• 제목/요약/키워드: Internet lifestyle

검색결과 133건 처리시간 0.026초

인터넷 쇼핑몰에서의 관계혜택이 고객만족도와 고객충성도에 미치는 효과에 대한 인터넷 라이프스타일의 조절효과 (제2보) (The Moderating Effect of Internet lifestyle among Relational Benefits, Customer Satisfaction and Customer Loyalty on the Internet Shopping Mall (Part II))

  • 고은주;이수경;김선숙
    • 한국의류학회지
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    • 제33권4호
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    • pp.586-597
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    • 2009
  • The purpose of this study is to identify the moderating effect of Internet lifestyle among relational benefits effect, customer satisfaction and customer loyalty on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple-regression analysis were used. The results of this study are as follows: The results of Internet lifestyle were regarding 4 cluster of Internet lifestyle. 1) information seeking type, 2) shopping maniac type, 3) social gathering type and 4) passive follower type were obtained. The interaction of psychological benefits and the type of Internet lifestyle affected customer satisfaction positively. The interaction of customer satisfaction and Internet lifestyle reinforced customer loyalty. Especially interaction of shopping maniac type among Internet lifestyle types and customer satisfaction affected customer loyalty strongly.

인터넷 광고유형과 패션 라이프스타일에 따른 광고효과 연구 (A study on the advertising effects by internet advertising types and fashion lifestyle)

  • 고은주;목보경
    • 한국의류학회지
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    • 제25권7호
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    • pp.1258-1269
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    • 2001
  • The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. Using dependent variables as internet advertising effects(i.e., attitude to advertising, attitude to product, attitude to brand), advertising types (i.e., banner, website e-mail types) and fashion lifestyle were used as independent variables. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Three types of fashion advertisement were included as banner type, website type, and e-mail type. For each type, two samples were included for the study. Questionnaire was developed with the html language and data collection was done through the internet on October 2000. For data analysis, descriptive statistics(i. e., frequency, percent), factor analysis, reliability analysis, linear regression and ANOVA were used. First, fashion lifestyle was classified with the seven dimensions: personality seeking group, planning purchase group, fashion leader group, fashion information seeking group, media preference group, commonness/traditional group, fashion follower group. Second, fashion lifestyle had signification effects on advertising effects. In the group of fashion lifestyle, fashion Information seeking group and planning purchase group were found to influence on the attitude toward advertising, and planning purchase type was influenced to attitude toward brand and attitude toward product. Third, main effects of fashion lifestyle were found to be significant. The correlation and interaction effects of fashion lifestyle and internet advertisement types were not significant.

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청소년의 인터넷 중독과 건강증진 생활양식 및 지각된 건강상태와의 연관성 (Association of Internet Addiction with Health Promotion Lifestyle Profile and Perceived Health Status in Adolescents)

  • 김정숙;천병철
    • Journal of Preventive Medicine and Public Health
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    • 제38권1호
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    • pp.53-60
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    • 2005
  • Objectives : To identify the relationship between the internet addiction of adolescents and their Health Promotion Lifestyle Profile and Perceived Health Status, and thereby to detect the impact of internet addiction on the health of adolescents, produce the basic information necessary to develop a prevention program for internet addiction and to plan for a health promotion program. Methods : This study was designed as a cross-sectional study, and the subjects were the second-grade students of three junior-high and three high schools located in the city of K in Kyung Gi Province. Out of 769 subjects, 764 completed the questionnaires (99.3%); 369 (48.3%) junior-high school students and 395 (51.7%) high school students. The questionnaires were composed of Young's Internet Addiction, Health Promotion Lifestyle Profile, Perceived Health Status, and general characteristics. We used t-test, ANOVA in means comparison between groups, X2-test in frequency analysis, and multiple regression analysis in multivariate analysis, using the SAS $8.1^{\circledR}$ program. Results : There was a statistically significant difference in Health Promotion Lifestyle Profile according to internet addiction status (severe addiction vs. other status, p<0.0001). The Perceived Health Status scores was lowest in the severe addiction group (p<0.001). There was also a significant negative correlation between internet addiction and Health Promotion Lifestyle Profile (p<0.0001). The results of multiple regression showed that Young's Addiction Score was significant for the subjects' Health Promotion Lifestyle Profile after controlling for other variables (p<0.0001). Conclusions : This study showed that the severe internet addiction group had the lowest score in Health Promotion Lifestyle Profile and Perceived Health Status, which suggests that the addiction could have a negative effect on the health status of adolescents.

청소년의 라이프스타일에 따른 의복쇼핑성향과 의류제품의 인터넷 구매행동 (Adolescent's Lifestyle Groups: Clothing Shopping Orientation and Online Clothing Purchasing Behavior)

  • 황진숙;양화영
    • 한국의류학회지
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    • 제30권1호
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    • pp.71-82
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    • 2006
  • The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

대학생들의 온라인 라이프스타일에 따른 인터넷 패션 광고의 유형별 효과 (Effects of internet fashion advertisement formats according to university students' online lifestyle)

  • 문미라;김용숙
    • 복식문화연구
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    • 제22권1호
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    • pp.112-125
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    • 2014
  • The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

모바일 인터넷 사용자의 유형 및 서비스 선호도 연구 (A study on mobile internet users′ lifestyle and service preference)

  • 고은주;이수진
    • 대한가정학회지
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    • 제42권3호
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    • pp.195-209
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    • 2004
  • The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

온라인 마케팅 태도분석 (Online Marketing Attitude Analysis.)

  • 김세환
    • 산업융합연구
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    • 제9권1호
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    • pp.33-66
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    • 2011
  • As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

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라이프스타일에 따른 인터넷쇼핑몰 소비자의 만족도에 관한 연구 (A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle)

  • 이정세;김진섭
    • 한국컴퓨터정보학회논문지
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    • 제15권4호
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    • pp.119-128
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    • 2010
  • 본 연구에서는 인터넷쇼핑몰을 이용하고 있는 소비자의 라이프스타일에 따라 인터넷쇼핑몰에 대한 만족도에 어떠한 차이가 있는지를 연구했다. 인터넷쇼핑 이용자를 대상으로 라이프스타일의 특성을 파악하여 세 개의 집단으로 나눈 후 집단 간에 인터넷쇼핑몰에 대한 만족도와 이들이 주로 거래하는 제품의 특성별 만족도의 차이에 대해 함께 검증하였다. 아울러 라이프스타일과 이용하는 제품의 특성에 따라 장래 거래를 지속하고자 하는 거래의 지속여부에 있어서 차이를 검증하였다. 연구결과 라이프스타일에 따라서는 인터넷쇼핑의 만족도와 거래의 지속성에 차이를 보였지만 제품의 특성에 대해서는 차이가 없는 것으로 나타났다. 이러한 결과는 인터넷쇼핑시장에 진출하고자 하는 기업들에게 시장세분화에 관한 유용한 정보를 제공하고, 마케팅 과정에서 위험을 최소화할 수 있는 마케팅 전략을 수립하는데 유용한 시사점을 제공할 것이다.

몽골인들의 인터넷 라이프스타일에 따른 패션쇼핑성향과 인터넷 쇼핑몰 서비스 지각 (Clothing Shopping Orientation and Service Perception of Online Mall according to Mongolian's Internet Lifestyle)

  • ;김용숙
    • 복식
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    • 제60권10호
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    • pp.146-162
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    • 2010
  • The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

The effects of Internet addiction on the lifestyle and dietary behavior of Korean adolescents

  • Kim, Yeon-Soo;Park, Jin-Young;Kim, Sung-Byuk;Jung, In-Kyung;Lim, Yun-Sook;Kim, Jung-Hyun
    • Nutrition Research and Practice
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    • 제4권1호
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    • pp.51-57
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    • 2010
  • We performed this study to examine lifestyle patterns and dietary behavior based on the level of Internet addiction of Korean adolescents. Data were collected from 853 Korean junior high school students. The level of Internet addiction was determined based on the Korean Internet addiction self-scale short form for youth, and students were classified as high-risk Internet users, potential-risk Internet users, and no risk Internet users. The associations between the students' levels of Internet addiction and lifestyle patterns and dietary behavior were analyzed using a chi-square test. Irregular bedtimes and the use of alcohol and tobacco were higher in high-risk Internet users than no risk Internet users. Moreover, in high-risk Internet users, irregular dietary behavior due to the loss of appetite, a high frequency of skipping meals, and snacking might cause imbalances in nutritional intake. Diet quality in high-risk Internet users was also worse than in potential-risk Internet users and no risk Internet users. We demonstrated in this study that high-risk Internet users have inappropriate dietary behavior and poor diet quality, which could result in stunted growth and development. Therefore, nutrition education targeting high-risk Internet users should be conducted to ensure proper growth and development.