• Title/Summary/Keyword: Internet Usage

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Markov Chain Analysis of Opportunistic Cognitive Radio with Primary and Secondary User's Queue (주·부사용자 Queue가 있는 기회적 인지 전파망의 Markov Chain 분석)

  • Ahn, Hong-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.6
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    • pp.9-15
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    • 2010
  • Cognitive radio is a technology, which automatically recognizes and searches for temporally and spatially unused frequency spectrum, then actively determines the communication method, bandwidth, etc. according to the environment, thus utilizing the limited spectrum resources efficiently. In this paper, with the imperfect sensing of misdetection and false alarm, we quantitatively investigate the effects of primary and secondary user's queue on the primary and secondary users' spectrum usage through the analysis of continuous time Markov Chain. With the queue primary user's spectrum usage improved up to 18%, and the secondary user's spectrum usage improved up to 50%.

Gender and Age Differences in Triple Media Usage Related to Outdoor Apparel Purchases

  • Yoon, Jae-ik;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.683-694
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    • 2015
  • This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

A Study on Commerce Strategies by Mobile Shopping Site Types for Fashion Products (패션제품에 대한 모바일 쇼핑 사이트 유형별 커머스 전략 연구)

  • Jang, Eunyoung
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.124-133
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    • 2017
  • This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

An Optimal and Dynamic Monitoring Interval for Grid Resource Information Services (그리드 자원정보 서비스를 위한 최적화된 동적 모니터링 인터벌에 관한 연구)

  • Kim Hye-Ju;Huh Eui-Nam;Lee Woong-Jae;Park Hyoung-Woo
    • Journal of Internet Computing and Services
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    • v.4 no.6
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    • pp.13-24
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    • 2003
  • Grid technology requires use of geographically distributed resources from multiple domains. Resource monitoring services or tools consisting sensors or agents will run on many systems to find static resource information (such as architecture vendor, OS name and version, MIPS rate, memory size, CPU capacity, disk size, and NIC information) and dynamic resource information (CPU usage, network usage(bandwidth, latency), memory usage, etc.). Thus monitoring itself may cause system overhead. This paper proposes the optimal monitoring interval to reduce the cost of monitoring services and the dynamic monitoring interval to measure monitoring events accurately. By employing two features, we find out unnecessary system overhead is significantly reduced and accuracy of events is still acquired.

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Instant Messenger: Theory of Reasoned Action in Practice (인스턴트 메신저 : 합리적 행동이론의 실제)

  • Lee Jungwoo;Hahn Hyunjung
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.4
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    • pp.159-173
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    • 2004
  • Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

Understanding and Predicting Online Service Continuance: A Theoretical Integration of User Satisfaction and Technology Acceptance

  • Gang, Yeong-Sik;Lee, Hui-Seok
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.453-466
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    • 2006
  • The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

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The Influence of personality traits on the Facebook Addiction

  • Hwang, Ha Sung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.2
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    • pp.1032-1042
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    • 2017
  • Many empirical studies indicate that SNS use has increased substantially over the last few years. People use SNSs for social purposes, mostly related to the maintenance of existing offline contacts. Such usage may have led to compulsive use of SNSs resulting in addictive behavior. This paper aims to explore factors affecting SNS addiction. Specifically, the study examined the role of personality traits in the Facebook usage among college students. Compared to the rest of world, daily log on the site has grown very quickly in South Korea. And college students constitute a vast majority of Facebook users in South Korea. Results from a survey of 235 college students revealed that extraversion and neuroticism positively predicted Facebook usage. Students who were high in extraversion were more likely to update their profiles, share photo and images with others and give feedback on other's posts. Similarly, those who were high in neuroticism were more likely to share photo and images with others and update their profiles. These findings support previous research. Furthermore, in terms of the effect of personality on SNS addiction, this study found that consciousness was negatively associated with Facebook addiction, while extraversion and neuroticism were positively associated with Facebook addiction. Based on these findings implications and directions for futures studies are discussed.

A Study on the affecting factors of Kakao Bank usage in terms of service types (서비스 유형에 따른 카카오뱅크 이용 영향 요인에 관한 연구)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.4
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    • pp.187-195
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    • 2019
  • The purpose of this study is to analyze the adoption of Kakao Bank in terms of benefits (functional, social, experiential, economic benefits) and differentiated services (customization and service diversity) considering service types. Benefits are personal value consumers attach to the product or service attributes and, therefore, more important than attributes of service itself when using Kakao Bank in the internet based environment. Data was collected using an online and offline survey of 131 Kakao Bank users and analyzed the data using structural equation model (SEM). The results of empirical analysis using SmartPLS show that functional benefit, experiential benefit, and customization are significantly related to the user's satisfaction, but economic benefits, social benefit, and service variety are not. Customer's satisfaction are also showed significantly to be related to the all types of Kakao Bank usage(balance check, transfer, and other services). This study has the significance in that it examines the user's satisfaction and usage of Kakao Bank in terms of benefits and differentiated services while other studies analyzed banking services focusing on the attributes of banking channel itself.

The Study on Relationship between Mobile Phone Text Usage and Hand Dexterity

  • Chae, Soo-Gyung
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.3
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    • pp.77-86
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    • 2019
  • The purpose of this study was to reveal how the agility of fingers directly involved in the use of mobile phones, a necessity for modern people, is related to the amount of text usage. To find out, 95 people who agreed to the purpose of this research without any limitation on visual and upper-geometry were selected. The research period was from June 27, 2018 to July 31, 2018. The evaluation tool used in this study was Grooved Pegboard, a standardized evaluation tool that measures hand dexterity, and the general characteristics of examinees such as age, text message amount, and a hand that using for text messages were investigated through interviews. Since text input methods vary depending on mobile phone types, unfamiliar methods of typing mobile phone characters can affect the speed of texting. As a result, there were significant differences in hand dexterity between age and gender. The rate of texting and hand dexterity were statistically significantly faster than those in their 20s and 30s (p<0.05), and in gender, women showed significantly faster texting and hand dexterity than men (p<0.05). However, it was not statistically significant to text usage and to the dexterity of the hand.

A Study on the Explanatory Variables of Internet Ongoing Information Search Behavior (인터넷을 통한 지속적 정보탐색행동의 영향요인에 관한 연구)

  • Choi, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1527-1537
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    • 2010
  • The Internet has the potential to create new channels that might be beneficial to fashion consumers. This study examines the effects of consumer involvement and Internet behavior in on-going Internet information searches through the young female generation. For the practical research, the survey was conducted from June $15^{th}$ to July $15^{th}$ 2009. Data was collected in a total of 368 questionnaires from female university students in their 20's and analyzed 300 questionnaires with SPSS 12.0. The results were as follows. First, clothing involvement, fashion involvement, internet involvement, and Internet shopping interest had been considered as antecedents of on-going Internet information search behavior. Second, clothing involvement and Internet involvement significantly affected Internet shopping interest. However, fashion involvement and Internet involvement showed direct paths to on-going Internet information searches. Third, there were significant effects in Internet shopping interest and on-going Internet information searches. Forth, the respondents were segmented by two groups according to the level of ongoing information searches. These segmented two groups were different in regard to clothing shopping behaviors and impulse purchase behaviors.