• Journal of the Korean Home Economics Association
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• v.41 no.6
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• pp.131-142
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• 2003

Consumer researchers' growing interest in consumer experience has revealed that many consumption activities produce both hedonic and utilitarian outcomes. The personal shopping value also has both hedonic and utilitarian dimension. This article describes the effect of socio-economic variables and materialism on hedonic and utilitarian shopping value. 820 middle, high and college students in Seoul and Ulsan were surveyed. A moderate degree of positive intercorrelation between hedonic and utilitarian shopping value support the trend of consumption ambivalence. Materialism is positively related to hedonic and utilitarian shopping value. While age is negatively related to utilitarian shopping value, it is unrelated to hedonic shopping value. The mean scores of hedonic and utilitarian shopping value in Ulsan is higher than in Seoul.

• Proceedings of the IEEK Conference
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• 2002.07a
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• pp.196-199
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• 2002

We presented the automatic extraction technique of a biological internal organization from full-color continuous images. It was implemented using the localized homogeneousness of color intensity, and also using the continuity between neighboring images. Moreover, we set the "four-level status value" of area condition as a value showing "area possibility. This played important role of preventing a miss-judgement of area definition. These our approach had a beneficial effect on tracking color and shape change of the interest area in continuous extraction. As a resell we succeeded in extraction of mouse's stomach from continuous 50 images.

• Transactions of the Korean Society of Automotive Engineers
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• v.9 no.2
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• pp.99-106
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• 2001

NHTSA has been conducting biomechanical studies to reduce inujuries sustained sustained during automotive collision. Furthermore, NHTSA added the regulation to the FMVSS 201, limiting the equivalent HIC(Head Injury Criterion) value under 1000. In the presont work, a methodology was developed for the optimum design of the A-pillar trim with rib-structures. The design variables for the rib-strucrures were the transverse spacing, the longitudinal spacing, and the thickness. The required sets of the design varibles were decided based on the design of experiments. The head impact simulations were carried out using the LS-DYNA3D, and the HIC(d) values were computed using the resulrs of the head impact simulation. The objective function was constructed using the response surface methed (RSM). When the obtained optimum values were not inside the region of interest, the design proceduers were repeated by changing the region of interest. Finally, an A-pillar trim with rib-structures, which resulred in HIC(d) value under 850 for 15 mph head-trim impact, was developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

• Korean Journal of Community Nutrition
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• v.3 no.1
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• pp.107-115
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• 1998

This study was conducted to investigate housewives' perception, interest and consumption of health drinks made in a health food stores, and to assess the relationsh- ip between nutritionally-related-variables and the consumption of health drinks. Data was collected from 518 housewives in Chonnam province. Among many items which housewives perceived about health drinks, three factors of 'preference·health-care', ' quality·convenience' and 'price' were found to be represented. Housewives' perception of 'preference·health-care' was negatively correlated with nutritional knowledge. However, a positive correlation between the 'quality·convenience' and eating habits was found. Consumption of health drinks was positively correlated with the diet management score, the perception and interest in health drinks. However, the inverse relationship between consumption of health drinks and nutritional knowledge was observed. Multiple regression analysis showed that the interest and factors of perception of health drinks. Consumption of health drinks was not based upon accurate knowledge concerning nutrition, but was based upon the consumers' perception of taste preference and healthful quality. Therefore, there is a need to educate consumers about the nutritional value of health drinks and how to use nutritional supplements.

• Journal of Distribution Science
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• v.13 no.12
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology - Behavioral experiments were performed to observe the impact of consumers' social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results - We found that the possibility of social mobility and the degree of individuals' interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions - Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.

• 중국학논총
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• no.66
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• pp.211-225
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• 2020

韓非子對於所認定的人性內涵, 性命來自天生之所有, 非學於人而得。智愚謂之性, 壽夭謂之命, 知的主體在心, 此處的心所指是人的自爲計算心, 而非人的道德屬性中所强調的四端之心, 韓非子認爲智是歸屬於性, 因此韓非子的性與心是合而言之, 可說是心性一也。韓非子直接把心性合在一起說明, 亦卽以心之認知作用爲因, 使得人人相互算計爲果。韓非子所强調的智, 卽是人的自爲計算心, 衆人只計算當前相關於己的利益或可能的危害。韓非子的人性觀點所關注的焦點在人之自爲心, 自爲心是有着趨利避害的必然傾向, 有此傾向時, 表現於外在的行爲便是人之好利惡害的種種實際情況, 而這種種的實際情況, 正是 《韓非子》於書中許多篇章每每陳述的原因所在。本文將要就着韓非子描述人性觀點的特殊現象, 探討韓非子在自爲自利人性觀的認定下, 所呈現的偏差以及矛盾之處, 以明韓非子人性觀點的缺陷。

• International conference on construction engineering and project management
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• 2013.01a
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• pp.467-474
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• 2013

Construction contactors must continuously seek to improve their cash flows, which reside at the heart of their financial success. They require careful planning, analysis, and optimization to avoid the risk of bankruptcy, remain profitable, and secure long-term growth. Sources of cash include bank loans and retained earnings, which are conceptually similar in that they both incur a cost of capital. Financial management therefore requires accurate yet customizable modeling capabilities that can quantify all expenses, including said cost of capital. However, currently existing cash flow models in construction engineering and management have strongly simplified the manner in which interest is assessed, which may even lead to overstating it at a disadvantage to contractors. The variable nature of cash balances, especially in the early phases of construction projects, contribute to this challenging issue. This research therefore extends a new cash flow model with an accurate interest calculation. It utilizes singularity functions, so called because of their ability to flexibly model changes across any number of different ranges. The interest function is continuous for activity costs of any duration and allows the realistic case that activities may begin between integer time periods, which are often calendar months. Such fractional interest calculation has hitherto been lacking from the literature. It also provides insights into the self-referential behavior of compound interest for variable cash balances. The contribution of this study is twofold; augmenting the corpus of financial analysis theory with a new interest formula, whose strengths include its generic nature and that it can be evaluated at any fractional value of time, and providing construction managers with a tool to help improve and fine-tune the financial performance of their projects.

• Korean Journal of Agricultural Science
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• v.24 no.1
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• pp.63-74
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• 1997

This study is aimed at identifying the value of marginal products(VMP) of agricultural labor, capital and land. The resources are the major portion of input costs of agricultural projects. To appraise economic feasibility of agricultural projects, the real value of the resources would be estimated by VMP of the inputs rather than by distorted actual market prices such as rural wages, rent and interest. To convert the market wage rate into shadow wage rate, covertion factor of 0.90 would be appicable based on the study results. To evaluate the right of way and compensation, VMP of land is recommendable to apply in land pricing rather than actural land rent prevailing in rural area which has been underrated on account of labor shortage and difficulty of farming. Discount rate as a opportunity cost of capital should be applied 7-8% considering the VMP of capital and interest rate of foreign loan from IBRD and ADB. For the successful appraisal of the agricultural projects, the recommendation of this study would be applied in the future.

• Nuclear Engineering and Technology
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• v.49 no.3
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• pp.609-620
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• 2017

We studied the value of a nuclear power plant by considering Koreans' willingness to pay (WTP) for neutralizing the various problems caused by building and operating a new plant. For this, we used a conjoint analysis and ordered logistic regression. We then compared the WTP estimates between various segment groups. The results revealed that each household was willing to pay an additional 99,677 Korean Won (KRW)/mo on average to resolve the negative impacts from a nuclear plant. Therefore, the yearly cognitive and economic value of a nuclear plant in Korea was about 19 trillion KRW. Through a segment analysis, we found that the more educated, younger, and poorer groups gave higher cognitive values than the less educated, older, and richer groups, respectively. Also, people who lived far from a plant gave higher values than people living near a plant, and people with more knowledge about or interest in nuclear energy gave higher values than people with less knowledge or interest. People who felt that nuclear energy is necessary gave higher values to nuclear energy than those who did not. Our results can be used as bases to set targets for promoting nuclear energy and pursuing a national project of building a nuclear power plant.