• Title/Summary/Keyword: International Tourism

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Market Segmentation of International Wine Tourism Service (국제와인관광서비스 시장세분화에 관한 연구)

  • Lee, Hee-Seung;Chun, He-Jin;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.129-149
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    • 2009
  • The interest in wine has been increasing because of raised standard of living, increased leisure time, raised interest in health. Therefore, a few wine related tourism product has introduced to public including wine train to Young-dong region and overseas wine tour package. This study focused on motivation to visit overseas wine tour package in order to segment target wine tourism countries. As a result, three different markets were segmented and they showed different characteristics with regard to demographics, tourism behavior, and preferred wine tourism countries.

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Choice Attributes of International Medical Tourism Consumers (국제의료관광 소비자의 선택속성에 관한 연구)

  • Lee, Hee-Seung;Chun, He-Jin;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.345-362
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    • 2010
  • It is necessary to develop new competitive products under the world economic downturn. The medical tourism industry a good example and it has grown rapidly for last couple of years. This paper aims to investigate socio-demographic proxies of inbound medical tourists in Korea. In particular, the medical tourist behaviors are modeled by considering the factors such as acquisition process of medical tourism information, service level of medical tourism industry and the choice attributes. The results of this study are summarized that: 1) Moot inbound medical tourists are over 40-years old with professional occupation accompanied with families; 2) The information resources are mainly acquired from travel agents and WOM(Word of Mouth) such as friends and relatives; 3) Current problems are lack of various promotion channels and the competitiveness of medical coots; 4) The inbound medical tourists are not homogeneous but vary in different segments. The study suggests that various marketing strategies should be implemented for target market segments to promote Korea as a medical tourism hub.

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Neo-Service Industry, Medical Tourism as an international trade product in 21st Century : A case of H University Hospital (21세기 신(新)성장동력 서비스산업인 의료관광 수출활성화방안에 관한 연구)

  • Chun, He-Jin;Lee, Hee-Seung;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.579-595
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    • 2008
  • Medical tourism is a contemporary phenomenon which has its roots in both tourism and health care industry. This market has grown significantly' for the last 10 years. The purpose of this study is to suggest strategies to develop medical tourism in Korea by studying cases of the medical tourism developed countries such as Singapore, Malaysia, India, Thailand as well as analysis medical tourists who has visited to H university hospital. In total of 254 medical tourists were analysed and the results of the study are followed: Korean government need to appease medical law to be able to attract more medical tourists; medical industry and tourism industry need to develop Korean specialized medical tourism package, Middle-Eastern markets, where the oil money exists, should be developed.

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Influential Factors on the Work Impairment of International Medical Tourism Coordinators (국제의료관광코디네이터의 직무손실에 영향을 미치는 요인)

  • Park, Li Jeong;Yoo, Yang-Sook
    • Korean Journal of Occupational Health Nursing
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    • v.32 no.3
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    • pp.89-98
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    • 2023
  • Purpose: This study proposes preventive strategies for factors affecting the work impairment of international medical tourism coordinators. Methods: Data for this study were collected via an online questionnaire survey involving 296 international medical tourism coordinators in South Korea, considering the impact coronavirus disease 2019. The survey was conducted from 25th April 2022 to 22nd July 2022 and data were analyzed SPSS/WINdows software version 22, including statistical, reliability, factor and regression analyses. Results: This study focused on occupational stress, health problems and job efficacy among international medical tourism coordinators in medical tourism research. The main objective was to examine the factors that influenced their work impairment. Conclusion: This study emphasizes the importance of factors such as occupational stress, health problems and job efficacy in influencing work impairment among international medical tourism coordinators. The identified factors account for 30% of explanation power. An intervention program tailored to the characteristics of domestic and international medical tourism coordinators is recommended.

A Study on the Differences in the Perception Knowledge and Attitudes of Medical Tourism Industry among College Students in Health and Tourism in Some Regions (일부지역 보건·관광계열 대학생들의 의료관광산업에 대한 인식 및 지식, 태도 차이에 관한 분석)

  • Park, Eunyoung;Mun, Wonsuk
    • Journal of The Korean Society of Integrative Medicine
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    • v.7 no.4
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    • pp.193-202
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    • 2019
  • Purpose : The study was conducted to analyze the differences in perceptions, attitudes, and knowledge of health tourism students' medical tourism industry as a basic data for improving the curriculum for human resource development that can be activated by the medical tourism industry. Methods : The questionnaires were directly distributed and retrieved from 394 university students attending 4 year college health department and tourism department of some regions (IRB approval number, KW-2017-05). The questionnaire used the Likert 5-point scale to analyze differences in perceptions, attitudes, and knowledge levels in the medical tourism industry. Independent sample t tests were conducted to examine the differences in perceptions, attitudes, and knowledge about the medical tourism industry between the two groups. Results : Results obtained from this study are as follows. 1. Differences in perceptions of the medical tourism industry were 3.44 points for health and 3.45 points for tourism (p<.05). 2. The difference in attitude level was 2.28 for health and 2.79 for tourism. And that tourism has a high perception and attitude. The knowledge of medical tourism industry was 5.93 in health department and 7.11 in sight tourism, and the tourism sector was significantly higher (p<.001). 3. As a result of analysis on attitudes, interest, direct and indirect experience, practical knowledge acquisition, and development possibility were all statistically significant. 4. 98.6 % of the health students and 97.8 % of the tourism students did not obtain the qualification for the qualification of the international medical tourism coordinator. However, in the future, respondents who answered that they have obtained the certificate of international medical tourism coordinator responded positively to 54.9 % of tourism department and 25.2 % of health department. Conclusion : A systematic education of the medical tourism industry will improve the level of human resource development in the medical tourism industry, including the acquisition of international medical tourism coordinator certification, as well as the level of medical tourism industry awareness, knowledge and attitude.

A Study on Sustainable Cruise Tourism and Its Impacts (지속가능한 크루즈여행의 영향에 관한 연구)

  • Lee, Jae-Dal;Ryu, Jung-Sub
    • Journal of Korea Port Economic Association
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    • v.26 no.4
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    • pp.247-268
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    • 2010
  • Tourism is one of the largest and fastest growing industries in the world, and is a major industry in many developed and developing countries. It is an increasingly important source of income, employment and wealth in many countries. However, its rapid expansion has also had detrimental environmental and socio-cultural impacts over many regions. Like tourism, the rapid growth in cruise tourism has also put greater pressures on environmental and cultural resources in cruise-ship ports of call. Through this paper, we would like to argue that more emphasis should be given to minimize national and international environmental impacts originated from cruise tourism with preparing infrastructures for sustainable tourism.

Analysis of Digitalization Strategies for Tourism Industry in South Korea

  • Ji Young JEONG;Mamurbek KARIMOV;Mamta BHATT;Ji Young HAN;Yong Geun KIM
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.17-28
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    • 2024
  • Purpose: This paper is designed to deliver a deeper understanding of the implications of digitalization strategies in the tourism industry, exploring the opportunities and challenges in South Korea. Research design, data and methodology: To identify effective strategies, an integrated approach is employed in the research that encompasses the Glocal RPM analysis and SANEL HERMES model, as well as the examination of digital tourism factors within the DIANA economy. The data used for this study were derived from multiple sources, including literature review, participation interview, tourist survey and expert questionnaire. By conducting a tourist survey using questionnaires in this research, Glocal RPM and SANEL HERMES hybrid method is used identifying and classifying influencing factors limiting digitalization in tourism. As a final step, experts use a Quantitative Strategic Planning Matrix to propose, assess, and rank a number of digitalization strategies. Results: According to the analysis, the study revealed that combining both tools contributes to a more holistic understanding of the environment, uncovering the positives and negatives from diverse perspectives. The average satisfaction percentage of experts was determined to be 38%, indicating anatal level of digitalization for tourism industry in South Korea. Conclusions: These results can serve as a valuable guide for policymakers and stakeholders in formulating targeted strategies to enhance glocalization, rationality, professionalism, and morality within the digitalization context.

A Study on Tourist Destinations Recommendation App by Medical Tourism Type Using User-Based Collaborative Filtering

  • Cai, Jin;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.255-262
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    • 2020
  • Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.

Formation of Scenarios for The Development of The Tourism Industry of Ukraine With The Help of Cognitive Modeling

  • Shelemetieva, Tetiana;Zatsepina, Nataly;Barna, Marta;Topornytska, Mariia;Tuchkovska, Iryna
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.8-16
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    • 2021
  • The tourism industry is influenced by a large number of factors that affect the development scenarios of the tourism in different ways. At the same time, tourism is an important component of the national economy of any state, forms its image, investment attractiveness, is a source of income and a stimulus for business development. The aim of the article is to conduct an empirical study to identify the importance of cognitive determinants in the development of tourism. The study used general and special methods: systems analysis, synthesis, grouping, systematization, cognitive modeling, cognitive map, pulse method, predictive extrapolation. Target factors, indicators, and control factors influencing the development of tourism in Ukraine are determined and a cognitive model is built, which graphically reflects the nature of the influence of these factors. Four main scenarios of the Ukrainian tourism industry are established on the basis of creating a matrix of adjacency of an oriented graph and forecast modeling based on a scenario approach. The practical significance of the obtained results lies in the possibility of their use to forecast the prospects of tourism development in Ukraine, the definition of state policy to support the industry that will promote international and domestic tourism.

Legal Regulation Of Insurance In Tourism

  • Andrusiv, Uliana;Skrypnyk, Volodymyr;Zihunova, Inna;Klochko, Oleksii;Khutkyy, Volodymyr
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.189-192
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    • 2021
  • The article is devoted to the issue of the content of legal instruments in terms of tourism business, namely the problems of legal regulation of insurance in tourism. The analysis of the state of development of the problem in question shows that the issue of legal regulation of the insurance contract in general and the contract in tourism services, in general, is insufficiently studied. The article is devoted to topical issues of legal regulation of insurance in the field of tourism, the search for effective mechanisms to increase the liability of both underwriters and insurers. Therefore, insurance can be considered as one of the methods of preventing unfortunate consequences during the implementation of tourism activities. The author's vision of the content of the package of measures that can positively influence not only the development of the tourist industry in general but primarily to help identify those legal segments that need improvement in the future has been stated.