• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.9-10
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• 2001

Simulation has been evolved with the advance of computer and technique of modeling application systems. Early simulations were numerical analysis of engineering models known as continuous simulation, analysis of random events using various random number generators thus named as Monte Carlo simulation, iud analysis o(\\\\`queues which are prevalent in many real world systems including manufacturing, transportation, telecommunication. Discrete-event simulation has been used far modeling and analyzing the systems with waiting lines and inefficient delays. These simulations, either discrete-event, continuous, or hybrid, have played a key role in industrial age by helping to design and implement the efficient real world systems. In the information age which has been brought up by the advent of Internet, e-business has emerged. E-business, any business using Internet, can be characterized by the network of extended enterprises---extended supply and demand chains. The extension of value chains spans far reaching scope in business functions and space globally. It also extends to the individual customer, customer preferences and behaviors, to find the best service and product fit for each individual---mass customization. Simulation should also play a key role in analyzing and evaluating the various phenomena of e-business where the phenomena can be characterized by dynamics, uncertainty, and complexity. In this tutorial, applications of simulation to e-business phenomena will be explained and illustrated. Examples are the dynamics of new economy, analysis of e-business processes, virtual manufacturing system, digital divide phenomena, etc. Partly influenced by e-business, a new trend of simulation has emerged called agent-based simulation, Agent-based simulation is a technique of simulation using software agent that have autonomy and proactivity which are useful in analyzing and integrating numerous individual customer's behavior. One particular form of agent-based simulation is swarm. This tutorial concludes with the illustration of swarm or swarm Intelligence applied to various e-business applications, and future directions and implications of this new trend of simulation.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.69-77
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• 2016

Recently, the importance of visual analytics has been recognized in the field of business intelligence. From the view of business intelligence, visual analytics aims for acquiring valuable insights for decision making by interactively visualizing a variety of business information. In this paper, we propose a treemap-based method for visualizing work-sharing relationships among business process performers. A work-sharing relationship is established between two performers who jointly participate in a specific activity of a business process and is an important factor for understanding organizational structures and behaviors in a process-centric organization. To this end, we design and implement a treemap-based visualization tool for representing work-sharing relationships as well as basic hierarchical information in business processes. Finally, we evaluate usefulness of the proposed visualization tool through an operational example using XPDL (XML Process Definition Language) process models.

• Proceedings of the CALSEC Conference
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• 2003.09a
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• pp.115-120
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• 2003

To execute business collaborations, the business process specification is required and it is generated from the business process model. ebXML, which is the XML-based B2B standard framework for organizations over the Internet, recommends process analyst and modeler to use UN/CEFACT Modeling Methodology for modeling. All the artifacts of the modeling and transformed results between different business models may be registered in the business library for the share and re-use. In this paper, we implement the business process modeler including built-in registry client. It provides not only modeling the business process but also generating the specifications, exporting the metadata about the business model, and registering in the business library.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.40-51
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• 2011

The key issues of recommendation systems provide the contents satisfying the interests of users for the huge amounts of contents over internet. The existing recommendation system use the algorithms considering the users' profiles and context information to enhance the exactness of a recommendation. However, the existing recommendation system can't satisfy the requirements of service providers because the business models of service providers is not considered. In this paper, we propose the mobile recommendation system using the composite contexts and the recommendation weights applying the business model of service providers. The proposed system retrieves the contents of the contents providers using composite context information and apply the recommendation weights to recommend the suitable contents for the business models of service providers. Therefore, we provide the contents satisfying the consumption value of users and the business models of service providers to mobile users.

• Electronics and Telecommunications Trends
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• v.36 no.4
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• pp.81-91
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• 2021

Recently, discussions on Metaverse, which represents the transcendent world, have been dominant for some time. Cases related to the Metaverse are introduced through various media and are continuously attracting attention as the next generation of the Internet. This study reviews the business model and the ecosystem overview, focusing on service cases related to the Metaverse. The widely used business models include content production and sales, media brokerage fee, and marketing fee. The Metaverse ecosystem is formed around games, with major players in game production, authoring tool & support SW, intelligent cloud service, and game platform expected to lead the market. Results show that a strategy to secure the leadership of the Metaverse, such as the business model expansion conditions, a strategy to foster a game-oriented Metaverse ecosystem, and technology development for the realization of the ultra-realistic Metaverse, is necessary.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.1
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• pp.41-48
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• 2023

Over the past ten years, numerous industries have undergone upheavals that have significantly altered how businesses interact with their clients and how goods are created and produced bySMEs. Many cutting-edge technologies have recently been created and implemented to enhance business models, facilitate sustainability features for organizations, and boost business capabilities. This essay seeks to understand how digital entrepreneurship functions in developing nations. The results of this study show the effectiveness of digital transformation in the context of SMEs is greatly influenced by aspects including the change of managerial intensity and the involvement and perception of workers, customers, and shareholders. One of the needs that business owners showcased in this study in terms of digitization is infrastructure resources to support digitization such as devices, the Internet, and funds, but also the ability to use digital media for business development. Practical skills that business people want to learn such as product design and management of their social media accounts. There are also aspects of time and self-motivation of the business actor that can speed up or slow down the digitization process. Finally, government support that is structured in encouraging MSMEs is also one of the supporters and drivers of digitalization in the blue economy.

• Journal of the Korean Institute of Intelligent Systems
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• v.13 no.3
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• pp.366-370
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• 2003

In this research, we suggest a hybrid intelligent Web recommendation systems based on Web data mining and case-based reasoning (CBR). One of the important research topics in the field of Internet business is blending artificial intelligence (AI) techniques with knowledge discovering in database (KDD) or data mining (DM). Data mining is used as an efficient mechanism in reasoning for association knowledge between goods and customers＇ preference. In the field of data mining, the features, called attributes, are often selected primary for mining the association knowledge between related products. Therefore, most of researches, in the arena of Web data mining, used association rules extraction mechanism. However, association rules extraction mechanism has a potential limitation in flexibility of reasoning. If there are some goods, which were not retrieved by association rules-based reasoning, we can＇t present more information to customer. To overcome this limitation case, we combined CBR with Web data mining. CBR is one of the AI techniques and used in problems for which it is difficult to solve with logical (association) rules. A Web-log data gathered in real-world Web shopping mall was given to illustrate the quality of the proposed hybrid recommendation mechanism. This Web shopping mall deals with remote-controlled plastic models such as remote-controlled car, yacht, airplane, and helicopter. The experimental results showed that our hybrid recommendation mechanism could reflect both association knowledge and implicit human knowledge extracted from cases in Web databases.

• Journal of Internet Computing and Services
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• v.20 no.1
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• pp.113-124
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• 2019

Recently, Omni Channel Services has been considered the most innovative business strategy. Omni-Channel sees a variety of channels from all channels viewpoints, organically combining each channel to provide a seamless experience for consumers. In other words, Omni-Channel is not simply a systematic integration of channels, but a means of delivering consistent services to consumers in all processes through a strategy to an organic connection. The aim of this study is to provide a comprehensive insight into the decision factors affecting the adoption of Omni-channel. For this purpose, an empirical analysis is conducted on the course of acceptanceof the Omni-channel service based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF), an effective model frequently selected to describe the acceptance of service in the introduction phase of new information technology. As a result of the study, it was confirmed that the task characteristics and the technical characteristics had a positive effect on the task-technology fit, and the task-technology fit had a positive effect on the performance expectancy. In addition, task-technology fit, performance expectancy, and social influence have a positive effect on the intention to use the Omni-Channel. This study is intended to deliver an experimental meaning by proposing a strategical measure to understand the behaviorsand uses of consumers in the Omni-channel service environment and increase the customer satisfaction for the system.

• Journal of Internet Computing and Services
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• v.20 no.5
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• pp.49-55
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• 2019

Organizations design and operate business process models to achieve their goals efficiently and systematically. With the advancement of IT technology, the number of items that computer systems can participate in and the process becomes huge and complicated. This phenomenon created a more complex and subdivide flow of business process.The process instances that contain workcase and events are larger and have more data. This is an essential resource for process mining and is used directly in model discovery, analysis, and improvement of processes. This event log is getting bigger and broader, which leads to problems such as capacity management and I / O load in management of existing row level program or management through a relational database. In this paper, as the event log becomes big data, we have found the problem of management limit based on the existing original file or relational database. Design and apply schemes to archive and analyze large event logs through Hadoop, an open source distributed file system, and HBase, a NoSQL database system.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.1-19
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• 2010

In offline environment, unlike traditional advertising model through TV, newspaper, and radio, online advertising model draws instantaneous responses from potential consumers and it is convenient to assess. This kind of characteristics of Internet advertising model has driven the growth of advertising model among various Internet business models. There are, conventionally classified, CPM (Cost Per Mile), CPC (Cost Per Click), and CPS (Cost Per Sales) models as Internet advertising expenditure model. These can be examined in manners regarding risks that stakeholders should stand and degree of responsibility. CPM model that is based on number of advertisement exposure is mechanically exposed to users but not actually recognized by users resulting in risk of wasted expenditure by advertisers without any advertising effect. While on aspect of media, CPS model that is based on conversion action is the most risky model because of the conversion action such as product purchase is determined by capability of advertisers not that of media. In this regard, while there are issue of CPM and CPS models disadvantageously affecting only one side of Internet advertising business model value network, CPC model has been evaluated as reasonable both to advertisers and media, and occupied the largest segment of Internet advertising market. However, CPC model also can cause fraudulent behavior such as click fraud because of the competition or dishonest amount of advertising expenditure. On the user aspect, unintentionally accessed advertisements can lead to more inappropriate expenditure from advertisers. In this paper, we suggest "CPCD"(Cost Per Coupon Download) model. This goes beyond simple clicking of advertisements and advertising expenditure is exerted when users download a coupon from advertisers, which is a concept in between CPC and CPS models. To achieve the purpose, we describe the scenario of advertiser perspective, processes, participants and their benefits of CPCD model. Especially, we suggest the new value in online coupon; "possibility of storage" and "complement for delivery to the target group". We also analyze the working condition for advertiser by a comparison of CPC and CPCD models through advertising expenditure simulation. The result of simulation implies that the CPCD model suits more properly to advertisers with medium-low price products rather than that of high priced goods. This denotes that since most of advertisers in CPC model are dealing with medium-low priced products, the result is very interesting. At last, we contemplate applicability of CPCD model in ubiquitous environment.