Korean Management Science Review (경영과학)
- Volume 17 Issue 3
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- Pages.5-17
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- 2000
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- 1225-1100(pISSN)
Enterprise-wide Internet Strategy based on the Analysis of the Critical Success Factors of the Internet Usage
기업이 인터넷을 성공적으로 활용하는데 요구되는 요인 분석과 인터넷 활용 전환 전략
Abstract
The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a
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