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Needs-Based Customer Value Effects of Family Restaurants on Customer Satisfaction and Behavior Intention (패밀리레스토랑의 욕구체계 기반 고객가치가 고객만족, 행동의도에 미치는 영향: 4×4 매트릭스 욕구체계를 중심으로)

  • Kim, Ki-soo;Shim, Jae-Hyun
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.51-62
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    • 2013
  • Purpose - A pre-study on service quality-based customer value is conducted with the path structure (perceived value of service quality→customer satisfaction→behavior intention) based on the hierarchical model of service quality including interaction and outcome quality, physical environment quality and the SERVQUAL model of process quality, namely, reliability, responsiveness, assurance, empathy, and tangibles. In addition, customer value in the service industry is studied by dividing into the two-way structure of utilitarian and emotional values. This study classifies customer values of family restaurants through the customer value model based on the 4×4 matrix needs system of Jeon and Kim (2009). It illustrates the path structure of customer value→customer satisfaction→behavior intention targeting college students in order to generalize the customer value system of family restaurants. Research design, data, and methodology - This study established seven hypotheses based on the relationship between each type of customer value (food quality, convenience, social, emotional, interior quality, service encounter, and purchasing) and customer satisfaction, and the relationship between customer satisfaction and behavior intention. The study data were collected from students in the Department of Business and Tourism at Kimpo University. In all, 294 survey papers were returned of the 300 distributed: 253 pieces were used in the final analysis excluding 41 with insufficient and less effective answers. For statistical analysis, the statistics software package SPSS 15.0 was used. Results - The results of the analysis are as follows: first, the customer values of family restaurants are classified by seven customer values: goods quality value, emotional value, convenience value, social value, purchasing value, service encounter value, and inner quality value. Second, emotional value, purchasing value, service encounter value, and inner quality value had positive impact on customer satisfaction. In particular, purchasing value through being included in functional value was not classified in the previous study; however, this study could classify and generalize this value in a new way. Finally, customer satisfaction had a positive impact on behavior intention. This showed that college students had behavior intention - repurchase intention and word-of-mouth - because they could be content with the food items on the menu and the service provided by employees. Conclusions - The main points based on the above-mentioned results are as follows. This study with college students as study subjects could be classified into four dimensions, namely, generic value, usage value, purchasing value, and physical value and seven sub-dimensions on customer values of family restaurants based on a 4×4 matrix needs system. Then, to confirm its generalization, the path structure of customer value→customer satisfaction→behavior intention was verified. While existing pre-studies used simplified values by classifying restaurant values largely as utilitarian value and hedonic value, this study classified various forms of customer value, and that customer value especially could be expanded by adding purchasing value. As a result, it is shown that marketers need to diversify their customer services because this study proved that customer values can be classified in various ways based on customer needs.

Landscape Analysis of Habitat Fragmentation in the North and South Korean Border (남북한 접경지역 개발에 따른 서식지 파편화에 대한 경관생태학적 분석)

  • Sung, Chan-Yong;Cho, Woo
    • Korean Journal of Environment and Ecology
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    • v.26 no.6
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    • pp.952-959
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    • 2012
  • This study examined habitat fragmentation that has occurred in Paju and Yeoncheon, the two border municipalities between North and South Korea in Gyeonggi-do (province) during the last 17 years using various landscape metrics. We 1) classified grass and agricultural habitats and forest habitats from two Landsat TM images collected in 1990 and 2007, and 2) compared the percentage of class area, patch density, mean patch area, and mean perimeter area ratio for the two habitat types between the two time points. Both types of habitats has been severely fragmented due to urban development in the last 17 years. The increased patch density and decreased mean habitat area are attributed to the construction of roads and railroads that separate a large habitat to many small pieces. The increased mean perimeter area ratio also indicates that the habitat fragmentation extended areas that are affected by the edge effect and so less suitable for interior species. A habitat conservation plan is urgently needed to minimize habitat fragmentation from developments that are expected to soon occur in the north and south Korean border.

A basic study on development of Women's Fashion Design using Global Market Oriented-Supersensitive Jacquard (글로벌 마켓 지향 고감성 자카드를 활용한 여성복 디자인 개발에 대한 기초적 연구)

  • Kim, Young-Mi;Cho, So-Young;Ahn, Hee-Jung
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.91-101
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    • 2010
  • This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

Conservation and Management of Lava Tubes in Jeju Island, Korea (제주도 용암동굴의 보존 및 관리 방안에 관한 연구)

  • Kim, Beom-Hoon;Kim, Tae-Ho
    • Journal of the Korean association of regional geographers
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    • v.13 no.6
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    • pp.609-622
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    • 2007
  • This paper examines the lava tubes designated as a natural monument in Jeju Island, and then makes the several suggestions for conserving and managing them. The cave entrances should be scientifically and strictly managed to prevent the deterioration, and to preserve the interior ecosystem, of the lava tubes. The land use and vegetation of the ground surface over the lava tubes should be also systematically managed; the destroyed sand dunes must be recovered for the development of speleothem in the lava tubes, and the plants with deep roots must be removed for the prevention of ceiling collapse. The provincial authorities should manage the ground surface over the lava tubes as a public land to remove the factors threatening the stability of the lava tubes. Since the roads crossing the ground surface are likely to cause the collapse of the lava tubes, new roads bypassing the caves need to be constructed, and warning signs should be also installed at the traverse points. A monitoring system on the cultural properties protection area over the lava tubes could be effectively established by encouraging residents to participate the conservation program of lava tubes. Since the falling blocks from ceilings have been usually observed in the lava tubes, it is urgent to examine their stability. In particular, the dangerous sections must be continuously monitored for taking a quick measure against the collapse. The air environments of lava tubes need to be scientifically analyzed based upon the long-term observations. The lighting equipments must be improved to minimize the green pollution in the lava tubes open to the public. The numbers of visitors should be also controlled to prevent the destruction and contamination of lava tubes caused by a large number of visitors.

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Study on Sensitivity of Variables of the Experiment to Evaluate Discomfort Glare of Interior Artificial Illumination (건축실내 인공조명의 불쾌글레어 평가실험에 적용된 실험변수의 민감도 분석에 관한 연구)

  • Lee, Jin-Sook;Kim, Won-Do;Kim, Chang-Soon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.22 no.1
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    • pp.24-32
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    • 2008
  • The ultimate purpose of the study is to develop a discomfort glare forecasting formula that can be practically used in Korea in order to effectively forecast discomfort glare considering the optical characteristics of the Koreans. The study was to examine the relations between discomfort glare and the variables such as luminance, background luminance, solid angle, luminous area and louver. To this end, experiments were conducted in a mock-up office that emulates the lighting environment of an ordinary office. The study was conducted by four steps as follow. First, previous studies on discomfort glare rating to define and rate discomfort glare were analyzed and modified to be applied to the experiments of this study. Second, experiment variables, variable scope, evaluation objects and evaluation points were determined after review on existing discomfort glare evaluation experimental formulas. Third, experiments were conducted in a mock-up office to be able to control variables. Finally, sensitivity of experiment variables were analyzed through examination of the relation between discomfort glare and the variables such as luminance, solid angle, louver, luminous area and subject's position. The result showed that the most influential variables on discomfort glare of an artificial light source is luminance and louver, luminous area and subject's position(solid angle) followed.

A New Locomotor Evaluation System for Mouses Based on Continuous Shooting Images (연속 촬영 이미지를 이용한 Mouse의 운동 능력 평가 시스템)

  • Kwak, Ho-Young;Huh, Jisoon;Lee, Won Joo
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.1
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    • pp.153-161
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    • 2015
  • In this paper, we propose a locomotor evaluation System for mouse based on continuous shooting images. In the field of veterinary medicine and animal studies are subjected to using the mouse for the quality of human life. In particular, during the experiments using the artificially created mice injury, through a variety of scoring and a lot of experiments to measure the extent of recovery from the injury. The traditional method of measuring the quantity of exercise while in this experiment was made of a method for directly observing person. The proposed system performs the continuous shooting per unit of time specified by the movement of the mouse is extracted from a continuous image shooting with the outline of a mouse point cloud. And using the extracted point cloud to extract again the inner contour of the body of the mouse. So using the new point cloud obtained its center, Then, using the center point calculated by accumulating the distance between two points on locomotor evaluation system design and implement to obtain the total distance the mouse moves over a unit of time.

Modeling the Resident Characteristics of Land-Based Pollutant Inflow to Suyeong Bay (수영만으로 유입되는 육상기인 오염물질의 체류특성 모델링)

  • Jung, Woo-Sung;Hong, Sok-Jin;Lee, Won-Chan;Kim, Hyung-Chul;Kim, Jin-ho;Kim, Dong-Myung
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.25 no.1
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    • pp.45-57
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    • 2019
  • The resident characteristics of land-based pollutants were analyzed to manage the pollution sources affecting Suyeong Bay. These characteristics were analyzed using a hydrodynamic model and particle tracking model. Pollutants were represented by particles, and the amount of particles and pollutants was represented proportional. The resident characteristics were analyzed by comparing the amount of pollutant load, resident pollutants, and the ratio of resident pollutants remaining in the bay relative to the incoming load for each the of pollution sources. The order of the pollution sources was as follows, according to the amount of resident pollutants at Suyeong Bay. the Suyeong WasteWater Treatment Plant(WWTP), Nambu WWTP, Suyeong river and so on. The amount of resident pollutants was smaller for small load farther away from the interior of bay. Nambu WWTP had the greatest load among the pollution sources, but it showed the smallest ratio of pollutants remaining in the bay relative to incoming load among the pollution points. The result indicates that pollutants affect sea areas differently according to the characteristics each area and the topographic characteristics of pollution sources.

A study on development of disaster-risk assessment criteria for steep slope -Based on the cases of NDMS in Ministry of Interior and Safety- (급경사지 재해위험도 평가 기준 개선 방안 연구 -행정안전부 급경사지 관리시스템 사례를 중심으로-)

  • Suk, Jae-Wook;Kang, Hyo-Sub;Jeong, Hyang-Seon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.372-381
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    • 2019
  • In this study, the National Disaster Management System (NDMS) was analyzed to evaluate the disaster impact assessment standards for steep slopes. Problems in the assessment methods and systems were discovered, which could be reasons for poor reliability. The disaster-risk evaluation index needs improvement to evaluate various types of retaining walls, such as concrete/reinforced soil walls and reinforcing stone masonry. Additionally, using the same score for overturning, bulging, and efflorescence could be reasons for poor reliability, and different weighting factors are needed. Assessment methods are needed to subdivide the social influence evaluation index while considering environmental conditions of steep slopes, such as railroads and reservoirs. For the evaluation of steep slopes, standards for start and end points of steep slopes should be created for effective management, and disaster impact assessment needs to be performed after redevelopment from an advanced index for protection and reinforcement. These problems were derived from a current evaluation system, so a disaster impact assessment is necessary to supplement the results of this study.

A Statistical Correction of Point Time Series Data of the NCAM-LAMP Medium-range Prediction System Using Support Vector Machine (서포트 벡터 머신을 이용한 NCAM-LAMP 고해상도 중기예측시스템 지점 시계열 자료의 통계적 보정)

  • Kwon, Su-Young;Lee, Seung-Jae;Kim, Man-Il
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.23 no.4
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    • pp.415-423
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    • 2021
  • Recently, an R-based point time series data validation system has been established for the statistical post processing and improvement of the National Center for AgroMeteorology-Land Atmosphere Modeling Package (NCAM-LAMP) medium-range prediction data. The time series verification system was used to compare the NCAM-LAMP with the AWS observations and GDAPS medium-range prediction model data operated by Korea Meteorological Administration. For this comparison, the model latitude and longitude data closest to the observation station were extracted and a total of nine points were selected. For each point, the characteristics of the model prediction error were obtained by comparing the daily average of the previous prediction data of air temperature, wind speed, and hourly precipitation, and then we tried to improve the next prediction data using Support Vector Machine( SVM) method. For three months from August to October 2017, the SVM method was used to calibrate the predicted time series data for each run. It was found that The SVM-based correction was promising and encouraging for wind speed and precipitation variables than for temperature variable. The correction effect was small in August but considerably increased in September and October. These results indicate that the SVM method can contribute to mitigate the gradual degradation of medium-range predictability as the model boundary data flows into the model interior.

Characteristics of Environmental Color Image Vocabulary for Public Healthcare Facility (공공보건시설 환경색채이미지 어휘 특성)

  • Park, Heykyung;Oh, Jiyoung
    • Korea Science and Art Forum
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    • v.31
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    • pp.171-180
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    • 2017
  • The purpose of this study is to analyze the characteristics of color image for establishing the color environment contributing to the promotion of public health in the public health facilities and to utilize it as data of public health color plan and index development. For this purpose, the results of the previous precedent studies were integrated and public health facilities were classified into medical facilities (general hospitals), health facilities (public health centers), and sub - healing facilities (elderly care facilities). We visited 18 public health facilities in total, measured the environmental color of with a spectroscopic, compared the results and the precedent studies results, and identified color image characteristics and future supplement points. The results are as follows. First, the previous studies related to the environment color image vocabulary of the public health facilities, it prefer comfortable, bright and positive image. Second, as a result of direct measurement the environmental color of the public health facilities, it is found that most of them use the high brightness and low saturation color of Y series. Third, as a result of analyzing vocabulary of environmental color image of public health facilities, 'natural' image showed the highest frequency, and other images such as 'gentle' and 'decent' appeared. It was difficult to understand the characteristics of the color image vocabularies of public health facilities. This study is a convergence study of color science and environmental design, and it extends the scope of multidisciplinary research related to design and it will be helpful in environmental planning on user's emotion.