• 경영정보학연구
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• 제4권2호
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• pp.133-153
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• 2002

인터넷 사용의 증가로 탐색비용이 낮아져 소비자들이 얻을 수 있는 정보의 양은 증가하였으며 가격에 대한 정보 또한 쉽게 취득하고 비교할 수 있게 되었다. 그 결과 동일제품을 취급하는 인터넷 쇼핑몰 간의 가격 경쟁이 심화되고 있으며, 소비자들은 제품 구매결정에 있어 다른 요소들보다 가격에 더욱 민감하게 반응하고 있다. 본 연구는 인터넷 쇼핑몰의 가격 경쟁을 줄일 수 있는 차별화 전략을 모색하고자 인터넷 쇼핑몰의 가격 민감도에 영향을 미치는 요인을 살펴 보았으며, 가격 민감도에 따라 선호서점에 대한 선택이 달라지는가를 분석해 보았다. 연구대상은 국내에서 가격 경쟁이 치열한 인터넷 서적시장을 선택하였으며 연구 방법은 인터넷 서점에서 구매 경험이 있는 소비자를 대상으로 설문조사를 실시하였다. 연구결과 가격민감도가 선호서점의 유형선택에 영향을 미치는 것으로 분석되었다. 본 연구는 인터넷 쇼핑몰의 가격민감도 영향요인을 도출하기 위한 탐색적인 연구란 점에서 의의가 있으며 향후 제품 특성 및 품질에 차이가 있는 비동질 제품 등 다양한 시장을 대상으로 한 연구가 수행되어야 할 것이다.

• Journal of Information Processing Systems
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• 제17권5호
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• pp.989-1003
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• 2021

With the recent increase in the types of services provided by Internet companies, collection of various types of data has become a necessity. Data collectors corresponding to web services profit by collecting users' data indiscriminately and providing it to the associated services. However, the data provider remains unaware of the manner in which the data are collected and used. Furthermore, the data collector of a web service consumes web resources by generating a large amount of web traffic. This traffic can damage servers by causing service outages. In this study, we propose a website search engine that employs a system that controls user information using blockchains and builds its database based on the recorded information. The system is divided into three parts: a collection section that uses proxy, a management section that uses blockchains, and a search engine that uses a built-in database. This structure allows data sovereigns to manage their data more transparently. Search engines that use blockchains do not use internet bots, and instead use the data generated by user behavior. This avoids generation of traffic from internet bots and can, thereby, contribute to creating a better web ecosystem.

• 대한교통학회지
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• 제33권1호
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• pp.14-28
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• 2015

2000년대 중반부터 인터넷 검색 트래픽을 활용한 다양한 연구가 진행되었다. 대표적으로 구글은 미국의 독감 발병 상황을 인터넷 유저의 검색 패턴을 통해 예측하는 서비스를 만들기도 하였다. 교통지표 역시 인터넷 검색 패턴과 유사할 수 있다는 가설을 확인하기 위하여, 검색 트래픽 데이터를 활용하여 고속도로의 진입 교통량과 구간 속도를 추정하는 모형을 구축하고 적합도 등을 확인하는 것이 본 연구의 목적이다. 그 결과, 첫째, 출퇴근의 상시적 통행이 이루어지는 지점의 TCS 진입 교통량 모형은 구글 검색 트래픽이 입력변수로 우수하였고, 검색 트래픽과는 음의 상관관계를 보였다. 둘째, 여가 통행이 집중적으로 나타났던 지점의 TCS 진입 교통량 모형은 네이버의 검색 트래픽이 입력변수로 선정되었으며, 검색 트래픽과는 양의 상관관계가 나타났다. 셋째, VDS 속도의 경우 시계열 도표상 검색 트래픽과 음의 상관관계를 보였다. 넷째, 검색 트래픽을 입력변수로 활용한 전이함수 잡음 시계열 모형은 그렇지 않은 시계열 모형에 비해 비교적 적합도가 우수하다는 결과를 도출하였다. 다만, VDS 속도 모형의 경우 다수의 입력변수가 포함되고 모형 계수의 부호가 상이함에 따른 한계가 존재하였다. 향후 검색 트래픽의 출처나 검색어, 혹은 시차 및 집계 단위에 대한 추가적 연구가 진행된다면, 교통 분야의 빅 데이터 연구시 활용 폭이 넓어질 것으로 판단된다.

• 농업과학연구
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• 제30권2호
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• pp.191-198
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• 2003

This paper aims at being informed on how farms should invest resources to advertise their homepages on the internet. The number of visitors to homepage was used for analyzing the effect of advertising homepages of farmers conducting e-business. The results of analysis are as follows; (1) The daily number of visitors that has viewed homepages was 55 on average, (2) 48% of visitors came to farm homepages via search engine, which was the highest rate among accessible routes to homepage. Therefore, it was suggested that farmers should register their homepages on major search engines such as yahoo.co.kr, naver.com and daum.net in order to promote the effect of advertising homepage. We recommend that farmers should enlist the name of agricultural products on the first page of search engine view because people tend to use key word(92%) rather than homepage name(8%) when they would like to search wanted products on the internet.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.22-30
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• 2023

The portable mobile devices with high performance and high speed 5G network activate and explode the demands for ubiquitous information services that remove the limitations of time for the communication and places to request for the information. NN (Nearest Neighbor) search is one of the most important types of queries to be processed efficiently in the information services. Various indexes have been proposed to support efficient NN search in the wireless broadcast system. The indexes adopting Hilbert curve, grid partition or Voronoi diagram enable the clients to search for NN quickly in the wireless broadcast channel. It is necessary that an efficient means to evaluate the performances of various indexes. In this paper, we propose an open framework that can adopt a variety of indexing schemes and evaluate and compare the performances of them. The proposed framework is organized with open and flexible structure that can adopt hybrid indexing schemes extensible to Voronoi diagram as well as simple indexing schemes. With the implemented framework, we demonstrate the efficiency and scalability and flexibility of the proposed framework by evaluating various indexing schemes for NN query.

• 지능정보연구
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• 제20권2호
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• pp.123-136
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• 2014

최근 온라인 및 다양한 스마트 기기의 사용이 확산됨에 따라 온라인을 통한 쇼핑구매가 더욱 활성화 되었다. 때문에 인터넷 쇼핑몰들은 쇼핑에 관심이 있는 잠재 고객들에게 한 번이라도 더 자사의 링크를 노출시키기 위해 키워드에 비용을 지불할 용의가 있으며, 이러한 추세는 검색 광고 시장의 광고비를 증가시키는 원인을 제공하였다. 이 때 키워드의 가치는 대체로 검색어의 빈도수에 기반을 두어 산정된다. 하지만 포털 사이트에서 검색어로 자주 입력되는 모든 단어가 쇼핑과 관련이 있는 것은 아니며, 이들 키워드 중에는 빈도수는 높지만 쇼핑몰 관점에서는 별로 수익과 관련이 없는 키워드도 다수 존재한다. 그렇기 때문에 특정 키워드가 사용자들에게 많이 노출된다고 해서, 이를 통해 구매가 이루어질 것을 기대하여 해당 키워드에 많은 광고비를 지급하는 것은 매우 비효율적인 방식이다. 따라서 포털 사이트의 빈발 검색어 중 쇼핑몰 관점에서 중요한 키워드를 추출하는 작업이 별도로 요구되며, 이 과정을 빠르고 효과적으로 수행하기 위한 자동화 방법론에 대한 수요가 증가하고 있다. 본 연구에서는 이러한 수요에 부응하기 위해 포털 사이트에 입력된 키워드 중 쇼핑의도를 포함하고 있을 가능성이 높을 것으로 추정되는 키워드만을 자동으로 추출하는 방안을 제시하고, 구체적으로는 전체 검색어 중 검색결과 페이지에서 쇼핑과 관련 된 페이지로 이동한 검색어만을 추출하여 순위를 집계하고, 이 순위를 전체 검색 키워드의 순위와 비교하였다. 국내 최대의 검색 포털인 'N'사에서 이루어진 검색 약 390만 건에 대한 실험결과, 제안 방법론에 의해 추천된 쇼핑의도 포함 키워드가 단순 빈도수 기반의 키워드에 비해 정확도, 재현율, F-Score의 모든 측면에서 상대적으로 우수한 성능을 보이는 것으로 나타남을 확인할 수 있었다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 1999년도 학술대회지 vol.2
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• pp.575-586
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• 1999

The advent of the Internet and the enormous increase in volume of electronically stored information (SGML, Image, Sound, etc.) has led to substantial work on IR(Information Retrieval). To service on the WWW, construction and retrieval technology of SGML, which is the fundamental standard data format for CALS/EC, is needed specially. Due to such a change, it becomes essential to change the existing paradigm of conventional information retrieval systems and to adopt new Internet service system with search engine, SGML browser and advanced Internet technology on WWW. KIPRIS(Korea Industrial Property Rights Information Service), which is the specialized and integrated Internet service systems in the field of industrial property rights information service, is trying to be a guide for our country to establish its technological competitiveness with providing the online service of high quality. The objective of the paper identifies features and technologies of KIPRIS IR(Information Retrieval) system based on WWW as follows. First, it describes the development background and process of KIPRIS. Second, it presents a fundamental technology that consists of IR(Information Retrieval) concept, BRS(Bibliographical Retrieval System) search engine, SGML implementation technologies and the Internet/WWW technologies. Third, it provides information about system configuration, architecture, and the features and characteristics of KIPRIS. Finally, the implemented KIPRIS system is introduced.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.242-259
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• 2015

Three-dimensional video coding is one of the main challenges restricting the widespread applications of 3D video and free viewpoint video. In this paper, a novel fractal coding algorithm with motion-vector-field-based motion estimation for depth map sequence is proposed. We firstly add pre-search restriction to rule the improper domain blocks out of the matching search process so that the number of blocks involved in the search process can be restricted to a smaller size. Some improvements for motion estimation including initial search point prediction, threshold transition condition and early termination condition are made based on the feature of fractal coding. The motion-vector-field-based adaptive hexagon search algorithm on the basis of center-biased distribution characteristics of depth motion vector is proposed to accelerate the search. Experimental results show that the proposed algorithm can reach optimum levels of quality and save the coding time. The PSNR of synthesized view is increased by 0.56 dB with 36.97% bit rate decrease on average compared with H.264 Full Search. And the depth encoding time is saved by up to 66.47%. Moreover, the proposed fractal depth map sequence codec outperforms the recent alternative codecs by improving the H.264/AVC, especially in much bitrate saving and encoding time reduction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권7호
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• pp.2840-2861
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• 2020

The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

• 패션비즈니스
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• 제16권2호
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.