• Title/Summary/Keyword: Internet Expectation

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A Study on the Gap Analysis between Expectation and Perceptions of Users for IPTV Services based on N-Screen Technology (N-Screen 기술 기반 IPTV서비스에 대한 이용자의 기대와 인지 간의 GAP분석에 관한 연구)

  • Kim, Jun Soo;Kang, Sang Ug;Lim, Gyoo Gun
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.205-222
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    • 2013
  • One of the recent important issues in IT fields is the convergence. It had been simply focused on functional convergence of technologyies. However the convergence in terms of businesses or services also has been made in recent years. The convergence between broadcasting and telecommunication industries can be possible because the e-transformation of broadcasting industry based on digital technology such as multimedia and multi-channel, can be combined with the high speed telecommunication network. It is giving a birth of various convergence services such as IPTV. IPTV is a kind of new service that is combined with the convergence of network, contents, and device. Nevertheless the controversy about the scope and the value of this new convergence service has constantly been raised; for example, what is the difference between IPTV and Internet TV? or what are the benefits that customers can have? This study measured the expectation level and the cognitive level of users before and after using the service and analyzed the gap between the importance and the satisfaction of the service. From this study, we proposed the priority of each function by analysing Importance-Performance Analysis(IPA) method to suggest required functions of IPTV service based on N-Screen technology. This study will identify the gap of awareness level between service providers and end users for the functions of broadcasting and telecommunications convergence service and suggest a solution enhancing user satisfaction.

A Study on Trade Area Analysis with the Use of Modified Probability Model (변형확률모델을 활용한 소매업의 상권분석 방안에 관한 연구)

  • Jin, Chang-Beom;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.15 no.6
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    • pp.77-96
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    • 2017
  • Purpose - This study aims to develop correspondence strategies to the environment change in domestic retail store types. Recently, new types of retails have emerged in retail industries. Therefore, trade area platform has developed focusing on the speed of data, no longer trade area from district border. Besides, 'trade area smart' brings about change in retail types with the development of giga internet. Thus, context shopping is changing the way of consumers' purchase pattern through data capture, technology capability, and algorithm development. For these reasons, the sales estimation model has been shown to be flawed using the notion of former scale and time, and it is necessary to construct a new model. Research design, data, and methodology - This study focuses on measuring retail change in large multi-shopping mall for the outlook for retail industry and competition for trade area with the theoretical background understanding of retail store types and overall domestic retail conditions. The competition among retail store types are strong, whereas the borders among them are fading. There is a greater need to analyze on a new model because sales expectation can be hard to get with business area competition. For comprehensive research, therefore, the research method based on the statistical analysis was excluded, and field survey and literature investigation method were used to identify problems and propose an alternative. In research material, research fidelity has improved with complementing research data related with retail specialists' as well as department stores. Results - This study analyzed trade area survival and its pattern through sales estimation and empirical studies on trade areas. The sales estimation, based on Huff model system, counts the number of households shopping absorption expectation from trade areas. Based on the results, this paper estimated sales scale, and then deducted modified probability model. Conclusions - In times of retail store chain destruction and off-line store reorganization, modified Huff model has problems in estimating sales. Transformation probability model, supplemented by the existing problems, was analyzed to be more effective in competitiveness business condition. This study offers a viable alternative to figure out related trade areas' sale estimation by reconstructing new-modified probability model. As a result, the future task is to enlarge the borders from IT infrastructure with data and evidence based business into DT infrastructure.

A Study on Design Development of Wood & Metal Products Using Digital Data (디지털 데이터를 이용한 목제품 및 금속제품 디자인 개발에 관한 연구)

  • Yoon, Yeoh-Hang;Lee, Sung-Won
    • Journal of the Korea Furniture Society
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    • v.23 no.2
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    • pp.110-121
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    • 2012
  • With people's recent increasing interest in good design products, wood and metal products have gained great popularity. However, it was believed that it would be necessary to have a transformation to the manufacturing method based on digital data and equipments from existing analog-based manufacturing method, in order to meet consumers' demand. This study was aimed to seek for the possibility of mass-producing wood and metal products through the research on the type, usage and development conditions of digital data and the methods of utilizing digital equipments. As for research methods, the study analyzed the concepts and types of digital data through various internet and literature reviews and suggested perpetual calendar products as the final outcome of design development using computer data. Through this, the study summarized and organized actual design development processes by stage to provide basic data that could become the foundation of research on the design of wood and metal products using digital data. Through the outcome of this project, the following effects could be expected by developing wood and metal products through digital data. First, its accurate and precise process would help mass-produce complex forms of products and reduce their defective rate. Second, the compatible production of various types of digital equipments would lead to a cost reduction. Third, the diversity of design could be pursued by overcoming technical limitations. In order to satisfy the above expectation effects, such as realization of developing and producing various wood and metal products, there should be designers' creative experimental spirits, their active information exchange and cooperation with the companies concerned.

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Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service (지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해)

  • Kim, Byoungsoo;Jeon, Jin Ho;Kang, Young Sik
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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An MHP-based Searching Data Service using the Keywords based on the Content of a Broadcasting Program (방송프로그램 내용과 연동된 검색 키워드를 활용하는 MHP 기반의 검색 데이터 서비스)

  • Ko, Kwangil
    • Convergence Security Journal
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    • v.12 no.6
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    • pp.19-24
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    • 2012
  • As the representative of the convergence of broadcasting and communication, the data service was expected to be a new profit source of the related industries. The data service, however, has not satisfied the expectation due to the short of killer services that make it popular with the viewers. According to the several survey reports, a lot of viewers do internet-searching using the key-words related to the TV program they are watching and, with the faith in the survey results, several trials has been performed to port established PC-based searching systems onto TV-set only to fail to get popularity among viewers. The failures are mainly caused that they did not sufficiently consider the viewers' modality that viewers seriously want not to be obstructed by anything when they are absorbed in a program. This paper proposes an MHP-based searching data service designed to minimally interrupt the viewers watching a TV program and to be synchronized with a TV program by using the searching key-words relative to it, the content of which changes as time goes on.

The Relationships of Website Quality, e-Satisfaction, e-Trust, and e-Loyalty in Low-Cost Carriers (저비용 항공사의 웹사이트 품질, e-만족, e-신뢰, e-충성도 간의 구조적 관계 연구)

  • In, Ok Nam;Kim, Seung Lee
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.10
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    • pp.207-216
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    • 2013
  • The A low-cost carriers(LCC)' website represents their public face to the world. Futhermore, distribution through their own websites is generally regarded as the being most cost effective for airlines The Internet website has become an effective marketing vehicle for low-cost carriers(LCC). The objective of this study was to examine theoretical relationship of website quality, e-satisfaction, e-trust, and e-loyalty to the low-cost carriers' website. The study sample included respondents who had visited any LCC websites in the last 12 months. Data were collected by conducting a web-based survey to maintain respondents' anonymity and overcome time and place constraints. From the 334 usable data obtained, hypotheses are tested using structural equation modeling. The results indicate that website quality, e-satisfaction, and e-trust are antecedents of e-loyalty in loyalty relationships between passengers and low-cost carriers' websites. Website quality positively influences e-satisfaction, e-trust while e-satisfaction. However, contrary to our expectation, e-satisfaction has a negative effect on e-trust. Managerial implications are provided following presentation of the findings.

Multiagent-based Intellignet Electronic Commerce System (다중에이저트 기반의 지능형 전자상거래 시스템)

  • Lee, Eun-Seok;Lee, Jin-Goo
    • The KIPS Transactions:PartC
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    • v.8C no.6
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    • pp.855-864
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    • 2001
  • With the increasing importance and complexity of EC (Electronic Commerce) across the Internet, the need and expectation for intelligent software agents to support both consumers and suppliers through the whole process of EC are growing rapidly. To realize the intelligent EC. a multiagent based EC system. which includes foundational technologies such as the establishment of standard product ontology the definition of message and negotiation protocol and brockering, is required. In this paper we propose an intelligent EC System named ICOMA(Intelligent electronic CO mmerce system based on Multi-Agent) as an open infrastructure of multiagent-based EC. Concretely we have proposed. designed and implemented an architecture of multiagent-based EC system including 6-types of agents message protocol for inter-agent negotiation, personalized produst retrieval and filtering., We have confirmed the effectiveness of the system through experiments.

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Forecasting non-traditional security threats in Korea :by Republic of Korea Army collective intelligence platform operating result (미래 한반도의 비전통적 안보위협 예측 :육군의 집단지성 플랫폼 운영 결과를 중심으로)

  • Cho, Sang Keun;Jung, Min-Sub;Moon, Sang Jun;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.216-222
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    • 2021
  • COVID-19 pandemic brings attentions to the nonmilitary and transnational non-traditonal security threats, as the scales of such damage by these threats are beyond expectation. The Republic of Korea Army tries to forecast non-traditional security threat which may be occurred in Korean peninsula by using collective intelligence platform. In coming years, climate change, social changes and technology development caused by the 4th industrial revolution will diversify non-traditional security threat. Considering urbanization, internet distribution rate, and geopolitical location where atmosphere from continent and ocean meet, Korea would may face the most lethal ones compared to those of other countries may face. Therefore, to predict such threats in pangovernment scale using collective intelligence platforms which embrace civil, public, military, industry, academy and research center is the most important than anything.

A study on the policy about regulation improvement for vitalization of technology based startup (벤처·업 활성화를 위한 규제개선 추진방안의 효과성 분석)

  • Sim, Yong-ho;Gil, Wun-gyu;Kim, Seo-kyun
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.121-130
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    • 2015
  • Technology based start-up is actively encouraged for job creation and economic performance in Korea. The Korean government has implemented a variety of policy for regulatory improvement to vitalize technology based start-up. In order to maximize the effectiveness of the policy for regulatory improvement should be actively reflect the opinions of policy beneficiaries. In this study, The importance of "The progress plan for regulation improvement about vitalization of start-up(25 contents)" published by the government was analyzed using AHP method. The object of study is the beneficiary of the policy(CEO of ICT sector). Analysis showed that the 25 contents were classified into four(1 - expectation of effect, 2 - urgency of system enforcement, 3 - complement of deficiencies, 4 - after careful consideration). This study has a academic significance to quantitative analysis about importance of policy for regulatory improvement. Also, It can be utilized when policy making and practice about technology based start-up.

Internet Users' Willingness to Expression and Perception of Public Opinion: The Comparison between Real Space and Cyber Space (인터넷 이용자의 여론 지각과 의견 표현: 현실공간과 사이버공간의 비교)

  • Han, Hye-Kyoung
    • Korean journal of communication and information
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    • v.23
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    • pp.189-221
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    • 2003
  • This study compares the influence of perceived public opinion on Internet users' willingness to expression in real space with in cyber space. In real space, people who perceive their opinions as minority opinion are reluctant to express theirs publicly because of fear of isolation. But cyber space is the anonymous world. So we can expect that people express their opinions freely without the fear of isolation in this space. This study's results provide the support for our expectation. In cyber space, the minority perception group has as the high willingness to expression of their opinion about the abrogation of the Korean Family Rights Raw as the majority perception group. Both of in cyber space and in real space, it is the perception failure group that makes discrepancy in the willingness to expression. This group has the lowest willingness to expression in both space. However, the other predictors of willingness to expression in cyber space are similar to those in real space. Issue salience, Communication apprehension, and Age are the very significant predictors of willingness to expression in both spaces. Sex and ideology are significant predictors in real space, while the frequency of online conversation is the significant predictor in cyber space.

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