• The Journal of Economics, Marketing and Management
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• v.10 no.6
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• pp.1-7
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• 2022

Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

• The Journal of Economics, Marketing and Management
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• v.7 no.4
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• pp.10-19
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• 2019

Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.

• The Journal of Economics, Marketing and Management
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• v.8 no.2
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• pp.1-12
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• 2020

Purpose: The rise of the phrase Work Life Balance was bought up in 1986 when amid many Americans there was prevalence of detrimental work place practices like neglecting families, leisure activities and friends in order to achieve their study place goals. The significance of work-life balance has been gaining ground in recent years to grasp a wider range of groups, including students. Searching and finding a balance can be complex and challenging for many individuals and students. Research design, data and methodology: Through this paper we will explore how students balance the competing demands of work, study, and social activities. Several factors have increased imbalances within Educational organizations, and technology specifically has been influential. However, technology also provides a novel solution to this organizational performance management issue. A Study-Life Optimization model (SLO) is suggested, which incorporates information systems, analytics, and decision support into a Smart Service System. A general framework for this model, detailing data collection, measurement, and ethical issues is explained briefly. Results: Outcomes include improved WLB, greater perceived quality of life, and increased Educational organizational performance. Conclusions: This paper contributes to the relevant literature as it pays attention to the various students' of varying lifestyles school-work-personal lives. Findings of this study will provide a meaningful of the Work/school-life balance issues faced by students. The research could be helpful to the various stakeholders of a University, the curriculum designers, program coordinators etc.

• Journal of Korea Trade
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• v.27 no.2
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• pp.77-95
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• 2023

Purpose - This study aims to identify the importance of subsidiary entrepreneurship as a key factor when MNE attempts to invest in challenging overseas markets. Through the simultaneous consideration of institutional theory and entrepreneurship theory, this study would like to examine how Korean subsidiaries in the Middle East improve their performance locally. Design/methodology - To reflect the characteristics of emerging markets, this study conducted a survey of Korean subsidiaries in the Middle East in cooperation with KOTRA and analyzed the hypotheses using a structural equation model based on 249 valid responses. Findings - The findings of this study are as follows. First, we found that institutional and business distance would positively affect subsidiaries' entrepreneurship. The result that subsidiaries' entrepreneurship is positively affected by institutional and business distance implies that attempts to close the difference between heterogeneous markets would increase subsidiaries' innovative proactiveness, such as R&D and creative marketing strategies. Second, we confirmed that the institutional and business distance positively mediate the subsidiaries' entrepreneurship growth, leading to high performance. Therefore, Korean subsidiaries are required and prepared to establish strategies to better understand institutional and business distances in advance and reduce the liability of foreignness by conducting customized research and training programs before sending Korean expatriates to local subsidiaries in the Middle East. Originality/value - This study contributed to institutional and entrepreneurship theory by proving the traditional relationship between institutional and business distance to subsidiaries' performance and the mediation of subsidiary entrepreneurship.

• The Journal of Economics, Marketing and Management
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• v.4 no.3
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• pp.7-11
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• 2016

The purpose of this study is to examine the long term care insurance system that has been 9 years and to understand issues arose during settlement of the insurance system in accordance with provision of solutions to increase the quality of elders' long term care service. Also, the study is aiming at providing contribution to both satisfaction of customers and workforces at the field along with achievement of the primary goal that the elders' care service policy was aiming at. To achieve the purpose of the study, authors gathered and analyzed reports and literatures from books published domestically, governmental open data and statistical data related to policy on long term care service insurance for elders to examine current problematic issues of long term care insurance and to explore ways to improve by having case studies of advanced countries. The result of this study shows that there are differences in the way how participants of the programs react to registering to insurance of program for supporting elderly persons' social activities and employment despite Korean government is operating the programs along general guidance for the programs as a standardized guideline.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.56 no.3
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• pp.341-346
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• 2023

This study aimed to suggest an alternative income generation (AIG) for local artisanal fisheries communities in the southern coastal area of Bangladesh, which is vulnerable to climate change. To analyze the problems of local artisanal fisheries caused by climate change, field surveys and in-depth interviews with fishermen and government officials were conducted. Livelihood risk factor (LRF) in the marine fishing sector included reduction of fishing days and fish production and damage to fishing vessels and fishing gear due to cyclone and sea-level rise. LRF in the aquaculture sector included cultured fish escape, reduction of aquaculture production, and water pollution due to Monsoon flood. A common challenge for two sectors was high interest rate on commercial loans. Small-scale tank aquaculture is recommended as AIG for securing income of artisanal fisheries communities. In the early stages of dissemination of small-scale tank aquaculture technology, it is necessary to prevent fishermen from struggling to repay high-interest rate loans through technology transfer and facility support by official development assistance. The aquaculture training center, along with the technical education, will also contribute toward expansion of local distribution network and marketing support to establish a value chain for local artisanal fisheries communities.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.65-75
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• 2024

Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

• Korea Trade Review
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• v.46 no.6
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• The Journal of Economics, Marketing and Management
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• v.11 no.6
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• pp.1-8
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• 2023

Purpose: In the era of the Fourth Industrial Revolution, individuals equipped with fundamental understanding and practical skills in artificial intelligence (AI) are essential. This study aimed to validate the effectiveness of AI education for enhancing AI literacy among business major student. Research design, data and methodology: Data for analyzing the effectiveness of the AI Fundamental Education Program for business major students were collected through surveys conducted at the beginning and end of the semester. Structural equation modeling was employed to perform basic statistical analyses regarding gender, grade, and prior software (SW) education duration. To validate the effectiveness of AI education, seven variables - AI interest, AI perception, data analysis/utilization, AI projects, AI literacy, AI self-efficacy, and AI learning persistence - were defined and derived. Results: All seven operationally defined variables showed statistically significant positive changes. The average differences were observed as follows: 0.47 for AI interest, 0.32 for AI perception, 0.37 for data analysis/utilization, 0.27 for AI projects, 0.25 for AI literacy, 0.39 for AI self-efficacy, and 0.41 for AI learning persistence. Statistically, AI interest exhibited the most substantial average difference. Conclusions: Through this study, the applied AI education was confirmed to enhance learners' overall competencies in AI, proving its utility and effectiveness in AI literacy education for business major students. Future research endeavors should build upon these results, focusing on ongoing studies related to AI education programs tailored to learners from diverse academic backgrounds and conducting continuous efficacy evaluations.

• The Journal of Economics, Marketing and Management
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• v.12 no.3
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• pp.35-42
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• 2024

Purpose This study aims to investigate the correlation of social skills and metacognition among university students participating in service-learning programs. Also by evaluating the satisfaction of college students participating in service learning, this research seeks to understand the impact of this program on learning experiences. Research design, data and methodology: The research period spans two semesters, each comprising 15 weeks, from March 2, 2023, to December 20, 2023. Detailed procedures, including planning, preparation, data collection, analysis, and organization, cover activities conducted over the course of 30 weeks. These activities encompass various stages, from initial classroom planning with designated English storybooks to reflection and feedback sessions aimed at continuous development. Data collection methods include surveys, interviews, and observations, allowing for a comprehensive examination of social skills and metacognition among participating students. Results: The results show significant correlations between social skills and metacognition, such as the correlation between knowledge and statistics (r = 0.759, p < .01), the moderate correlation between cooperation and knowledge (r = 0.532, p < .01), the moderate correlation between statistics and cooperation (r = 0.539, p < .01), and the correlation between self-regulation and assertion (r = 0.278, p < .001). The average score of the satisfaction of college students participating in service learning was 4.8 out of 5. Conclusions: This study highlights the significant role of service-learning in boosting social skills and metacognition among university students. This study enhances the academic understanding of the relationships between social skills, metacognition, and service-learning programs, contributing to the expansion of both theoretical and practical knowledge in the field.