• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.19-45
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• 2008

This study is to empirically examine the primary dimensions of visual merchandising (VMD) of internet shopping mall, namely store design, merchandise, and merchandising cues, to be a attractive virtual store to the shoppers. The authors reviewed the literature related to the major components of VMD from the perspective of the AIDA model, which has been mainly applied to the offline store settings. The major purposes of the study are as follows; first, tries to derive the variables related with the components of visual merchandising through reviewing the existing literatures, establish the hypotheses, and test it empirically. Second, examines the relationships between the components of VMD and the attitude toward the VMD, however, putting more emphasis on finding out the component structure of the VMD. VMD needs to be examined with the perspective that an online shopping mall is a virtual self-service or clerkless store, which could reduce the number of employees, help the shoppers search, evaluate and purchase for themselves, and to be explored in terms of the in-store persuasion processes of customers. This study reviewed the literatures related to store design, merchandise, and merchandising cues which might be relevant to the store, product, and promotion respectively. VMD is a total communication tool, and AIDA model could explain the in-store consumer behavior of online shopping. Store design has to do with triggering a consumer attention to the online mall, merchandise with a product related interest, and merchandising cues with promotions such as recommendation and links that induce the desire to pruchase. These three steps might be seen as the processes for purchase actions. The theoretical rationale for the relationship between VMD and AIDA could be found in Tyagi(2005) that the three steps of consumer-oriented merchandising are a store, a product assortment, and placement, in Omar(1999) that three types of interior display are a architectural design display, commodity display, and point-of-sales(POS) display, and in Davies and Ward(2005) that the retail store interior image is related to an atmosphere, merchandise, and in-store promotion. Lee et al(2000) suggested as the web merchandising components a merchandising cues, a shopping metaphor which is an assistant tool for search, a store design, a layout(web design), and a product assortment. The store design which includes differentiation, simplicity and navigation is supposed to be related to the attention to the virtual store. Second, the merchandise dimensions comprising product assortments, visual information and product reputation have to do with the interest in the product offerings. Finally, the merchandising cues that refer to merchandiser(MD)'s recommendation of products and providing the hyperlinks to relevant goods for the shopper is concerned with attempt to induce the desire to purchase. The questionnaire survey was carried out to collect the data about the consumers who would shop at internet shopping malls frequently. To select the subject malls, the mall ranking data announced by a mall rating agency was used to differentiate the most popular and least popular five mall each. The subjects was instructed to answer the questions after navigating the designated mall for five minutes. The 300 questionnaire was distributed to the consumers, 166 samples were used in the final analysis. The empirical testing focused on identifying and confirming the dimensionality of VMD and its subdimensions using a structural equation modeling method. The confirmatory factor analysis for the endogeneous and exogeneous variables was carried out in four parts. The second-order factor analysis was done for a store design, a merchandise, and a merchandising cues, and first-order confirmatory factor analysis for the attitude toward the VMD. The model test results shows that the chi-square value of structural equation is 144.39(d.f 49), significant at 0.01 level which means the proposed model was rejected. But, judging from the ratio of chi-square value vs. degree of freedom, the ratio was 2.94 which smaller than an acceptable level of 3.0, RMR is 0.087 which is higher than a generally acceptable level of 0.08. GFI and AGFI is turned out to be 0.90 and 0.84 respectively. Both NFI and NNFI is 0.94, and CFI 0.95. The major test results are as follows; first, the second-order factor analysis and structural equational modeling reveals that the differentiation, simplicity and ease of identifying current status of the transaction are confirmed to be subdimensions of store design and to be a significant predictors of the dependent variable. This result implies that when designing an online shopping mall, it is necessary to differentiate visually from other malls to improve the effectiveness of the communications of store design. That is, the differentiated store design raise the contrast stimulus to sensory organs to promote the memory of the store and to have a favorable attitude toward the VMD of a store. The results that navigation which means the easiness of identifying current status of shopping affects the attitude to VMD could be interpreted that the navigating processes via the hyperlinks which is characteristics of an internet shopping is a complex and cognitive process and shoppers are likely to lack the sense of overall structure of the store. Consequently, shoppers are likely to be alost amid shopping not knowing where to go. The orientation tool enhance the accessibility of information to raise the perceptive power about the store environment.(Titus & Everett 1995) Second, the primary dimension of merchandise and its subdimensions was confirmed to be unidimensional respectively, have a construct validity, and nomological validity which the VMD dimensions supposed to have a positive correlation with the dependent variable. The subdimensions of product assortment, brand fame and information provision proved to have a positive effect on the attitude toward the VMD. It could be interpreted that the more plentiful the product and brand assortment of the mall is, the more likely the shoppers to favor it. Brand fame and information provision as well affect the VMD attitude, which means that the more famous the brand, the more likely the shoppers would trust and feel familiar with the mall, and the plentifully and visually presented information could have the shopper have a favorable attitude toward the store VMD. Third, it turned out to be that merchandising cue of product recommendation and hyperlinks affect the VMD attitude. This could be interpreted that recommended products could reduce the uncertainty related with the purchase decision, and the hyperlinks to relevant products would help the shopper save the cognitive effort exerted into the information search and gathering, which could lead to a favorable attitude to the VMD. This study tried to sheds some new light on the VMD of online store by reviewing the variables mentioned to be relevant with offline VMD in the existing literatures, and tried to link the VMD components from the perspective of AIDA model. The effect size of the VMD dimensions on the attitude was in the order of the merchandise, the store design and the merchandising cues.It is said that an internet has an unlimited place for display, however, the virtual store is not unlimited since the consumer has a limited amount of cognitive ability to process the external information and internal memory. Particularly, the shoppers are likely to face some difficulties in decision making on account of too many alternative and information overloads. Therefore, the internet shopping mall manager should take into consideration the cost of information search on the part of the consumer, to establish the optimal product placements and search routes. An efficient store composition would be possible by reducing the psychological burdens and cognitive efforts exerted to information search and alternatives evaluation. The store image is in most part determined by the product category and its brand it deals in. The results of this study support this proposition that the merchandise is most important to the VMD attitude than other components, the manager is required to take a strategic approach to VMD. The internet users are getting more accustomed and more knowledgeable about the internet media and more likely to accept the internet as a shopping channel as the period of time during which they use the internet to shop become longer. The web merchandiser should be aware that the product introduction using a moving pictures and a bulletin board become more important in order to present the interactive product information visually and communicate with customers more actively, therefore leading to making the quantity and quality of product information more rich.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.6
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• pp.161-167
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• 2010

Social individualized broadcasting increases rapidly in an environment that combines communication and broadcasting. Real-time individualized broadcasting is a service that is provided by multiple individuals to many and unspecified persons. In contrast, newly introduced individualized broadcasting service is a service that has not been experienced socially and culturally and therefore many problems are expected. The newly emerging real-time individualized broadcasting service may bring about various dysfunctions as well as desirable functions. Establishment of guideline and its implementation based in vulnerability analysis are necessary to prevent the expected dysfunctions and reinforce the desirable functions. Therefore, the purpose of this paper is to examine dysfunctions of the information-oriented society which threaten cyber-norms, cyber-morality, cyber-dangers, cyber-democracy, etc. at the level of social individualized broadcasting service and to propose appropriate guidelines. Through this paper, first, future changes of dysfunctions of the information-oriented society due to individualized broadcasting service can be forecast, and countermeasures and policy directions can be proposed. Second, Dysfunctions of ICT-based service that may emerge in individualized broadcasting service can be forecast and correct guideline can be prepared to reduce potential dangers and increase desirable functions of the service. This paper will analyze in various aspects the characteristics of a new media with the focus on individualized broadcasting service among the new ICT-integrated services, and forecast the appearance and aggravation of the dysfunctions and then draw the guideline.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.11 s.353
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• pp.159-167
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• 2006

IEEE 802.11i standard specifies full authentication and preauthentication for secure handoff in 802.11 wireless LAN (WLAN). However, the full authentication is too slow to provide seamless services for handoff users, and preauthentication may fail in highly populated WLAN where it is highly probable that the cache entry of a preauthenticated user is evicted by other users before handoff. In this paper, we propose a fast and secure handoff scheme by reducing authentication and key management delay in the handoff process. When a user handoffs, security context established between the user and the previous access point (AP) is forwarded from the previous AP to the current AP, and the session key is reused before the handoff session terminates. The freshness of session key is maintained by regenerating session keys after handoff session is terminated. The proposed scheme can achieve considerable reduction in handoff delay with providing the same security level as 802.1X authentication by letting an AP authenticate a handoff user before making an robust security network association (RSNA) with it.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.3
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• pp.1-7
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• 2018

The purpose of this study is to compare and analyze the response time of three mobile portal sites in Korea using distributions. The research subjects are the mobile portal site of Naver, Daum, and Nate. The experiment period is six years from April 18, 2012 when mobile portals started to activate, to April 17, 2018. The number of experiments is 4,060. Histograms and percentages were used for the distribution comparisons. For the theoretical comparison, Chi-Square test is adopted as a parametric method, and Kolmogorov-Smirnov test is as a nonparametric method. Naver was the fastest of all four methods, the next was Nate, the next was the slowest. The same result was obtained in terms of average response speed. These results are in contradiction to the results of the wired portal. Naver is a strategy to increase the response speed in accordance with the characteristics of media. Daum is a strategy to increase the contents at the cost of response speed. As for classification, we divide the response time into "Comfortable", "Tolerable", "Feedback", "Leave" according to response time. The ratio of more than 7 seconds that users leave called as "Leave" is 1.18% for Naver, 11.70% for Daum, and 1.5% for Nate. As Daum is overwhelmingly high, the response time is very much in need of improvement. In addition, we show the response time of three mobile portals needs to be reduced We hope that the results of this paper will facilitate technology competition to increase the response speed of mobile portals.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.3
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• pp.143-149
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• 2018

Recently, due to the large-scale damage of natural disasters caused by global climate change, a monitoring system applying remote sensing technology is being constructed in disaster areas. Among remote sensing platforms, the drone has been actively used in the private sector due to recent technological developments, and has been applied in the disaster areas owing to advantages such as timeliness and economical efficiency. This paper deals with the development of a preprocessing system that can map the drone image data in a near-real time manner as a basis for constructing the disaster monitoring system using the drones. For the research purpose, our system is based on the SURF algorithm which is one of the computer vision technologies. This system aims to performs the desired correction through the feature point matching technique between reference images and shot images. The study area is selected as the lower part of the Gahwa River and the Daecheong dam basin. The former area has many characteristic points for matching whereas the latter area has a relatively low number of difference, so it is possible to effectively test whether the system can be applied in various environments. The results show that the accuracy of the geometric correction is 0.6m and 1.7m respectively, in both areas, and the processing time is about 30 seconds per 1 scene. This indicates that the applicability of this study may be high in disaster areas requiring timeliness. However, in case of no reference image or low-level accuracy, the results entail the limit of the decreased calibration.

• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.21-32
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• 2015

Since spatio-temporal local features for video representation have become an important issue of modeless bottom-up approaches in action recognition, various methods for feature extraction and description have been proposed in many papers. In particular, BoF(bag of features) has been promised coherent recognition results. The most important part for BoF is how to represent dynamic information of actions in videos. Most of existing BoF methods consider the video as a spatio-temporal volume and describe neighboring 3D interest points as complex volumetric patches. To simplify these complex 3D methods, this paper proposes a novel method that builds BoF representation as a way to learn 2D interest points directly from video data. The basic idea of proposed method is to gather feature points not only from 2D xy spatial planes of traditional frames, but from the 2D time axis called spatio-temporal frame as well. Such spatial-temporal features are able to capture dynamic information from the action videos and are well-suited to recognize human actions without need of 3D extensions for the feature descriptors. The spatio-temporal BoF approach using SIFT and SURF feature descriptors obtains good recognition rates on a well-known actions recognition dataset. Compared with more sophisticated scheme of 3D based HoG/HoF descriptors, proposed method is easier to compute and simpler to understand.

• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.105-116
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• 2015

The Sewol ferry catastrophe that took place on April 16 2014 was unprecedented in terms of its sociopolitical implications, which had reverberated throughout the Korean nation. Mindful of such distinct characteristics of the Sewol ferry catastrophe, this thesis looks into the salience of the agendas portrayed in Twitter and Portal News coverage on the disaster and the correlation between the attribute-specific agendas of the foregoing mediums by making use of the agenda rank order correlation method. Extraction and analysis of big data revealed that first, while the hypothesis that there were little difference in terms of salience among the main agendas between Twitter and Portal News was dismissed, the rank order correlation proved to be high as regards the main agendas on Twitter and Portal News. This signifies that Twitter agendas exert influence over those on Portal News. Next, and regarding the five main agendas on the incident, there existed differences in salience between the attribute-specific agendas of the two mediums, with low figures for corresponding rank order correlations. Such results signify that Twitter and Portal News have little influence over each other as regards their agenda rank order correlation.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.65-73
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• 2016

Peer-to-Peer (P2P) systems with super-peer overlay networks show combined advantages of both hybrid and pure P2P systems. Super-peer is a special peer acting as a server to a cluster of generic peers. Organizing a super-peer network is one of important issues for P2P systems with super-peer networks. Conventional P2P systems are based on two-level hierarchies of peers. One is a layer for generic peers and the other is for super-peers. And it is usual that super-peer networks have forms of random graphs. However, for accommodating a large-scale collection of generic peers, the super-peer network has also to be extended. In this paper, we propose a scheme of hierarchically constructing super-peer networks for large-scale P2P systems. At first, a two-level tree, called a simple super-peer network, is proposed, and then a scheme of generalizing and then extending the simple super-peer network to multi-level super-peer network is presented to construct a large-scale super-peer network. We call it an extended super-peer network. The simple super-peer network has several good features, but due to the fixed number of levels, it may have a scalability problem. Thus, it is extended to k-level tree of a super-peer network, called extended super-peer network. It shows good scalability and easy management of generic peers for large scale P2P system.

• Korean Journal of Health Education and Promotion
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• v.21 no.1
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• pp.45-68
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• 2004

This study was done to examine the sexual knowledge, attitudes, and behaviors of Korea college students and investigate the effects of sexual education programs on college students with respect to their sexual knowledge and sexual attitudes. For these objectives, a single 92 item sexual questionnaire was administered to 213 college students (113 in the experimental group and 100 in the control group) as a pretest one day before the experimental group participated in a sexual education program. Then a three week sexual education program was given to the experimental group and a posttest was administered to both groups day after the program. The findings from the pretest； 1) The main sources of sexual information were friends, Internet, books and magazines. College students in this study showed relatively high scores on their overall sexual knowledge but showed low scores on their knowledge of venereal disease and HIV/AIDS. Female students had a higher sexual knowledge of physiology, pregnancy and sexual abuse than male students. 2) The overall sexual attitudes of college students were subjective. They showed especially strong liberal attitudes to premarital intercourse, had few double standards and agreed on induced abortion. Male students showed a more liberal attitude to premarital intercourse and extramarital intercourse (X²＝50.679, p＜.001). Christian students showed the lowest rates of permissiveness for induced abortion than students of other religions. 3) 64.9％ of the subjects in this study had experience in intercourse. The gender and age of students did influence the experience rates of intercourse. Male students had much higher rates of intercourse than female students (X²＝13.565, p＜.001) and older students had higher experience rates of intercourse. 4) From the analysis of the relationship between sexual knowledge, attitudes and behaviors, this study revealed that sexual knowledge and sexual attitudes of college students have a correlation 6＝0.324, p＝0.000). Students' experience of intercourse did not influence their sexual knowledge scores, but did influence their sexual attitudes. Students who had experience of intercourse showed more liberal sexual attitudes than those students who did not (t＝2.677, p＜.050). And students who were exposed to sexual media such as pornography, sexual magazines, sexual books and the Internet, also showed more liberal sexual attitudes than those students who were not. The findings from the comparison of pretest and posttest ； 1. The sexual knowledge of the experimental group that participated in the sexual education program was significantly increased after the program compared to before the program (p＜.001). However the control group did not show any significant change in their sexual knowledge. 2. The sexual attitudes of the experimental group were also changed significantly becoming less liberal (p＜.001). The control group also showed significant change in their sexual attitudes, also becoming less liberal (p＜.001). Therefore, the sexual education program used in this study was effective in increasing college students' accurate sexual knowledge, but had little effect on their sexual attitudes.

• Journal of Internet Computing and Services
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• v.18 no.3
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• pp.29-36
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• 2017

In these days, 3D dynamic simulation is closely related to many industries. In the past, physically-based 3D simulation was used mainly in the car crash or construction related fields, but it also plays an important role in movies or games today. Many mathematical computations are needed to represent the 3D object realistically, but it is difficult to process a large amount of calculations for simulation of application based on CPU in real-time. Recently, with the advanced graphic hardware and improved architecture, GPU can be utilized for the general purposes of computation function as well as graphic computation. Many approaches using GPU have been applied for various research fields. In this paper, we analyze the performance variation of two cloth simulation algorithms based on GPU according to the change of execution properties of GPU shaders in oder to optimize the performance of GPU-based cloth simulation. Cloth simulation is implemented by the spring centric algorithm and node centric algorithm with GPU parallel computing using compute shader of GLSL 4.3. We compare the performance of between these algorithms according to the change of the size and dimension of work group. The experiment is repeated to 10 times during 5,000 frames for each test and experimental results are provided by averaging of FPS. The experimental result shows that the node centric algorithm is executed in higher speed than the spring centric algorithm.