• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.4
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• pp.1820-1840
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• 2017

Aiming at the phenomenon of false information issued by service providers in cloud computing environment, a method for service evaluation based on fuzzy theory is put forward in this paper. According to the quality of services provided by cloud service providers and their behavior during interactions, a trust relationship between cloud service providers and cloud service consumers is established, which can be quantified by using fuzzy theory. The quality of services is evaluated by drawing on the trust relationship. In our method, the recommendation credibility of a cloud service consumer is determined through behavior similarity with evaluators and a praise factor. The introduction of the praise factor better suits the phenomenon of a high-quality service getting more repeat customers. The negative impact of dishonest customers is reduced, and the accuracy of trust and cloud service quality evaluation is improved by introducing a confidence factor that can be dynamically adjusted. The experimental results show that our method can effectively and accurately evaluate the trust value and service quality of providers, while weakening the influence of dishonest consumers, and quickly detect dishonest service providers. This is beneficial for consumers trying to find high quality service providers for similar services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.7
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• pp.2914-2935
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• 2016

With the increasing popularization of cloud computing, how to reduce physical energy consumption and increase resource utilization while maintaining system performance has become a research hotspot of virtual machine deployment in cloud platform. Although some related researches have been reported to solve this problem, most of them used the traditional heuristic algorithm based on greedy algorithm and only considered effect of single-dimensional resource (CPU or Memory) on energy consumption. With considerations to multi-dimensional resource utilization, this paper analyzed impact of multi-dimensional resources on energy consumption of cloud computation. A multi-dimensional resource constraint that could maintain normal system operation was proposed. Later, a novel virtual machine deployment method (NVMDM) based on improved particle swarm optimization (IPSO) and Euclidean distance was put forward. It deals with problems like how to generate the initial particle swarm through the improved first-fit algorithm based on resource constraint (IFFABRC), how to define measure standard of credibility of individual and global optimal solutions of particles by combining with Bayesian transform, and how to define fitness function of particle swarm according to the multi-dimensional resource constraint relationship. The proposed NVMDM was proved superior to existing heuristic algorithm in developing performances of physical machines. It could improve utilization of CPU, memory, disk and bandwidth effectively and control task execution time of users within the range of resource constraint.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.8
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• pp.2119-2136
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• 2024

The rapid progress of social media allows more people to express their feelings and opinions online. Many data on social media contains people's emotional information, which can be used for people's psychological analysis and emotional calculation. This research is based on the simplified psychological scale algorithm of multi-theory integration. It aims to accurately analyze people's psychological emotion. According to the comparative analysis of algorithm performance, the results show that the highest recall rate of the algorithm in this study is 95%, while the highest recall rate of the item response theory algorithm and the social network analysis algorithm is 68% and 87%. The acceleration ratio and data volume of the research algorithm are analyzed. The results show that when 400,000 data are calculated in the Hadoop cluster and there are 8 nodes, the maximum acceleration ratio is 40%. When the data volume is 8GB, the maximum scale ratio of 8 nodes is 43%. Finally, we carried out an empirical analysis on the model that compute the population's psychological and emotional conditions. During the analysis, the psychological simplification scale algorithm was adopted and multiple theories were taken into account. Then, we collected negative comments and expressions about Japan's discharge of radioactive water in microblog and compared them with the trend derived by the model. The results were consistent. Therefore, this research model has achieved good results in the emotion classification of microblog comments.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.203-219
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• 2002

The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

• The Journal of Information Systems
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• v.28 no.3
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• pp.83-104
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• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• Asia pacific journal of information systems
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• v.18 no.3
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• pp.67-90
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• 2008

Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.8B
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• pp.939-946
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• 2011

The Internet banking service provides convenience than the traditional offline services. However, it still causes a number of security problems including hacking. In order to strengthen security, the financial institutions have provided such authentication methods as the official authentication certificate, the security token, the security card and OTP. However, the incidents related to hacking have continuously occurred. Especially, various weak points have been suggested for the authentication methods in regard to such types of hacking as the memory hacking or the MITM attack. So I needed was a new authentication method. In this study, the two-channel authentication method which provide two-way authentication on the user's PC and mobile device when executing the electronic financial transactions in the Internet banking environment is suggested. Also, by analyzing it in comparison with other existing methods, it is possible to check that the prospects of safety and credibility are strengthened.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.730-737
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• 2018

With the increasing number of health consumers aiming for a happy quality of life, the O2O medical marketing market is activated by choosing reliable health care facilities and receiving high quality medical services based on the medical information distributed on web's blog. Because unstructured text data used on the Internet, mobile, and social networks directly or indirectly reflects authors' interests, preferences, and expectations in addition to their expertise, it is difficult to guarantee credibility of medical information. In this study, we propose a blog reading system that provides users with a higher quality medical information service by classifying medical information blogs (medical blog, ad blog) using bigdata and MLP processing. We collect and analyze many domestic medical information blogs on the Internet based on the proposed big data and machine learning technology, and develop a personalized health information recommendation system for each disease. It is expected that the user will be able to maintain his / her health condition by continuously checking his / her health problems and taking the most appropriate measures.

• International Journal of Computer Science & Network Security
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• v.24 no.10
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• pp.71-80
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• 2024

The Internet of Things (IoT) is an emerging element that is becoming increasingly indispensable to the Internet and shaping our current understanding of the future of the Internet. IoT continues to extend deeper into the daily lives of people, offering distributed and critical services. In contrast with current Internet, IoT depends on a dynamic architecture where physical objects with embedded sensors will communicate via cloud to send and analyze data [1-3]. Its security troubles will surely impinge all aspects of civilization. Mobile agents are widely used in the context of the IoT and due to the possibility of transmitting their execution status from one device to another in an IoT network, they offer many advantages such as reducing network load, encapsulating protocols, exceeding network latency, etc. Also, cryptographic technologies, like PKI and Blockchain technology, and Artificial Intelligence are growing rapidly allowing the addition of an approved security layer in many areas. Security issues related to mobile agent migration can be resolved with the use of these technologies, thus allowing increased reliability and credibility and ensure information collecting, sharing, and processing in IoT environments, while ensuring maximum autonomy by relying on the AI to allow the agent to choose the most secure and optimal path between the nodes of an IoT environment. This paper aims to present a new model to secure mobile agents in the context of the Internet of Things based on Public Key Infrastructure (PKI), Ethereum Blockchain Technology and Q-learning. The proposed model provides a secure migration of mobile agents to ensure security and protect the IoT application against malevolent nodes that could infiltrate these IoT systems.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.761-774
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• 2011

This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.