• Journal of the Korea Fashion and Costume Design Association
• /
• v.8 no.2
• /
• pp.171-182
• /
• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• Fashion & Textile Research Journal
• /
• v.7 no.6
• /
• pp.594-600
• /
• 2005

This study investigated adolescents' shopping orientation and price perception according to socio statistics and their experience of internet shopping mall. We distributed the questionnaire to 411 high school students in near Seoul. In the order of high shopping orientation, they showed 'compare products', 'enjoy as leisure', 'shop loyalty', 'discount shopping', and 'brand shopping' orientation. In the order of high price perception, they showed 'economic', 'value', 'brand-quality', and 'price knowledge'. The higher in 'shop loyalty', 'enjoy as leisure' in the shopping orientation, the higher in the price concept of 'price knowledge'. Adolescents who have experience to shopping through internet shopping mall, have the higher enjoy as leisure, shop loyalty, compare products' in shopping orientation, and the higher 'economic, price knowledge' in price perception than those who have not. Socio-statistics parameters are found to affect adolescents' shopping orientation and price perception. Adolescents had average scores in 'shop loyalty', while they had high scores in 'compare products'. Thus, in order to have superior position in adolescent's market, detailed product specification and information are necessary to enhance their shop loyalty. Adolescents thought the price was economical, and they had less concept in 'price knowledge' due to their position. Unlike adults, adolescent's gender does not have effects on their 'economic concept. Male students also had high scores in 'economic concept' as much as female students did.

• Journal of Industrial Technology
• /
• v.24 no.A
• /
• pp.47-57
• /
• 2004

Industrial efforts for increased market sales have directed towards the development and implementation of on-line marketing systems under recent e-business environment. Internet-based shopping mall is one of the most popular system. A business process model for an intermediary type shopping mall using IDEF0 has been presented in this study. Specific efforts have been focused on defining and analyzing a diversity of business processes embedded in practical B2B and B2C mall system operations. We first briefly examined the considered system with IDEF0 design. We then defined fundamental business processes within shopping mall systems. Upon careful examination and analysis of them, a detailed business process model based on IDEF methodology has been designed. The results in this study may well form a conceptual framework for shopping mall development and operations.

• Journal of the Korean Data and Information Science Society
• /
• v.13 no.1
• /
• pp.121-127
• /
• 2002

The volume of electronic commerce based on Internet and network traffic is increasing rapidly. The objective of this study is to examine the current status of the exponentially multiplying cyber-shopping mall phenomenon. To this end, data obtained from a single cyber-shopping mall exemplified customer purchasing behavior and provided decision tree and correspondence analysis derived customer segmentation and merchandise.

• Journal of the Korea Society of Computer and Information
• /
• v.6 no.2
• /
• pp.152-156
• /
• 2001

Internet shopping mall is growing the new paradigm of a next generation commerce. And, the primary goal of a shopping mall web site is to facilitate economic action. Therefore. it is important in designing the shopping mall to support consumer's behaviors characteristics of a traditional commerce, This paper analyzed and evaluated two shopping mall with regard to consumer's behaviors characteristics. It is used the method of a user's performance and a subjective evaluation. It was shown that the user prefered the shopping mall web site to analogy with the traditional commerce pattern. Also, the database of an anatomic data and the development of a 3D virtual environment are suggested.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.2 s.34
• /
• pp.199-204
• /
• 2005

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.18 no.6
• /
• pp.1454-1461
• /
• 2014

This study analyzes the influence of the logistics quality of Chinese internet shopping mall on the customer satisfaction. This study also analyzes the influence of the customer satisfaction on the word-of-mouth intention. Then this study examines whether there is a difference among the influences of the logistics quality on the customer satisfaction depending on the types of shopping mall and the users' traits. As a result, when it comes to the logistics quality, carriage, after service and kindness influence customer satisfaction and the customer satisfaction influences word-of-mouth intention similarly. And this research reveals that the logistics quality can not differently influence on the customer satisfaction depending on the types of shopping mall and the users' gender and ages.

• Journal of Distribution Science
• /
• v.10 no.8
• /
• pp.35-43
• /
• 2012

This study is designed to collaboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of Internet shopping-mall users. That is, this study cannot analyze how the purchase intent of the customers with regard to the features of Internet shopping malls has changed. Therefore it is necessary to conduct procedural researches taking longitudinal studies into consideration.

• Journal of Information Technology Applications and Management
• /
• v.9 no.1
• /
• pp.61-70
• /
• 2002

There are a lot of shopping malls in Internet and most of consumers want to buy good goods in cheap price through the shopping malls. To support them, many sites for price comparison are constructed. But man or woman search many shopping malls and insert their price informations into database that the price comparison sites own. To overcome this disadvantage, virtual shopping malls are builded. These virtual shopping malls are connected and cooperated a lot of affiliated existing shopping malls for the cheapest price information. But, these virtual shopping mall are connected to those existing shopping malls in synchronous. So If they are connected to many existing shopping malls, we have to wait long time because of searching for many existing shopping malls. In this paper, we designed and implemented a virtual shopping mall that connect to many existing shopping malls in asynchronous. For a asynchronous communication between this virtual shopping mall and many existing shopping malls, we used JMS (Java Message Service) that is a standard Java API for MOM (Message-Oriented Middleware).

• Journal of Korea Multimedia Society
• /
• v.9 no.9
• /
• pp.1184-1195
• /
• 2006

The Internet has brought many changes in our daily lives. Now the recognition on the Internet fashion shopping matt has increased and it requires scientific and systematic research to understand the Internet fashion marketing system more correctly and to strengthen the marketing activity at the virtual space. A big shortcoming of an Internet fashion mall is that the consumers can't wear clothes themselves. Currently there is no system to cover the shortcoming, It would be nice if a 3D avata wears the clothes on behalf of a consumer after inputting the information of physical sizes of a consumer. The consumers can select many clothes, accessories and even the background. After establishing a complete virtual fashion shopping mall, the consumers who sue the Internet fashion shopping mall could wear the clothes at an online shop establishing an online shopping environment. It will be a sole way to ensure the trust of the consumers. This paper studies the read in reflection by PC camera and sample the edge detection. Virtual fitting system that wears virtual fitting model some clothes is establishment.