• Title/Summary/Keyword: Internet Shopping-mall

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A Study of Customer Attitude on Internet Shopping Malls : a Comparison with Singapore Customer (인터넷 쇼핑몰에서의 소비자 태도에 관한 연구 : 싱가포르 소비자와의 비교를 중심으로)

  • Lee, Sang Chul;Lee, Hyung Seok;Kim, Jae Kyung;Suh, Young Ho
    • Journal of Information Technology Services
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    • v.3 no.1
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    • pp.63-77
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    • 2004
  • The purpose of this research is to identify what factors influence a customer's purchasing intention and to identify if customer's attitudes are different between an Internet shopping mall in Singapore and Korea. To perform a cross-nation analysis between Singapore and Korea, this research reapplied the finding of Liao and Cheung(2001) in a Singapore Internet shopping mall, including transactions security, Internet usage, price, shopping experience, vendor quality, network speed. The empirical results of this research indicate that all hypotheses in our model are significant; therefore, Internet usage, price, vendor quality and network speed influence customer's purchasing intention positively and transactions security and shopping experience negatively. The results of a cross-nation analysis indicate that customer's attitudes in both Singapore and Korea are the same. Therefore, Asia's with similar cultures are the same factors In Internet shopping mall. In Conclusion, with the rapid growth of the Internet market in Asia, many cross-nations researches based on Asia culture must be published. Therefore, this research will be the foundation of these researches.

The Effect of Internet Shopping Mall User's Customer Satisfaction on Trust, Commitment, and Customer Loyalty Behaviors (인터넷 쇼핑몰 이용자의 고객만족이 신뢰, 몰입, 고객충성행위에 미치는 영향)

  • Park, Jun-Chul
    • Asia pacific journal of information systems
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    • v.13 no.3
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    • pp.131-149
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    • 2003
  • This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

A Study on the Wizard Development to Automate the Construction of Shopping Mall with Distribution (배송을 포함한 쇼핑몰 구축 상점입점마법사에 관한 연구)

  • 최윤정;이창호
    • Journal of the Korea Safety Management & Science
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    • v.3 no.3
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    • pp.165-174
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    • 2001
  • Internet is a global network and it produces many terminologies involved in Electronic Commerce. Among many terms people very much talked about Cyber Shopping Mall. Under situation customers and sellers paid attention to Cyber Shopping Mall which is beyond time and space. This study deals with two subjects to enlarge the competitive power of Mall & Malls which is integration of multiple Cyber Shopping Mall. First subject is constructing the Automated Mall Wizard which is efficiently and effectively building Cyber Shopping Mall Site. And second subject is to differentiate from other shopping malls. Automated Mall Wizard is composed of three stages which are decomposed into several descriptive steps. And descriptive steps takes form of independent module, so it is considered to maximize Cyber Shopping Mall differentiation. Additional functions are making the goods category, related goods to be simultaneously ordered, price comparison with other sites within the Mall & Malls, best seller goods, store advertisement, substitutive goods, and mileage policy. As a result of that, we can respect SuperMall is better than other Mall & Mall as to diversity and flexibility of constructed Cyber Shopping Mall.

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A Study on Internet Shopping Mall Image, Satisfaction, and Revisit Intentions - Comparison Between Meta-Mall and Open-Market - (인터넷 쇼핑몰 이미지와 만족도 및 재방문의도에 관한 연구 - 종합몰과 오픈마켓의 비교를 중심으로 -)

  • Park, Jin-Je;Lee, Jin-Hwa
    • Korean Journal of Human Ecology
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    • v.17 no.4
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    • pp.785-796
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    • 2008
  • The Open-Market internet shopping malls has rapidly been growing over the past few years. Thus, this study compares Meta-Mall and Open-Market, as well as evaluates image factors of the internet shopping mall in order to verify different levels of influence on customer satisfaction and revisit intentions. The subject of stud was made for students enrolled in colleges in the Busan area, using this Data collection method. Data were gathered using a questionnaire and through personal interviews from a sampling made from May 1 to May 8, 2008. The final 337 accomplished questionnaire forms were used for the subsequent analysis. The results of the substantial analysis are as follows. First, the following factors affect the image of internet shopping malls: assortment of goods and information service, site design, convenience, reliability of goods and information, and customer service. In Meta-Mall, these same factors, except customer service, were found to influence customer satisfaction, while in Open-Market, all the five factors were found to influence customer satisfaction. In Open-Market, convenience and reliability of goods and information had especially high levels of influence on customer satisfaction. Second, customer satisfaction with Internet shopping malls was found to influence the intentions of the customers to make a revisit. The result of the study shows that the factors of shopping mall image between Meta-Mall and Open-Market are perceived differently by their customers, and differences were found in the levels of their influence on customer satisfaction.

Effects of Service Quality on Relationship Quality and Customer Retention in Internet Shopping Mall -Aimed at Chinese Customer- (인터넷쇼핑몰의 서비스품질이 관계품질 및 고객유지에 미치는 영향 -중국 소비자를 대상으로-)

  • Li, Xin-Tian;Peng, Peng
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.856-865
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    • 2013
  • The customer retention of internet shopping mall become important nowadays as internet shopping mall is expanding quickly. In this situation, the present study aims to analyze the components of internet shopping mall service quality and it's relationship with satisfaction, and retention. The CRM is a very important point for company marketing, it is also necessary to construct trust and commitment. Especially it has been recognized that when we deal with online shopping, the correlation with customers is very important. At this point one purpose of this study is to find out those effects on satisfaction of the service quality. Another purpose is to find the factors which effect retention. Structural equation modeling is used to test the model building in this paper based on the data from survey of 223 online shopping mall customers. The results in the study provide our supports to the model and indicate that: first, service quality has a positive effect on satisfaction. Second, satisfaction, trust and commitment have strong relations and they affect customer retention in the internet shopping mall service.

A Study on Relationship between the Relationship Benefit, Customer Satisfaction and Loyalty of Internet Shopping Malls -Focused on Comparison between Specialized Shopping Mall and General Shopping Mall- Kim (인터넷 쇼핑몰의 관계혜택과 고객만족, 애호도와의 관계에 관한 연구 -전문쇼핑몰과 종합쇼핑몰의 비교를 중심으로-)

  • Kim, Yu-Kyung
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.155-187
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    • 2013
  • This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

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The Effects of Service Quality and Consumption Emotion on Consumer Satisfaction of Internet Fashion Shopping Malls (인터넷 패션 쇼핑몰의 서비스 품질이 소비 감정과 만족도에 미치는 영향)

  • Hwang, Gyung-Soon;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.57 no.9
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    • pp.149-160
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    • 2007
  • The purpose of this study was to investigate effects of service qualities and consumption emotion on consumer satisfaction of internet fashion shopping malls. Data were obtained from 304 internet fashion shopping mall consumers who have bought fashion products or visited an internet fashion shopping mall. Questionnaires related to service quality, consumption emotion, consumer satisfaction. For analysis of data, exploratory factor analysis, confirmatory factor analysis, path analysis were applied. The results were as follows: 1. The service quality dimensions of internet fashion shopping malls were reliability, merchandise variability, web-design, communication and safety. The consumption emotion dimensions were classified as positive emotion and negative emotion. 2. The service quality of internet fashion shopping malls and the consumption emotion had an effect on consumer satisfaction of internet fashion shopping malls. The dimensions of communication, merchandise variability of the service quality in internet fashion shopping malls had an effect on positive emotion. Safety, reliability of the service quality had an effect on negative emotion. Both positive emotion and negative emotion of the consumption emotion dimensions had an effect on consumer satisfaction of internet fashion shopping malls.

The Distribution System and the Spatial Characteristics of Sales for the Internet Shopping Mall : In the Case of a Company Based on an Off-Line Presence (인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성 : 오프라인을 기반으로한 업체를 사례로)

  • Yi, Yun-Young
    • Journal of the Korean association of regional geographers
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    • v.10 no.1
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    • pp.158-176
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    • 2004
  • The purpose of this paper is to clarify the distribution system and the spatial characteristics of sales for the internet shopping mall on the basis of its off-line presence. The distribution system of this internet shopping mall is divided into the goods selection process and the product delivery process to consumers according to the function and role of the distribution center which is performed by cooperative companies. The internet shopping mall uses a different distribution system from the off-line department store, outsourcing the delivery process to door-to-door delivery companies in order to reduce costs and to increase the speed of delivery. Sales in the internet shopping mall are concentrated in the delivery unit area where the main office is located. Accordingly, in the case of the internet shopping mall based on an off-line presence, the mail-order business does not fully overcome the limitations arising from space. Also, the main factors influencing the value of sales, according to the area, are the number of women aged 20 to 49 and the distances involved.

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A Study on Model for the Evaluation of Customer Composition in Internet Shopping Malls (인터넷 쇼핑몰의 고객구성 평가 모델에 관한 연구)

  • Park, Kwang-Ho;Han, Dong-Seok;Kim, Hak-So;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.29 no.2
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    • pp.83-91
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    • 2006
  • Internet shopping mall has become a huge distribution channel with dramatic growth in recent years. The number of consumers has exponentially increased as the scale of shopping mall has been large so that shopping malls with thousands or millions of consumers become a general case. However, it is essential to evaluate whether current assortment of consumers is proper or not in the strategic aspect in order to operate Internet shopping mall effectively and gain profits. That is, it is important to evaluate whether consumer strategy of corporation is proper or not from the corporation. Despite this business importance, consumer assortment has not been evaluated well and related study is not sufficient. This study supposes a framework for consumer assortment evaluation, which evaluates whether consumer assortment of Internet shopping mall is proper or not. In the framework for consumer assortment evaluation, analysis data based on order data and consumer data in database is made. Then, four factors, consumer maintenance rate, consumer profitability, consumer securing rate and consumer conversion are setup, and 22 measurement indexes are drawn. Finally, a consumer assortment evaluation score card is made by integrating them. This study has applied a supposed framework to a domestic typical community based shopping mall, and it is expected that the evaluation result will be used as informant strategic information to operate the shopping mall effectively.

Shopping Propensity for Clothes Consumers in the Internet Shopping Mall - Focused on university students in Busan -

  • Jhun, Mi-Ran;Beum, Su-Gyun;Choi, Seung-Bae
    • Journal of the Korean Data and Information Science Society
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    • v.19 no.3
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    • pp.775-788
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    • 2008
  • In this study, the consumers were classified into Risk Avoidance Group, Enjoyment and Economy Group, Low Involving Group and High Involving Group by shopping propensity of the consumers and investigated the difference in their evaluation criteria and purchasing intention. The samples used in this study are 214 university students in Busan area who visited the internet shopping mall or had an experience to buy clothes through an internet. The purpose of this study is to identify how the internet university students' clothes shopping propensity and demographical factors affect the evaluation criteria and purchasing intention for clothes. And based on the results, the implications for internet clothes shopping mall are suggested and post research subject is provided as well.

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