• Title/Summary/Keyword: Interactive media

Search Result 731, Processing Time 0.031 seconds

A Study of Interactive WOM Marketing Effect of Digital Media (디지털 미디어의 상호작용 WOM 마케팅 효과에 관한 연구)

  • Ahn, Kyung-Whan;Kwak, Bong-Chul
    • Journal of the Korea Society of Computer and Information
    • /
    • v.12 no.2 s.46
    • /
    • pp.197-207
    • /
    • 2007
  • This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

  • PDF

Implementation of System Using Kinect an Expression of Recognition and Advertising Media Control System (소켓통신 기반의 Kinect를 이용한 표정인식 및 영상제어 시스템 구현)

  • Lee, Hojae;Yoon, chul Jun;Lim, Youhyuk;Kim, Hyunsik;Seo, Jeongwook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2016.10a
    • /
    • pp.904-906
    • /
    • 2016
  • In this paper, advertising and public relations services to provide kincet to implement a control system using face recognition and media. Traditionally, this unilateral system for delivering advertisements to consumers, is currently directed interactive ads. In other words, interactive advertising service that offers bi-directional communication. In the proposed system, the kincet using face recognition, to recognize faces with eyes, mouth, jaws and eyebrows. Presently used kinect version is the face of instability in the recognition and accurately is difficult to separate the three parts of the jaw, eyes, eyebrows only leverage. the classification has an easy immoyangProvide control services by separating the media, Hwanam-myeon, laughing. Also, consumers understand the expression of the control of the media and using picture for advertising to consumers through the transfer on both had indelibly imprinted by advertising.Effective are expected to appear.

  • PDF

A study on Promotional App Development Using an Interactive Movie (인터랙티브 영상을 이용한 프로모션 앱 제작 연구)

  • Yoo, Wang-Yun
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.429-437
    • /
    • 2014
  • Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

Implementation of Interactive 3D Aquaium from 2D Images Using 3D Model Conversion Algorithm (2D이미지의 3D 모델화 알고리즘 적용을 통한 인터랙티브 수족관개발)

  • Choi, Tea Jun;Lee, Heeman;Kim, Jeong Ho;Kim, Eung Soo
    • Journal of Korea Multimedia Society
    • /
    • v.18 no.12
    • /
    • pp.1562-1568
    • /
    • 2015
  • The 3D contents are getting more attentions in various areas, such as in movies, advertising, games and exhibition contents. There are many authoring tools for making 3D Models and contents. However, those authoring tools take considerable amount of time to learn and to make 3D contents. In this paper, we propose the 3D model conversion algorithm to make 3D models from 2D pictures drawn on the touch screens or papers. The vertex animation method also proposed for the interactive 3D aquarium. The proposed vertex animation algorithm was tested for virtual 3D water creatures and compared with human-made animation. An Interactive 3D aquarium was implemented by using those proposed algorithms. Thus the simplicity and effectiveness of the algorithms can be applied to diverse industries.

Interactive Pixel-unit AR Lip Makeup System Using RGB Camera

  • Nam, Hyeongil;Lee, Jeongeun;Park, Jong-Il
    • Journal of Broadcast Engineering
    • /
    • v.25 no.7
    • /
    • pp.1042-1051
    • /
    • 2020
  • In this paper, we propose an AR (Augmented Reality) lip makeup using bare hands interactively using an RGB camera. Unlike previous interactive makeup studies, this interactive lip makeup system is based on an RGB camera. Also, the system controls the makeup area in pixels, not in polygon-units. For pixel-unit controlling, the system also proposed a 'Rendering Map' that can store the relative position of the touched hand relative to the lip landmarks. With the map, the part to be changed in color can be specified in the current frame. And the lip color of the corresponding area is adjusted, even if the movement of the face changes in the next frame. Through user experiments, we compare quantitatively and qualitatively our makeup method with the conventional polygon-unit method. Experimental results demonstrate that the proposed method enhances the quality of makeup with a little sacrifice of computational complexity. It is confirmed that natural makeup similar to the actual lip makeup is possible by dividing the lip area into more detailed areas. Furthermore, the method can be applied to make the face makeup of other areas more realistic.

A Study on characteristics of method for New-media Art appeared in Interior of contemporary commercial space (현대 상업공간에 있어 뉴미디어 아트 표현 방법에 관한 연구)

  • Choi, Ji-Eun;Yoon, Jea-Eun;Yoon, Sang-Young
    • Korean Institute of Interior Design Journal
    • /
    • v.19 no.6
    • /
    • pp.67-74
    • /
    • 2010
  • Today, the world is facing overflowing digital technology, floating digital contents in the air, and various perspectives on the contents, and these are called new media waves. The waves show diverse features applied in arts and interior designs. In the new media world, a process that shows what artists and designers are dreaming of, planning, and presenting is becoming important., Therefore, a purpose of this research is to understand and refine the concept of new media world, and is to study on presentations of new media art in commercial spaces. Up to present times, New media art is a metaphor in the air, which connects digital art and design. Like the modifier "NEW" contains meaning of frequent changing, new media art has various characteristics in the commercial areas. First, new media art shows lighter and various space-designs with numerous lights and colors through the evolution of interface between substances and non-substances. Second, new media art has liquidity of spaces that come with diverse communication and change though infinite possibilities of digital technology. Finally, new media arts has amusement itself based on virtual images through interactive reality extension from human experience.

"Multi-use Data Platform" 하둡 2.0과 관련 데이터 처리 프레임워크 기술

  • Kim, Jik-Su
    • Broadcasting and Media Magazine
    • /
    • v.22 no.4
    • /
    • pp.11-17
    • /
    • 2017
  • 본 고에서는 멀티 응용 데이터 플랫폼으로 진화하고 있는 하둡(Hadoop) 2.0의 주요 특징과 관련된 다양한 데이터 처리 프레임워크들에 대해서 기술하고자 한다. 기존의 맵리듀스(MapReduce) 기반의 배치 처리(Batch Processing)에 최적화되어 있던 하둡 1.0과는 달리, YARN의 등장과 함께 시작된 하둡 2.0 플랫폼은 다양한 형태의 데이터 처리 워크플로우들(Batch, Interactive, Streaming 등)을 지원할 수 있는 기능을 제공하고 있다. 또한, 최근에는 고성능컴퓨팅 분야에서 주로 활용되던 기술들도 하둡 2.0 플랫폼에서 지원되고 있다. 마지막으로 YARN 어플리케이션 개발 사례로서 본 연구팀에서 개발 중에 있는 Many-Task Computing (MTC) 응용을 위한 신규 데이터 처리 프레임워크를 소개한다.

Status of MPEG Audio Standard (MPEG 오디오 표준화 동향)

  • Seo, Jeong-Il;Kang, Kyeong-Ok
    • Proceedings of the IEEK Conference
    • /
    • 2008.06a
    • /
    • pp.49-52
    • /
    • 2008
  • This paper briefly introduces the current status of MPEG Audio Subgroup activities for standardizing a new audio coding technologies. Currently MPEG Audio Subgroup focused on spatial audio coding tools for compressing multiple audio objects and unified coding tools for presenting the consistence performance on speech and audio signal at the same time. Also a new MAF (MPEG Application Format) for interactive music was introduced at the 84th MPEG meeting.

  • PDF

딥러닝 기반 동영상 객체 분할 기술 동향

  • Go, Yeong-Jun
    • Broadcasting and Media Magazine
    • /
    • v.25 no.2
    • /
    • pp.44-51
    • /
    • 2020
  • 동영상 프레임 내 객체 영역들을 배경으로부터 분할하는 기술인 동영상 객체 분할(video object segmentation)은 다양한 컴퓨터 비전 분야에 활용 가능한 연구 분야이다. 최근, 동영상 객체 분할과 관련된 연구 내용으로 CVPR, ICCV, ECCV의 컴퓨터 비전 최우수 학회에 매년 20편 가까이 발표될 정도로 많은 관심을 받고 있다. 동영상 객체 분할은 사용자가 제공하는 정보에 따라 비지도(unsupervised) 동영상 객체 분할, 준지도(semi-supervised) 동영상 객체 분할, 인터렉티브(interactive) 동영상 객체 분할의 세 카테고리로 분류할 수 있다. 본 고에서는 최근 연구가 활발하게 수행되고 있는 비지도 동영상 객체 분할과 준지도 동영상 객체 분할 연구의 최신 동향에 대해 소개하고자 한다.

Interactive information process image with minute hand gestures

  • Lim, Chan
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2016.04a
    • /
    • pp.799-802
    • /
    • 2016
  • It is definitely an interesting job to work with V4 to create various contents emphasizing different interfaces like 3D graphics, and multimedia such as video, audio, and camera. Moreover, beyond the other interface, as it could be used in the many aspects of the sensory sign such as visual effects, auditory effects, and touchable effects, it feels free to make a better developed model. We intended the users to feel some kind of pleasure and interactions rather than just using in aspect of Media art.