• 한국실내디자인학회논문집
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• 제32호
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• 한국실내디자인학회논문집
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• 제1호
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• pp.39-45
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• 1992

Today the design is recognized as indispensible part in business activities and it is demanded as one of the management strategies. since the ultimate goal of a hotel lines in the pursuit of profit, it is important that the design of a hotel faithfuly reflects the demands of management at the time of its construction planning. Furthermore, hotel planning undergoes a complicated design phases on a large scale, thus, utilization of a design process that accomodates retional approaches scientific and structural design activities, which will further reduce errors in design steps and pave a way for effective attainment of the target. Especially the management and designers review and confirm the design in relation to the strategic manegiable objective sat the early basic stage. The baseline set here will serve as a direction for the detailed design. In this context, this thesis formulates a reference baseline in dividing the space in view of the overall profitability and is based upon a survey conducted on the correlation between the operation of food and beverage section and the space. First, downtown hotels now take on the role of a public facility to a great extent and the number of Koreans who visit the autxiliary facilities of hotel increases. Second, recently revenue from a food and beverage section is in downtown and the trend is especially obrious at western restaurant, buffet and bar. This necessitates the reevaluation of the business space allocation. Third, sales promotion plan includes diversification, dessection and scaling down of the food and beverage section areas, Fourth, a proper number of seats must be determined in regard to the average area of one seat shown in the survey. Fifth, dense seat arrangement would entail a curtailment rather than a hike in revenue. Sixth, the installation of private dining room is on the rise and in particular, in Japanese and Chinese restaurants. Seventh, business space with declined revenue tends to induce the integration of similar businesses.

• 한국가구학회지
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• 제10권1호
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• pp.33-42
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• 1999

This study aims to organize the research ways of interior design for clothing stores as a management strategy in the market changing rapidly. The public met their needs in a mass production system. However, the brand-name companies began to create the conditions of consumption for people, there appeared people with new lifestyles and new way of thoughts so that their propensity to consume resulted in consumption activities, and it become varied, individual, and highly qualified. Therefore, in view of consumers' priority, based on SI sales environment this paper aims to create a new image by re-designing the interior and furniture of shops which will help to enhance the image of brand name. Therefore, the brand-name companies will expect a large sale for the new product and it will apply to sales environments of other products and influence them. The purpose of this paper is to find a desirable way to increase sales efficiency for the companies. In order to get a concept and propriety of sales environment design, examined mutual relation to each study of interior design, marketing, and fashion design. Through referring to the documents research of these fields I could get a conception and basic structure for them. Based on the theoretical knowledge, this study was made to show to examine and generalize the existing sales environments and situations and set up a new concept for this. It will apply to interior design and store holds and present a new design alternative for improvement.

• 한국실내디자인학회논문집
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• 제7호
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• pp.45-49
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• 1996

The purpose for this study shows general planning direction about showroom which can enhance sales promotion, and corporate image and through buyer negotiation increasing export. We can divide showroom as promotional showroom and institutional showroom as a whole. The results of this research can be summarized as follows : There is no uniformed design plan of display for the P.R of showroom. And they need independent business space. But, there is no attractive factors to fascinate their consumer and thus there is no sufficient service facility, Also, some more effective planning is needed to support their supervisors. I wish to suggest some planning direction on the basis of research problems : We need to divide four space- that is entrance space, display space management space, service space-to allocative effectively space for the purpose of charging product. P.R. We should set up uniformed design policy which can contribute P.R.-that is corporate color, unform . logotype, sign, pamphlet etc.

• 한국실내디자인학회논문집
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• 제22권3호
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• pp.145-153
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• 2013

Since a government design department office was set up in 2007, active design projects have been implemented. With this opportunity, each local self-governing organization has improved its administration and institutions, and are planning intensive research on public design for efficient execution of public design projects. However, recent public design projects have caused many problems due to unspecialized design processes, a lack of cooperation with relevant organizations, and unsatisfactory management systems after projects. Therefore, to overcome such problems in the execution of public design projects, a procedure-centered model should be developed. This study aims to analyse the process structures for the strategic execution of public design projects, and the methods and content of the execution process. For this purpose, this study looked into the process structures of public design projects based on design management strategies in order to draw suggestions needed for the execution process through advanced cases. The study is summed up as follows: First, when the process of public design projects was examined in terms of management strategies and design management strategies, it included two dimensions: the management structure of general projects and the design of development projects. Secondly, through the analysis of public design cases, this study discovered useful methodologies and the main programs used and drew suggestions needed for each step in public design projects. It is expected that the results of this study will be helpful for the development of a process model appropriate for national public design projects based on the current status of the project execution and to make a contribution to systematic development in national public design.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.28-37
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• 2018

본 논문에서는 실내 인테리어에 적용 가능한 조명 디자인을 기본으로 생각하고 연구하였으며 나아가 근린공원에 설치될 공익시설물을 대상으로 공공디자인의 목적도 함께 연구하여 합리적 사용을 추구하는 모듈형 가변식 실내조명 제품디자인을 연구하고자 한다. 이러한 연구를 위하여 모듈의 기본적인 개념을 알 수 있는 선행연구 고찰과 실내디자인에 적용 가능한 조명과 실내에 대한 선행사례를 분석하였다. 이러한 분석을 토대로 본 연구에서는 모듈개념을 적용한 조명디자인의 새로운 컨셉을 도출을 위해 제품실무 개발을 위한 디자인 방향과 프로세스, 제품보관, 조립, 관리가 편리한 모듈 조립형 디자인을 제시하여 향후 조명디자인 개발에 관련된 합리적 유지관리 방향을 살펴보고 새로운 제품디자인개발에 반영할 수 있는 디자인 개발사례를 제시하였다. 또한 인지전략 프로세스를 통해 디자인을 진행하였으며 이러한 프로세스는 개념적 전략으로 실내환경 분석단계, 조명유지 보수단계, 가변형 메커니즘단계, 감성활성화 단계를 적용하여 연구를 진행하였다. 이러한 단계적특성은 디자인적인 조형적 아름다운과 접목시켜 MLD(Module Lamp Design) 전략을 제시하여 인간이 느낄 수 있는 공간에 대한 자유로운 적용을 모듈제품과 접목시키고 인간의 시각적접근과 바라보며 자유롭게 생각하는 개념적 가치를 담아 MLD인지전략 디자인 프로세스에 적용시켜 개발 하고자 하였다.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.60-68
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• 2009

Cheoungju International Craft Biennale is not just an art exhibition but more like a pubic festival which is including an experiential learning and a public participation section as well as a special exhibition and an international competition section. Thus it is strongly required to present an appropriate meaning and mood corresponding to each exhibition hall. The paper has examined the exhibition topics during the last 10 years and the plannings and contents to install the exhibition hall according the yearly topic and it has analyzed the comprehensive evaluations after the exhibition. The research scope is limited to the part related to the exhibition hall and facilities, which is including calculation of dimensions and layout, access and movement system, the appropriateness of the design and construction period, measure of applied technology appropriateness, post management as well as planning intent, estimation of the number of the visitors, preliminaries. With the results shown in the comprehensive evaluation and analysis, the paper has presented two issues, the one related to the procensure and preparation and the other related to the facilities. It is showed that both problems are due to the lack of expertise and it is necessary for the experts to participate from the first step of the procedure including planning for the successful exhibition. For the appropriate exhibition hall corresponding to the exhibition planning and scale, it is required to have the professional considerations of successful space and visitor's movement management, display environment, construction method, and post management. The study presents that architectural and interior design have to take an active part in constructing exhibition design in overall stage including the initial, practice, and evaluation stage.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2001년도 춘계학술발표대회 논문집
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• pp.39-44
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• 2001

An instance of domestic exhibition facility building case, the shortage of managing personal in construction resulted serious issue on expenses, times, quality, and safty with no satisfaction on its process and result. According to subject's speciality the CM's application methods are varied and because of its speciality, overall process of building an exhibition facility operating by its owner. This study intends to exam a application possibility of CM on exhibition facility construction to make smooth communication among varied area that following to exhibition facility construction.

• 한국주거학회논문집
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• 제23권4호
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• pp.33-40
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• 2012

Managing apartments is critical not only to handling the physical deterioration over time, but also to the quality of community life, social environment and ultimately residents' satisfaction with the housing environment. Therefore, this study aims at understanding residents' awareness of apartment management, and finding the relationship between management activities and residents' satisfaction and participation by comparing an apartment with active management and an apartment without it. This study examines 1) management activities of two subject apartment complexes, and 2) how management activities affect residents' participation and satisfaction. Surveys were conducted of the residents, and SPSS statistics package was utilized to analyze the survey data. This study found that management activities of apartment complex have positive influence on residents' participation and satisfaction with their housing environment. The results of this study can be utilized as basic materials to develop effective guidelines and manual from the perspective of environmental management of apartment houses, in order to improve the participation of the residents in the apartment management.