessary to evaluate the fitness of on-line sales after defining the product categories within the integrated multiple frameworks rather than within the single framework.

• Journal of The Korean Association For Science Education
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• v.36 no.2
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• pp.325-335
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• 2016

Software (SW) education is guided by the government to operate not only computer subject matter but also related subject matter. SW education is highlighted in the 2015 Revised Curriculum and Guide for Operating SW Education. SW education is related with science education. For example, education on algorithms employing SW and activities using sensors/output control can be an effective strategy for scientific inquiry. The method can also be applied in developing Computational Thinking (CT) in students. In this study, we designed lessons to solve everyday scientific problems using Educational Programming Language (EPL) SW and physical computing materials and applied them to high school students. We conducted surveys that were modified from questionnaires of Internet application capability and based on the standard of accomplishment of SW education as well as elements of CT to find out the change in perceptions on programming and CT of students. We also conducted a survey on students' attitude toward science learning after an SW inquiry activity. In the results, perceptions on programming and CT of students were improved through lessons using unplugged activity, EPL SW, and physical computing. In addition, scores for interest, self-directed learning ability, and task commitment were high.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.21 no.2
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• pp.1-11
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• 2018

As a result of climate change, mountain sediment disasters due to localized heavy rain and mountain development are occuring more frequently, thus, increasing social attention to and demand for soil erosion control projects. However, since 2011 Seoul Wumyeon Mountain landslide, the public is expressing increasing anxiety as well as negative perception regarding defective project results. Therefore, this study investigated promotional terms and information media related to soil erosion control projects according to the consumer in order to increase awareness of soil erosion control projects. In this study, the information consumers were divided into experts and the general public and conducted a survey related to promotional terms and media for communicating relevant information. In the result, the experts chose landslide prevention and recovery projects (41.8%) as an appropriate promotional term for soil erosion control projects. The general public, however, chose mountain sediment disaster prevention projects (32.5%) as the appropriate promotional term. However, the analysis showed that it would be necessary to develop an promotional term that can encompass the concept of 'disaster prevention' including forest and soil disaster as the word 'landslide' can suggest soil erosion control is limited to landslides only. In the survey regarding the media for communicating information related to soil erosion control projects according to the consumer type, the experts preferred radio and TV as media to communicate the relevant information, while, among the general public, the youths preferred social media such as Facebook and Twitter (22.22%) and adults radio and TV (34.07%), As for the most effective way to promote soil erosion control projects, the experts chose traditional promotinal media such as newspaper, radio, and TV (0.172) whereas the adults and youths preferred the internet and Facebook (0.089). It appears that using the preferred media for communicating information related to soil erosion control projects according to the consumer type will be effective way to promote soil erosion control projects.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.391-414
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• 2012

Despite the growth in public concern about health information, the ratio of users who can search for accurate and reliable health information sources has been found to be quite low. Public libraries, as the best contact point to general users, must provide training programs for improving health literacy so that users will have the ability to search and analyze health information, judge the accuracy and reliability of resources, and make informed health-related decisions. This study developed a health information literacy education program suitable for Korean public library users. The effectiveness of the training was measured after administering the program, and necessary improvements were identified. As a result, this study found the education program had the following effects: improved public library users' familiarity with CHI-related terms, improved users' ability to find CHI-related information resources on the Internet, and significantly improved knowledge about health-related websites and information sources. In addition, users expressed interest in seminars on a variety of health information sources in the public library and asked that CHI-related education be included in the library's regular programming. However, this research represented the first time CHI-related education for public library users was performed in Korea, and therefore many limitations were present in the education instructor, the diversity of subjects, and the methodology. Development of more advanced CHI-related education programs for users is still required.

• Journal of Society of Preventive Korean Medicine
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• v.21 no.2
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• pp.117-126
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• 2017

Objectives : The use of health functional foods is gradually increasing. On the other hand, the use of the Korean herbal medicine is gradually decreasing. Especially children are known to have a high percentage of taking a health functional food. This study was designed to compare the use of health functional food with the reason for taking the Korean herbal medicine. Methods : The participants were 453 parents who have kids age between 3 to 6 years old from day care center in Wonju and Chungju. The questionnaire consisted of 17 questions and the survey was conducted by self-entry method. This study analyzed 374 participants' questionnaires who agreed to the survey. Results : The percentages of children's health functional food intake experience were 82.9% and they usually bought products which contain lactic acid bacteria(55.6%). The reason for consuming health functional food was to strengthen the immune system and enhance the physical strength. Most of the participants purchased health functional food from pharmacy through inaccurate information such as the internet. The percentages of children's health functional food preference were 58.5% because it is easy to take. The percentages of children's herbal medicine preference were 41.7%. There are inconveniences of taking herbal medicine because of taste and smell(68.8%). Conclusions : Therefore, it is necessary to change the formulation of the herbal medicine and increase convenience for use of the herbal medicine to preschooler(3-6 years old). In additionary, it is necessary to supply accurate and up to date information of herbal medicine taking.