• Title/Summary/Keyword: Internet Company

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The Intention to switch Broadband Internet Service Providers (초고속인터넷 서비스 사업자 전환의도)

  • Jae, Mie-Kyung;Jeon, Hyang-Ran
    • Korean Journal of Human Ecology
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    • v.19 no.5
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    • pp.845-855
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    • 2010
  • This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

Strategic Alliance and Profit Sharing in the Internet Market with Network Effects (인터넷기업 간 전략적 제휴와 이윤배분: 네트워크 효과를 중심으로)

  • Oh, Jeong-Hun
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.229-241
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    • 2006
  • In this paper, we develop three stage non-cooperative game models to analyze the alliance strategies of companies in internet markets where network effects are present. Regardless of its market share, an internet company's strategic alliance appears to be a superior strategy. The analysis also identifies profit sharing structures in the internet market where a smaller and unknown company is enforced to split its own profits with a larger and well-known company. It is shown that the amount of profit sharing grows as the size of network effects becomes larger.

Research About the Success Factor which has an Influence on B2C Internet Shopping Mall Result (B2C 인터넷 쇼핑몰 성과에 영향을 미치는 성공요인에 관한 연구)

  • Kang, Hyun-Soon;Kim, Jung-Ja
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.3
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    • pp.85-92
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    • 2009
  • A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

A Content Analysis of Internet Homepages of Korean Companies - Focused on Consumer Information and Communication - (내용분석을 통한 기업 홈페이지 실태 연구 - 소비자정보제공과 의사소통을 중심으로 -)

  • 구혜경;이기춘
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.17-37
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    • 2004
  • The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.

A Study on Quality Improvement in Internet Media Portal Company Applying 6 Sigma Methodology (6시그마를 적용한 인터넷 미디어 포털 기업의 품질개선에 관한 연구)

  • Sung, Ki-Wook;Kim, Bong-Sun
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.219-227
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    • 2008
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

The Six Sigma Project Case Study of Internet Media Portal Service Company (인터넷 미디어 포털 서비스 업체의 6시그마 적용)

  • Sung, Ki-Wook;Kim, Bong-Sun
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.57-68
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    • 2008
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical case study on the implementation of DMAIC procedures for internet media portal service company.

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A Study on the Case Study of Internet Menu-Delivery-Web Site (인터넷 식단 배송 사이트의 내용 사례연구)

  • 진양호;원혜영
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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Real-Time DBR Scheduling in Internet Based Make-to-Order Manufacturing (인터넷을 통한 주문생산환경에서의 실시간 생산 DBR 스케줄링)

  • Han, Young-Geun;Kim, Yeon-Kyun
    • IE interfaces
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    • v.14 no.4
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    • pp.341-347
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    • 2001
  • This paper describes a real-time manufacturing scheduling system on Internet using DBR(Drum-Buffer-Rope) scheduling method. We intend to change company-oriented manufacturing scheduling, which has been used at most manufacturing companies, to customer-oriented manufacturing scheduling. Customers can not only choose product kinds, quantities and order due dates, but also evaluate optimum order due date by themselves in real-time through internet and then the results will be converted into practical manufacturing scheduling. If the company cannot meet the customer order due date, it will offer reliable and accurate information to the customers by suggesting the earliest order due date. To evaluate the customer order due date in real time, companies should be able to estimate their accurate production capacity. This research uses Goldratt's DBR scheduling method to realize that function. The DBR scheduling does not recognize the production capacity of the whole company, but only of the constraint resources which have a great effect on the company throughput. Thus, it can improve the customer service level as well as the profit by performing more dynamic and reliable scheduling through Internet.

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Internet Shopping Mall Selection Using the AHP (AHP를 이용한 인터넷 쇼핑몰 선택에 대한 연구)

  • Lee Jeong;Lee Sang-Seol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.1
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    • pp.16-23
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    • 2005
  • Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

A Method to Measure the Self-Supplied News Volumes of Internet Newspaper Company

  • Kim, Dong-Joo;Lee, Won Joo
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.10
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    • pp.99-105
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    • 2015
  • The growth of internet infrastructure and a tremendous increment of internet users lead actively to found internet newspaper publishing companies, which are able to dig up and publish own news articles. In disregard of these quantitative growth of internet newspaper companies, the qualitative growth of them doesn't coincide with the quantitative growth. Therefore, to require social responsibility and to build healthy media environment, Korean government has put in force registration system of internet newspaper company. According to this system, internet newspaper companies have to produce at the inside over 30 percent of weekly publications, and this requisite increases the needs of its verification. This paper investigates technologies to measure the self-supplied news volumes of internet newspaper company, examines validity of them, and presents appropriate method to measure. To compare huge amount of news articles rapidly, the presented method is based on the modified edit-distance, which reflects human cognition of word and empirical information related with it. To prove correctness of our presented method, we show experimental results for some real internet news articles.