• 인터넷정보학회논문지
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• 제16권1호
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• pp.101-108
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• 2015

본 연구는 최근 들어 사용이 꾸준히 증가하고 있는 스마트폰 다이어트/운동 앱에 주목하면서, 채널확장이론 (channel expansion theory)과 기술수용모델 (technology acceptance model)에 기반하여, 세 가지 선행요인-인터넷 정보이용 효능감, 스마트폰 이용 효능감, 그리고 인터넷 정보에 대한 신뢰도 -이 다이어트/운동 앱에 대한 태도 및 수용의도에 미치는 영향에 대해 분석했다. 경로분석 결과에 따르면, 인터넷 정보이용 효능감과 스마트폰 이용 효능감은 다이어트/운동 앱에 대한 인지된 사용 용이성 (PEOU)에 정적인 영향을 미치고, 인터넷 정보에 대한 신뢰도는 해당 앱에 대한 인지된 유용성 (PU)에 정적인 영향을 미치는 것으로 나타났다. 이에 더해, 인터넷 정보이용 효능감과 인터넷 정보에 대한 신뢰도가 다이어트/운동 앱에 대한 인지된 유용성에 미치는 영향은 성별에 따라 유의미한 차이를 보였다.

• 가정과삶의질연구
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• 제20권2호
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• pp.135-145
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• 2002

The purpose of this study was to research the actual state of mother's internet use and to explore the possibility of the internet use as a social support. The affect of mother's internet use on maternal efficacy is also examined. The Subjects were 250 mothers, who have their first child under 8 years old, in Seoul and Ilsan. Data were gathered through questionnaires. As predicted, mother's internet use was popular among young mothers. And, the main reason of internet use of mothers was to find some information on parenting and nurturing child. Moreover, mothers believed that they could get some social support from using internet in terms of informational, instrumental, and emotional service. However, it should be noted that mother's perceived level of support was significantly different, depending on mother's age, level of mother's education, household income, and the age of the first child. It was also found that mothers who received social support from internet showed higher material efficacy. Thus, we believe that internet use could be a new source of social support for the mothers of young children.

• 한국IT서비스학회지
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• 제6권3호
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• pp.47-67
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• 2007

While earlier research reports focused on Internet addiction among adolescents, this research examines the direct/indirect impact of socio-psychological variables like stress level, self-consciousness (self-esteem, self-control, and self-efficacy), and Internet use control on Internet addiction among adults. The fact that 62.4% of survey respondents were diagnosed as Internet addicts demonstrates that this concern about Internet addiction among adults is valid. This research, first, shows the direct impact of socio-psychological variables on Internet addiction. Low self-esteem, low self-control, high self-efficacy, high levels of stress, and high Internet-use control lead to a severe level of Internet addiction. Second, self-consciousness variables mediate the impact of stress on the addiction, but the mediating role is not so significant as the direct impact. Internet-use control plays as a partial moderator between self-esteem, self-control and addiction. Internet-use control is a useful measure for Internet addition at work. In addition, businesses may take personality, as well as environmental conditions, and organizational management process into account to minimize the impact of the addiction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권5호
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• pp.1213-1235
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• 2013

In this paper, we investigated the factors affecting the intention to use smartphone banking with a research model based on the Technology Acceptance Model (TAM) extended to include security risk, trust, and self-efficacy. With analysis after controlling factors such as age, gender, and previous experience of smartphone banking that may have effects, we conclude that perceived usefulness, perceived ease of use, security risk, and trust have direct effect on the intention to use smartphone banking, and self-efficacy has indirect effect on the intention to use through mediation of perceived ease of use. We performed a study to check the validity of TAM in the context of smartphone banking, and confirmed that perceived ease of use has both direct and indirect effect on the intention to use.

• Asia pacific journal of information systems
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• 제14권3호
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• 인터넷정보학회논문지
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• 제20권5호
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• pp.67-77
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• 2019

Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.

• 한국정보시스템학회지:정보시스템연구
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• 제18권2호
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• pp.1-18
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• 2009

Recently, internet banking is growing rapidly. Moot banks in Korea provide internet banking services. Internet banking becomes a major trend in the financial marketplace. With advanced computer technology and declining communication costs, many customers prefer online alternatives such as internet banking, mobile banking or phone banking rather than going to banks by themselves. The number of customers using those alternatives is skyrocketing and domestic commercial banks encourage them of the use. As the internet is highly developed, customers demand higher quality services and banks develop and provide diverse services in order to respond to them. However, internet banking service users are still afraid of their personal and financial information being exposed on the internet. The purpose of this research is to empirically analyze the influence that appropriate internet banking affect user's security intention. The research model proposed in this study includes user's security intention which is influenced by self-efficacy, security trust, Internet banking attitude, perceived security and security intention. According to the result of this study, self-efficacy and security trust are related to the security attitude. There is a significant relationship between security attitude and perceived security. Also, user's security attitude and perceived security is significantly affected by security intention.

• 경영과학
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• 제22권1호
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• pp.27-46
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• 2005

As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall's three quality factors such as system qualify, Information qualify, and service quality affect user trust, and eventually user acceptance of the mall. To investigate this issue, we propose a research model in which six external factors such as three qualify factors as well as self-efficacy, subjective norm, and trust have a significant impact on user's attitude and intention to use the mall. After garnering 244 valid questionnaires from users, we analyze them with structural equation modeling. Experiment results show that the Internet shopping mall's three quality factors such as system quality, information qualify, and service quality significantly Influence user trust for the mall, which in turn impacts user's perceived usefulness, attitude toward using the mall. Another external factors such as self-efficacy and subjective norm also influence user's perceived ease of use and perceived usefulness respectively, affecting user's attitude altogether. Implications and further research directions are presented.

• 경영과학
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• 제19권2호
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• pp.25-39
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• 2002

This study suggests a revised TAM (Technology Acceptance Model)-based performance evaluation model in MS (management science) education. Recently, many MS education programs are developed on the basis of computer and Internet communication technology. Previous researchers used TAM as an individual performance evaluation model, and proved that perceived usefulness and perceived ease of use are the substantive successful factors. This study provides a revised TAM-based conceptual framework for understanding what is involved in improving university MS education and what might be implied by conducting research on its improvement. It is argued in this research that three sets of forces and conditions have a direct and indirect impact on MS education ; first, each student has self efficacy and it is a critical determinant of behavior next, the use of Internet-based information system at MS education affects on the renewal of MS education : and finally, perceived usefulness and perceived ease of use have impacts on behavioral intention and actual system usage. This research concludes with suggestions for which direction this framework provides for future research on the premise and limits of efforts to renew MS education in university.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.313-320
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• 2024

The present research investigates the factors influencing the elderly adults' life satisfaction in the era of information and communication technology (ICT). Specifically, we examine whether the elderly individuals' digital literacy skills (i.e., ability to use PCs, ability to use mobile devices, and ability to distinguish information) and perceptions (i.e., perceived usefulness of digital technology, self-efficacy in using digital devices, and social interaction) predict their life satisfaction. To answer the research question, we performed a hierarchical multiple regression analysis using the elderly Korean adults aged 55 or older. The results indicate that (1) females (vs. males) are more satisfied with their life; (2) the higher individuals' age, education and monthly household income, the higher their life satisfaction; and (3) their perceived usefulness of digital technology, self-efficacy in using digital devices, social interaction, and ability to distinguish information are positively associated with life satisfaction. The findings provide important implications to enhance life satisfaction of the elderly adults in the ICT era.