• 무역상무연구
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• 제36권
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• pp.173-194
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• 2007

The purpose of this article is primarily to give prominence to the importance of International Business English education. Although English is one of the most crucial parts in international business transaction it has not been treated as one of academical sciences. As English is a main language when the international business transaction is done International Business English should be studied by scholars who majored in international business area. It is true that there has been no study at all regarding International Business English(in this article, it does not mean General International Business English) so far. Anyone who does and learn the international business should have some opportunities to have a contact towards international business correspondence and other documents before they do in reality. However, in Korea, most English education has been focused on general English and English certificate tests at universities. At universities' level, it is certainly a scholars' task to study International Business English education in order to provide decent education to the students. For doing so, this article examine, focusing only on reading part, how International Business English should be taught and especially, how reading skills should be activated and integrated with other language skills. This objective will be fulfilled by asking, what reading means in International Business English, as well as what role reading plays in International Business English education.

• 통상정보연구
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• 제8권3호
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• pp.369-381
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• 2006

This paper examined partnership and business performance of international joint venture. Based on the analysis of the sixty-three international joint venture cases, the following results were found. First, it was found that the partnership of commitment have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Second, the partnership of complementarity have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Third, the partnership of trust have a significant positive influences on the human resources efficiency of marketing sector in international joint venture.

• International Journal of Computer Science & Network Security
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• 제22권1호
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• pp.77-84
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• 2022

The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

• 무역학회지
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• 제44권4호
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• pp.101-114
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• 2019

E-business enables SMEs to reduce transaction costs and maintain export competitiveness in rapidly changing overseas markets. It is required to raise the entrepreneurial awareness of e-business of exporting SMEs. This study examines the characteristics of enterprises that play an important role in the introduction and utilization of e-business by domestic export SMEs. It explores the mechanisms that search and exploit these opportunities in an entrepreneurial way, and examines the process leading to export performance. We conducted a survey for empirical analysis and analyzed the data from 316 companies using e-business in Korea. As a result, both the international entrepreneurial orientation and the IT competence tended to be significant for the perception of e-business entrepreneurs and showed a different pattern in terms of size of influence. In addition, cooperation and operation among e-business entrepreneurs' perceptions have a direct impact on the export performance of SMEs.

• 무역학회지
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• 제44권1호
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• pp.321-336
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• 2019

The purpose of this research is to identify the global capability of international entrepreneurship, categorize internationalization opportunities into different types, and propose international entrepreneurship and the fit of opportunities. To do so, this study reviewed seven prominent business journals between 1996 and 2015 reflected the international business activities of entrepreneur and identified 6 attributes of international entrepreneurship. Second, this study analyzed researches using internationalization motivation as a keyword, categorized the researches into 4 types of internationalization opportunity according to the exploration and exploitation of resources. Third, this study developed conceptual models based on them to identify international entrepreneurship and fit of opportunities and gave a hypothesis on the relationship between international entrepreneurship, internationalization opportunity, and internationalization performance. By clarifying which capability of an international entrepreneur is needed in an internationalization opportunity, this study is expected to provide theoretical and practical implications to the internationalization performance of firms.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.931-941
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• 2021

The study focuses on the relationship between SB, corporate social responsibility (CSR), and the emerging economy. Thereafter it highlights the types, principles, and funding cycle of SB with the evidence from Grameen Bank, which is a globally well-recognized microfinance venture in Bangladesh established by the Nobel Laureate Dr. Muhammad Yunus. This study employs qualitative analysis to illustrate an architectural overview of the SB model by collecting secondary data from various publications related to the topic and published data of Grameen Bank. Finally, this paper illustrates the SB model along with specified characteristics, systematic framework, and main approaches for sustainable context, which could be applied as a conceptual framework for SB in any context of the emerging economy. The findings of this study suggest that the SB model is the workflow having a hierarchy of five phases namely need identification, goal setting, solution-based business plan, business plan assessment, and business plan execution. Analyzing a range of social business interventions in a developing country, Bangladesh, through the lens of five key aspects demonstrates that social business is the most efficient way to sustainably maximize the social benefits and minimize specific social issues poverty of the people affected.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.87-95
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• 2021

This study aims to demonstrate the impact of BPR in reducing cost in international business organizations by analyzing the impact of decentralization, re-engineering organizational structures, re-engineering human resources, industrial process technology, improving total quality standards, and value engineering. The study population includes all the international business organizations operating in the Middle East, with the condition that they operate in at least four countries. The results showed that there is a significant effect of all dimensions of BPR in reducing costs in international business organizations operating in the Middle East. When studying the impact of the dimensions combined, the moral effect appeared at each processes (decentralization, re-engineering of human resources and industrial process technology), while the moral effect did not appear in (rebuilding organizational structures, improving total quality standards, and value engineering). This does not negate the importance of the impact of these dimensions, but rather shows a disparity between dimensions in reducing cost, when studying its combined effect. The study recommends that organizations should adopt modern management accounting methods, including value engineering, in order to identify and enhance activities that add value to the organization's operations, as well as identify and eliminate non-value adding activities, in order to reduce costs.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.119-128
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• 2021

In the era of industry 4.0 with the robust digital transformation, especially under the trigger of the Covid-19 pandemic, the process of transforming businesses to achieve the desired business performance depends much on the mindset transformation of each member of the organization, beginning with the thoughts of leadership and stakeholders. This study will evaluate the relationship between leadership's strategic reasoning perspectives on employee engagement or commitment and the company's reputation, thereby directly or indirectly affecting organizational performance. The study examines data from 382 companies out of 500 samples in typical industries in Vietnam using the exploratory factor analysis (EFA) and partial least squares structural equation modeling (PLS-SEM) techniques. The results show that holistic thinking is closely related to employee retention and corporate reputation, thereby increasing the business outcomes of the organization, whereas there was no evidence to support analytical thinking in this study. As a consequence, transforming the business to achieve the desired business performance is heavily reliant on changing the mindset of each member of the organization, beginning with the top leaders and influencers of the business. This will assist Vietnamese leaders in gaining a comprehensive understanding of corporate governance and controlling the relationships between organizational constructs.

• 중소기업연구
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• 제42권4호
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• pp.1-46
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• 2020

1979년 창간 이래로 지금까지 "중소기업연구"에는 174편의 국제 경영 분야 연구 논문들이 게재되어 왔다. 본 논문에서는 40여 년에 걸쳐 "중소기업연구" 게재된 바 있는 중소벤처기업의 국제 경영 활동에 관한 연구 성과물들을 비판적으로 고찰하였다. 이와 관련하여, 본 논문에서는 저자, 연도, 연구 방법, 세부 연구 영역, 그리고 내용 및 시사점 등을 중심으로 "중소기업연구"에 게재된 국제 경영 분야 연구 논문들을 분석하였다. 이를 바탕으로 본 논문에서는 국제 경영 분야의 논문들이 어느 정도나 빈번히 "중소기업연구"에 게재되었는지, "중소기업연구"에 게재된 논문들은 국제 경영의 어떠한 세부 주제에 관하여 다루고 있는지, "중소기업연구"에 게재된 국제 경영 분야 논문들이 채택하고 있는 연구 방법은 어떠한지, 그리고 "중소기업연구"에 게재된 논문들 가운데 국제 경영 분야의 세부 연구 영역별로 나름 의미를 지닌 논문들은 무엇인지 등에 관하여 정리해 보았다. 또한, 이러한 분석 결과를 바탕으로 본 논문에서는 중소벤처기업의 국제 경영 활동에 관한 향후 연구들에서 어떠한 노력과 변화 시도가 이루어질 필요가 있는지 시사점을 도출해 보았다.

• The Journal of Asian Finance, Economics and Business
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• 제9권7호
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• pp.101-108
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• 2022

The outbreak of Coronavirus disease 2019 (COVID-19) has caused serious impacts not only on human health but also on the economies around the world. Enterprises play an important role in the development of every country but it is also one of the most affected sectors during the pandemic. Drawing on panel data of 131 enterprises listed on the Vietnamese stock exchange from 2016Q1 to 2021Q3, this study aims to investigate the impact of the COVID-19 pandemic on firm performance. Enterprises are classified into seven industries including Agriculture, Material, Industry, Real estate and Construction, Energy, Consumer, and Service. The paper also analyzes the variation of the effects among companies, focusing on differences in revenue and capital structure. The results show that the COVID-19 pandemic negatively affects business performance. In addition, the empirical findings indicate that revenue and debt decreasing can cause deterioration of firm performance during the pandemic period. The decrease in revenue has a direct impact on firm profitability. The reduction of debt levels affects the corporate leverage leading to adverse effects on firm performance. The negative effect is more pronounced for companies in some specific sectors including industry, real estate, construction, consumption, and services.