• 제목/요약/키워드: Internet Strategy

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The Service Operation Strategy of Internet Shopping Mall by User Segmentation Market Typology

  • Jeong, Won-Kil
    • Journal of the Korean Data and Information Science Society
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    • v.15 no.1
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    • pp.11-20
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    • 2004
  • The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

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Enterprise-wide Internet Strategy based on the Analysis of the Critical Success Factors of the Internet Usage (기업이 인터넷을 성공적으로 활용하는데 요구되는 요인 분석과 인터넷 활용 전환 전략)

  • 권원일;박명철;김문구
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.5-17
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    • 2000
  • The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a $2{\times}$2$ matrix is designed to find the optimal area for a company to be successful in the Internet usage. The strategy suggested here appears to be the shifting strategy in order to be in the optimal area in using the Internet strategically.

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Research on the Sharing Strategy of Electronic Book Resources in Universities in the Internet Era

  • Guiya Gao
    • Journal of Information Processing Systems
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    • v.19 no.5
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    • pp.590-601
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    • 2023
  • University books are an important information resource. University book resources can be shared not only in the traditional paper form, but also electronic form under the background of the Internet. In order to better manage the sharing of electronic book resources in universities, this study put forward three resource sharing strategies: centralized sharing strategy, distributed sharing strategy, and centralized-distributed sharing strategy by analyzing the combined development of books and the Internet as well as the significance and development of book resource sharing. The centralized sharing strategy, however simple, was difficult to handle large traffic; while the resource nodes were independent and self-consistent, the distributed sharing strategy was not easy to find and had a high repetition rate. Combining the advantages of both strategies, the centralized-distributed sharing strategy was more suitable for the heterogeneous form of university book sharing. Finally, a teaching resources sharing platform for university libraries was designed based on the strategy of centralized and distributed sharing, and three interfaces including platform login, resource search, and resource release were displayed. The results of the simulated comparison experiment showed that centralized and distributed sharing strategies had limitations in resource searching and had low efficiencies; the efficiency of the centralized strategy reduced with an increase in search subjects; however, the centralized-distributed sharing strategy was able to search more resources efficiently and main stability.

A Ration Analysis of Quality, Satisfaction, and Additional Use Intention on Mobile Internet Service in Gender : Focus on Mobile Phone Users (성별 특성에 따른 무선인터넷 서비스 품질, 만족도, 추가사용 의도의 관계 분석 :휴대폰 사용자를 중심으로)

  • Lim, Se-Hun
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.57-74
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    • 2007
  • Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

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A study on the mobile Internet portal service types (무선인터넷 포털서비스의 유형과 유망 컨텐츠 분석 이동전화를 통한 무선인터넷을 중심으로)

  • 김주성;김태성;고석하
    • Journal of Information Technology Applications and Management
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    • v.9 no.4
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    • pp.151-164
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    • 2002
  • This paper predicts how mobile Internet portal services will go ahead and what contents will be needed at the portal site. Mobile Internet interface needs to be concise and compressed because of the size of terminals Thus mobile internal service wants integrated portal service We study the service strategy for mobile internet portal Service according to the product life cycle Many Korean people who have used 'wired and fixed' Internet services and mobile phones want the mobile Internet portal to provide many attractive functions and high quality of service Thus we consider the current Korean mobile Internet service as the maturity phase of its life cycle The maturity phase needs the strategy of diversifying and focusing on, thus we recommend the hub portal model for Korean mobile Internet service, In this paper, we survey contents of mobile Internet portal service as a case study. With the result of the analysis, we present the promising contents as follows: video conference service, financial service, stock trading service, traffic information service, location map service, emergency rescue service, and so on.

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A Study on The Marketing Strategy of IoT (Internet of Things)-based Smart Home Service Companies Focusing on The Case of Xiaomi

  • Liang, Jinle;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.20-25
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    • 2021
  • In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

A Dynamic Data Grid Replication Strategy Based on Internet Architecture (인터넷 구조 기반의 동적 데이터 그리드 복제 정책)

  • Kim, Jun-Sang;Lee, Won-Joo;Jeon, Chang-Ho
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.45 no.3
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    • pp.1-6
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    • 2008
  • Data grid shares distributed large data via wide-band network. Such grid environment consumes much time for large data transmission. Because it is implemented on internet as physical network. Many replication strategies were proposed for solving this problem, but they are not optimal in real Data grid environments. Because they were proposed that based on logical topology without consideration of real internet architecture. Grid data access time is largely influenced by internet architecture as physical network of Data grid. In this paper, we propose a new data replication strategy RSIA(Replication Strategy based on Internet Architecture) based on internet architecture. The RSIA places replicas considering structural hierarchy in each element of internet, and avoid the performance bottlenecks to reduce system performance degradation when a data transfer. Through simulation, we show that the proposed RSIA data replication strategy improves the performance of Data Grid environment compared with previous strategies.

Evolving Internet Information & Technology as Enablers for Creating Shared Values

  • Song, In Kuk;Chun, Junchul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.309-317
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    • 2015
  • Recently many companies began to realize their visions for the sustainable growth with the advent of CSV(Creating Shared Values). Michael E. Porter, a Harvard Professor, claims that placing social value creation at the core of business strategy has the potential to uncover big opportunities for individual companies and that shared value can play a significant role in increasing competitive advantages while fostering social prosperity. In consequence, the various researches have illustrated how to get the opportunity for competitive advantages from building a social value proposition into corporate strategy, and considerable studies have been promoted heavily from the managerial perspective. However, due to the lack of capability converging information technology with business strategy, any research effort to identify technological or Internet-related issues and to link the issues to CSV does not exist. With Korean being a Internet leading country, the demands of researches analyzing core technology, information, and service utilizing Internet are rapidly growing. The study aims to find out Internet-related enablers for CSV. This paper describes the concepts and features of CSV, identifies emerging Internet-related issues toward the opportunity for competitive advantage, and then depicts the rigorous research endeavors in the areas of Internet information, technology, and services. As a result, 11 papers presented and selected as the outstanding papers at APIC-IST 2014 handle the issues to be brought together, which include: Wireless and Sensor Network, Image Processing and HCI, Big Data and Business Intelligence, Security & Privacy in Internet, SNS & Communication, Smart-Learning and e-Learning, and Internet Business Strategy. The study finally recommends indispensible terms for substantially vitalizing CSV.